...Chapter 2 Global E-Business and Collaboration 75 Collaboration and Innovation at Procter & Gamble CASE STUDY L ook in your medicine cabinet. No matter where you live in the world, odds are that you’ll find many Procter & Gamble products that you use every day. P&G is the largest manufacturer of consumer products in the world, and one of the top 10 largest companies in the world by market capitalization. The company is known for its successful brands, as well as its ability to develop new brands and maintain its brands’ popularity with unique business innovations. Popular P&G brands include Pampers, Tide, Bounty, Folgers, Pringles, Charmin, Swiffer, Crest, and many more. The company has approximately 140,000 employees in more than 80 countries, and its leading competitor is Britain-based Unilever. Founded in 1837 and headquartered in Cincinnati, Ohio, P&G has been a mainstay in the American business landscape for well over 150 years. In 2009, it had $79 billion in revenue and earned a $13.2 billion profit. P&G’s business operations are divided into three main units: Beauty Care, Household Care, and Health and Well-Being, each of which are further subdivided into more specific units. In each of these divisions, P&G has three main focuses as a business. It needs to maintain the popularity of its existing brands, via advertising and marketing; it must extend its brands to related products by developing new products under those brands; and it must...
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...Look in your medicine cabinet. No matter where you live in the world, odds are that you’ll find many Procter & Gamble products that you use every day. P&G is the largest manufacturer of consumer products in the world, and one of the top 10 largest companies in the world by market capitalization. The company is known for its successful brands, as well as its ability to develop new brands and maintain its brands’ popularity with unique business innovations. Popular P&G brands include Pampers, Tide, Bounty, Folgers, Pringles, Charmin, Swiffer, Crest, and many more. The company has approximately 140,000 employees in more than 80 countries, and its leading competitor is Britain-based Unilever. Founded in 1837 and headquartered in Cincinnati, Ohio, P&G has been a mainstay in the American business landscape for well over 150 years. In 2009, it had $79 billion in revenue and earned a $13.2 billion profit. P&G’s business operations are divided into three main units: Beauty Care, Household Care, and Health and Well-Being, each of which are further subdivided into more specific units. In each of these divisions, P&G has three main focuses as a business. It needs to maintain the popularity of its existing brands, via advertising and marketing; it must extend its brands to related products by developing new products under those brands; and it must innovate and create new brands entirely from scratch. Because so much of P&G’s business is built around brand creation and management, it’s...
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...Collaborative practice is seen as an answer to many of the concerns facing contemporary health care because of its correlation with more successful patient outcomes, continuity of care, decreased costs of providing care, job satisfaction, and the promotion of professional identity. Collaboration is a substantive idea repeatedly discussed in health care circles. The benefits are well validated. Yet collaboration is seldom practiced. So what is the problem? The lack of a shared definition is one barrier. Additionally, the complexity of collaboration and the skills required to facilitate the process are formidable. Collaboration is both a process and an outcome in which shared interest or conflict that cannot be addressed by any single individual...
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...company like P&G, finding methods of collaboration that are effective throughout the company can be difficult. That's why P&G has been active in implementing IT that fosters effective collaboration and innovation. Procter and Gamble utilizes a distributed development strategy, to form a basis for the distributed development strategy Procter and Gamble must make use of a collaborative environment. both as a way to develop groundbreaking innovations more quickly and to reduce research and development costs. P&G is using collaboration systems to execute its business model and business strategy by allowing researchers to use the tools to share the data they've collected on various brands; by giving marketers a more effective way to access the data they need to create more highly targeted ad campaigns; and enabling managers easier ways to find the people and data they need to make critical business decisions. To do this P&G needed to develop alternatives to business practices that were not sufficiently collaborative. Such as e-mail. Although seemingly a tool used for communication it is not a sufficiently collaborative way to share information and does not support 3D visual data to be shared easily. Another challenge for P&G was managing information and applications across multiple platforms. In order to ensure that this problems are overcome, Procter and Gamble considered a...
