...Market There was a time not so long ago, when holidaying meant a whistle-stop tour that rocketed people from city to city, country to country in a breath-taking display of stamina and endurance. Returning tourists brought back a blur of memories and rolls of pictures shot against popular tourist backdrops. All this is now slowly changing. More people are, today, opting for the relaxed, soak-in-the-local-flavourand-culture holidays.The joy of ducking into little alleys to taste the local cuisine, day trips to places off the beaten track, shopping for ethnic handicrafts and learning the odd steps of a local folk dance now form part of the wish list of holiday makers. As the Indian consumer continues to evolve in the post-liberalisation era, the concept of holidaying has become experiential as well as aspirational. Holidaying, today, is now based on an individual's idea of fun, excitement and the elation brought on by the simple pleasures of discovery. In this developing environment, resorts help create a perfect holiday. Indian tourism, standing on the threshold of a new era, is expected to grow at about 25% annually until 2017 (Source: World Travel and Tourism Council report).The same report projects India to emerge as the world's 3rd fastest growing travel and tourism destination over the next decade while the number of domestic travellers is expected to cross the 300 million mark. The current mix of escalating land prices, insufficient leisure...
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...Symbiosis® Center for Management and Human Resource Development (SCMHRD) Mahindra Holidays and Resorts Hospitality Industry 2011G31, Sandeep Karnawat, EXMBA 2011-14 Service Marketing Assignment -1 September 24, 2012 Contents Company 3 Domain Expertise 3 Mission 3 Vision 4 Business Model 4 7Ps of Service Marketing 5 Product 6 Place 7 Price 8 Promotion 8 People 9 Physical Evidence 10 Process 12 GAP Model of Service Quality 13 Customer Gap 13 Provider Gap 1, the Listening Gap 14 Provider Gap 2, the Service Design and Standards Gap 15 Provider Gap 3, the Service Performance Gap 16 Provider Gap 4, the Communication Gap 17 Bibliography 19 Company Mahindra Holidays & Resorts India Ltd., (MHRIL) is a part of the Leisure and Hospitality sector of the Mahindra Group and brings to the industry values such as Reliability, Trust and Customer Satisfaction. Started in 1996, the company’s flagship brand ‘Club Mahindra Holidays’, today has a fast growing customer base of over 147,000 members and 40 beautiful resorts at some of the most exotic locations in India and abroad. Domain Expertise Over the last decade, MHRIL has established itself as a market leader in the family holiday business. The company has followed a two pronged strategy – rapidly increasing its bouquet of resorts to provide more variety in holidaying options and enhancing its service levels to its members to provide delight at every point of interaction. All...
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...M&M South Africa Mahindra & Mahindra Ltd. (M & M) is a leading manufacturer in the utility vehicles (UVs) segment in the Indian auto industry. Since 2004, M & M exporting UVs been to South Africa is the only country on the African continent with a significant middle class population. M & M has a wholly owned subsidiary in South Africa, where it also has a service and spare parts business infrastructure and a dealer network was determined. This subsidiary enjoyed the wave of growth in the South African automotive industry to 2007, and then fell to a three-year slump, mainly as a result of a recession in the global automotive industry. (International Business Times, 2013) Mahindra and Mahindra entered South Africa by exporting automobiles in October 2004 and within six months they formally shaped their business structure by setting up a 51% subsidiary, as a joint venture with a local investment partner. Since then M&M appointed dealers in all the nine provinces of South Africa and also created a network of customer service outlets and a distribution network for spare parts. Despite the global economic downturn between 2007 and 2009, from their first step in South Africa market till now, M&M now expects to capture much larger market share with the new economic momentum both in South Africa and in other countries in the region. (Johannesburg, 2012) M&M USA Mahindra USA Inc. (Mahindra), a wholly owned subsidiary of Mahindra & Mahindra Ltd. (M&M), entered the U.S. market in 1994...
