...some marketing concepts that will be analyzed. Marketing concepts that I will discuss are one-to-one, affiliate, viral, blog, and social network marketing. Then I will summarize my analysis of the web site. One-to-one Marketing One-to-one marketing is an approach that concentrates on providing services or products to one customer at a time by identifying and then meeting their individual needs. Its goal is to repeat this process many times with each customer, such that powerful lifetime relationships are developed. In turn it makes a distinction of customers rather than just products (Peters & Roger 1994). One to One Marketing is more than a sales approach. It's an integrated approach that must filter through all parts of an organization: marketing, sales, production, service, finance, and other departments. One to One Marketing recognizes that lifetime values of loyal customers who make repeat purchases far exceeding those of unpredictable customers who frequently switch suppliers in pursuit of a bargain. After reviewing the www.belts.com web site, I did not notice anything that stated the company uses this one-to-one marking concept. Affiliate Marketing According to Laudon & Traver, the definition of affiliate marketing is the online application of obtaining referrals. One website agrees to pay another website or an individual writing a blog a commission for new business opportunities it refers to the site. The affiliate adds a link to the company’s web site...
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...syndicated social media plan for Capital G Bank, we are enabling our clients to communicate more effectively with us across a variety of different mediums while producing strong brand awareness in the community. Blog A blog (a contraction of the term “Web log”) is a Web site, usually maintained by an individual with regular entries of commentary, descriptions of events, or other material such as graphics or video. Entries are commonly displayed in reverse-chronological order. “Blog” can also be used as a verb, meaning to maintain or add content to a blog. There are many different types of blogs, differing not only in the type of content, but also in the way that content is delivered or written. Personal, Corporate, Question blogging, By media type, by device or by genre. There exist an entire community in this area as well as Blog search engines – Bloglines, Blogscope and technorati. The purpose of a Capital G Private Bank Blog is to provide, sound expert advice from a diverse group of well respected industry professionals on the issues of importance to our clients today. The goal is to provide an abundance of information, in the form of weekly educational web logs. These logs will feature guest writers including industry leaders, and our own in house professionals. Blog posts will include, current topics relevant to wealth management, delivering advice and...
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...CREATING A BLOG Creating a Blog June 8, 2014 Abstract This paper is about me creating a business blog for my company, and our employees. This blog will be different from other business blogs by being more open rather than strictly professional and uptight. This blog will be information driven and updated several times a day. Edits and submission will be done daily. This will give our readers fresh new content every time they long unto the site. Creating a Blog Blogs can be a great investment of one’s time. Not only can you make money from it. You can also play a big role in the lives of your readers. Providing your readers with useful information is very important in today’s information based society. Today information is more readily available, more than ever before. Because information is prevalent people have become used to soaking in new information daily. My blog will play on that thirst for knowledge; providing up to the minute news information for the readers. The Blog The blog will be a blog for the company I work for. Topics that will be covered are everything about the business and the people within it, as well as topics on health, finances, life and so on. Basically, a one stop site for everything you need to know to be healthy and successful in our business. I believe this approach of including other aspects of life will make the blog more interesting. Rather than having just another boring company blog. How it will differ This blog will include...
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...Connectedness Most kinds of social media thrive on their connectedness, making use of links to other sites, resources and people. Need Inspiration? Now that you know what social media is, do you need any inspiration in getting your social media campaign under way? One of the best way to get inspiration for your organization can use social media is to check out what others are doing. This ebook is intended for anyone who wish wants to start a social media campaign, but will be most useful to people working in media, marketing and communications. Here are some 300 case studies that can help you get started. 300 Case Studies of Social Media Marketing – An e-guide by Roderick Low of Expeditus Media No. ● 1-2-3.tv Corporate Blog: http://blog.1-2-3.tv/ Social networks: Facebook Page YouTube Channel: 123TV Microblogging: 123TV Flickr Foto-Stream: 123TV 3 Italia Social networks: Facebook...
