...Up All Night Inc. 24-hour Childcare Service Marketing Plan Artiesha Artis Strayer University Professor Thomas Matula MKT 500: Marketing Management May 4, 2014 I. Executive Summary Up All Night Inc. is a small business in the first year of transitioning from a home based daycare center. Up All Night provides extended hours daycare services to individuals mainly parents and single parents. Up All Night Inc. currently employs 18 dedicated employees who are parents themselves and understand the challenges that many parents face finding trustworthy, capable individuals to care for your most precious treasures. The daycare center performs at its highest volume during the summer months but yearly the business is steady. One major challenge facing Up All Night Inc. is maintaining affordability is a sometimes tumultuous economy. II. Environmental Analysis Founded as a small home daycare, Up all night Inc. has evolved into an affordable overnight daycare center that provides childcare services to individuals that work overnight or extended hours. In 2001 when I became a single mother and started working overnight to be at home with my child during the day I saw the need to solve the common problem that many single mothers/parents encounter, starting with just 3 children from colleagues that I previously worked with. Overnight Up All night Inc. has become a success. In the near future, Up All Night Inc. plans to extend its services opening multiple locations and possibly...
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...IMPACT OF INCLUDING CHILDCARE IN A PLACE OF EMPLOYMENT Prepared for Business Communications Prepared by December 5, 2013 SMART POINT FINANCIAL CONSULTANTS 1215 Dublin Rd. Oklahoma City, Oklahoma 74525 December 5, 2013 Unik Health Commissioners City of Oklahoma City 412 East 24th St. Oklahoma City, Oklahoma 75202 Dear Commissioners: The attached report requested by the Unik Health Commissioners in a letter to Smart Point Financial Consultants dated November 20, comprehensively illustrates the economic effects of providing child care benefits to your employees and to your company. The aim of this study is to enlighten you about issues associated with providing health care to your employees’ children so that you make advised decisions on the same. This study was done to assess the effect of three main areas as illustrated below. • The cost benefit analysis of adding employees childcare to Fake Name’s benefit program • The initial cost of initiating this program • The types of coverage alternatives that is available in the market and those that are most attractive to employees. For the purpose of this study, we performed both primary and secondary research. Our research involved conducting a thorough analysis of Smart Point’s financial statements to determine the affordability of this program. Besides verifying financial statements, interviews were carried out to assess the working conditions of...
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...are franchised child care centers, regular child care centers and other home based child care centers. Only 4 of them provide 24 hour service, 2 of them provide weekend service but none of them provide holiday service. For parents who work non-traditional hours and on holidays, they are forced to seek additional childcare just for the weekends and holidays in order to care for their children. The market is not much competitive because not one of the 73 day cares provide holiday services. Due to the lack of time for themselves, daycare owners use holidays as a time to rest and bond with their own family members. This venture will ensure that their staffs receive constant training to remain up to date on the advances in child care whereby providing quality service. The target market will be fulltime working parents, college students, part-time working parents or drop-ins. Fulltime working parents will account for nearly 80 percent of the venture’s revenue. This venture will require $2, 500 monthly to break-even. With the combination of a unique service, trained staff and safe environment Keka’a Loving Care will quickly progress within the child care industry. The capital for this venture will be secured with the value of the home in which the services will be provided. With the capita being received;...
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...Marketing analysis of ABC Learning 1. Introduction ABC learning is an Australian company that is the world’s largest provider of early childhood education services before the failure. ABC learning was established in 1988 in Ashgrove, Brisbane, Queensland by Eddy Groves (ABC Learning Centres Australia, n.d.). It had 43 child-care centres in2001. In 2005 ABC rapidly expanded, reaching 697 childhood education centres in Australia. After the influence of the financial crisis the index dramatically decrease, the company had to facing bankrupt. In order to keep centres operating the government provide investment recently. In this report, I will discuss the reasons for success and ultimate failure of the company. Then answer some question. In the end, I will give some suggestions. 2. Analysis 2.1 analysis of environment Marketing environment is a significant factor that affects business. Marketing environment can bring threat to business. It would appear in many of the marketing environment issues which are unfavourable factors to corporate marketing activities. If enterprises do not take appropriate measures to avoid the risk, these factors will lead to difficulties in marketing, pose a threat. Environment also can make opportunities to business. For enterprises, environmental opportunities are an important foundation for developing business situation. Use PESTLE analysis; there were three aspects of environment factors that impacted on ABC in this case. The first is social...
