...Business Policy Assignment: “Creating Shared Value” CITIBANK & HSBC 9/26/2013 D Siddhartha Reddy-014 PGDM-Finance Executive Summary How to reinvent capitalism and unleash a wave of innovation and growth by Michael Porter and Mark Kramer Shared Value is a new form of capitalism. The idea of shared value was initially explored by the authors in December 2006 HBR. Shared value is not social responsibility, philanthropy, or even sustainability, but a new way to achieve economic success. In the article Porter & Kramer criticize neoclassical thinking on the trade-off between societal needs and economic success, and the way the concept of ‘externalities’ have shaped corporate and policy strategy. Article says that corporations should aim at creating shared value rather than only profits; this would lead to innovation and redefining of the capitalism, which as it stands is at logger heads with the society and looks at CSR as a philanthropic act done to please others. Article also questions the current perspective of viewing maximization of economic value of firm and achieving social obligations as a tradeoff. Article says that companies do face several internal cost caused due to social harms created by the company’s activities which comes back to bite the economic value created by the companies. Shared value then has not to be looked at as ‘sharing’ value which is already created by companies with society; rather it is increasing the pie of value created by respecting...
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...(1) What are the main driver(s) of the bank’s profit? (loan growth, cost cutting or a release of loss reserves) * Short term driver Slide 6: Firstly, i would like to talk with you about the main drivers of Citigroup’s profitability. Overall, Citigroup Q1 financial performance was an improved net income of $3.0 billion, which is a 4-quarter high. Citigroup revenues in the first quarter 2011 were $19.7 billion, up 7% sequentially, but down 22% from the first quarter 2010 due to lower securities, declining assets in Citi Holdings and the loss on the asset transfer. Citi-bank’s profitability appears to have fallen quite significantly in Q1/2011, such that ROE is 1.75% in the first quarter this year compared to 2.92% in the March 2010 quarter. ROE was generated by ROA 0.154% and Equity Multiplier 11.4 (which is lower than in the previous period), where this ROA indicates that management are not utilising the company’s resources as well as it was at the same time in the previous year. | 31/3/2011 | 31/3/2010 | | Return on Equity | 1.75% | 2.92% | | Return on Assets | 0.154% | 0.219% | | Equity Multiplier | 11.384 | 13.325 | | However, by executing appropriate strategy with discipline, Citi Group losses continued to decrease due to an increase in capital ( u can see that Citigroup Tier 1 Common ratio increased from 9.19% in Q1 2010 to 11.41% in Q1 2011 clearly showcasing the group’s growing capital strength). In addition, average deposits and loan increased 13%...
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...In the case of Citibank India, the bank is many problems; however, the following problems are severely affecting the bank in the type of service they provide. The major challenge being whether they should redefine their business objectives by changing their current target market. While, the secondary problem being lack of partnerships with stores to give the consumer the option to collect loyalty points. The primary problem of market segmentation arises because the bank is not targeting all types of consumer markets in India. The bank separates its consumers into four types of consumer segments; super-affluent, affluent, emerging affluent and mass market. The first two segments consist of families with high-salaried income and the last two segments consist of households with self-employed individuals. Currently, the bank has a strategy of targeting the high-salaried households as they have the ability to spend significantly more than the mass-market. This segment, the super affluent and affluent only consists of about 15 million households, and it is very saturated as it has slow growth rate. While, on the other hand, the self-employed individuals tend to spend less compared to the high-salaried individuals, however they make up more than 50 million households. This consumer segment is growing and with the rising household disposable income, they are going to have more spending power by 2015. Other foreign banks in India also segment their consumer; however, they provide services...
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...CASE: Citibank: Launching the Credit Card in Asia-Pacific (A) (HBS 9-595-026) Rana Talwar, head of Citibank's Asia Pacific Consumer Bank, is considering introducing a credit card to enhance the growth of future revenues. Talwar feels that the credit card would enable the bank to target customers outside its thriving branch banking operation and then cross-sell other Citibank products and services to these customers, but he is facing a healthy amount of skepticism from Citibank's New York headquarters and general reluctance from the country managers in Asia Pacific. If Talwar does decide to go ahead with launching the credit card, he has to decide how to implement the program in the very diverse Asia-Pacific region. DISCUSSION QUESTIONS: 1. What are the strengths and weaknesses of Citibank in Asia in 1989? Does it have the strengths to launch this credit card initiative successfully? Are there any sources of vulnerability from the weaknesses that will lead to failure? 2. What are the needs of consumers for credit cards in the Asia Pacific region? Will the Citibank credit card deliver on those needs? 3. What are the objectives of Citibank? What role can the credit card play in getting Citibank where it wants to go in this region? 4. What are the characteristics of the markets for credit cards in the Asia Pacific region (competition, channels of distribution, and...
