...TIM HORTON’S AND ITS ENCOURAGEMENT OF SOCIAL DIFFERENCE Tim Horton’s, the name that pops up during work breaks, school breaks, the name that has surrounded every corner of the city in Canada and the name that you expect to see on the cup everyone is holding when drinking coffee, but does Tim Horton’s apply to everyone? Does everyone value its service or is it only given appreciated by some? Tim Horton’s was opened in 1984 and was open only to serve coffee and donuts, to some of us, that seems like a great big deal because now Tim Hortons offers a wide range of products to consume in, it has changed from being that small corner coffee shop to a break time lunch location. The city of Toronto for example is surrounded by many different coffee places at every corner of the city, franchises like Starbucks, McDonalds, Timothy’s coffee and Second Cup are only some of the popular coffee places of today’s generation but the question is, do they target the same general consumer population or do they target different groups, and the answer is yes, they are all targeted towards different social classes indirectly. When was the last time that one saw an individual experiencing homelessness was drinking a Christmas drink from Starbucks or eating a gourmet brownie from Second Cup, well the answer is hardly, unfortunately many other franchises such as the ones listed before don’t serve all cliental, meaning, their prices...
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...Compare and contrast essay Coffee Everyone has heard or seen, at least a couple, quips about mornings and coffee. “Coffee-the jet fuel for the morning impaired.” “Sure I’m addicted. But, the life my morning coffee saves today, might just be yours.” There are several options when it comes to getting a morning caffeine jolt, espresso, latte, cappuccino, and plain brewed coffee. Two popular choices are the latte and brewed coffee. A latte is an espresso drink with steamed milk, while a brewed coffee is hot water that has been ran through coffee grounds and a filter. The cups look the same; the substance looks similar; and they both give you a caffeine jolt. Even though they may look similar, and they have some of the same ingredients, there are a few important facts to consider when choosing a morning pick me up. Four major differences are the taste, caffeine content, cost, and nutritional value. First, taste is a major deciding factor. A latte is made with equal parts espresso and milk, so it has a sweet flavor, and because it is made with milk it has a creamy texture that makes people feel all fuzzy inside, like a favorite pair of slippers. Also, flavors like mocha, vanilla, caramel, and mint, can be added to Lattes to give it a unique taste. Meanwhile, brewed coffee has more the consistency of water and is bitter, but, at the same time, it still has the unique flavor that many have come to associate with their morning rituals. To counter the bitterness, flavors, sugar...
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...they need. By sharing with their employees why they have such a strong passion for coffee their employees gain a passion for coffee which then helps them gain much more passion for their job. When customers come in to a Starbucks and they can see the passion that their staff have for coffee it makes them feel more comfortable in that environment and because they have had such a positive customer experience it makes them want to come back and also recommend Starbucks to their friends and family increasing the number of potential new and repeat customers. Another benefit to Starbucks of its induction training programme is that its employees feel like they are part of the team and not at a great disadvantage with their lack of experience. This benefits Starbucks as their employees settle into their roles extremely quickly and come out of their shells much faster than what they may do otherwise allowing them to get the most out of their employees from very early on as all employees who feel like they are part of the team and accepted by everyone in the team settle in to their new role in their new job much faster than employees who don’t feel like they are part of the team and that not many people in the team like them. Discuss the differences between the types of training that would be most appropriate for developing the effectiveness of a barista and a new store manager at Starbucks One difference between the types of training that would be most appropriate for developing the effectiveness...
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...Costa Coffee, the UK’s largest and fastest growing coffee shop, plans to convert its entire coffee supply to sustainably grown beans sourced from Rainforest Alliance Certified farms by 2010. As a first step, from September 2008 at least 30% of Costa’s unique Mocha Italia blend, which forms the base of its coffee drinks, will come from Rainforest Alliance Certified sources, equal to about 1000 tonnes of green coffee over the course of a year. Only farms that meet specific standards balancing all aspects of production, including protecting the environment, the rights and welfare of workers and the interest of coffee-growing communities are awarded certification. The standards were developed by the Rainforest Alliance, an independent, international environment organisation, and other conservation groups that comprise the Sustainable Agriculture Network. And while UK consumers will be among the first to see the difference in store the change will have an international impact across Costa’s 1000 stores worldwide. Costa Coffee’s Marketing Director, David Hutchinson said: “Costa is at the beginning of a journey towards greater sustainability in its business. We know it will take time to convert our supply base to certified sustainable sources but we believe it’s an investment that is right for our business, right for the coffee industry as a whole and we believe it’s a journey our customers will want to be part of. “Costa’s success is built on a commitment to quality,...
