...TermPaperWarehouse.com - Free Term Papers, Essays and Research Documents The Research Paper Factory Join Search Browse Saved Papers Home Page » Business and Management Procter & Gamble, Scope Case Study In: Business and Management Procter & Gamble, Scope Case Study Case Study: Procter & Gamble, Inc. Scope Introduction Procter & Gamble (P&G), first introduced a great tasting mouthwash that was minty green and sure to fight off bad breath, called Scope in 1967. In 1990, Scope led the Canadian market share with 32%. However, since 1988 when Pfizer Inc. launched a new mouthwash called Plax, it became Scopes’ major competitor. Plax offered something different from the typical mouthwashes. Plax had the advantage over other brands because not only did it offer fresh breath and killing germs, but it was also a plaque fighter. Gwen Hearst, brand manager, is in charge of increasing market share, volume, and profits for Scope. Marketing Issues First, does Scope intend on introducing a new line extension by developing a product that strictly focuses on fighting plaque. This must be done in a way not to mistake the customer into thinking that there are additional claims to the original product. Second, add new claims to the already existing product. This would state something like “Scope not only gives fresh breath and kills germs, but it also fights plaque.” Or third, take no action but would need to focus on increasing...
Words: 488 - Pages: 2
...systems implementation has led to the problem of cooperation between companies to reach their goals and successfully operate in the current market environment. The rising demand for collaboration software has led to the groupware market expansion. Collaborative software has influenced the expansion of enterprises by improving the effectiveness of a range of tools such as the ability to communicate over long distances. This software had a significant impact on expansion of enterprises and increased efficiency of its work, for example, the communication over long distances. Along with development of technologies, the way workers operate in organisations has completely changed. Monotonous and time consuming tasks can be easily solved using the computer. Consequently, this change led to increase in the number of “knowledge workers”, workers, whose main capital is knowledge (Davenport, Thomas, 2005). Organisations more often require employees, who have the skill and experience of working within a team. Obviously, teamwork has a significantly greater efficiency, especially in solving complex and comprehensive tasks. Workers can pool their knowledge and skills, leveraging the strengths of each employee. Moreover, team members can independently assess work of each other and find errors faster. Collaboration software, or groupware, is a generic term for the information systems that give a group of people an ability to pursue joint activities, for example, to create...
Words: 3122 - Pages: 13
...Web Communications Assignment 1: Exercise - Short Question & Answers In Brief: This assignment is worth 15% of your mark for this unit. Please refer to the calendar in your Unit Outline for the due date. Instructions: Please answer all of the following questions. Each answer should be a paragraph in length, and the maximum total word length for the assignment is 750 words. 1. What is the Internet? 2. What is the World Wide Web? 3. What is the relationship between the World Wide Web and the Internet? 4. What are three purported differences between the World Wide Web as it first emerged, and the more recent Web 2.0? 5. What is RSS and why is it significant to Web 2.0? The word length averages out to 150 words for each answer, which is sufficient to answer each question, but only if you write concisely. One of the challenges of short word-lengths is making sure you avoid any unnecessary material and get straight to your main points. Since the overall assignment is worth 15 marks, this means that each question is worth 3 marks. It follows that for each question there are (at least) three full and distinct points you should be making. Since there is probably a lot more than three points possible for each question, you need to select what you think are the three most important points. Being clear and concise is the key to doing well in this assignment. You must clearly indicate all references and sources for the material informing your answers using in-text citations...
Words: 2528 - Pages: 11
...BEMM059 – International HRM (Term 1, 2015/2016) QUESTIONS: INDIVIDUAL ESSAY Submission deadline: Friday 11 December, 12noon (via Turnitin only – see link on ELE). Please see the Module Handbook (on ELE) for details. Case study is entitled: “The Wuhan Erie Polymers joint venture”. The maximum length of the essay is 3,000 words (+/- 10%) – excluding any cover page, appendices (should be kept to a minimum), and the reference list. I recommend you to engage with minimum 25 appropriate academic sources in your essay. It is also imperative that you draw extensively upon research findings, theories, and concepts from appropriate subject-areas in the academic literature in order to support your answers, arguments and analysis. Making comparisons with other firms/industries, using practical examples, in addition to assessing the case study beyond the year it was published would also attract more marks. The minimum mark for passing the essay is 50% (School policy for PG modules). See the list uploaded on ELE regarding the criteria that you will be assessed on. The essay counts for 75% of the mark towards your overall Module mark. You must answer all 3 questions below, and the weighting of each question has been indicated (which serves as a recommendation for allocation of words). Some questions have sub-questions. You also need to include a brief introduction and conclusion. (10/75 marks) 1. If you were advising the organisation on who should be chosen to succeed Wong – what would your...
