...of the relationship between the mass media and the audience. (18 marks) There are a variety of sociological theories and evidence that suggests that the hypodermic syringe model has a relationship between the mass media and the audience however there also some flaws to these ideas. The hypodermic syringe model assumes ideas/ideologies transmitted in mass media products are automatically ‘injected’ into the minds of the audience for example a newspaper telling its readers who to vote for. The audience is seen as passive recipients. The hypodermic syringe model shows that we are a passive homogenous audience. The hypodermic Syringe Model (HSM) is an early theory model, which believes that there is a direct correlation between the violence and anti-social behavior portrayed in different media types (e.g. Television, computer games and films). Sociologists found that the most venerable audience to the HSM is children and teenagers. This is because they are still in the early stages of socialization so are therefore very impressionable. A prime example to support this theory is the case of Jamie Bugler. Jamie was a 2 year old boy that was abducted and murdered by two 10 year old boys. The boys had apparently watched 'Childs Play 3' before they murdered the toddler, and as the murder was very similar to the death in the film newspapers such as 'The Sun' created a debate to whether such violence in the media should be accepted. However, when the case was carried out, the police found...
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...Some sociologists would agree with the view that the content of the mass media does not lead people to become violent, but rather leads them to believe that we live in a society which is violent. This could be due to the fact that many people watch the News on a regular basis, often the News shows many stories which portray society in a negative way, making it seem more violent than it really is. This could be due to ‘News Values’ which Spencer-Thomas identified; he claimed that News Values are general guidelines and criteria which must be met in order to make a News story seem interesting. One particular News Value is ‘negativity’; this states that News must be negative, as bad news is often seen as more exciting than good news. Due to this, much of the News is very negative and may show society to be much more violent than it really; this is done in order to sell Newspapers and could therefore lead people into thinking that society is violent. Marxist sociologists argue that the mass media, which is controlled by the Bourgeoisie (upper class), intentionally shows negative portrayals of society which make it seem much more violent than it really is. According to Marcuse, this is done in order to distract the audience from the real problems in society, such as inequality and capitalism. This has therefore resulted in media owners and journalists in presenting stories which portray society in a negative light, showing them to be more violent that they really are. Another idea...
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...Name Instructor Course Date My Lobotomy By Dully Howard My Lobotomy is a memoir written by Howard Dully who is among the youngest people who underwent trans-orbital lobotomy. This procedure was performed on him while at the age of 12 and it was initiated by his step mother who disliked his behaviors. He explains how he was diagnosed by schizophrenia, the procedure and how it affected his life and how he learnt that it was not right for the procedure to be performed on him. Dully’s mother died of cancer and left him under his step mother’s care. Dully grew up in an environment of emotional abuse and rejection. He was severely beaten up and forced to do things by the step mother and due to this emotional strain, he developed deviant behaviors (Dully and Fleming 46). Dully used to fight with his three brothers all the time because, he felt rejected and alienated from the family. He became disobedient to his parents and never took instructions from them. 'If it's a banana, he throws the peel at the window; if it's a candy bar, he leaves the wrapper around some place... he does a good deal of daydreaming and when asked about it he says, "I don't know." He is defiant at times - "You tell me to do this and I'll do that"(Dully 125) Dully’s deviant behaviors like stealing, fighting his brothers and even disobeying his parents made it possible, justified, and even necessary to lobotomize Howard Dully at the age of 12. Dully records in his memoir that he could steal sweets and leave...
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...Course Syllabus |Course: CMST 102: |[pic] | |Intro to Mass Communication | | |Instructor: Jason F. Lind | | |Phone: 360.416.7965 | | |Email: Jason.Lind@skagit.edu | | |Meetings: Online using Canvas | | |(https://canvas.instructure.com/) | | |Textbook: Baran, S. J. (2012). Introduction to | | |mass communication: Media literacy | | |and culture (7th ed.). Boston: ...
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...com/locate/wep Wine consumption and sales strategies: The evolution of Mass Retail Trading in Italy Caterina Continia,n, Caterina Romanoa, Gabriele Scozzafavaa, Fabio Boncinellia, Leonardo Casinia a Dipartimento di Gestione dei Sistemi Agrari, Alimentari e Forestali, Università degli Studi di Firenze, P.le delle Cascine, 18, 50144 Firenze, Italy Received 9 September 2015; received in revised form 20 November 2015; accepted 5 December 2015 Available online 11 December 2015 Abstract The recent economic crisis has brought considerable changes also to food consumption: on one hand, many products have recorded consistent absolute declines in demand, while on the other hand, we have witnessed preferences shift towards low-cost foods or, in any event, foods of lower quality standards. In order to study these phenomena and, especially, the strategies firms adopt to confront them, the wine sector constitutes a particularly interesting focus due to its wide supply range and the elevated reactivity to price and income of demand. Our paper intends to take a close look at wine consumptions, focusing on the sales made on the Mass Retail Trading (MRT) channel from 2009 to 2013, and to conduct a thorough analysis of the performances of the single products, in view of pointing out the sector's overall trend, as well as the principal typologies of wine, in terms of their sales results in that period. Applying Latent Class Regression has permitted us to identify six explicative models of performances...