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...New research uncovers a dangerously high number of caseloads for childcare state licensing, which leads to fewer inspections for the facilities that care for the 9 million children across the United States. This report is the first to collect data from all 50 states and the District of Columbia and analyze that data at national and state-by-state levels. The found, on average, that each childcare facility is monitored only once per year. Licensing is defined by the report as: "...a process administered by state governments that sets a baseline of requirements below which it is illegal for facilities to operate. States have regulations that include the requirements facilities must comply with and policies to support the enforcement of those regulations." Licensing is essential to the prevention of harm to children, including health and safety risks, injury, developmental impairment, fire and building hazards, adequate supervision, and developmentally appropriate activities. The purpose of the study was two-fold: 1) to report state care licensing programs and policies and 2) to report childcare center licensing regulations. NARA distributed the 2005 NARA Child Care Licensing Program Survey to all state childcare licensing agencies in order to gather information from all 50 states and the District of Columbia. The report compiled data on childcare facility requirements, including education and training of childcare staff, supervision of children in care (child-staff ratios), health...
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...I. Introduction to Strategic Planning in Administration There is so much Strategic Planning that goes into Administration that many people are unaware of. Often the administration team is swept under the rug and what we do goes unnoticed because Administration is associated but not limited to filing, answering phones, making copies, coordinating meetings, putting together policies, maintain websites, paying vendors, developing academic programs, maintain reports with parents and so forth. The list goes on and on and every step and task is just as important as the least important. I chose Strategic Planning in Administration because the administrating team does majority the tedious task to make the daily operations run more smoothly. So the big question is why is Strategic planning so important in administration? Strategic planning is so important because it is the “road map” to the success of the company. It helps a company have more organization on where to focus, where resources will disburse and to make sure everyone is on the same page. Strategic planning is critical to business success and differs from classic business planning; the strategic variety involves vision, mission and outside-of-the-box thinking. Strategic planning gives you a better understanding on where you want your company to go, not necessarily how you're going to get there. However, like all other "travel plans," without knowing where you want to go, creating details on how to arrive are meaningless...
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...Mountain Brooke Fitness Center Business Plan SWOT Analysis The Mountain Brooke Fitness Center is an establishment which provides services in health and fitness. It features a swimming pool, tennis courts, cardiovascular equipment, weight training equipment, court sports, massage, physical therapy, and an affordable childcare center for parents who wish to maintain a healthy lifestyle. It attracts mostly younger people who are primarily under the age of 45 and accredits success to its ability to provide childcare services to its members. In its business plan, it notes there was an increase in population by 15% every year for the previous three years since the business plan was written. The city it resides in is called Monroe and contains approximately 600,000 people. The Executive Summary of the business plan is to accommodate the influx of people by increasing the limit of children to be cared for. Currently the childcare center can care for 30 children and only 5 infants. The new facility will allow 75 children to be cared for and 25 infants. The business plan states it will borrow money to build the facility. With this objective, the business wants to remain the only fitness center that is dedicated to accommodating families and keeping the entire family involved in the club in some way. The business contains much strength already in place to help them achieve their goal. Financially, it has seen a steady increase in sales over the last three years while spending...
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...Executive Summary In today’s world we’ve been able to see an array of drastic changes take place within the past few years. Because of these changes we have seen an array of businesses plummet to the ground, some after years of success. The majority of these failed businesses have landed in path of demise because of their lack of environmental awareness, failed marketing attempts, as well as strategic planning. Nowadays, one of the industries that we have seen take a plunge is the Daycares Market& Early Childhood Education. The main reason that this industry is experiencing this plunge is because of the decreased numbers of governmental funding to help parents pay for the services as well as the lack quality of services. Another reason is due to the time frames that daycares are open is not parallel to the time-frames parents are working at the moment. Because of these reasons daycares are not seeing the growth or sustenance of revenue as they were years ago, parents are looking at other options of child care, and a lot of daycares have evolved into low quality standards. The National Bureau of Economic Research states how “it is critical to develop an understanding of the way the child care market operates and how it relates to quality. The issue is important because the average quality of center-based child care provided in the United States is thought to be mediocre, especially compared to the quality of care provided in other developed countries” (NBER, 2002). One well-known...
