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Chick-Fil-A: Purchase Evaluation

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Purchase Evaluation Chick-fil-a is always a go-to options for individuals, such as myself, who prefer chicken over other options. Known for excellent service and quality, they do not disappoint. Chick-fil-a is spot on with their brand and positioning, targeting individuals who want delicious, quality food, even when in a hurry. While more expensive than McDonald’s, many people would rather have chicken and be able to tell that it is chicken while they are eating their food. I recently purchased a 2013 Certified Pre-Owned Hyundai Elantra from a local Hyundai dealership. I am in my early twenties, and I went into the dealership with a list of features I wanted in my new car. The car is a neutral grey with a small spoiler on the back, giving it a little bit of a sportier look than just a standard four door sedan. I wanted to keep my payments around $250-275 dollars a month with a sixty month plan. The warranty will last until I am finished paying the car off, unless I decided …show more content…
With every new model, the ads are different, but the message is the same. The iPhone is a unique product. Even with competition, the iPhone has always held its own due to its one of kind technology. The Apple iPhone, in my opinion, is also marketed to individuals who already have experience with Apple products, like the iPhone. I have had an iPhone for nearly five years, and I cannot imagine having another brand of smartphone. I have an Android tablet that was given to me as a gift, and I find it more difficult to use than my iPhone. The Apple iPhone has been and is currently in the unique position of being basically one of a kind. Maybe it is because I love my iPhone, but to me, there is only the iPhone and other smartphones. I am their targeted customer; young adult with moderate income, who is tethered to their

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