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... Ashish Tripathi EXECUTIVE SUMMARY Club Mahindra holiday is a consumers service industry which is part of Mahindra group having infrastructure of US $ 14.4 million. Under Club Mahindra flagship Mahindra Holiday and Resorts India Ltd (MHRIL) was started in 1996 as a realty sector of Mahindra group brought up for bring values, reliabilities and trust and customer satisfaction. Club Mahindra has got an affiliation with RCI which consist of 60% of the service industry market share, which make Mahindra holiday timeshares largest holiday ownership brand in India. Apart from being a customer centric company club Mahindra performs various Corporate Social Responsibilities for the well fare of people, employees, its customers and environment. According to CESD, 2007 Tourism is becoming one of the largest business sector in the world showing 2005 receipt of international tourism reaching $6.82 trillion. Club Mahindra performs in service industry where revenue produced in 2008 by service industry was $4,028.6 billion showing CAGE OF 6.3% from 2004-08. (Datamonitor, 2009) Furthermore, club Mahindra perform or exist in environment where customers has the power to control the market. Whereas, large number of suppliers weakens them from leading, new entrants in service industry is very easy but the threat of substitutes and rivalry can lead to tough completion in this sector. Consequently seeing the services of the Club Mahindra, the potential market for its service expansion...
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...Industry Analysis: 1. Industry trends: Indian and Global perspectives, recent happenings Mahindra & Mahindra Ltd. is the flagship company of the Mahindra group presence in the Aerospace, Agribusiness, Automobile, Components, Defense, Energy, Farm Equipment and Logistics industries. Let take a look at the industry trends in its main line of business Automotive and Farm Equipment. Automotive Industry: The Society of Indian Automobile Manufacturers (SIAM) plans to propel the Indian Auto industry to a global $145 bn industry by 2016 whilst promoting sustainability by addressing the multiple challenges arising out of emissions, climate change, energy security and safety. It plans to achieve its target by increasing competitiveness between the local rivals and put in efforts to bring in more eco-friendly products. The automotive industry has a highly cyclic demand and looking at the current global and national economic scenario it is in for some tough times. Also with high inflation and increasing presence of global heavy weights in the local market, the Indian Automotive Industry is in for its biggest test till date. Also attention must be focused on using technology to built more fuel efficient cars, hybrid cars, cars with lower CO 2 emission. Companies will need to maintain a balance with their investments in technology and profits in order to have a sustainable growth and also look to expand to global markets. On the global scale the...
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...Little is known about HDFC Bank and the people behind it. It is a highly successful and profitable new generation bank in the private sector. It came alongside ICICI Bank and at several points in time, the market capitalization of HDFC Bank has been higher than that of ICICI Bank and SBI. Since inception Aditya Puri has been the MD of HDFC Bank and has been steering the bank, through times, good and bad, successfully. The bank has been growing 30% year-on-year for the last 15 years and has one of the lowest NPAs in the business. In spite of the absence of home loans ( as it is the preserve of its promoter HDFC Ltd) , the bank has a strong retail business. HDFC Bank and Aditya Puri have got legions of awards for this success. Mr. Aditya Puri has been Managing Director of HDFC Bank Ltd. since September 1994. Mr. Puri served as Chief Executive Officer of Citibank Malaysia from 1992 to 1994. He has over 30 years of experience in both domestic and international banking. He serves as a Deputy Chairman of Indian Banks' Association. He serves as a Director of HDFC Bank Ltd. He was awarded the Asian Banker Leadership Achievement Award 2006 for India. Mr. Puri holds a Bachelor of Commerce degree from Punjab University and is an Associate Member of the Institute of Chartered his Accountants of India. His management mantra has been inspired by a cartoon he saw in one foreign newspaper. One half of the cartoon showed the boss neck-deep in work while others outside were having a whale of...