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...que asistieran de 40 a 60 invitados a cada evento. La contestación a su pregunta fue la implementación de la tecnología Web 2.0. El plan de la compañía consistía en lo siguiente: • “Blogging”- El CEO de la compañía matriz de Stormhoek, Orbital Wines, en colaboración con Hugh Macleod, un muy conocido “blogger”, escribieron docenas de “blogs” sobre el evento, solicitándole a voluntarios que sirvieran de organizadores del evento. Entre las personas incluyeron a otros “bloggers” y a entusiastas de vino. • “Wiki”- Usando tecnología “wiki” le proveyeron a cada voluntario la información del contacto y localización. La tecnología “wiki” era principalmente usada para relaciones de gestión de clientes. Esta incluía caricaturas y otro tipo de promoción. • “Podcasts”- Usaron Web de contenido RSS para enviarle noticias y análisis de vinos a los correos electrónicos de los participantes. • Enlaces de Video y Fotos - El “blog” corporativo apoyaba enlaces de video. “Bloggers” podían “cut” and “paste” enlaces incorporados a los videos de YouTube directamente en una entrada. La compañía también posteaba videos en YouTube. • Shopping - El sitio de “blog” actuó como un portal de Stormhoek e incluía soporte para la...
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...Environmental Trends, Opportunities, and Threats The People creating industry continues to draw interest from all types of individuals, professionals, and corporations and is constantly evolving. Podcasting which was once associated primarily with just IPODs is providing a flexible avenue to communicate through audio content. User generated content and blogging continue to connect individuals and groups while providing an avenue to feel needed and part of something. People are using these avenues to create business, drive revenue, gain information, and advertise products and services, and present views on a variety of topics. Environment trends: Individuals and Corporations are starting to depend on the blogging industry, podcasting industry, and user generated content industry as a way to convey their message, connect with other individuals for feedback and instruction, or simply to market their brand and products. The sub industries of People Creating provide an environment to do just that. The podcasting industry provides record labels, musicians, media outlets, news outlets, and radio shows an avenue for consumers to listen to their product in a both flexible and economic environment. The way customers listen to radio programs, news reports, and even political debates offer a completely new way to enjoy technology. The user today can simply access a podcast through an internet or PC device and listen to their favorite content without even turning on a radio. The...
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...stuff and trusts Barton’s decision making. Next, the question “What are we doing in the area of Web 2.0?” was mentioned in the leadership team meeting. Bernie Ruben, Director of the Technical Service Group at IVK, forward an email attachment to Barton a few days earlier. Barton said that he received the email but he hasn’t had the time to review the report. He would discuss about it in the next meeting. The second situation in the case study was about the report from the email attachment that Barton received. The report was about social media and briefly mentions about blogs, YouTube, Facebook, and social networking. Barton found in the bottom section of the report a list of people within IVK who were participating in “Web 2.0 Revolution.” Some things on the list were links to blogs. Barton clicked on one link and it was about one guy’s experiences working in the customer support center at IVK. The author of blog mentioned about an...
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...The Use of Social Networking Technologies in Business Environments: Through The Usage of Blogs in Marketing The business world has been transformed by the usage of new technologies in more ways than one. With the usage of the social media sites such as twitter, blogs, LinkedIn, Facebook, MySpace, and YouTube just to name a few it has taken the marketing schematic of business to all new heightened levels. Anyone from anywhere that have an Internet or Wi-Fi connection get in on the latest social media that is being put out there in real time. This has taken the business world into entirely different forms and levels to being about to market ones good and or service. A company is now able to market their brand to a massive amount of individuals that are always connected to the Web. A company “must use the internet to effectively communicate their own message” to their customers and potential customers (Denove and Power IV, 2006, p.217). Now with the several different forms of social media that is out there they can target each specific demographic by what they are blogging, posting, and tweeting about at any given time. Blogging allows a company to stay connected with there audiences, to communicate and allow the users to stay creative with the company, allowing the organizations to know their personal opinions of the goods and services. Blogging allows for information to be filtered on interests alone. Hence being a continuing ongoing open line of communication...
