...market of high fashion luxury goods presents US$165 billion of annual sales and gross profit margins of over 50 per cent. The leader company seems to be LVMH fashion house, with US$12billion of sales, followed by Richemont with US$3.6 billion and Gucci Group with US$2.4 billion. According to the text, the key activity of those companies is the preparation and display of new collection for their bi-annual fashion show. Analysing each activity which constitutes the value chain, I can say that: * Suppliers – the co-ordinating company has a relatively important function, since it works closely with the designer in determinant aspects (such as colours, patterns among others) of the collection’s design. The Chinese and Italy co-ordinating associated company’s which supplies and dye, spin and weave the silk, respectively,are not so important, because is the designer’s work at fashion house that creates the main value – final collection design instead of components supplied. BALANCE=LOW/MEDIUM VALUE ADDED * Inbound Logistics – there are many imports and the goods arrive at the fashion house not using an exclusive method. BALANCE=LOW VALUE ADDED * Operations – is about working on final product, which is design and manufacture of each haute couture dress. Here, the name of the designer is a crucial element, since the fact she or he is famous add a large value, but specialized seamstresses who cuts and sews up finished dress are also an important element on value creation, although...
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...necklace that caught my attention. As I moved closer to view the item, I was sure the accessory belonged to one of the popular designers and was quite expensive. Once I reached the shelf were the item was display; I saw the designer name “Heaven’s Creations”; an unknown product designer. The necklace was quite a show stopper, extraordinary looking and not to mention affordable. The off-brand’ designer’s line is unique because the pieces are all “one of a kind”--no replicas However, I was informed that the designer does design commission jewelry. I most say that if all future accessory ornaments of the unknown designer’s are as exquisite and show stopping as this leather necklace, the designer will not be off-brand for long. Jewelry, Apparel and Accessories products fall into the category of high involvement/emotions. These are products for which the buyer is prepared to spend considerable time and effort in searching. When marketing this jewelry line, I am going mimic existing campaigns as jewelry is a billion-dollar industry employing millions of people around the world, and costume jewelry has a large piece of this pie. Ever since the economy became more global, consumers have been affected by this fast evolving industry. Towards the late 1980’s, several large retailers dominated the fashion accessory business. In the fast evolving fashion industry even the best plans and activities can be diluted by economic change, consumer behavior and the actions of competitors...
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...Studio Learning Task 1 – What is Design? Q1. What was the industrial revolution? When did it occur? How did industrialisation lead to the creation of the design profession? How was industrial manufacturing different from the traditional way of making a product and what role did the designer play in creating new products? The industrial revolution, which began in England around the 19th century, was the transition of a once rural and agricultural society into one in which new manufacturing processes were introduced. Industrialisation gave way to more jobs, and with products beginning to be produced in factories or with more advanced equipment, it meant that the product design and the actual production were no longer done by the same person. Q2. Explain what series and mass production means. What other factors over time have contributed to the high turnover and international sales of manufactured products? Mass production, or otherwise known as series production, is the manufacturing of a product in bulk. Mass production reduces wasted resources and shortens the amount of time needed to produce the product as it generally utilizes an assembly line. Q3 Using your own words, explain the meaning of the term “form follows function” and its significance. The supporters of Modernist design and functionalism assumed two things about form follows function. What were they? What do you understand by the meaning of each of these? Explain in your own words. Form follows function...
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...``1 BIODATA CHOICE1 ``1 This article is about the shoe designer. For the company bearing his name, see Jimmy Choo Ltd. This is a Chinese name; the family name is Choo (周). Jimmy Choo | Born | Penang, Malaysia | Occupation | Shoe designer | Dato' Jimmy Choo, OBE, born Choo Yeang Keat, (Chinese: 周仰杰)[1] is a Malaysian fashion designer based in London, United Kingdom. He is best known for founding Jimmy Choo Ltd that became known for its handmade women's shoes. Choo was born in Penang, Malaysia, into a family of shoemakers, who are of Chinese Hakka[2] descent. His family name is Chow but was misspelled on his birth certificate as Choo. He made his first shoe when he was 11 years old. He is perhaps the most notable of students of Cordwainers Technical College in Hackney, England, from which he graduated in 1983. (The college is now part of the London College of Fashion.) Choo has divulged that he worked part time at restaurants and as a cleaner at a shoe factory to help fund his college education. Jimmy Choo's beginnings can be traced back to his workshop in Hackney, North London, which he opened in 1986 by renting an old hospital building. His craftsmanship and designs were soon noticed and he came to the verge of international notability when his creations were featured in a record eight pages in a 1988 issue of Vogue. Patronage from Diana, Princess of Wales, from 1990 further boosted his image. In 1996, he co-founded Jimmy Choo Ltd with British Vogue magazine accessories...