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...Citibank: Launching the Credit Card in Asia Pacific (A) Case Study, BEP 430 Marketing 20030059 Dong-ock Kim1, 20030071 Min-geuk Kim2, 20040054 Keehyung Kim3, 20040535 Yohan Jo4, 20076006 Huang Qiuling5, 20076035 Dorjsuren Bayarmaa6 Marketing Team A1 2 3 4 5 6 erst_licht99@hotmail.com1, kmg0702@hanmail.net2, keehyoung@gmail.com3, zukjimote@gmail.com4, sharlin_huangqiuling@hotmail.com5, gordok_88@yahoo.com6 Professor: Wonjoon Kim Date submitted: May 18, 2007 TO: Rana Talwar, head of Citibank’s Asia Pacific Consumer Bank, Citibank FROM: Dong-ock Kim, Min-geuk Kim, Keehyung Kim, Yohan Jo, Huang Qiuling, Dorjsuren Bayarmaa RE: Citibank: Launching the Credit Card in Asia Pacific (A) DATE: May 18, 2007 As you know, rapid growth of Asia-Pacific economy was incredible in several years. It could be a good chance for Citibank’s growth, so Citibank has started to branch banking business since 1978. Actually, performance of Asia-Pacific branches is not bad. In 1988, Citibank earned $69.7 million, but Citibank does not satisfy with its performance. Citibank’s goal is $100 million until 1990. For this goal, Citibank launched the most innovative service such as telephone banking service. And now, Citibank is planning to launch a new product credit card. Acquiring card customers means that Citibank has more opportunities to crosssell product line: Auto Loans, Ready Credit, Deposits, and Mortgage Power, Citibank’s core products. But many of Citibank headquarters have doubts...
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...CITIBANK INDIA Industry: Banking Financial services Owner Citigroup Founded 1902 Headquarters Mumbai, Maharashtra, India Profit After Tax INR 3422 crores (fiscal year ended March 31, 2015) Total Income INR 13490 crores (fiscal year ended March 31, 2015) Number of employees 7,500 Citibank financials: https://www.online.citibank.co.in/portal/newgen/home/Website-Citibank-Financials-2015.pdf Citibank India is an Indian private sector bank headquartered in Mumbai, Maharashtra. It is a subsidiary of Citigroup, a multinationl financial services corporation headquartered in New York City, United States. The Indian Headquarters are at Bandra Kurla Complex, a hub for multinational corporations in Mumbai. Currently, Citigroup, the owner of Citibank India, is the largest foreign direct investor in financial services in India with a total capital commitment of approximately US$4 Billion in its onshore banking and financial services business and its principal and alternate investment programmes.It operates 44 full-service Citibank branches in 31 cities and over 700 ATMs across the country. Citibank is an employer of about 7,500 people. Citi offers consumers and institutions a broad range of financial products and services,including consumerbanking and credit, corporate and investment banking, securities brokerage, and wealth management. Citi's franchise in...
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...markets. Rational for the recommended course of action: Due to the difference in the service charge that Citibank charges comparing to other local banks, and due to the local government protection of the domestic banks, it’s almost impossible to get ahead by pricing competition for Citibank. It will also hurt Citibank’s current position. Keeping the upper class positioning and developing more market share are the goals of Citibank. Thus, providing more perceived value will be the only way to attract more middle-class and upper class consumers. What marketing strategy will be used? In order to find the best answers, we are going to have marketing testing in three countries, which are totally different types of market. Citigroup (The mother company of Citibank) has an outstanding performance in Singapore, a normal position in Australia and a low market share in Taiwan. (GMID, 2011) We will focus on attracting more individuals from the middle-class and the high-class by offering better and more variety and promotions than what American Express offers its consumers, instead of decreasing the price for Citigroup’s credit cards which is going to hurt the image of Citibank as viewed cheap to enter and anyone could get it. Low: Taiwan, South Korea, Hong Kong Middle: Australia, India, Thailand, High: Singapore, Malaysia, Philippine, Indonesia How will be implemented? Citibank will use many ways to distribute and market their products by using variety of distribution channels such...
