...and is expected to cross 100,000 member families in 2010. To service the needs of this growing family of members, CMH has fifteen offices, supported by 70 direct sales agents and 31 franchisee retail sales outlets. The company accounts for 65% of the total active members across the vacation ownership industry in India (Source: RCI). Achievements The tenacity of purpose with which Club Mahindra has worked in India has won it several accolades and recognitions. The company has received the Avaya Customer Connect award for Best Customer Responsiveness while its member relations department was certified ISO 9001:2000 by the Indian Registered Quality Systems in July 2007. Club Mahindra is also the first hospitality company in the world to receive the PCMM Level 3 Certification. Its resorts in Goa, Coorg, Binsar, Munnar, Manali, Dharamshala and Kumbhalgarh were recipients of the prestigious RCI Gold Crown Award in 2008/09. This annual award from amongst affiliate resorts from across the world is based on feedback provided by actual guests on tangible parameters such as facilities and service. Club Mahindra Lakeview in Munnar resort has won this recognition ten years in a row. Club Mahindra Holidays has always placed customer centricity above all else; that perhaps is the single biggest reason for it to win several accolades and awards – be it in the standards of its resorts or in delivering customer delight. Club Mahindra promises its members a lifetime of quality and unique holiday...
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... EXECUTIVE SUMMARY Club Mahindra holiday is a consumers service industry which is part of Mahindra group having infrastructure of US $ 14.4 million. Under Club Mahindra flagship Mahindra Holiday and Resorts India Ltd (MHRIL) was started in 1996 as a realty sector of Mahindra group brought up for bring values, reliabilities and trust and customer satisfaction. Club Mahindra has got an affiliation with RCI which consist of 60% of the service industry market share, which make Mahindra holiday timeshares largest holiday ownership brand in India. Apart from being a customer centric company club Mahindra performs various Corporate Social Responsibilities for the well fare of people, employees, its customers and environment. According to CESD, 2007 Tourism is becoming one of the largest business sector in the world showing 2005 receipt of international tourism reaching $6.82 trillion. Club Mahindra performs in service industry where revenue produced in 2008 by service industry was $4,028.6 billion showing CAGE OF 6.3% from 2004-08. (Datamonitor, 2009) Furthermore, club Mahindra perform or exist in environment where customers has the power to control the market. Whereas, large number of suppliers weakens them from leading, new entrants in service industry is very easy but the threat of substitutes and rivalry can lead to tough completion in this sector. Consequently seeing the services of the Club Mahindra, the potential market for its service expansion can be Germany...
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...16 3.6. Inadequate supply of quality talent 16 3.7. Low security 17 3.8. High cost of developing property 17 3.9. Poor Infrastructure 18 3.10. Difficult project financing 18 4. Growth Drivers 18 4.1. International tourist arrivals 18 4.2. MICE Destination (Meetings, Incentives, Conferencing, Exhibitions) 19 4.3. Government spending to boost growth 19 4.4. Improving economic environment 20 4.5. Increasing spending power 21 4.6. Government Support (Non-Monetory) 21 4.7. Offers from Airline Industry 24 5. Emerging Trends in the sector 25 5.1. Premium Hotel’s profitability to hit lows 25 5.2. Increasing revenues from F&B Segment 26 5.3. Development of niche tourism offerings 26 5.4. Growing trend towards service apartments 27 5.5. Growing demand for budget segment 27 5.6. Increasing interest of international operators 28 5.7. Growing trend towards spa and gymnasium facilities 28 6. Factors influencing Revenues 28 6.1. Segmented Market 28 6.2. Perishable Inventory 29 6.3. Low Marginal Cost 29 6.4. Advanced Bookings 29 6.5. Demand Fluctuations 29 7. SWOT 30 8. PORTER’s Five Force Model 30 9. Player Profiles 31 9.1. The Indian Hotels Company (IHCL) 32 9.2. EIH Limited – A member of the Oberoi Group...
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...the flying flea marketing newsletter kick start from the ceo's desk! entrepreneurs along with our most experienced dealers, with a clear vision, sharper focus and achievable suggestions and well established best practices in meeting our customer expectations. Now, what next? Royal Enfield has committed to a) Expand capacity by investing on a new state of the art manufacturing plant, to be operational in 2012. b) To launch two new bikes in 2012, to attract again the younger, performance seekers & leisure cruisers. c) To raise the bar on ‘quality’ in parts, in gloss & sheen and definitely in ‘perfecting the UCE’ to deliver ‘Top Notch’ reliability and performance. d) To expand reach in the domestic market in sales, after sales support, besides creating a ‘global foot print’ in unrepresented markets outside India. From our passionate and involved dealers & distributors I once again seek your commitment in 1) Delivering 100% “faultless” bikes post PDI to our customers. • Predictive & Preventive “post sales service competence”. • No “Vehicle off the Road”, on account of parts not available in your dealership, even for a day. 2) Adequate but well-maintained 3 ‘S’ facilities in your dealerships, confirming to RE Brand standards. 3) Your personal focus to deliver more than 95% by registering continuous improvement in all the parameters affecting product and customer satisfaction measures. 4) Last but not the least “keep riding” to become your “monthly marketing activity”. The Royal...