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...INTI INTERNATIONAL UNIVERSITY COLLEGE ENL 2210 – ENGLISH STUDIES ASSIGNMENT 2 COMPARE AND CONTRAST TWO ORGANISATIONS: THE COFFEE BEAN AND THE TEA LEAF And THE STARBUCKS LECTURER: MS CAROLINE WOOD SUBMISSION DATE: 14 JULY 2011 Name/ Id No. | Draft1 | Draft2 | Content | Language | Organization | Referencing | Total | 1. Ang Teck Chin I 10005521 | | | | | | | | 2. Lee Zong Hang I 09003093 | | | | | | | | 3. Heng See Ying I 11008570 | | | | | | | | 4. Yong Yew Len I 11008547 | | | | | | | | | Page | 1.0 INTRODUCTION1.1 HISTORY OF ESTABLISHMENT1.2 COMPANY’S OBJECTIVES / MISSION STATEMENTS1.3 BOARD OF DIRECTORS | 5678 | 2.0 THE ORGANISATIONS2.1 BRANDS / TYPES OF PRODUCTS2.2 SLOGAN AND LOGO2.3 CURRENT BUSINESS DEVELOPMENT | 91012 | 3.0 MARKETING STRATEGIES3.1 HOW DO THEY MARKET THEIR PRODUCTS?3.2 ADVERTISING METHODS | 131516 | 4.0 FUTURE PLANS | 18 | 5.0 CONCLUSION5.1 SIMILARITIES5.2 DIFFERENCES | 1920 | 6.0 REFERENCESE | 21 | Content Assignment 2 (20%) TASK: Compare and contrast two organizations * Students are to work in pairs. Choose two organizations from the same industry, e.g. Celcom and Maxis, Microsoft and Apple, Toyota dan Honda, Pizza Hut and Shakey’s Pizza, etc. * Students have to write an extended essay based on the following headings / sub-headings according to the format given below: 1.0 Introduction Introduce the industry and give a brief description of...
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...one of the largest coffee companies in America and a cross the world that is diverse culturally. So, how does Starbucks utilize its cultural intelligence to increase the awareness of diversity in the workplace? Is workplace diversity important to employees at Starbucks? Starbucks’ believe that to operate successfully in a global marketplace, embracing diversity in every aspect of their business is absolutely essential (www.starbucks.com). Diversity is something that brings everyone together, race, gender, religion, cultural background, experience etc… Diverse workplaces do the same as well, learning from one another and being able to work in an environment with different ethnicities. Diversity brings opportunities within the organization and the learning capability increase from the many cultures. By Starbucks being a global corporation, the company has to maintain their diversity not just for the workplace but also for the community. In this paper I will describe and explain the foundation of Starbucks Company, and how diversity is implemented in the workplace. I will also discuss how diversity is implemented in my work organization and my opinion of the importance of diversity in a workplace. With supportive documentation that will explain the how effective diversity is in the workplace and how it Starbucks is known for their workplace diversity. Introduction Starbucks was founded in 1971, in Seattle historic Pike Market, just selling coffee beans, the founders...
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...Study Coffee is a brewed beverage with a dark, slightly acidic flavor prepared from the roasted seeds of the coffee plant, called coffee beans. Green (unroasted) coffee is one of the most traded agricultural commodities in the world. Coffee can have a stimulating effect on humans due to its caffeine content. It is one of the most-consumed beverages in the world. Ampalaya (Momordica charantia Linn.), also known as Bitter Melon, is a crawling vine that grows well in tropical countries, particularly in the Philippines. Known for its bitter taste, the Ampalaya is at once a staple ingredient in Filipino and Asian cuisines and a reliable home remedy for various illnesses, particularly diabetes. But aside from its role as a healthy food, Ampalaya is especially valued by diabetics for its known anti-diabetes. The researcher decided to use ampalaya seeds instead of throwing it and decided to use the seeds as coffee to know if it could be a good alternative to the commercial one. B. Statement of the Problem The main problem of the study is to make coffee from ampalaya seeds. It also answers the following problems: 1. What are the characteristics of the different ampalaya coffee samples in terms of: a. Color b. Aroma c. Taste d. Acidity 2. What is the acceptability of the different ampalaya coffee samples prepared? 3. Is there a significant difference on the characteristics and acceptability of the different ampalaya coffee samples? C. Objectives...