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...TERM PAPER TITLE: “EMPIRICAL STUDY OF BRAND IMAGE OF ITC WILLS LIFESTYLE” SUBMITTED BY: TanU mba (gen) Section-C ROLL NO: 11 co-author: karan sharma marketing area executive contact no: 9878421231 SUBMITTED TO: Mr. Vivek TABLE OF CONTENTS INTRODUCTION OBJECTIVES OF THE COMPANY INDUSTRY PROFILE COMPANY PROFILE- 1. BUILDING A STRONG BRAND - WLS STRATEGY 2. WILLS LIFESTYLE INDIA FAHSIONWEEK DATA ANALYSIS AND FINDINGS CONCLUSION AND RECOMMENDATIONS REFERENCES Acknowledgement As a part of partial fulfillment of Marketing Management course in the first semester of MBA 2011-2013 an attempt is being made by me to present this term paper with the help of various sources acknowledged in the bibliography. I am greatfull to ,Mr. VIVEK ,Faculty (Noida), for extending his untiring support and guidance while preparing the term paper .I would I also express my heartful thanks to my friends for their constant support . INTRODUCTION Large format retail businesses dominate the retail landscape in the United States and across Europe, in terms of retail space, categories, range, brands, and volumes. Indian retail industry cannot hope to learn much...
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...philosophies, actions, and businesses they lead. For your paper, select a major business leader from the following names: 1) Steven Jobs, Apple Computer Co. 2) Oprah Winfrey, Harpo 3) Anita Roddick, The Body Shop 4) Vera Wang, Vera Wang Fashions 5) Alan Mulally, CEO Ford Motor Company or 6) Jeff Bezos, Amazon.com Describe the business leader’s primary business or business’, highlighting how the leader got started and analyze the leaders three (3) major business challenges in establishing and/or running the company. According to (Ferguson, 2012) the name Vera Wang is synonymous with weddings and bridal wear. Her story began in 1989, when her impending marriage prompted her to search for a suitable gown. Not finding any gowns fitting the look and style she envisioned. She sketched her own design and hired a talented dressmaker to turn her design into reality. According to (Vera Wang, 2012) the year following her wedding, with some financial backing from her father Wang opened her own bridal boutique in the upscale Carlyle Hotel on Madison Avenue in New York City. Catering mostly to celebrities and socialites, the Vera Wang Bridal House initially offered couture gowns by the famed designers Guy Laroche, Arnold Scaasi, Carolina Herrera, and Christian Dior. Over the next few years, Wang honed her skills as a fashion designer and eventually launched a signature collection of streamlined and sophisticated bridal wear. According to (Martins, n.d.) there are five business challenges...
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...clicktoconvert.com 1 B.Sc. COSTUME DESIGN AND FASHION FASHION DESIGNING AND SEWING TECHNOLOGY UNITS UNIT 1 UNIT 2 UNIT 3 UNIT 4 UNIT 5 CONTENTS UNIT NO. UNIT I LESSON NO. 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 TITLE OF THE LESSON PRINCIPLES OF FASHION FASHION PRODUCERS FASHION DESIGNING & ACCESSORIES PRINCIPLES OF DESIGNING COLOUR COLOUR HORMONIES & APPLICATION DRESS DESIGNING SEWING MACHINES SPECIAL MACHINES SEWING MACHINE ATTACHMRNTS SEWING MACHINE CARE AND MAINTENANCE STITCHING MECHANISM FEEDING MECHANISM SPREADING CUTTING MARKING PRESSING SEWING FEDERAL STANDARDS FOR SEAM SEWING FEDERAL STANDARDS FOR STITCH SEWING THREAD PAGE NUMBERS 03 48 91 126 166 PAGE NO. 03 15 22 40 48 60 71 91 99 110 116 126 141 150 156 166 174 181 188 199 UNIT II UNIT III UNIT IV UNIT V This watermark does not appear in the registered version - http://www.clicktoconvert.com 2 UNIT – I LESSON – 1: PRINCIPLES OF FASHION CONTENTS 1.0 1.1 1.2 AIM AND OBJECTIVES INTRODUCTION FASHION 1.2.1 Fashion design terms 1.2.2 Areas of fashion 1.2.3 Fashion flow chart 1.3. 1.2.4 Fashion in Cloths CLASSIFICATION OF FASHION 1.3.1 Style 1.3.2 Basic or classics 1.3.3 Fad 1.3.4 Fashion Forecasting 1.3.5 Trends 1.4 1.5 1.6 1.7 1.8 CHIC COSTUME MADE COLLECTION MANNEQUINS FASHION SHOWS: 1.8.1 Formal fashion shows 1.8.2 Designer trunk shows 1.8.3 Department fashion shows 1.8.4 Informal fashion shows 1.9 1.10 1.11 1.12 1.13 FASHION CYCLES 1.9.1 Length of cycles LET US SUM UP LESSON...