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...COMMUNICATION CHANNEL SCENERIOS 2 ABSTRACT Communication within an organization plays a vital role in business functions. Using poor communication or the wrong type of communication channel can have major negative impacts. Good communication skills and the knowledge to identify when to use a particular communication channel is vital in sending and receiving business information. The communication channel scenarios assigned demonstrate the challenges that occur when there is error in communication. The first scenario highlights the risks of not choosing the right communication channel when dealing with important business matters. The scenario also shows what can occur when important conversations take place via e-mail rather than one on one, and how the evidence of the conversations can cause future damage. The second scenario shows how the internet has changed communication and created new challenges for organizations. Both scenarios demonstrate that it is essential to understand the different channels of communication. COMMUNICATION CHANNEL SCENERIOS 3 Communication Channel Scenario 1 In the case incident between...
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...Swarovski Presencia y ges1ón de marca Swarovski es una marca de joyería de lujo que nació en Austria el año 1895 por Daniel Swartz. Aunque es una marca de más de un siglo no es hasta el año 1945 cuando se expande internacionalmente. Al terminar la segunda guerra mundial, la joyería y bisutería se consideran arte y su demanda incrementa muchísimo en EEUU, junto con Europa. Hoy en día, Swarovski está presente en más de 120 países con puntos de venta exclusivos de productos de la marca y es considerada la marca líder mundial en joyería de lujo. El esNlo de la marca va muy ligada al vanguardismo, pero se posiciona como una marca de lujo, calidad, exclusividad, creaNvidad e innovación. Su imagen es muy sólida en todos los países y su gesNón es implacable, a través de la sede y sus estudios en Suiza. El esNlo de Swarovski ha sido siempre plasmado tanto en sus campañas de comunicación como en sus eventos Redes sociales Swarovski está presente en seis redes sociales: Facebook, TwiSer, YouTube, Google+, Pinterest e Instagram. Facebook es la red con más seguidores: 3.315.738. Aún así, sus actualizaciones no son siempre diarias, y a veces son cada dos o tres días. En Facebook, la marca presta especial énfasis en mostrar sus nuevas colecciones,...
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...Danielle Spieler Kristen Hughes ENG 105 October 23, 2012 Women in the Media According to Dove Research, The Real Truth about Beauty, only 4% of women around the world consider themselves beautiful (“Surprising Self Esteem Statistics”). Women in the media are shown as having a body type that is unrealistic and impractical. Although mass media has many negative effects on today’s women, including low self-esteem, an increase in eating disorders and an inaccurate definition of beauty, advertisements and thin models can also serve as role-model and as inspiration. From dolls to Victoria’s Secret models, women are exposed to all types of media images that portray “the thin ideal” from a very early age. Media pressure to be thin can cause individuals to have negative thoughts about their appearance. According to psychologist Tiffanie Domil, “Body image is the way people perceive themselves, and the way they believe others perceive them” (“The Influence of Media Images”). Therefore body image is all about what we see about ourselves, and our opinions of our bodies, even though they opinions may not be exactly true. For example, one woman might think she is overweight when in reality she is perfectly healthy. There have been multiple studies done to connect media to women’s low self-esteem. One example of the effects of media is in Fiji in 1995, when televisions were introduced. Statistics show that after 38 months of being exposed to media, females started to be more conscious...