Words: 402 - Pages: 2
...medical care and containing costs, but not all insurance programs are created equal. Insurance programs have caveats, exclusions, varying co-payments, and access to certain doctors and hospitals, which creates an ethical dilemma. Receiving the best care is subjective in most cases, but with money you can buy almost anything, including the best care. Although those living in poverty are given access to healthcare, that does not mean they receive the best or equal care as those who are wealthy. Living in a capitalist society, the richest Americans enjoy larger homes, nicer cars, better education and even health care. Even if we lived in a capitalist society where everyone had access to The practice of using inter-professional teams in delivering care is not a new concept but current health policy requires professionals work within a multidisciplinary team Department of Health (2001) and entrenched in the Nursing and Midwifery Council (2008) Code. The principle focus of this essay is to discuss the importance of inter-professional collaboration in delivering effective health care and what challenges and constraints exist. The integration of a case study will give an insight into inter-professional collaboration in practice. The demand of a constantly developing health service has required each professional to become highly specialised within their own field. Despite the focus for all professionals being on the delivery high quality care (Darzi, 2008); no one profession is...
Words: 340 - Pages: 2
...In 1995, I was commissioned by the Pew Partnership for Civic Change to study how collaboration was being used in the United States to build and strengthen community. While there are many forms of collaboration, my research focused on one type in particular—the kind carried out by individuals, groups and organizations in the public sphere. This form of collaboration can be described as a process of shared decision-making in which all the parties with a stake in a problem constructively explore their differences and develop a joint strategy for action. This essay appears in 'On Collaboration' — a collection edited by Marie Bak Mortensen and Judith Nesbitt (London: Tate, 2012). My report on the subject (from which the following essay has been adapted) generated a surprising amount of attention when it appeared. It was widely cited in books and publications and reprinted in several monographs. After concluding the study, I went on to observe and work with collaborative teams across America as well as study community leaders who practice collaboration as part of their community development work. I found that collaboration can be a powerful alternative to conventional mechanisms for effecting change, such as coalitions, task forces, and commissions. Traditional groups and organizations tend to be structured vertically. Decisions are made at the top and people derive their influence and authority from their positions within the hierarchy. This is especially true in professional...
Words: 3112 - Pages: 13
...You Are Your Own Worst Enemy Summary It emphasizes in this chapter the importance of information security and what is the effect and causes in our work or in our organization. Today, many people and employees of an organization are engage in online activities while at work or using company technologies the create information vulnerabilities for their own organization. Gen Y employees are using “nonsanctioned IT tools while at work or using company technology include instant messaging, open source technologies, social networking sites, and many others. In a study this type of technology is not secured from an organizational perspective, and it is open doors for hackers and data thieves and enter unnoticed in an organization information assets. People are never allow this to happen and as a result of their actions, Here are three statistics study, the Accenture Study, Intel Study, and ISACA study. Younger employees are more likely to engage in online activities at work that put a business IT infrastructure at risk. Other organization are simply blocking access to those unwanted website for their security and of course, an obviously downside to these blocking actions is that a lot of Gen Y employees won’t work for a company that restricts access to these sites. Question: 1. Think of yourself as a business manager. You have employees you supervise and you are responsible for ensuring that they meet daily work quotas. But you find they are spending a couple of hours per...