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...Report on the Vocational Area of Childcare Author’s name: Marta Gomez Saavedra Name of department authorising report: The Department of Childcare Date of Submission: 22-1-2015 Circulation List Jane Fitzpatrick Annette Barry Other Teachers in the Department Acknowledgements I wish to thank the following individuals and organisations who helped in the compilation of the report: Jane Fitzpatrick Annette Barry etc Table of contentsPage No Title of report1 Circulation List 2 Acknowledgements 2 Table of Contents3 Terms of Reference4 Method of Procedure4 Findings5 Conclusion Recommendations Appendix Bibliography 1. Terms of Reference “The purpose of this report is to investigate and compile a profile of the vocational area of Childcare under the following headings: Education and training Career opportunities and progression and employment opportunities Challenges Legislation And, choosing one particular career option, to make recommendations on the steps necessary to achieve employment in that chosen career.” 2. Method of Procedure 2.1Research was conducted on the internet 2.2 Prospectuses from third level colleges in Ireland and England were reviewed 2.3 Information seminars organised at the college were attended 2.4 2.5 3. Findings 3.1 Education and Training 3.1.1 Early Childhood Care & Education, Cork College of...
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...Research Essay on the New Policy of the Australian Government Introduction In 2012, the Australian government introduced and implemented new regulations aimed at improving the quality of childcare provision. Aspects of the regulation included staff obtaining higher education levels and increasing the staff children ratios. These changes will affect both producers and supply for firms and the industry as a whole. In addition, inter-related markets such as input, complementary and subsititute markets(Leigh, Ettenson & Cumsille, 2000) will be influenced by the regulatory changes. This essay will outlined the main regulatory changes in the childcare industry and discuss the implications of regulatory changes on the childcare market and related markets using demand and supply analysis. From a broader sense, the advantages associated with the regulatory changes in the childcare outweigh the disadvantages for the improvement of education level of staff will lead to a healthier and qualified environment for the childcare service environment, and help children to have a better opportunity to obtain good habit and qualities. Changes of the Australian Government Policy Great changes in the child care center managements have been made by Australian government in 2012. The childcare center is important places for children to get educated and helped by adults with great qualities. Therefore, the key changes in the process are that Australian government carried out new policies to improve...
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...Nguyen Table of Contents Page 1. Background 1 2. Strategic Focus and Plan 1 Mission Statement 1 Goals 1 Competitive Advantage 2 3. Situation Analysis 2 SWOT Analysis 2 Competitor Analysis 3 Company Analysis 3 Customer Analysis 4 Customer Analysis 4 4. Market-Product Focus 4 Marketing and Product Objectives 4 Market-Product Grid 5 Target Markets 6 Points of Difference 6 Positioning 6 5. Marketing Program 7 Product Strategy 7 Price Strategy 7 Promotion Strategy 8 Place Strategy 8 6. Financial Projections 9 Break-even Analysis 9 7. Organization 9 8. Implementation Plan 9 9. Evaluation and Control 10 Possible Deviations 10 Possible Solutions 10 10. Bibliography 1. Background myEcare.com is the premier website to find child care services for parents and caretakers. After realizing that there are no dependable places on the web to search for a child care provider, myEcare.com was set up. In this business plan, the childcare service of MyEcare.com is introduced as an online marketplace and the strategies are outlined to bring in customers from all over America. The competitive settings, opportunities, strengths, and weaknesses of the child care industry are analyzed. This will allow the management of this company to construct dynamic strategies for this website to be introduced in the child care market and to obtain the company’s...