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...The designers should have a bachelor degree holder with art, also have a strong fashion sense and rich experiences (at least 5 years) in art or fashion and they should at least have a diploma or more. They also required in fashion touch sensitive, a unique design concept, understanding of new product development at home and abroad, a better grasp the product style, skilled use in related software, familiar with women fashion process indeed. Moreover, The recruiter should seeks the people who are rich experiences in art and trendy to the designers because they are emphasized the creation and inspiration. We are also welcomed fresh graduates as well. Furthermore, we encourage students to learn more though internship, so we provided Internship...
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...Brief History Guccio Gucci opened a small shop selling leather goods on the via del Parione in Florence in 1923. He sold luggage imported from Germany and offered customers with repair services. As the luggage business prospered, he opened his own workshop to produce his own design. The business in the 1920’s created huge profit and success however in the 1930’s Gucci began to face some challenges when the sanctions imposed on Mussolini. He faced shortage of imported leather yet this challenge gave him innovated idea of using new materials such as canvas and produced small leather goods, wallets and belts that are still big part of the Gucci company. Gucci became an internationally known luxury brand after World War II and over the next two decades the company flourished. In the1970s Gucci began to fall down due to internal conflict. Most of the conflict was between Aldo and Rodolfo Gucci, the founder’s surviving sons over strategy and control of the company. Rodolfo Gucci died in 1983 and left his 50% stake in the company to his son Maurizio. One year later, Maurizio seized control over Gucci and determined to transform Gucci into a modern retail organization. Maurizio failed. Years later, Tom Ford and Domenico De Sole are given the credit for turning Gucci around in 1994 and turned the company into a powerhouse luxury brand. This case study will discuss why Maurizio failed to transform Gucci and how Tom Ford and Domenico De Sole rebuilt Gucci again. Luxury Industry ...
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...human tissues by bioprinting. 3D printing is also environmental and also improves sustainability by facilitating raw materials savings. Company. 3Dsystems produces 3D printers for home use. All the models are small, fast, accurate and extremely easy to set up and operate. Cubify is the central hub for all things possible with the 3D printed lifestyle. Cubify offers everything from co-creation with favorite brands, a curated shopping experience centered around personalized fashion, décor, toys and more, a community inspiring the latest in 3D design and printing possibilities and access to the easiest home 3D printers and related products. Customers. The company focuses on all the groups of population to for their customer base, it claims that the 3D printer is accessible for everyone both children and grown-ups. In the contemporary digital economy, consumers increasingly seek out individualized experiences and expect that products be tailored to their specific needs, wants, contexts and tastes. Cube 3D printer claims to meet all those needs. It is mainly designed for engineers, artists, designers, travelers, and other people curious to discover something new. According to the sales reports,...
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...YAN14434663 CHIH LING, YANG ABSTRACT This research presents a comparison of the window displays in two different high-street fashion retail brands. H&M is one of the best-known western fashion retailers, while UNIQLO is a fashion retail brand from Asia which has successfully accessed the western market. This research will focus on these two brands’ different visual merchandise strategies and their window layouts during different periods. The results show how these two fashion brands from different cultural backgrounds convey their message to customers. INTRODUCTION The designer creates the product, while visual merchandising gives the product new life. In the sales terminal, window displays not only deliver the brand culture to the customer, but they are also responsible for increasing sales for the company and attracting potential customers. In an aesthetic point of view on display throughout the product content, value and performance, but also presents the brand itself. The purpose of visual merchandising is to promote the store image—to let people know what the store is, where it stands on fashion trends, what one can expect from it, to whom it appeals, its price range, and the caliber of its merchandise and merchandising (Martin M. Pegler 2012, p.3). Nowadays, the high-street fashion market has become more competitive, and every fashion brand has its own brand identity, so it is important to communicate with customers in an effective way. “Creating a connection...
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...World of Fashion Group Presentation Mastercard Fashion Week S/S 2013 Rachel Sin, Joe Fresh, VAWK/VAWKKIN By: Chandra Ewing, Jodie Jemott, Martha Maytham, Melanie Rampen Tuesday November 13, 2012 JOE FRESH 9:00 pm Wednesday, October 24, Main runway at David Pecaut Square THEME The overall theme of the collection is a 1960s clean-cut look. Joe Fresh has always produced collections that are very clean and tidy with minimal design elements. Many people find that the Joe Fresh collections are perfect for work and day wear. SOURCE OF INSPIRATION -This year at World Mastercard Fashion week in Toronto, Joe Mimran showed his spring summer 2013 line known as Joe Fresh. Lou Lou from the celebrity style guide sat down with Joe Mimran to talk about his inspirations while creating this collection. His response to the question was “we started off with a really graphic look, lots of blacks and whites and slightly 60's an almost Bridget Riley (English painter) print influence. Volume is important too, you'll see blues, a bird print that is very Hitchcock and silver foil that references a neo-futuristic vibe.” KEY COLOURS -The collection did not have many colours that deviated from Joe Fresh's usual palate. There were accents in golds, silvers, yellows and blues. The spring vibe was really apparent in the clothes that were shown off this year. KEY FABRICS -The fabrics which were most prominent were cottons, polyester, metallic, sequins and silks. MAJOR SILHOUETTE...
