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Circle

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Submitted By rodo35
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1. - Can this business model succeed: would you invest?
Sí, el negocio tiene potencial de éxito debido a la oportunidad de crecimiento, además de ser de fácil adaptabilidad en el corto plazo de acuerdo a lo que se demande de el.
La sinergia que tiene al asociare con otras empresas (ejemplo: Ceridian) similares brinda una base para el crecimiento, a la vez de entregar un cierto respaldo a la operatividad. Esto se ve reforzado por la constante preocupación de entregar un servicio de excelencia, enfocado a la optimización del tiempo de cliente, apoyado por la utilización de proveedores “de calidad”.
La expansión del negocio resulta factible, ya que puede servir de plataforma a otras empresas (bancos, aseguradoras, tarjetas de crédito, otras) que deseen llegar al cliente “empresarial”.
El tamaño de mercado también brinda una oportunidad para el éxito. Así:
N° empresas 750
N° empleados 250
Contratos por persona 100
Mercado potencial Boston 30 millones
Mercado nacional 750 millones

Dado lo anterior es que en mi opinión sí invertiría, ya que el negocio parece viable dada la tendencia mundial del enfoque en el trabajo y el poco tiempo disponible que queda después de las largas jornadas laborales.

2. - Evaluate the opportunity: what are the risks? What are the success factors?

Riesgos:
• Alta dependencia de Ceridian. Analizando el modelo de venta se puede deducir el % de representatividad Annual revenue
300 people 500 people
Corporation 30.000 40% 50.000 45% 100 dolares por persona
Service Partner 33.000 44% 40.000 36%
Employee 12.000 16% 20.000 19% 40 dolares por persona
Total 75.000 100% 110.000 100%

• Débil proyección futura y por ende falta de planificación en cómo pueden crecer los gastos.

Oportunidades:
• Adaptabilidad tecnológica, lo que permite sacar provecho de forma rápida del foco en el segmento corporativo
• Contar con una base sólida de proveedores que permita entregar un servicio de calidad y “customizado” de acuerdo al tipo de persona al que se apunta
• Buen control de costos. Se toman decisiones firmes de reducción de estos.
• Cuentan con buenos asesores

3. - What are the critical assumption of the business model?

Los supuestos críticos del modelo se basan en:
• Existe un mercado de “conserjería” para aquellas personas con poco tiempo, que deriva mayoritariamente de la gran dedicación al trabajo
• Se genera confianza en los usuarios del servicio, a través de un servicio de calidad, relevante y precios competitivos
• Mantener una buena relación con proveedores, ya que así se explota y ofrece su potencial de producto y/o servicio.
• Relación estratégica con Ceridian de tal forma de potencial la base de clientes

4. - What do you think the investors ask entrepreneurs?

Los inversionistas debiesen pedir:
• Un solido plan de negocio
• Crecimiento sostenible a largo plazo
• Convertirse en líderes de mercado
• Crecer en base a clientes potenciales como Ceridian
• Crecer en el mercado de empresas corporativas

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