...Citibank : Launching the Credit Card in Asia Pacific 1.0 Abstrak Citibank is already established consumer business in Asia. It’s about 11 years this bank operated in Asia. That have 15 countries thought Asia Pacific and Middle East. Rana Talwar is the head of Citibank’s Asia Pacific Consumer Bank and she want to launch a new product about the credit card. 2.0 Issue Citibank want to market the credit card to the Asia but have constraint to established it. Firstly is because little credit of experience and hardly any infrastructure. Citibank also wondered that it could adopt mass market positioning to acquire enough credit card customers and maintain its up-market positioning with the current upscale branch banking customers. Country managers also worry because it too early to launch the credit card and will damage the profit in future. Other than that, is weak local infrastructure, limited distribution capabilities and experience. 3.0 SWOT analysis strength | weakness | -Citibank already well-known in Asia Pacific-most Australia customer used credit card for shopping-Hong Kong is very good impressive with economics and industrialization that make the people use credit card without fell strangers-majority India country is very wealth | -Korea a not allow use credit card because not give permit too bank.-Malaysia is use law and only income $9000 or more could have a credit card.-Indonesia is poor country and the customer are not qualify to make credit card.-Taiwan also...
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...Citibank: Launching the Credit Card in Asia Pacific (A) Case Study, BEP 430 Marketing 20030059 Dong-ock Kim1, 20030071 Min-geuk Kim2, 20040054 Keehyung Kim3, 20040535 Yohan Jo4, 20076006 Huang Qiuling5, 20076035 Dorjsuren Bayarmaa6 Marketing Team A1 2 3 4 5 6 erst_licht99@hotmail.com1, kmg0702@hanmail.net2, keehyoung@gmail.com3, zukjimote@gmail.com4, sharlin_huangqiuling@hotmail.com5, gordok_88@yahoo.com6 Professor: Wonjoon Kim Date submitted: May 18, 2007 TO: Rana Talwar, head of Citibank’s Asia Pacific Consumer Bank, Citibank FROM: Dong-ock Kim, Min-geuk Kim, Keehyung Kim, Yohan Jo, Huang Qiuling, Dorjsuren Bayarmaa RE: Citibank: Launching the Credit Card in Asia Pacific (A) DATE: May 18, 2007 As you know, rapid growth of Asia-Pacific economy was incredible in several years. It could be a good chance for Citibank’s growth, so Citibank has started to branch banking business since 1978. Actually, performance of Asia-Pacific branches is not bad. In 1988, Citibank earned $69.7 million, but Citibank does not satisfy with its performance. Citibank’s goal is $100 million until 1990. For this goal, Citibank launched the most innovative service such as telephone banking service. And now, Citibank is planning to launch a new product credit card. Acquiring card customers means that Citibank has more opportunities to crosssell product line: Auto Loans, Ready Credit, Deposits, and Mortgage Power, Citibank’s core products. But many of Citibank headquarters have doubts...
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...Five Force analysis of the Banking Industry in India The banking industry in India originated in the 18th century. It is an important sector as it focuses on the development of Indian Economy. The State Bank of India is the oldest bank which is still in existence. The major change in Indian banking industry happened post independence; with the nationalization of Reserve Bank of India (RBI) in 1949 and authority to RBI as a regulatory body for banks (Banking Regulation Act 1949). The major players in the Indian banking industry can be classified as: 1) Public sector banks like State Bank of India, Andhra Bank, Allahabad Bank, Punjab National Bank etc. 2) Private sector banks like HDFC bank, Axis bank, and ICICI bank etc. 3) Foreign banks like Citibank, HSBC bank, and Standard Chartered bank. This report consists of Micheal Porter’s Five Force analysis of five banks operating in the Indian Market wiz State Bank of India, Punjab National Bank, HDFC bank, ICICI Bank and Citibank. 1) Threat of new entrants: (high) Many multinational banks are attracted to enter the Indian banking sector to start their operations and provide services to Indian customers. Many, Non Banking Financial Companies (NBFC) are waiting to get their license from RBI. 2) Threat of Substitute products/services The threat of substitute products and services provided by the banking industry is very low. The substitutes to the banking services include local lender 3) Bargaining...