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...The MARKSMAN VOL. 2 | ISSUE V | OCT’11 K J SOMAIYA INSTITUTE OF MANAGEMENT STUDIES & RESEARCH FESTIVE MARKETING Celebration time for buyers and sellers alike! INSIDE and more ! 4 Ps of Anna Hazare’s Campaign Guerilla Marketing No Money marketing Old Monk EDITOR’S DESK Dear Readers, At the onset of this festive season, we bring to you a riveting, celebratory and insightful festive edition of your very own MARKSMAN! This issue is our basket of wishes to all our readers thanking you all for your encouragement, suggestions and unstinted support. We shall continue to strive towards excellence; learning and raising the bar at each leap! The coming few months, beginning Diwali to the New Year, are going to be full of merriment and ebullience. Ring in the revelry with our cover story on Festive Marketing! Read on how companies hit full throttle with promotions, offers and advertising campaigns to leverage the occasion. We hope you appreciate the element of surprise! Our special story shall take you through some intriguing and creative Guerrilla marketing. Indulge yourselves with MARKSMAN traditions such as TWEETS, ITS ALL ABOUT AD-ITUDE, REWIND and get acquainted with our new addition “SQUAREHEAD”! We, at Interface are overwhelmed by the increasing number of entries we have been receiving in response to our call for articles. We take this opportunity to thank all our readers for their enthusiasm and for making our job more challenging- we love it! Keep writing...
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...bigger game ELANTRA Hyundai's new ad Drive your way Jobsahead.com FILL IN YOUR AMBITION Johnnie Walker Keep Walking whiskey Kingfisher airlines Fly the good times Kodak You press the button and we do the rest Lacoste Because what you are LG EXPAND YOUR LIFE LG AC BREATHE HEALTHY Lufthansa There is no better way to 1 Created By: S.Sriram MBA-HR, TAMILNADU srirams@gmx.com Company Accenture Air Deccan Air India Air Sahara Airtel AKAI Allen Solly Allianz Insurance Apple Computers Bajaj Auto Bajaj Pulsar Bajaj spirit Blue Star BluestarAC Bournvita Brooke Bond BSNL BUSINESS STANDARD BUSINESSWORL Magazine of the new D economy CA THE SOFTWARE THAT MANAGES e-BUSINESS Cholamandalam ENTER A BETTER LIFE Insurance Citibank The city never sleeps Club Mahindra Holidays for a lifetime Holidays Crocodile Tough Guys, dress easy CROMPTON Everyday solutions GREAVES D’dmas Art of Beauty DHL We move the world TagLine/AdLine/BaseLi ne Innovation delivered Simplifly Moving India Forward EMOTIONALLY YOURS Express...
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...Gradient Alliance M ont hly Bullet in: M arc h 2 0 1 6 In Economic news: • Sri Lanka to borrow another USD 3bn as govt runs out of options to bridge fiscal deficit. • Taxes galore as govt struggles to make ends meet. • Sri Lanka hit by Fitch downgrade and S&P lowering of outlook. • Sri Lankan economy grows a slow 4.8% in 2015. • Minimum wages for private sector workers comes into effect. • Port City back on, its official. • Sri Lanka happier in 2015, rises to 117th in the Happiness Index. • Inflation rises 1.7% YoY in February. • Rupee in March at 142.59/146.78 vs. USD (down 0.08% MoM). • Stock market closes at 6,071.88 in March (-11.9% YTD). In Business news: • Tourist arrivals up 19.4% YoY in Feb 2016 to 197,697 as China replaces India as the premier tourist sourcing location. In Consumer news: • Nielsen consumer confidence index falls to 65 (-5 pts MoM). • Vehicle registrations falls 25.4% YoY in Feb 2016. • Tea production drops to 22.9m kgs in Feb 2016. • CPC continues to make losses but LIOC rakes in mega profits; as Sri Lankan Airlines’ going concern nose dives. • Business sentiment index at 16 month low, 138 in Feb 2016.(-13 pts MoM). • Prima wheat flour prices increased. • Nestlé launches “out of home’ beverage provider. • Body Shop comes to Sri Lanka. Gradient Alliance M ont hly Bullet in: M arc h 2 0 1 6 In Economic news: Sri Lanka to borrow another USD 3bn as govt runs out of options to bridge fiscal deficit. The ...