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...2012 University of Phoenix Organizational Issues Ethics are a set of principles or values that help guide people to determine if something is right or wrong. They influence decisions that people make everyday. They are also the principles and standards of conduct the guide an individual or a group. In this week's assignment I opted for the EthicsGame simulations: “The Mysterious Blogger” and “The Veiled ID” The two simulations provided different ethical issues. “The Mysterious Blogger concerns the issue obtaining information that was illegally obtained to prove that an employee violated a non-disclosure agreement. Aaron Webb is an employee working in the MD department and posted confidential information in a blog concerning the company. An IT tech, Jamal Moore felt that his supervisor was not taking the situation seriously. He took it upon himself to hacked into Mr. Webb's home computer and found incriminating evidence. In “The Veiled ID” concerns the issue of protecting employees while also protected their rights and special needs. The company is beefing up security due to an unfortunate situation. The solution is to have each employee where security badges with a photo ID. Atsha Mullah religious belief is not to be seen without her veil to anyone other than her family and the photo would be in violation of that belief. In both simulations the solutions became the top priority. Steps needed to be taken in order to determine what the ethical...
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...earning as a broad set of applications and processes which include web-based earning. Websites for online earning Well there are many ways to earn money by online leaving being in Bangladesh. But be careful in this online world there are many false sites. You only work for them, but those sites never pay you. When you need to cash out your money they will never pay you and show you many reasons like sharing IP, more then one account in same IP, Country problems etc & much more faults. The following websites are top and most reliable websites to make money online.these websites will really give you the opportunity make money online. Google Adsense : It offers the easiest way to make money online. You need to have a website or a blog, a little programming knowledge for big success. - 4.5 by 410 alexa reviews. oDesk : The best site for freelancers. If you have skills, you can even earn 300$ per hour. Odesk really does change how the world works. Good spoken, written English is a must to survive. Any work from simple data entry to hardcore programming is available. - 5.0 by 9 alexa reviews. Microworkers : Microworkers is about connecting people who need something done with people who want to help.They pay you $0.10 to $5.00 per task completed - The more complex the job is the more you’ll get paid.This program sounds...
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...experiences. Businesses also refer to social media as user-generated content or consumer-generated media. The best way to talk about these different types of social media’s are to show the main examples, they come in all forms and types, there are six major ones in the field of communicating with social media and these are: Blogs, Internet Forums, Micro-Blogging, Social Networking, Social Network Aggregation, and Events. Each one of these has a specific purpose and can all be used in the field of advertising. Advertising is changing with the technology and this social media is the next step in the advertising world. Social media’s allow advertisers to reach a huge number of people and target the exact audience they are aimed at with this new type of technology, advertising is becoming a science and different types of social media are becoming the necessary tools to make it work. Kids are now growing up with insane amounts of technology all around them, most households have at least one computer or television in it and these forms of technology are becoming necessary to our everyday lives. The first type of social media that I will talk about is blogs. A blogs is a website, usually maintained by an individual with regular entries of commentary, descriptions of events, or other material such as graphics or video. This allows the...
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...takes place varies. Broadcast media such as radio, recorded music, film and television transmit their information electronically. Print media use a physical object such as a newspaper, book, pamphlet or comics,[1] to distribute their information. Outdoor media is a form of mass media that comprises billboards, signs or placards placed inside and outside of commercial buildings, sports stadiums, shops and buses. Other outdoor media include flying billboards (signs in tow of airplanes), blimps, and skywriting.[2] Public speaking and event organising can also be considered as forms of mass media.[3] The digital media comprises both Internet and mobile mass communication. Internet media provides many mass media services, such as email, websites, blogs, and internet based radio and television. 1. Print from the late 15th century 2. Recordings from the late 19th century 3. Cinema from about 1900 4. Radio from about 1910 5. Television from about 1950 6. Internet from about 1990 7. Mobile phones from about 2000 Broadcast The sequencing of content in a broadcast is called a schedule. With all technological endeavours a number of technical terms and slang are developed please see the list of broadcasting terms for a glossary of terms used. Film 'Film' encompasses motion pictures as individual projects, as well as the field in general. The name comes from the photographic film . Video games A video game is a computer-controlled game where a video display such as a monitor or...
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