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...I. Introduction a. Company history Citibank was first incorporated in 1812 as the City Bank of New York. Citibank is a U.S. based commercial bank, headquartered in Las Vegas, Nevada, US. The bank offers consumer finance, mortgage lending, retail banking products and services, investment banking, commercial banking, cash management, trade finance and e-commerce products and services, and private banking products and services. Citibank is also the daughter company of Citigroup, Inc. It provides deposit accounts, credit cards and loans to consumers and small businesses, and utilizes its parent company's breadth of financial services by also offering insurance and investment products. The bank mainly operates in Europe, America, Middle East, Asia and Africa including the US, China, Hong Kong, India, Japan, the Philippines and Singapore. http://www.researchandmarkets.com/reports/1291111/citibank_n_a_strategic_swot_analysis_review.pdf b. Biographical information on any prominent managers, etc. c. Pertinent industry information (history, recent developments) d. Growth of company and industry II. Perform a SWOT analysis a. Strengths o Company’s rich history o Over 100 years experience in international lending o World’s largest credit lender o Effective communication o High R&D o Innovation o Online growth o Loyal customers o Market share leadership o Strong...
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...CUSTOMER RELATIONSHIP MANAGEMENT CUSTOMER RELATIONSHIP MANAGEMENT SUBMITTED BY: AASTHA ANAND ALISHA KHURANA DIPIKA SHARMA PRACHI ARORA TANYA RAO YADUNANDANI GUPTA SUBMITTED BY: AASTHA ANAND ALISHA KHURANA DIPIKA SHARMA PRACHI ARORA TANYA RAO YADUNANDANI GUPTA INTRODUCTION Shopper’s Stop Ltd is a professionally managed and system driven organization promoted by K Raheja Corp Group, one of the leading players in the country in the business of real estate development and hotels. Pioneer of organized retail in India, Shopper’s Stop Ltd has been instrumental in bringing about revolution in India. Since it opened its doors, the chain has become the highest benchmark for the Indian retail industry. Since its inception in 1991, Shopper’s Stop Ltd has introduced various retail formats in India. “The tapestry of history has no point at which you can cut it and leave the design intelligible.” The foundation of Shoppers' Stop was laid on October 27, 1991 by the K. Raheja group of companies, one of India's biggest hospitality and real estate players. The Group crossed yet another milestone with its lifestyle venture-Shoppers' Stop. With its immense expertise in the service industry and creditability, Shoppers' Stop today boasts of 61 retail outlets across the country and is planning to spread its wings with futuristic expansion plans to meet the challenges of the retail industry. A benchmark for the Indian retail industry to follow, Shoppers' Stop has progressed...
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...Summer Internship Report Organization Capacity Management, Citibank Analyzing branch banking services and operations for improving process turnaround time and operational efficiency resulting in customer delight. Saryu Kamra & Anubha Mathur 7/14/2011 ABSTRACT This project on Branch Banking Operations attempts to trace and map the branch banking processes end to end and identify all non value added activities and wastages in terms of time so that the Turn Around Time for Customers as well as time required for completion of any transaction or instruction can be reduced considerably. The data collection was divided into two parts, first at individual level and then at the process level. For the former, a chart was prepared for different individuals to map their daily activities and the time taken for these so as to make a comparative analysis vis-à-vis their efficiency in terms of the time spent with the customer and processing further. For the latter, a time and motion study was carried out to map the various Branch activities which were broken down to the micro level to analyze the wastages and superfluous activities involved in the processing of different instructions with the help of Value Stream Maps. The wasteful activities were then identified using the Lean Model introduced by Toyota Production System and classified into seven different categories. These were then individually analyzed and the extent of their effects on various activities and processes were analyzed...
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...bank of new work in the whole case is about the adaptation of E-Business strategy by city bank and how and in what sense the benefited by the E-Business Strategy, In 2000, intense competition and the dot com boom put pressure on Citibank and its competitors to transform their business in the new economy. In response to these challenges, Citibank made a serious push to deliver integrated solutions that would enable its corporate customers to conduct transactions on line. Citibank’s e-business strategy – Connect, Transform and Extend – was to Web-enable its core services, develop integrated solutions, and reach new markets. The ultimate goal was to build a single Web-enabled platform for all customers with similar needs. As per the case Citibank’s vision was to become the world’s leading e-business enabler. It aimed to empower local, regional and global customers and the B2B2C marketplace and provide solutions to help them take advantage of the efficiencies and opportunities created by e-commerce [pic]. As per the case Citibank’s challenge was how to manage the vendors and suppliers and ensure that they understand Citibank’s strategy and would not exploit the Bank’s strengths of the information base the main issue which I analyzed in case is that Citibank would need to make global transformation to deliver its e-business strategy and create a culture that would embrace the e-concept, a key element...