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...The Individual and the Society The individual and society is study of the relationship between an individual and the society and the process through which an individual learns about culture, norms and values of a society. This allows for integration and a sense of belonging. Each society has different values and norms which help to promote unity and coherence. Values are the things we regard as important, true and right. It may differ from individual to individual and also cultures and may be as a result of gender, beliefs and religion. In an African society, a male child is brought up to recognise he is a breadwinner and consequently taught the value of working hard to provide for his family, on the other hand education may be seen as wasted on a female child because she is meant to be provided for by her husband. In such a society education is not valued in females. Values change and evolve because today most societies have accepted the importance of education in both the male and female child. There are still some restrictions in some societies like in Saudi Arabia where women are not allowed to freely mix with men in the work place. Some of the change in values can occur from experiences in the secondary socialisation process. The change will allow for development, growth and modernisation. For instance a traditional Muslim male takes his wife to see a doctor for checkups will insist he wants a female doctor to attend to her. With time he begins to see the gap created...
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...to contemporary management concepts. We will point to a few selected aspects of strengths and weaknesses of scientific management. From craftsmanship to mass production. Scientific management.- breakthrough in the industrial production. Until F.Taylor published his book 'Principles of scientific management' in which he laid down fundamental principles of large-scale manufacturing through assembly-line factories, good production was based mostly on the work of crafts. "Production efficiency methodology that breaks every action,job, or task into small and simple segments which can be easily analysed and taught. Introduced in the early 20th century, Taylorism (1) aims to achieve maximum job fragmentation to minimize skill requirements and job learning time, (2) separates execution of work from work-planning (3) separates direct labour from indirect labour (4) replaces rule of thumb productivity estimates with precise measurements, (5) introduces time and motion study for optimum job performance, cost accounting,tool and work station design and (6) makes possible payment-by-result method of wage determination.”1. ( reference). Application in industry scientific management methods a specially assembly-line factories made it possible to mass production of goods. Many products previously inaccessible for a mass audience, such as for example cars have become available. The most famous example of the application of scientific management is cars production in the Ford...
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...COURSE STUDY GUIDE OF MARKETING MANAGEMENT DEPARTMENT OF MARKETING Course Outline for Fall Semester 2014 Course Title :Marketing Management Course Code : Number of Credits :3 Instructor :MehwishZafar Office Hours : Thursday 12:00-2:00 Office : Faculty Room Email : zafar.m@iuk.edu.pk Course Objective In this course, students develop a critical appreciation of the basic concepts and techniques of marketing management and strategy with an emphasis on creating customer value and building customer relationships. The course develops concepts and skills necessary for marketing decision-making and illustrates how various decision-making tools apply to actual business situations. The goal of this course is to develop a disciplined process for addressing marketing issues and problems in a variety of settings, and to give students the tools and background necessary to think through marketing problems. Student Email Criteria - ‘Netiquette’ In business, as with course related correspondence, e-mail is regarded as a professional means of communication. Proper sentence structure, capitalization, and punctuation are required. Proper information must be included within each e-mail: Include the course number in subject line Make sure your name is on any attachment you mail me. I often will print them out, and then I don’t know from whom they came. For all online communication, proper “netiquette” is expected: correct spelling, correct grammar, proper formatting (avoid all caps and overuse...
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...Case Analysis Questions for Case 7-2 (pp. 222-223): Cosmetics Giants Segment the Global Cosmetics Market 1. What product lines do L’Oreal offer in its home market (France) and other developed markets (USA, UK, etc.)? How does L’Oreal segment and target in these established markets? (You need to visit L’Oreal website and conduct additional online research to find relevant information and answer this question.) France: • Makeup (tint/tone, lips, eyes, nails) • Facials (organized by type of care and skin type, age, brand, benefits) • Body care (beauty and body, sunscreen, sun care, brand) • Coloring (organized by color and brand) • Hair care (routine care, hair type, brand) • Styling (organized by benefits, brand and studio line) • Men’s products (care/cleaner, shave, styling, deodorant, shampoo/hair care, brand, hair color) • Makeup and hair accessories. USA: • Makeup (eyes, face, lips, nails, etc) • Hair • Skin care (moisturizers, treatments, cleansers and makeup removers, sun care, self tanner) • Hair color • Hair styling • Hair care UK: • Skin care (product type and brand) • Makeup (face, eye, lip, nails, brands) • Hair color (color, permanence, brand) • Hair care (hair type, product type, brand) • Hair Styling (desired effect, product type, brand) • Self tan (tanning type, product type, brand) • Gifts • Men (face, deodorant, hair, product type...