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...over your body. You need to stand under the shower head and turn on the shower and let the water wash you for 15 to 30 minutes. d. Chemical Spill Kit A chemical spill kit is used to clean up chemical spills that could be hazardous. A spill kit is made up from acid plus a base to salt and water. e. Biological Spill Solution A biological spill solution contains bleach and is used to sterilize an area that is contaminated. 2. Briefly describe a situation when each of the following waste disposal containers would be used and give examples of the waste involved: a. Broken Glass Container Be careful when handling glass so you don’t cut yourself. Make sure to discard of all the class in the appropriate sharps container. If you happen to break glass at home and you throw it in the trash can make sure that there was no harmful chemical in the glass that could harm anyone in the home. b. Biological Hazards Materials Container Consider everything and everyone to be contaminated. Wear gloves and wash your hands often. Clean areas before and after they are used. Be careful when handling blood regardless of it being human or animal. Dispose of all used materials in a biohazard waste container. 3. Metric...
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...CafeSdoBrasil catalogue WHAT WE REALLY SELL IS COFFEE SERVICE 1. PREMIUM QUALITY COFFEE Our goal is a superb cup of coffee. We help you choose the coffee or coffees best suited to your operation. This is realistic and achievable if all the variables are taken into consideration. And there are many! Pre- ground portion packed coffee or fresh roasted whole bean. This can be further broken down into country of origin, blended, dark roasted, decaffeinated, flavoured and sustainable. Brewing a superb cup also requires that the right amount of coffee is used with your equipment to obtain the right coffee to water ratio. We want you to understand the difference quality makes so that each step moves you closer to that perfect cup. In addition to coffee we carry a full line of premium beverage related products as listed in this catalogue. 2. STORE-DOOR DELIVERY Our product is delivered to your door on a set schedule or, when you call us. Courier orders are shipped the morning after we receive them for delivery the following day. An order received by us on Monday will be received by the customer on Wednesday. 3. THE RIGHT EQUIPMENT Almost all of the coffee we sell is our small batch roasted coffee available only in whole bean. Typical installations will need one plumbed in high heat coffee brewer, one portion or retail coffee grinder and if you are doing any amount of tea volume, especially teapots, a water tower, bringing your equipment...
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...Financial Economics 1/369 The price of coffee beans increases by $0.20 per pound. The increase in the price of coffee beans means that the price of roasted coffee also increases. In such a situation the demand for roasted coffee will decline. This follows from the law of demand. Now if one pound produces 50 cups of coffee the price of a cup of coffee may not rise by $0.01. The change in the price of a cup of coffee will depend on the elasticity of demand for cups of coffee. There are not too many substitutes for a cup of coffee. Tea is a substitute but it is not a close substitute. Next there is a very low percent of income spend on cups of coffee. Further, a cup of coffee is a necessity, the brand loyalty is high, and in several firms the employer pays for the coffee. In other words the price elasticity of demand for a cup of coffee is low. In this case the increase in cost of coffee can be passed on to the customer though not fully. 2/369 The article mentions J.M. Smucker. Co that plans to increase its coffee prices by 9 percent. Now if the brand loyalty is very high, say it is because of tradition or because the quality supplied by it cannot be matched by its competitors. If the brand loyalty is high the customers of J.M. Smucker.Co will not leave the company. The profits of the company will not increase by 9 percent but by a lower percent depending on the elasticity of demand. On the other hand if the brand loyalty is low and the customers of the company buy products...
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...possible for foreign investors to operate in the country in a easy way. Economic factors The Indian Government is still trying to improve unfavorable factors like widespread poverty, inadequate physical and social infrastructure, bureaucracy, limited non-agricultural employment opportunities, regulatory and foreign direct investment controls, insufficient access to quality basic and higher education, and the imbalance of rural-to-urban migration.. Socio-Cultural factors The culture of India poses a great challenge. The mix of traditional tea-drinking population together with the various differences between Muslim and Hindu and the difference between various regions of the country, makes it hard to divide and place is concrete consumer groups. There’s obvious separation in coffee consumption between rural and urban areas having distinctly higher preferences for coffee. “Still the numbers of coffee consumers remain low with slow negative growth figure between 2000 and 2005 - 6.7% and 2.0% respectively.” Legal factors The legal environment in India is very different compared to USA or Europe in the eyes of global business. Corruption in the country is very high and it raises a lot of concerns. The company has already experienced some setbacks from the legal environment in India. The case of Starstruck...