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...CHAPTER 1 INTRODUCTION 1.1 INTRODUCTION Customer loyalty is both an attitudinal and behavioral tendency to favor one brand over all others, whether due to satisfaction with the product or service, its convenience or performance, or simply familiarity and comfort with the brand. Customer loyalty encourages consumers to shop more consistently, spend a greater share of wallet, and feel positive about a shopping experience, helping attract consumers to familiar brands in the face of a competitive environment. Types of Loyalty To understand customer loyalty one must recognize there are different types and degrees of loyalty. There is monogamous loyalty and there is polygamous. There are also behavioral and attitudinal aspects. A look at these concepts will clarify what “customer loyalty” really is, and this is important because having a solid understanding of the concept is critical if one hopes to design a reward program where loyalty enhancement is the primary objective. Monogamous vs. Polygamous Loyalty We live in a world of polygamous, not monogamous loyalty. For example, a person might shop at Safeway, Thrifty Foods and Save-on-Foods and unfailingly shop at all three. The person is then loyal to them, but not to others, and yet 100% loyal to none. In their book Loyalty Myths, Keiningham et al. (2005) suggest that “loyalty can in part be thought of as the probability a customer will purchase a brand on any particular purchase occasion. For example, a customer...
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...and anger.. thats why the uproar.. @layman updated.. S.P. Jain Institute of Management & Research PGDM Finance Class of 2014 | CAT'11 - 99.04%le QuoteReply. Like . Share 3 cricaddict Reply #22 03:44 PM, 10 Mar '12 Limits of Foreign Direct Investment in various sectors in India :: Non-Banking Financial Com-panies (NBFC) : 100% Petroleum Refining (Private Sector) : 100% Petroleum Product Marketing : 100% Oil Exploration : 100% Petroleum Product Pipelines : 100% Housing and Real Estate : 100% Power : 100% Drugs & Pharmaceuticals : 100% Road, Highways, Ports and harbours : 100% Hotel & Tourism : 100% Electricity : 100% Pharmaceuticals : 100% Transportation infrastructure : 100% Tourism : 100% Mass transit : 100% Pollution control : 100% Mining (Mining of gold and silver and minerals other than diamonds and precious stones) : 100% Advertising : 100% Films : 100% Mass Rapid Transport Systems : 100% Pollution Control & Management : 100% Special Economic Zones : 100% Air Transport Services (Domestic Airlines) : 100% for NRIs 49% for Others Single Brand Retail : 100% (0% for multi brand retail) Townships- housing- built up infrastructure and construction development projects : 100% Coal & lignite : 74% Mining (Mining of Diamonds and precious stones) : 74% Airports : 74% Telecommunications : 74% Trading : 51% Private Sector Banking : 49% Insurance : 26% Print media...
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...Statements Financial Statistics 112 - 155 156 1 The Indian Hotels Company Limited Board of Directors Management Ratan N. Tata R. K. Krishna Kumar K. B. Dadiseth Deepak Parekh Jagdish Capoor Shapoor Mistry Nadir Godrej A. R. Aga Raymond N. Bickson Anil P. Goel Abhijit Mukerji Managing Director Executive Director – Finance Executive Director – Hotel Operations Yannick Poupon Jyoti Narang P. K. Mohan Kumar Veer Vijay Singh Beejal Desai Solicitors Chairman Mulla & Mulla & Craigie Blunt & Caroe Chairman Vice Chairman Raymond N. Bickson Anil P. Goel Abhijit Mukerji Ajoy K. Misra H. N. Shrinivas Prakash Shukla Rajiv Gujral Managing Director Executive Director – Finance Executive Director - Hotel Operations Sr. Vice President – Sales & Marketing Sr. Vice President – Human Resources Sr. Vice President - Technology & CIO Chief Operating Officer and Sr. Vice President – Mergers, Acquisitions & Development Chief Operating Officer - Luxury Hotels (International) Chief Operating Officer - Luxury Hotels (India) Chief Operating Officer - Gateway Hotels Chief Operating Officer - Vivanta Hotels Vice President - Legal & Company Secretary Committees of the Board Audit Committee K. B. Dadiseth...