Words: 2144 - Pages: 9
...School of Management, Operations and Marketing COMM331: Integrative Business Capstone Subject Outline 6 credit points Subject Information Autumn, 2016 Wollongong On Campus Lecture Information: Mondays, 08:00 - 08:00, All COMM331 lectures are online via Moodle Pre-requisites: 96 Credit Points including all Faculty of Business undergraduate 1st year core subjects Co-requisites: Nil Restrictions: COMM333 Contact Hours: Online lectures plus 1 hour of tutorial (up to week 6) and 2 hours of computer lab (from week 7 up to week 13) Online Subject Material: The lecture material for COMM331 is all online. Students can access online materials via Moodle. COMM331 is supported by a UOW Libguide available at http://uow.libguides.com/index Teaching Staff Teaching Role Name Coordinator, Lecturer and Dr Belinda Gibbons Tutor Telephone Email 42215824 bgibbons@uow.edu.au Room Consultation Times 40.247 Wednesday 10:30 - 12:30 Thursday 13:30 - 15:30 Head Tutor Ms Natalie Akmacic NA akmacic@uow.edu.au NA TBA Tutor Ms Jinqi Xu NA vivenx@uow.edu.au NA TBA Tutor Mr Viktor Tomeski NA viktor@uow.edu.au NA TBA Tutor Ms Lynda Lorkovic NA lbricevs@uow.edu.au NA TBA Tutor Ms Nadeera Ranabahu Mudiyanselage NA nadeera@uow.edu.au NA COMM331 Subject Outline Autumn, 2016 TBA Page 1 of 21 Email Etiquette: Consultation with your subject coordinator and/or teachers via ...
Words: 6498 - Pages: 26
...INTRODUCTION Partnerships are defined by the Audit Commission (1998) as “joint working arrangements where parties are otherwise independent bodies who agree to co-operate to achieve common goals, create a new organisational structure or process to achieve these goals, plan and implement a joint programme and share relevant information, tasks and rewards”. Stern and Green (2005) clarify the definition of partnerships further as programmes that have “a high level of commitment, mutual trust, equal ownership and the achievement of a common goal, as distinct from networks which involve sharing information or other resources but not for the explicit purpose of joint working”. Definitions are particularly significant to the topic of this essay, as the component characteristics of partnerships as set out above are often overlooked by organisations and individuals when approaching the delivery of activities ‘in partnership’. In theory, partnership involves collaborative working where people pool ideas and expertise, so the leadership, energy and services produced are greater than the sum of their individual capabilities. It also requires re-thinking the remit or boundaries of organisations within which leadership is to be distributed and respected. This is particularly relevant when considering partnerships to deliver single outcome agreements that have previously been the responsibility of one body, or several bodies in isolation. These are challenges to which public sector...
Words: 3261 - Pages: 14
...is articulated. The cases in this resource cover a range of academic integrity issues in Australian universities with application for a wider audience. These case studies have been developed by the Academic Integrity Standards Project. “…I suspect that every senior manager needs to have some training in the issue of academic integrity principles. I learnt mine on the job, so I think that needs to be worked through so that the policy and the implementation and the people who have that power understand those principles …So I think the case study models really useful. How would you deal with someone who had this story; you know, what would you do, and then work out what you'd do pragmatically versus where the policy fits from there.” (Senior Manager, University B, Academic Integrity Standards Project) Although they may be based on real life stories, they have been adapted and anonymised for the purposes of this project resource; pseudonyms are used in every instance. The case studies are designed to be used as triggers for discussion in group seminars and primarily target teaching staff, although they could be used for discussion with students or other academic integrity stakeholders. Support for this project/activity has been provided by the Australian Government Office for Learning and Teaching. The views in this project do not necessarily reflect the views of the Australian Government Office for Learning and Teaching. Case studies on academic integrity ...
Words: 15906 - Pages: 64
...subject with the training of the second language skills. It is considered as an effective pedagogics as it helps improve students’ language skills and study in relevant subjects. The traditional pedagogics in foreign language teaching only lay stress on the training of language skills, lack of the integration with language content such as professional knowledge (Kasper, 2000). With a view to this, this essay gives a detailed elaboration to the teaching concepts, theories, teaching principles, and teaching mode of the content-based pedagogics in teaching the language of science to second speakers. The essay will firstly introduce the teaching concepts of content-based instruction (hereinafter referred as CBI). Then it will give a view of the theory basis of CBI. Following it will explain the teaching principles and the teaching mode of CBI. Altogether the essay will argue from different levels for the significance of the content-based instruction. The content-based instruction conduct the teaching the language of science to second speakers according to the communicative approach teaching principles. Studying second language in real situations not only accords with the language acquisition laws, but also help cultivate students’ competence of language usage. In addition, it can enhance students’ initiative learning capacity. This essay will explain the advantages and feasibility of the content-based instruction in teaching the language of science to second language speakers through...