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...MARKETING MANAGEMENT – II PROJECT REPORT on Mahindra and Mahindra Motorcycle Launch Submitted by: Rupa Deepanju (2012261) Sagar Panchal (2012262) Sarath S (2012272) Shashank Doveriyal (2012292) Srinivasa Krishnan S (2012312) KLIO * Hamare Logon ke Liye Two Wheeler market size: The Indian two-wheeler industry is divided into three segments namely motorcycles, scooters and mopeds. Sales of the Indian two-wheeler industry were estimated at around Rs 650 billion in value terms and 15.4 in volume terms at the 2011-12. The industry has posted healthy growth over the past 5 years, growing at a CAGR of 15 per cent and 12.7 per cent, in value and volume terms respectively. In volume as well as value terms, motorcycles lead the two-wheeler market. In 2011-12, share of motorcycles in sales volumes was 77.6 per cent. The two wheeler industry is dominated by three players - Hero MotoCorp, Bajaj Auto and TVS Motors together contribute around 80 per cent of the domestic sales volumes. Over last 5 years, the domestic industry has clocked a growth at a CAGR of 11.3 per cent during 2007-08 to 2011-12. Motorcycles segment continue to rule the market Motorcycles can be further divided into three segments - economy, executive and premium. The economy segment comprises lower-end motorcycles (priced at Rs 30,000-40,000 when launched), whereas the executive segment (launch price between Rs 40,000-50,000) and...
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...IIM-C SMP09 Marketing Nuggets Project – SUV Market in India Success of Mahindra XUV 500 By: Amit Ahi Samir Chitkara Dr. Bhaskar Sonowal Anirban Sarkar Amit Dass J.Mohapatra Dwarka Nath Sharma Table of Contents Current market Size & key market trends 5 India’s Socio demographic profile 5 Indian Automobile Market 6 Size of Indian Automobile market 7 Key Market Trends for SUVs / Automobiles 8 Key market trends of SUVs 10 Segmentation of the market 11 Price Based Segmentation 11 Entry Level 11 Mid Segment 11 Premium Segment 11 Luxury 11 Price Wise Segmentation for Indian SUVs 12 Usage Based Segmentation 13 Off Roading: 13 Soft Roading: 13 Consumer Behavior noticed in Buying SUVs 13 Psychological factors 13 Personal Factors 14 Social Factors 14 Positioning of different brands in SUV market in India 15 Entry Level SUVs: 15 Renault Duster 15 Mahindra Scorpio 15 Tata Safari 16 Mid Segment: 16 Tata Aria 16 Force One 17 MAHINDRA XUV 500 18 Skoda Yeti 18 Ford Endevour 19 CHEVROLET Captiva 19 HONDA CRV 19 TOYOTA Fortuner 20 Key Advertising and Promotion campaigns adopted by leading brands 21 Mahindra XUV 500 21 Digital Marketing – FAce Book & Twitter 21 Launch Campaign 21 Force One 21 Big B as the Brand Ambassador 21 Toyota FORTUNER 23 Campaign Tag: “The Art of Power” 23 Toyota Fortuner Marketing Campaign: Experience the Power of Art on your Mobile 23 Results and achievements...
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...AYUSH MAJUMDER <12063> ANSHU <12068> DEBAJYOTI CHAKRABORTY <12073> PRITHIV PRASAD C<12078> KOPPARAPU SRIVATSA <12083> MAYUR J <12088> NOOPUR KHARE <12093> ROSHAN SHETTY <12098> SANJEEV S<12103> SHWETA PATHAK<12108> SUPROTIM GANGULY<12113> VINAY PRAKASH<12118> INFORMATION TECHNOLOGY SECTOR Project Work on Human Resource Management ------------------------------------------------- Accenture ------------------------------------------------- TCS ------------------------------------------------- Tech Mahindra ------------------------------------------------- SUBMITTED TO : Dr.MOUSUMI SEN GUPTA DATE : 10/08/2012 GROUP : 3 [SECTION B] Contents Overview of the Information Technology Sector 4 Major players according to revenue (global) US$(Billion):- 4 Top 5 Indian IT companies 5 HR POLICIES 6 ORGANIZATIONAL HIERARCHY:- 6 Recruitment and Selection:- 6 Training and Development:- 7 GRIEVANCE REDRESSAL:- 8 Compensation Management:- 9 APPRAISAL PROCESS:- 10 REWARDS & RECOGNITIONS/MOTIVATION:- 12 CSR activities (Corporate social responsibility) 13 Education and Learning:- 14 Best HR Practices 15 Similarities in terms of HR policies and Strategies 16 Differences in terms of HR Policies and Strategies 16 Conclusion 17 References and Acknowledgement 18 Overview of the Information Technology Sector Information technology...