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...Analysis & Strategic Recommendation Phase Team 2: Life Church Child Development Center I. Porter’s Five Forces Model: a. Threat of new Entrants The threat of new entrants is an important concept to understand as new entrants can change the competitive landscape. Defining this category helps to analyze the new entrant competitors in current existing Life Church Development center area. In 2013, estimated new establishments are as follows: (a) 1 – 4 Employees: 1538, 5 – 9 Employees: 1164, 10-19 Employees – 1723, 20-49 Employees: 1086, 50-99 Employees – 99, 100-249 Employees – 21, 250-499 Employees – 3 and Unknown employees 47. Total establishments and new entrants in 2013 year Texas are 5681. (Source: Barnes Reports – US Child Day care Industry)...
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...caresfor toddlers from age three to five. The Toddler Warehouse will beconcentrating on the upper end of the market, two income professional parents.These personally ambitious parents are typically eager in terms of theirchildren's development and are willing to pay to have their children attend thebest facilities. Through specialized training of the supportstaff and innovative learning systems, The Toddler Warehouse is cutting edge interms of child development. This curriculum, coupled with a custom designedfacility and a low teacher/student ratio ensures a top-shelf service for thechildren and the parents. The Toddler Warehouse expects to become profitable bymonth 11, and has projected $43,000 as the revenue for year three. Situation Analysis The Toddler Warehouse is a start-upbusiness. A comprehensive marketing plan and effort will be instrumental indeveloping visibility and generating sales. The Toddler Warehouse offers Salem, Ore. a full-service child care and child development facility for toddlers. Theseservices will be differentiated from the competition through advanced trainingand learning systems [1]. Market Summary Through a lot of research, The ToddlerWarehouse has accumulated good information regarding the market and is aware ofmany common attributes of key customers. The Toddler Warehouse will leveragethis information to continue to study who is served, their needs, and how TheToddler Warehouse can best communicate with them. Market Demographics The...
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...The Changing Context of Employment Relations 1 The population in Singapore is aging. Why should a human resource manager worry about such a trend? What is the implication of this trend to trade union leaders? There will be a shortage of workers when these mature employees reach retirement age which is also fuel by the shrinking population. Trade unions leaders and government are promoting lifelong learning and retraining to increase older workforce employability. 2 The workers of today are better educated. What is the implication of this trend for the human resource manager in a company? Better education has led to an occupational shift in the workforce. The number of people in the higher occupation groups has increased over the last decade. This resulted in an increase in occupation types for professional and manager while a decrease in occupation types for production workers and labourers. 3 There is a large pool of mid-career workers in Singapore labour market. What are their characteristics? How can an employer encourage these workers to continue contribution to the company? Mid-career workers were born during the 1930s to 1940s and educated in the 1940s to 1960s. These were periods of political uncertainty. The standard of living was low and many of these people had to drop out of school to look for jobs. Educational opportunities then were limited. Many of these mid-career workers are educated in non-English schools and thus most of them are not highly competent in...
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...Introduction Part A Economic Regulation Part B Ratio Analysis Decision making techniques Part C Benefits and Limitations of Budgeting and Planning SDCCC Reflection Appendices Analysis for Ratio Sample Income and Expenditure Balance Sheet Proposed Monthly Review Introduction In 2000 the National Development Plan in Ireland allocated funding to the development of childcare with the specific aim of improving the quality, and increasing childcare provision and places through the introduction of a more coordinated approach. As a result thirty three County Childcare Committees, (CCC) were formed in the Republic of Ireland, each with an agreed set of objectives for the various county/areas. They are currently under the Office for the Minister for Children and Youth Affairs (OMCYA) which was set up by the Government in December 2005. On Wednesday, 9th March 2011, the establishment of a new ‘Department of Children’ was announced, together with the appointment of a new minister. This is on the back of a general election in February 2011, where a new coalition government was voted into power. This means that there could be extensive changes as a new program for government is announced and introduced. As this Office will now become a government department in its own right, it reflects the prioritization that childhood development is now taking in modern Ireland. However as the new Department has not been fully established I will use the previous...
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