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Coca-Cola Annual Report Analysis

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Introduction

Coca-Cola Amatil Limited (CCL) is the Australasia regional anchor bottler of The Coca Cola Company.

The company's Australian origins date back to 1904 as the tobacco company British Tobacco (Australia). Its first foray into soft drinks came in 1964 with the purchase of Coca-Cola Bottlers (Perth), and the company was listed on the Australian Stock Exchange in 1972.
Soft drinks and snack foods gradually became the primary focus of the company, which was renamed Amatil Limited in 1977.

The snack food operations were sold in 1992, and European operations were spun off into a new company, Coca-Cola Beverages, in 1998. Expansion into Asia continued, though Filipino bottling was eventually sold to San Miguel Brewery and parent The Coca-Cola Company.
Its most recent purchase activity has been the acquisition of fruit producer and packager SPC Ardmona Ltd. Until May 2007, the company also operated the online music store, Coke Tunes, out of New Zealand.

.

Core Business of the Company

Coca-Cola Amatil is an anchor bottler of The Coca Cola Company in Asia-Pacific region. It manufactures, distributes, and markets carbonated soft drinks, still and mineral waters, fruit juices, coffee and other alcohol-free beverages. The company also processes and markets fruit, vegetables, and other food products. For the convenient sake of this paper Coca-Cola Amatil is referred its acronym CCA.

In August 2006, Coca-Cola Amatil has also ventured into the manufacture and distribution of premium beer brand SABMiller one of the world’s largest brewers, manufactures and markets range of premium beer in Australia and New Zealand and also sells and distributes the premium spirits portfolio of Beam Global Spirits & wines. The principal operations of the company are in Australia, New Zealand, Fiji, Indonesia and Papua New Guinea.
Coca-Cola Amatil has

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