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...INDEX 1 Outsourcing industry Objective Introduction Importance of outsourcing Classification of outsourcing industry Advantages of outsourcing Disadvantages of outsourcing 2 WIPRO BPO Comparative sheet of wipro Ratio analysis of wipro 3 INFOSYS BPO Ratio analysis of infosys Comparative sheets of infosys 4 GAPS OUTSOURCING INDUSTRY OBJECTIVE The objective of this report is to focus on the outsourcing sector of India and to provide an insight of the various major players in this sector . To analyse the outsourcing industry and find the future growth opportunities To carry out the company analysis of the major players in the outsourcing sector INTRODUCTION Industry is the manufacturing or technically productive enterprises in a particular field, country, region, or economy viewed collectively, or one of these individually. A single industry is often named after its principal product; for example, the auto industry. Outsourcing is contracting with another company or person to do a particular function. Almost every organization outsources in some way. Typically, the function being outsourced is considered non-core to the business. The outside firms that are providing the outsourcing services are third-party providers, or as they are more commonly called, service providers. Although outsourcing has been around as long as work specialization has existed, in recent history, companies began employing the outsourcing model to carry...
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...distinction in Marketing (GPA 3.84) • Courses taken include Data Analysis, Marketing of Services, Operations Management, Financial Statement Analysis and Marketing Mgmt. • Active member of student associations such as the Graduate Marketing Org. and the Graduate Student Association. University of California, Berkeley, CA May 2001 Certificate in Business Management • Courses taken include Research in local markets, Market Capitalization and Human Resource Development. Sydenham College of Commerce and Economics, Bombay, India • Graduation with Majors in Economics – First class. May 1998 • Courses taken include Advanced Economic theories and Economic management. COMPUTER SKILLS: • Project Management: Microsoft Office 98/2000. • EDI: Experience with the implementation of nation-wide EDI systems • Database Management: Microsoft Access • Research: Bloomberg, First Call, Market Guide, Reuters, Crystal Ball. • Marketing SPSS, QuarkXpress, Qualitap, Perseus EXPERIENCE: Auto Hangar, Bombay, India...
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...an Investment, one needs to keep eyes and ears wide open to sense early any opportunity coming in the way. In the last report titled ' Comprehensive Analysis of Indian Starch & Starch Derivatives Sector ' a deep tabular and a brief theoretical analysis was presented of last 10 Years' Data to understand the scope and potential of Indian Starch & Starch Derivatives Sector. Now, in this report, we will present a deep theoretical argument based on the study of Chinese Starch & Starch Derivatives Sector over last two decades to understand the tremendous growth opportunity Indian Starch & Starch Derivatives Sector provides in the coming decade. It is worthwhile to note here that Indian Sector is almost a replica of Chinese Sector and Indian Sector, as at 2010, is at a stage where Chinese Sector was there in 1992. Over the time period between 1992-2009, Chinese Starch & Starch Derivatives Sector has grown more than 10 times and Indian Starch & Starch Derivatives Sector is bound to replicate such growth in the span of coming 10 years. We will also include in our analysis the consumption-trend of Sugar vis-a-vis Starch in China as well as India as Starch-based sweetners form 50 % of the marketsize of Chinese Starch & Starch Derivatives Sector whereas use of Starch-based sweetners as a substitute to sugar is only now catching up fast in India. We will also discuss briefly in this report the valuation aspect of Chinese and Indian sector at macro level and micro level to understand the gross...
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...identifying and monitoring high-risk customers. In response, Citi said that the bank has "taken significant steps" in developing plans to manage the risk of money-laundering risks. "Because of these actions, many of the issues highlighted in the OCC's order have already been remediated or are in the process of being remediated," the bank said. "Furthermore, we are developing a plan to address the remaining OCC requirements. " -By Alan Zibel, Dow Jones Newswires; 202-862-9263; alan.zibel@dowjones.com 2 http://www.fool.com/investing/general/2010/07/22/citigroup-strengths-weaknesses-opportunities-threa.aspx Citigroup: Strengths, Weaknesses, Opportunities, Threats By Russ Krull | More Articles July 22, 2010 | Comments (5) A SWOT analysis -- a look at strengths, weaknesses, opportunities, and threats -- is a good way to evaluate a company's business operations. Citigroup (NYSE: C ) , the baron of the big bank bailout brigade, was one of the firms at the center of the...