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...bank of new work in the whole case is about the adaptation of E-Business strategy by city bank and how and in what sense the benefited by the E-Business Strategy, In 2000, intense competition and the dot com boom put pressure on Citibank and its competitors to transform their business in the new economy. In response to these challenges, Citibank made a serious push to deliver integrated solutions that would enable its corporate customers to conduct transactions on line. Citibank’s e-business strategy – Connect, Transform and Extend – was to Web-enable its core services, develop integrated solutions, and reach new markets. The ultimate goal was to build a single Web-enabled platform for all customers with similar needs. As per the case Citibank’s vision was to become the world’s leading e-business enabler. It aimed to empower local, regional and global customers and the B2B2C marketplace and provide solutions to help them take advantage of the efficiencies and opportunities created by e-commerce [pic]. As per the case Citibank’s challenge was how to manage the vendors and suppliers and ensure that they understand Citibank’s strategy and would not exploit the Bank’s strengths of the information base the main issue which I analyzed in case is that Citibank would need to make global transformation to deliver its e-business strategy and create a culture that would embrace the e-concept, a key element...
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...Ahmed N. Kassem Block 45 El-Narges District ,5th settlement , New Cairo Tel:+222741013 Mobile: +201020444563 E-mail: ahmednabil51@gmail.com PERSONAL INFORMATION: Date of Birth : 01/06/1988. Gender : Male Marital Status : Single Nationality : Egyptian. Military Service: Exempted Undergoing studies: SCMG ”Supply Chain Management Diploma” ; The American University In Cairo Qualification: o B.Sc., Faculty of Commerce; June 2010. Kafr El Shekh University; Faculty of commerce English accounting department. Language: o English language: Fluent; not mother tongue. AUC, general English level 11 Current job: From March 2014 till now AL KHARAFI GROUP – EMAK FOR COMPUTER MANUFACTURING PROCUREMENT OPERATIONS EXECUTIVE Scope Of Work: • Interfaces with Product Line Planning Manager to plan and prioritize purchasing activities. • Reviews planned orders, creates requisitions for purchased items, and manages approval process. • Transmits and prioritizes approved purchase orders and supporting documents to supplier. • Tracks order acknowledgement, prepares and communicates shortage and backlog reports, and provides visibility of potential interruptions to internal customers. • Tracks orders and confirms system lead times, delivery dates, and costs. • Reviews, updates, and maintains purchase orders until they are...
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...Citi, it is really a universal headache in the banking industry. However, in my view, it could also be an opportunity to improve efficiency and public images. The effects depend on how we deal with this problem from both inside and outside aspects. ► The key issues to deal with this problem from inside include: 1. How to set up a criterion to determine which person should be laid off and which department can be eliminated? 2. What can Citi do for the future career of those fired employees? 3. How to inform those employees? ● For the first question, I think an thorough duty diligence is necessary first. Then, spot people who have flaws in following aspects: A. Had ethic problems in the past B. Could not finish assignments regularly C. Cannot get along with workmates D. Have bad habits such as gambling or shirks E. Have bad credit records F. Have intentions to work in other firms People who have problems above would harm the whole company somehow, so it’s a good time to clean them out. When making decisions, age is a factor that should be taken into consideration as well. Firing senior guys may cost a lot in the compensation and result in lack of skilled staff in certain positions. Firing young guys may lead to wastes of previous training budget and short of backup talents. I recommend to lay off people who have been working here around 4 year but never or seldom been promoted. These people may already want to leave anyway. When it comes...
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...Citibank : Launching the Credit Card in Asia Pacific 1.0 Abstrak Citibank is already established consumer business in Asia. It’s about 11 years this bank operated in Asia. That have 15 countries thought Asia Pacific and Middle East. Rana Talwar is the head of Citibank’s Asia Pacific Consumer Bank and she want to launch a new product about the credit card. 2.0 Issue Citibank want to market the credit card to the Asia but have constraint to established it. Firstly is because little credit of experience and hardly any infrastructure. Citibank also wondered that it could adopt mass market positioning to acquire enough credit card customers and maintain its up-market positioning with the current upscale branch banking customers. Country managers also worry because it too early to launch the credit card and will damage the profit in future. Other than that, is weak local infrastructure, limited distribution capabilities and experience. 3.0 SWOT analysis strength | weakness | -Citibank already well-known in Asia Pacific-most Australia customer used credit card for shopping-Hong Kong is very good impressive with economics and industrialization that make the people use credit card without fell strangers-majority India country is very wealth | -Korea a not allow use credit card because not give permit too bank.-Malaysia is use law and only income $9000 or more could have a credit card.-Indonesia is poor country and the customer are not qualify to make credit card.-Taiwan also...