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...When and how to co-create with customers? Content 1. Appendix D: Transcript symbols1. Introduction 2 2. Description of the Cases 3 2.1 ‘Mensen Zeggen Dingen’ (MZD) 3 2.2 HEMA Design Competition 4 3. Method 4 4. Findings 5 4.1.1 Analysis MZD 5 4.1.2 Analysis HEMA 7 4.2 Advantages of Co-Creation 8 4.3 Disadvantages of Co-Creation 9 5. Conclusion 10 6. Managerial implications and further research 10 References 11 Appendices 12 Appendix A: Transcription interview MZD (In overleg met docent) 12 Appendix B: Transcription Interview Price Winner Design competition HEMA 13 Appendix C: E-mail correspondence HEMA 18 Appendix D: Transcription symbols 20 1. Introduction Nowadays, there is an increasing demand for innovative products. Innovative products have several benefits. One of these is that it facilitates the enhancement of an organisation’s market orientation. Besides, it is needed in order to differentiate itself from their competitors. Lastly, innovation is required in order to achieve long-term performance which ultimately leads to the survival of an organisation (Lecture 1, 2015). Due to this increasing demand, organisations choose more frequently to involve their consumers in the new product development (also known as co-creating). In this report, co-creation was defined as: ‘Any collaborative activity in which one or more customers actively contribute to a new product development process’ (O’Hern and Rindfleisch 2009, p...
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...UNIQLO Business Fashionable and high-quality clothes that anyone can wear anywhere, any time—that’s what UNIQLO is all about. Our global operating systems weave together all processes from product design to final sales, including global R&D, procurement of world-class quality materials, production focused in China, and the operation of 750 stores around the globe. This seamless system allows UNIQLO to consistently offer its customers high-quality products at reasonable prices. b FAST RETAILING CO., LTD. b UNIQLO(U.K.)LTD. b FAST RETAILING (JIANGSU) APPAREL CO., LTD. b UNIQLO USA, Inc. b FRL Korea Co., Ltd. b UNIQLO HONG KONG, LIMITED b G.U. CO., LTD. b CABIN CO., LTD. (Listed on First Section of the TSE) b Créations Nelson S.A.S. b COMPTOIR DES COTONNIERS JAPAN CO., LTD. b PETIT VEHICULE S.A. b ONEZONE CORPORATION b ASPESI Japan Co., Ltd. b LINK THEORY HOLDINGS CO.,LTD. (Listed on TSE Mothers, Equity-method affiliate) b VIEWCOMPANY CO.,LTD. (Listed on JASDAQ Securities Exchange, Equity-method affiliate) FAST RETAILING ANNUAL REPORT 2006 13 The UNIQLO Business Overview of the UNIQLO Business In Japan’s highly competitive retail market, UNIQLO has positioned large-format stores as its growth driver and is accelerating their opening. Overseas, UNIQLO is carrying on its campaign to become a global brand and opened its first flagship store in New York’s Soho district in 2006. Market Environment In the Japanese economy...
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... 256 The nature of parenting advantage in luxury fashion retailing – the case of Gucci group NV Christopher M. Moore and Grete Birtwistle Division of Marketing, Glasgow Caledonian University, Glasgow, Scotland, UK Abstract Purpose – Examines the application and nature of parenting advantage within the context of luxury fashion conglomerates principally as a means of understanding the synergistic benefits that accrue as a result of brand consolidation within the sector. Design/methodology/approach – Derived from company annual accounts, market analysts’ reports and other secondary sources, the paper delineates and evaluates the ten-year renaissance of Gucci brand from a company on the verge of bankruptcy to its emergence as the world’s second largest luxury group. Findings – Through the identification of intra-business group synergies, it is clear that the transference of brand management expertise and competence is the principal dimension of parenting advantage in the Gucci Group. Originality/value – From an examination of the Gucci Group’s brand management strategy, resource investments and business development activities, the paper proposes a model of the luxury fashion brand. This multi-dimensional model identifies the components of the luxury fashion brand, locates their inter-connections and illustrates how these collectively can provide and sustain advantage within this highly competitive sector. Keywords Fashion industry, Premier brands, Brand awareness Paper type...
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