Words: 1948 - Pages: 8
... on authorship, so most MLA citation involves recording the author’s name in the physical text. The author’s name is also the first to appear in the “Works Cited” page at the end of an essay. The most recent MLA formatting can be found in the seventh edition of the MLA manual. APA The American Psychological Association (APA) provides a method for source documentation that is used in most social sciences courses. The social sciences place emphasis on the date a work was created, so most APA citation involves recording the date of a particular work in the physical text. The date is usually placed immediately after the author’s name in the “References” page at the end of an essay. The most recent APA formatting can be found in the sixth edition of the APA manual. 1 Reference Lists Citing Books General book format Single author Two or three authors More ...
Words: 4982 - Pages: 20
...Mr. Ronald Hor Yew Kheong | Telephone | 603-5623 2800 (UOW Program Office) | Email | ronald.hor@gmail.com | Room | UOW Program Office | Consultation Times | To be advised | Email Etiquette: Consultation with your subject coordinator and/or teachers via email Your teachers receive many emails each day. In order to enable them to respond to your emails appropriately and in a timely fashion, students are asked to observe basic requirements of professional communication: Consider what the communication is about * Is your question addressed elsewhere (e.g. in this subject outline or, where applicable, on the subject's eLearning site)? * Is it something that is better discussed in person or by telephone? This may be the case if your query requires a lengthy response or a dialogue in order to address. If so, see consultation times above and/or schedule an appointment. * Are you addressing your request to the most appropriate person? Specific email title/ header to enable easy identification of subject related/ student emails * Identify the subject code of the subject you are enquiring about (as your teacher may be involved in more than one subject) in the email header. Add a brief, specific header after the subject code where appropriate Professional courtesy * Address your teacher appropriately by name (and formal title if you do not yet know them). * Use full words (avoid 'text-speak' abbreviations), correct grammar and correct spelling. ...
Words: 6150 - Pages: 25
...Executive summary This essay is aim to identify main factors that contribute to Pixar Animation Studio’s victory in animation industry from a motivational theory perspective and illustrate the close relationship between Pixar’s creativity practices and its empowerment management. The company has conducted a serious of motivational strategies including Financial Reward, Recognition and others, Job Design, Empowerment. And all those strategies help foster creativity and form a healthy organizational culture based on teamwork and trust. This paper will also evaluate Pixar’s empowerment from both individual and organizational aspects. Finally, we will also use Pixar’s experience to analyze Nokia’s collapse. Table Content Executive summary…………………………………………………………………….……………..1 1. Introduction…………………………………………………………………………………………..3 2 Theoretical arguments.……………………………………………………………………………4 2.1 Motivational factors…………………………………………………………………………….4 2.2 Empowerment management…………………………………………………5 3. Practical Implications…………………………………….…………….…………………………7 4. Conclusion……………………………………………………………………………………………8 5. Reference........................................................................................................... 9 Introduction It has been generally realized that motivation plays a critical role in finish tasks and objectives for companies that base on teamwork or workplace comprised of various positions, and it is a necessary skill used by managers and executives to...
Words: 2082 - Pages: 9
...in Uganda.” Researchers there found that it lived in mosquitoes, and they learned through experimentation that it could also infect mice” (PhD Jennifer, 2016) For a long time, Zika virus disease was confined to the equatorial regions of Asia and Africa” (Virus D. a., 2016); “The Zika virus is an endemic microorganism in Africa and Asia; it is related to a group of viruses named flaviviruses and is connected to the dengue virus” (Virus T. Z., 2016) However, during the post-2005 period, Zika virus disease began to spread to other parts of the world too. The appearance in South America has been linked to an increased incidence of microcephaly (small head and brain practice) among newborns (causation has not been established yet). “Recent studies have pointed to the fact that the Zika virus has the potential to be extended to those regions of the United States, where more than 60% of the population (200 million) reside” (Virus D. a., 2016). As malaria and dengue fever are believed to Zika virus to spread by mosquitoes bite; Aedes aegypti is considered to be the culprit. This species of mosquito is the same that is involved in the spread of diseases of dengue and chikungunya. Some Ideas: * Where Zika virus is present? * What are the symptoms of the disease virus Zika? * How you can diagnose Zika? * What is the difference between the Zika, dengue and chikungunya? * About Prevention * What Steps is taking the World Health Organization? * Zika virus is...
Words: 1220 - Pages: 5