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...MAHINDRA GROUP COMPANIES As of 31st March 2012, the Group flagship company Mahindra & Mahindra Ltd. had 110 Subsidiary Companies Sr. No. 1 Industry Aerospace Group Company Mahindra & Mahindra Limited Mahindra Aerospace Private Limited Mahindra Aerostructures Private Limited Mahindra Aerospace Australia Pty Limited Gipp Aero Investments Pty Limited Nomad TC Pty Limited GA 200 Pty Limited GA8 Airvan Pty Limited Aerostaff Australia Pty Limited Airvan Flight Services Pty Limited Gipps Aero Pty Limited Nature of Relationship Sector Products / Services Subsidiary Subsidiary Subsidiary Subsidiary Subsidiary Subsidiary Subsidiary Subsidiary Subsidiary Subsidiary Systech IP holder for Type Design Data IP holder for Type Design Data IP holder for Type Design Data Aero Components Aircraft Operating Company Aircraft 2 Aftermarket Mahindra & Mahindra Limited Mahindra Spares Business Mahindra First Choice Wheels Limited Mahindra First Choice Services Limited Division Subsidiary Subsidiary Aftermarket Spares Buying & Selling Used Cars Multi-brand Service of Cars 3 Agri-business Mahindra & Mahindra Limited Mahindra Shubhlabh Services Limited Subsidiary Automotive & Farm Fresh Produce, Agri-Inputs 4 Automotive Mahindra & Mahindra Limited Mahindra & Mahindra Limited - Automotive Division Mahindra & Mahindra South Africa (Pty) Limited Mahindra Automobile Distributor Private Limited Mahindra Navistar Automotives Limited Mahindra...
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...The below are the requirements for term paper. 1)Title 2)Object 3)Review(2 articles) 4)Analysis 5)conclusion 6)Source(References) http://www.businessweek.com/blogs/globespotting/archives/2009/01/satyam_scandal.html The terror attacks on Mumbai were just a tremor for the country’s tech industry compared to the shocks coming from the Satyam scandal. Earlier today, Ramalinga Raju, Satyam’s founder and longtime chairman, admitted in a letter to the board that he had been cooking the books for years to make up for revenue and profit shortfalls. Read the details in this report by my BW colleague, Manjeet Kripalani. In his letter, Raju wrote that the cover-up finally got the best of him: “It was like riding a tiger, not knowing how to get off without being eaten.” This admission will have a crippling impact on Satyam. Its chances of getting new business are nil. Don’t expect its current customers to abandon the company overnight. That’s not easy in a tech services business where the operations of the client and service provider are so interwoven. On the other hand, it’s possible that the company may collapse financially, in which case clients will have no choice but to flee. Which brings us to a bigger shock: This betrayal of trust could have a major impact on the entire Indian tech services industry. The industry has spent 20 years building up credibility with Western clients, but this disaster will make many US and European clients rethink their reliance on Indian outsourcing...
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...27 March 2012 India Tractors The growth story continues continues…. Mayur Milak (+91 22 ) 4096 9749 mayurm@dolatcapital.com mayurm@dolatcapital com 1 Executive summary Why did we do a follow-up report on tractors NOW ? The tractor industry has grown at a CAGR of ~12% during last five years. After a splendid performance, during the last two to three years, the Indian tractor industry is believed to head for a slow-down , we believe otherwise and hence our stance to b buy i into tractor at this j hi juncture. Our takeaways: There is an increasing lack of cheap farm labour due to migration to urban areas, leading to more mechanisation. Further, f F h farm i income h has grown at a CAGR of 12 8% d i f 12.8% during l last fi five years. W expect this growth to sustain going We hi h i i forward, which will continue to boost tractor sales. Contrary to popular belief, rainfall does not affect tractor sales directly. Other factors such as higher farm income, availability of water (irrigation facilities), cheaper and more easily available finance, successful implementation of government schemes (NREGA) and higher MSP are the key drivers for growth in tractor sales. We expect tractor demand to grow by 11-12%, going forward. All key drivers are in place and adequate availability of water is expected with a forecast of regular and timely rainfall. Our top-pick: M&M top pick: M&M has always been a leader in the farm equipment sector. After acquiring Punjab Tractors Limited (PTL), it...