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...1 : Introduction To Marketing Marketing is the process used to determine what products or services may be of interest to customers, and the strategy to use in sales, communications and business development. It generates the strategy that underlies sales techniques, business communication, and business developments. It is an integrated process through which companies build strong customer relationships and create value for their customers and for themselves. Marketing is the key factor behind the success of a company. Generally a company produces many things which may include different kinds of consumer products, electronic goods or may be many services. Every company spends huge sums of money to these marketing strategies. They employ these specialized people in the field of marketing in lieu of huge remuneration. The chief responsibility of these marketing is to make these products popular and to prepare new marketing ventures so that people develop some sorts of understanding about the company and its products or services. When it comes to marketing, most if not all marketing professionals have a different approach on how to reach consumers. Despite the differences in how consumers are reached, the goal is often the same; encourage consumers to purchase a specific product or service. The obvious way to increase your consumer base is to increase the amount of consumers you reach. Evolution of Marketing Earlier approaches The marketing orientation evolved from...
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...Table of Contents Foreword from the President, FHRAI............................................................................................................ 1 HVS Hospitality Services................................................................................................................................ 2 ECOTEL®............................................................................................................................................................ 4 Synopsis & Key Highlights of the Survey..................................................................................................... 5 Country Trends................................................................................................................................... 7 In The Focus......................................................................................................................................... 8 City Trends........................................................................................................................................... 12 Indian Hospitality – In Sync with Nature....................................................................................... 19 1. 2. 3. 4. Indian Hotel Industry – by Star Category............................................................................................... 22 Indian Hotel Industry – Inventory and Chain Affiliation................................................................... 31 Indian...
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...PART 2 The Global Marketing Environment CHAPTER 2 The Global Economic Environment Case 2-1 The Global Economic Crisis I n his 1997 book One World, Ready or Not, William Greider described the United States as “the buyer of last resort.” Greider explained that, for many years, the United States was the only nation that was willing to absorb production surpluses exported by companies in Europe, Asia, and Latin America. Greider asked: “Who will buy the surpluses when the United States cannot?” The conventional wisdom has long held that strong spending by consumers in other nations would keep the world economy humming. However, by 2008, Greider’s question was taking on a new urgency and the conventional wisdom was being tested. An economic crisis that had its roots in lax subprime mortgage lending practices began to spread around the globe. In the United States, where the crisis began, economic misery was widespread: The housing market collapsed, real estate values plummeted, credit tightened, and job growth slowed (see Exhibit 2-1). As the price of oil passed the $100 per barrel benchmark, the average price of a gallon of gasoline rose to $4. American consumers were, indeed, less willing and less able to buy. However, the crisis was not confined to the United States alone. Consumer-goods exporters in Asia, which Exhibit 2-1: The bursting of the global real estate bubble was only one aspect of the worst recession in decades. The ripple effects from the economic...
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...processes, activities, and outcomes arising from the relationships and the interactions among tourists, tourism suppliers, host governments, host communities, and surrounding environments that are involved in the attracting and hosting of visitors. Hence, tourism is the movement of people (tourists) to a destination outside of place, where they normally live and work. Tourism is not only restricted to people (tourists) but it is also the movement of activities of the providers. For example, the services provided during the course of travel. Tourism is about involving people and knowing them better. It is not a short term process of but a long term relationship between the consumer (tourists) and provider of Tourism Service. Tourism is the collection of activities, services and industries that delivers a travel experience including transportation, accommodations, eating and drinking establishments, retail shops, entertainment businesses, activity facilities and other hospitality services provided for individuals or groups traveling away from home. Fig: Relationship between leisure, recreation and tourism [1] Tourism can be hence, called as the process of organised travel and is the theory and practice of travelling. ORIGIN OF TOURISM The origin of the term tourism lies back to the 17th century, from the word “tour”, which is derived from...
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...(close size) Citibank Rewards Card The Most Rewarding Card! Rewards Everywhere, Every time Earn one Reward Point on every ` 125 spent anywhere on your Citibank Rewards Card. 10X Rewards Everyday Enjoy 10 Times the reward points on spends at Apparel and Department Stores on all days*. Rewards All Year Round! Take advantage of our exciting bonus programs to build your reward points balance faster. Citibank Rewards Privileges Concierge service, Special deals on dining, entertainment and more. We bring to you an exciting Rewards Platform exclusively for your Citibank Rewards Card. To know more about the Citibank Rewards Card, please visit www.citibank.com/india * Conditions Apply Citibank Rewards Card Dear Cardmember At Citibank, we are always looking out for new ways to reward you for using your card. Thus, we are pleased to offer you an exciting Rewards Program exclusively for your Citibank Rewards Card to cater to your wishlist. We bring to you a wide variety of options that will enable you to enjoy a broad range of products and services. Redeem your points for a wide variety of international brands like Adidas, Levi’s, Benetton, Charles and Keith and many more Swipe your card and pay instantly with your Reward Points at Landmark, Shoppers Stop, Fabindia, Ritu Kumar, Nokia and other preferred outlets Enjoy a wide range of premium and exclusive products including high definition televisions, premium watches and many more at https://www.rewardsmerchandise.com Enjoy...
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