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...Volume 13, Issue 12 April 1, 2013 Markets showed moderate gains in March Last week’s Highlights Cyprus and the Troika reached a basic agreement on Cypriot financial support last week which was approved by Eurozone finance ministers. • Cyprus is to receive €10bn financial assistance. • In exchange, Cyprus agreed to resolve the Popular Bank of Cyprus (Laiki), merging its “good” assets and insured depositors into Bank of Cyprus. • With the exception of insured deposits (below €100k) in both banks which will be safeguarded, all bond holders, equity shareholders and uninsured deposits in Laiki will be fully bailed in. Uninsured deposits in Bank of Cyprus will be converted into equity and suffer losses until the bank capital ratio reaches to 9%. Performance Global equity markets went up by 1.59% in March. Japan continues to be the best performing market with the Nikkei and Topix showing a monthly return of 7.25% and 6.05% respectively. US stocks had a positive month, with the benchmark S&P 500 posting a 3.6% gain while breaching its all time high level. Europe also rose with the Stoxx Europe 600 up 1.32%. Meanwhile, Asia was weak, with MSCI Asia ex Japan retreating 2.07%. The dips mostly came from Chinese equities with HSCEI and Shanghai Composite down -4.73% and -5.45% and Hong Kong (-3.13%). The Week Ahead The US will see the Vehicle sales (Tue), Factory orders (Tue), Manufacturing index (Wed), Unemployment rate and Nonfarm payrolls (both on Fri), ISM non Consumer credit (Fri)...
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...SWOT Analysis SWOT analysis is done for a company, to find out its overall Strengths, Weaknesses, Threats and opportunities leading to gauging the competitive potential of the company. The SWOT Analysis enables a company to recognize its market standing and adopt strategies accordingly. Here SWOT analysis of ICICI bank is made to understand the positioning of the bank better: STRENGTHS 1. BRAND NAME: ICICI Bank has earned a reputation in the market for extending quality services to the market vis-à-vis its competitors. It has earned a strong Brand name in banking in a very short span of time. 2. MARKET SHARE: ICICI Bank has the largest market share of 34% in the IT & ITES industry in Hyderabad according to our survey (within the limitation of the sample size.) 3. HUGE NETWORK: ICICI Bank has the highest number of linked branches in the country. The bank operates through a network of 450 BRANCHES AND over 1800 ATMs across India, thus enabling them to serve customer in better way. 4. DIVERSIFIED PORTFOLIO: ICICI Bank has all the products under its belt, which help it to extend the relationship with existing customer. ICICI Bank has umbrella of products to offer their customers, if once customer has relationship with the bank. Some Products, which ICICI Bank is offering are: • Retail Banking • Business Banking • Merchant Establishment Services (EDC Machine) • Personal loans & Car loans • Demat Services with E-Broking • Mutual Fund (ICICI Bank is...
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...A PROJECT REPORT ON OPPORTUNITY OF NON-FUEL SERVICES IN INDIA CERTIFICATE OF ORIGINALITY This is to certify that the project titled “Opportunity of non-fuel services in INDIA” is an original work of the student and is being submitted in fulfillment for the award of the Masters Degree in Business Administration of INDIRA GANDHI NATIONAL OPEN UNIVERSITY. This report has not been submitted to any other institution for the requirement of a course of study. SIGNATURE OF SUPERVISOR SIGNATURE OF THE STUDENT CERTIFICATE FROM THE GUIDE Material obtained from other sources has been duly acknowledged in the project report. Date: Signature of the Guide: Place: CERTIFICATE FROM THE LEARNER This is to declare that I have carried out this project work myself in part fulfillment of the MBA (Marketing) program of IGNOU. The work is original, has not been copied from anywhere else and has not been submitted to any other Institute for an award of any degree/diploma. Date: Signature: Place: ACKNOWLEDGEMENT A large number of individuals have contributed in preparation of the research report. I am thankful to all of them for their help, guidance and the support that I have received during my research work. I express deep...
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...Axis Bank… Porter’s Five Forces Analysis 1. Competitive Rivalry: Top Performing Public Sector Banks a. Andhra Bank b. Allahabad Bank c. Punjab National Bank Top Performing Private Sector Banks a. HDFC Bank b. ICICI Bank Top Performing Foreign Banks a. Citibank b. Standard Chartered c. HSBC Bank Industry Rivalry Industry rivalry means the intensity of competition among the existing competitors in the market. Intensity of rivalry depends on the number of competitors and their capabilities. In case of Axis bank, we have found that this particular parameter is fierce. Since March 2002, Bankex (Index tracking the performance of leading banking sector stocks) has grown at a compounded annual rate of about 31% as shown below. After a very successful decade, a new era seems to have started for the Indian Banking Industry. If we look at 5 years historical performance of different types of players in the banking industry, public sector bank has grown its deposits, advances and business per employee by the highest rate – 21.7%, 23% and 21.1% respectively. As far as net interest income is concerned, private banks are ahead in the race by reporting 24.2% growth, followed by pubic banks (21.4%) and then by foreign banks (14.8%). This clearly indicates that the industry is growing... The banking industry is highly competitive. The financial services industry has been around for hundreds of years and just about everyone who needs banking services already has them. Because of this, banks...
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