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...ISIS PAPYRUS CASE STUDIES The key to success in today’s very competitive finance sector is the capability to offer new products and services to customers fast and efficiently. Related business documents, like bank statements or loan agreements, play a strategic role in the business process, as banks have moved to self-service methods such as electronic bank tellers and Internet services. Customer documents become the primary communication vehicle. Competitive Customer Documents in the Finance Sector Business documents have to be of high quality, contain detailed and well structured information and a unique content for every customer. Targeted marketing information, dynamic charts produced from business data, spot or full color statements, which are often produced for priority customers only, are common requirements today. Consolidated Statements A good example of such a service strategy is Citibank’s consolidated bank statement. It contains not just the current status of one account at a time, but summarizes and details all the customer's accounts down to the scanned images of all cancelled checks. At the same time it uses the same document to inform of the bank’s new offerings and services by including marketing messages targeted conditionally on the customer’s status. And there is more • Detailed and summarized information on various different accounts; savings, credit card, loans, investments, etc. in a consolidated document • The account status...
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...to highlight the role of today’s banking style. Various parameters were analyzed to know the current status of the Indian Banking Industry and the various products of the Citibank ACKNOWLEDGEMENT Nobody is born perfect in himself; it is some timely guidance, proper teaching and blessings by well wishers and seniors around us who give me perfection and skills to make myself prepared to walk on the path of success. My project work, which is the first step of mine in the fields of professionalism, has been successfully accomplished, due to co-operative efforts of friends and colleagues together. I would like to pay my sincere gratitude and thanks to those people, who directed me at every step in the project work. I would like to thank our respected director Mr.D D Chaturvedi, who allowed me to undertake this project and provided his valuable guidance in doing. I extend my sincere thank and gratitude to Dr. AMIT GUPTA, internal faculty, MAIMS, for her help and valuable support throughout the term of the project. It was a learning experience to work under his guidance. I would also like to thank the faculty member and staff member of MAIMS for their kind support and help during the project. Citibank A major international bank, is the consumer banking arm of financial services giant Citigroup. Citibank was founded in 1812 as the City Bank of New York, later First National City Bank of New York. As of March 2010, Citigroup is the third largest bank holding company in the United...
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...Form 8-K for CITIBANK CREDIT CARD ISSUANCE TRUST 21-Nov-2011 Other Events Item 8.01 Other Events. The following information relates to the credit card receivables owned by Citibank Credit Card Master Trust I and the related credit card accounts. Some of the terms used herein are used as defined in the Glossary of Terms at the end of this Report. Loss and Delinquency Experience The following table sets forth the loss experience for cardholder payments on the credit card accounts for each of the period s shown on a cash basis. The Net Loss percentage calculated for each period below is obtained by dividing Net Losses by the Average Principal Receivables Outstanding multiplied by a fraction, th e numerator of which is the total number of days in the applicable calendar year and the denominator of which is the total number of days in the trust monthly reporting periods for the applica ble period (365/273 for the nine months ended September 27, 2011, 365/365 for the year ended December 28, 2010, 365/367 for the year ended December 28, 2009 and 366/366 for the year ended December 26, 2008). If accrued finance charge receivables that have been written off were included in losses, Net Losses would be higher as an ab solute number and as a percentage of the average of principal and finance charge receivables outstanding during the periods indicated. Average Principal Receivables Outstanding is the average of principal receivables outstanding during the periods indicated...
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...Citibank Launching the Credit Card in Asia Pacific Citibank had many competitive advantages. In 1989 Citibank was the largest banking company in the US, leader in foreign exchange market with wide range of services all over the world. Head of its international consumer businesses had extensive experience managing huge US card businesses and was disposed towards international expansion. Asian government had strict regulations limiting expansion of foreign banks, so it was critical to offer the most innovative and high-quality products and services. So the only choice to succeed in this environment was being a differentiator. Citibank pioneered telephone banking in much Asia. It developed alternate distribution channels for products such as automobile loans. Introducing credit card products was a necessary step to compete with growing international presence, mainly of American Express. Citibank did that by acquiring proprietary card payment system and offering exclusive services to its customers. When launching a credit card in Asia Pacific Citibank took several advantages of scale economies. For example with respect to software development, the programming could be done centrally and simply downloaded to the countries with no need to customization, therefore greatly reducing the costs. It also took advantages of easily transferrable established best practiced allowing a quick card product launch in Asia Pacific. Offering credit card products in Asian market is a clearly Demand...
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