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...comprehend the brand’s influence in the United States. Approach: We will focus mostly on secondary research for our brand audit, but we will use primary sources whenever possible. Additionally, a marketing research project was undertaken by the group to assess the brand equity locally within the Washington Metropolitan area. Background about Brand The idea to create soluble coffee originated in 1930 when the Brazilian government approached the Nestlé brand with a proposition. (Nescafé 2011) The Brazilian Coffee Institute wanted to create a coffee that was soluble in hot water in order to increase the use of coffee and thus help increase Brazil’s exports. A Nestle executive named Max Morgenthaler set up a team, and it began experimenting different ways to meet that request while still maintaining the coffee flavors that everyone loved. After seven years of research in Switzerland, Nescafé was born.(Nescafé 2011) The name stems from a combination of Nestlé and café, the Italian word for coffee. It was introduced in Switzerland on April 1st, 1938 as the world’s first commercially successful soluble coffee; hugely popular with Allied forces during WW2, it became a runaway success thereafter. (Nescafé 2011 ) In the 1960s Nestle introduced a new brand, Taster’s Choice, in the United States instead of Nescafé. In 2003, the company reintroduced the Nescafé brand to the United States in the form of Nescafé Taster’s...
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...Tim’s Coffee Shoppe: Vision statement and Mission Statement Sherry Henryhand Kaplan University AB299: Associate Capstone Management Paul Biersack August 10, 2013 The difference between the vision statement and the mission statement is pretty much clear. The vision statement basically describes the organization as it would appear in the future successful state. So if the organization was to provide all of the strategic goals for the business and what they are trying to achieve in the next 10 years (SHRM: Society for Human Resource Management, Leading People, and Leasing Organization. Mission & Vision Statements: What is the difference between mission, vision and value statements? Retrieved, 2013). The mission statement basically explains the company’s or the (department’s) reason to existence. Mainly they describe the company or the (department), in what it mainly does and very much likely its overall of intention. Basically this mission statement mainly supports the vision and it also serves to pretty much communicate in purpose and also give directions to employees, customers, vendors, and mainly stakeholders on top of that (SHRM: Society for Human Resource Management, Leading People, and Leasing Organization. Mission & Vision Statements: What is the difference between mission, vision and value statements? Retrieved, 2013). So very much likely this mission can basically change to mainly reflect on a company’s or the (department’s) priorities and also the...
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...microwave module Call mix materials module End Main Module Get Material Module Get coffee cup Get Instant coffee Get cream Get sugar Fill coffee cup with water End Get Material Module Microwave Module Set coffee cup in microwave Set microwave temp=High Set time=2min Start Microwave While Microwave = not done Wait patently End While Remove coffee cup End Microwave Module Mix Materials Module Set 1 pack instant coffee+ 2 tbs cream+ 2 sugar cubes= CupofCoffee While CupofCoffee = Black color Stir coffee counter clockwise End While End Mix Materials Module An example of how to write this program in an object oriented way would be, Class Make cup of instant coffee Subprogram Get Material Get coffee cup Get Instant coffee Get cream Get sugar Fill coffee cup with water End subprogram Subprogram Microwave Set coffee cup in microwave Set microwave temp=High Set time=2min Start Microwave While Microwave = not done Wait patently End While Remove coffee cup End subprogram Subprogram Mix Materials Set 1 pack instant coffee+ 2 tbs cream+ 2 sugar cubes= CupofCoffee While CupofCoffee = Black color Stir coffee counter clockwise End While End subprogram End Class I am using the cup of coffee as the object and the components that make the coffee as subprograms within the object. The difference between object oriented and structured is structured follows a series of steps laid...
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... it automatically pops up with this sign that says “the taste test was close but, the price is not” It is a picture of a Dunkin Donut’s coffee and a Cumberland Farms coffee sitting side by side. They have comments on their front page about what other customers have said about the difference between their coffee and dunkin donuts coffee. People cannot believe that they taste almost the same but are paying for a more expensive coffee at Dunkin Donuts. Some of the comments were “really??? That is a shocker and that is kind of any eye opener”. They even have a video of people drinking the coffee it is a blind taste test and the people are saying that they prefer Cumberland Farms coffee...
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