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...BPR CASE STUDY M&M'S PROBLEM PLANTS In the mid-1990s, India's largest multi utility vehicle (MUV) and tractor manufacturer M&M was facing serious problems at its Igatpuri and Kandivili plants in Maharashtra. The plants were suffering from manufacturing inefficiencies, poor productivity, long production cycle, and sub-optimal output. The reason: highly under-productive, militantly unionized, and bloated workforces. The company had over the years been rather lenient towards running the plants and had frequently crumbled under the pressure of union demands. The work culture was also reportedly very unhealthy and corruption was widespread in various departments. Alarmed at the plant's dismal condition, Chairman Keshub Mahindra tried to address the problem by sacking people who allegedly indulged in corrupt practices. M&M also tried to implement various voluntary retirement schemes (VRS), but the unions refused to cooperate and the company was unable to reduce the labor force. During this period, M&M was in the process of considering the implementation of a Business Process Reengineering (BPR) program throughout the organization including the manufacturing units. Because of the problems at the Igatpuri and Kandivili plants, M&M decided to implement the program speedily at its manufacturing units. The program, developed with the help of the UK-based Lucas Engineering Systems, was first implemented on an experimental basis at the engine plant in Igatpuri. Simultaneously...
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...ANALYSIS OF MAHINDRA AND MAHINDRA AUTOMOTIVE * Automotive Division of Mahindra & Mahindra Ltd. is in the business of manufacturing and marketing Utility Vehicles, LCVs and services for last 52 years. * It is the market leader in this segment enjoying more than 503 of the market share. PESTLE ANALYSIS OF MAHINDRA AND MAHINDRA AUTOMOTIVE 3 TOPIC | PAGE NO. | OVERVIEW | 5 | PURPOSE OF PESTLE | 6 | POLITICAL FACTOR | 8 | ECONOMICAL FACTOR | 11 | SOCIAL FACTOR | 13 | TECHNOLOGY FACTOR | 15 | LEGAL FACTOR | 17 | ENVIRONMENTAL FACTOR | 19 | SUMMARY | 21 | PESTLE ANALYSIS OF MAHINDRA AND MAHINDRA AUTOMOTIVE 4 * Political, Economical, Social, Technological, Legal, Environmental. * It encompasses the important factors that influence strategic management. * It gives an overview of the different macro environmental factors that the company has to take into consideration. * It is a useful strategic tool for understanding market growth or decline, business position, potential and direction for operations. PESTLE ANALYSIS OF MAHINDRA AND MAHINDRA AUTOMOTIVE 5 * What environmental factors are affecting the organisation? * Which of these are most important at the present time? * Which of these are most important in the future? PESTLE ANALYSIS OF MAHINDRA AND MAHINDRA AUTOMOTIVE 6 Political Environment Economical PESTLE Legal Social Technology PESTLE ANALYSIS OF MAHINDRA AND MAHINDRA...
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...Introduction Company Profile: Mahindra and Mahindra Limited is part of the US $7.1 billion Mahindra Group, one of India’s leading business houses. It was set up in 1945 as Mahindra & Mohammed. Later, the name was changed from ‘Mahindra & Mohammed’ to ‘Mahindra & Mahindra’ in 1948. From food to defence, Mahindra & Mahindra (M&M) keeps its businesses diverse. Sectors include Automotive, After-Market (pre-owned vehicles and spare parts), and Farm Equipment (FES). Its Automotive unit makes jeeps and SUVs, as well as commercial vehicles (with Navistar), three-wheeler utilitarian delivery and flatbed vehicles, and scooters and motorcycles. Mahindra Defence Systems (MDS) produces armoured vehicles and sea mines, while Mahindra Agribusiness exports fruits to Europe and Asia. M&M makes aircraft and related components, and is active in IT and financial services, steel processing, and infrastructure. Core Purpose: Indians are second to none in the world. The founders of our nation and of our company passionately believed this. We will prove them right by believing in ourselves and by making ourselves and by making Mahindra & Mahindra Ltd. known worldwide for the quality, durability and reliability of its products and services. QUALITY ASSUARANCE What is Quality? Quality is defined as the characteristics of a product/service that bears on its ability to satisfy the specified and implied needs. Quality may also be defined as fitness for use. So, in changing scenarios where...
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