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...question- should they extend into the mass market or maintain their exclusivity? In order to draw a conclusion one must investigate alternative ways of expanding, marketing and distributing their brand- which is exactly what we will consider when examining the Château de Margaux business model. New Idea for an Old Brand: As a way to freshen up the traditional brand and to gain more exposure, the granddaughter of the Margaux family wanted to begin mass marketing a new wine brand. The idea would be to use different grapes in order to be more accessible to the younger generation. The target price range would be €20-€25 per bottle (Dessain, 2011). There are a large number of young wine drinkers who cannot afford the high prices of the current Gran Vin brand and are therefore not being attracted to the Château de Margaux vineyards. If these consumers were introduced to an affordable brand of wine from the Margaux estate, then they may be more likely to recognize and trust the brand. That way, when they are looking for a more expensive wine, they will first go to their label of Grand Vin from the Château de Margaux collection. Some of the issues with this suggestion are: maintaining the exclusivity of the original brand, ensuring that consumers still feel motivated to pay the higher price point, and they will also now need a distributor, marketing team, and an ability to focus on more than one brand of wine. In this particular case, the Margaux business has a close-tie...
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...haberse ignorado muchas contribuciones relevantes, la intención aquí es brindar algún sentido de la riqueza e importancia de lo que han logrado los académicos acerca de la relación entre élites y representación, los vínculos entre élites, democracia y cambio social y las teorías de la estructura de poder. En este artículo también se estudia hasta qué grado la introducción de una nueva metodología de investigación por parte de la teoría de la dominación de clase de Domhoff abrió una nueva perspectiva en los estudios sobre las élites. Finalmente, se presentan una estrategia de investigación para las élites y dos conclusiones principales. Palabras clave: Élites políticas - cambio social - estructura de poder - representación. Abstract Scholarly studies of elites and political elites have a vibrant recent history. My aim here is to provide a selective summary of that history, focusing on the importance of social distinction and the theories of power structure as a theoretical background for understanding the influence of political elites in social change. Since new insights and concerns have emerged in this field, the organization of this essay is not entirely chronological. Even though I may have ignored many relevant contributions,...
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...childhood obesity, it is important that educators are aware of the health risks and that they learn what they can do to change the situation. The Center for Disease Control Website distinguishes between the terms overweight and obesity. The term overweight refers to a person with a weight that is high compared to others his same height and technically has nothing to do with an individual’s amount of body fat. For example someone could have a higher weight due to having lots of muscle mass (Defining). In consideration of this, one source points out that it is probably more accurate to say that someone is overfat when referring to a condition of having too much body fat (Insel and Roth, 237). Obesity on the other hand is defined as “an excessively high amount of body fat…in relation to lean body mass” (Defining). The prevalence of obesity in America rose 11 percentage points between 1991 and 2003, especially among African-Americans and young Mexican-Americans (James). Another study was conducted comparing the time period of 1988-1994 to 1999- 2000. Between these two periods, the percentage of overweight children rose an average of 4.1 percentage points for groups of kids between the ages of two and 19. The most...
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...[pic][pic] [pic]Copyright © 2005 West Chester University. All rights reserved. College Literature 32.2 (2005) 103-126 [pic] | |[pic][pic][pic] | | | |[pic] | | | |[pic] | | | |[pic] | | | |[pic] | | | |[pic] | | | | | | | | | | | | | | | | | | | |Access provided by Northwestern University Library ...
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...Improvement, we study tools and cases that allow us to analyze, improve and design internal firm activities. In the second part, Supply Chain Management, we turn our attention to entities external to the firm and examine the activities of sourcing raw materials and delivering goods to consumers. The components are detailed below: Part I: Business Process Analysis and Improvement. We begin our study of business processes by first playing the “Lego” game. Through this exercise, we will have an overview of a simple assembly line as well as the fundamental concepts in process management, such as capacity, bottleneck, etc. Then, we study how to analyze the operational process using the case “Kristen´s Cookie Company” and further evaluate the financial value of operational improvement. In the following sessions, we will introduce Toyota production system as well as it implication in service context. We will also study the tools of quality management. We finally study the operations strategy and the product-process matrix using “Shouldice” case. Part II: Supply Chain Management: In this part, we turn our attention to the interfaces between an organization and its external environment, more specifically, to the management of relationships with partners and customers. We begin with the newsvendor model, a key tool which helps capture the trade-offs in matching supply with demand. Then, we study the coordination among supply chain partners using the case “Bose”. We will...
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...Introduction This paper will be discussing the several advantages and disadvantages to sociological change. It will cover how sociology helps people grow, if culture helps or hurts a society, and how Karl Marx influenced our understanding of sociology. Specifically, the social conflict theory will be referenced. Finally, we will talk about whether or not mass media helps the influence of culture and sociological thinking, and how one begins to understand their own social construction. How does sociology help individuals grow as people? It teaches us that we are all individuals and we are all different, and that we need to be respectful of everybody regardless of color, gender, religion, and culture. If you know more about human behavior, you can become good at recognizing lies, hand gestures, and body language that gives away emotions or feelings (Tennessee State University, 2015). Learning about Durkheim, Marx, Weber, and even Charles Darwin teaches a lot about humans and how we have come to understand one another. People hang around in groups, which can evolve into assimilation, believing the group to be one entity. If you happen to not be a part of that group, you are an outcast. Internalization is taking social norms, roles, standards, and values and injecting them into your own mind (Persell, 1990). Society is deemed...
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