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...Collaboration and Innovation at Proctor & Gamble Proctor & Gamble is the largest manufacturer of consumer products in the world. P&G has a reputation for developing successful brands and maintaining their popularity with unique business innovations. Beauty Care, Household Care, and Health and Well-being are the three main units of business operations at P&G. Each of these business units are further subdivided into more specific units. P&G has three main focuses as a business in each division. First, it needs to maintain popularity of its existing brands. Second, it must extend its brands to related products by developing new products under those brands. Third, it must innovate and create new brands entirely from scratch. Much of P&G’s business is built around brand creation and management. To effectively run P&G’s business operations, it is critical that they facilitate collaboration between researchers, marketers, and managers. This is the reason that P&G has been actively implementing information systems that foster effective collaboration and innovation. In early 2000, P&G was in disarray and the company’s share price had fallen by nearly 50 percent, wiping out $85 billion in market capital (Lash, 2012). Despite spending heavily on research & development, productivity had plateaued and the company’s innovation success rate was around an unsatisfactory 35 percent (Lash, 2012). When A.G. Lafley became P&G’s CEO in 2000, he recognized that collaboration would be the key...
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... The main business strategy has three focus points. It needs to uphold the popularity of its existing brands, via advertising and marketing; it must extend its brands by developing new products under those brands; and it must invent and create new brands. P&G spends 3.4 percent of revenue on innovation because it is so important to them, therefore it is important for the researchers, marketers, and managers to collaborate to achieve their goals to be an innovative company and to create new and successful products. 2. How is P&G using collaboration systems to execute its business model and business strategy? List and describe the collaboration systems and technologies it is using and the benefits of each. P&G is using collaborative systems by generating the majority of their ideas using sources from outside the company. This not only helps develop new innovations quicker, it also cuts down on research and development costs. They switched from using email to using Microsoft products. This included instant messaging, unified communications, Microsoft Live Communications Server functionality, Web conferencing with Live Meeting, and content management with SharePoint. This was helpful to the company because it was quicker to communicate, and you could share data more efficiently to the people who need to see it. They also adopted Teamcenter product lifecycle collaboration software from Siemens, which supports sharing of 3D visual product data. This enables...
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...and in developing new products by extending existing brands and by creating new brands from scratch via innovation. It innovation is at the top of Procter and Gamble’s strategy and collaboration is a critical part to attaining this innovation. In order to constantly come up with new lines of products, Procter and Gamble must incorporate innovation in every aspect of its business. All objectives and business processes must be aligned in a way to foster and generate innovation. And the most critical tool in attaining such alignments is collaboration. Procter and Gamble is one of the top 10 largest companies in the world, operating in over 80 countries so it is very important to attain successful innovation, to develop a cooperative and collaborative environment so as to encourage sharing of ideas and resources and avoid duplication of efforts. Better collaboration results in faster and more efficient brainstorming across locations, and faster generation and sharing of ideas and feedback, this in turn leads to savings in Research and Development costs. Collaboration helps maximize efficiency, encourage communication across locations and ultimately foster innovation. 2: How is P&G using collaboration systems to execute its business model and business strategy? List and describe the collaboration systems and technologies it is using and the benefits of each? Procter and Gamble researchers can use the tools to share data they’ve collected more efficiently; marketers can access...
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...Topic: Examine groupware systems including their various types and examples of organisational activities they support, and discuss how they would evolve in the future. Student number: 21819254 Introduction Nowadays, usage of IT systems in enterprise environment is growing at an incredible pace. The main purpose of it is to help groups of cooperating individuals to overcome time and spatial barriers. Enterprise systems implementation has led to the problem of cooperation between companies to reach their goals and successfully operate in the current market environment. The rising demand for collaboration software has led to the groupware market expansion. Collaborative software has influenced the expansion of enterprises by improving the effectiveness of a range of tools such as the ability to communicate over long distances. This software had a significant impact on expansion of enterprises and increased efficiency of its work, for example, the communication over long distances. Along with development of technologies, the way workers operate in organisations has completely changed. Monotonous and time consuming tasks can be easily solved using the computer. Consequently, this change led to increase in the number of “knowledge workers”, workers, whose main capital is knowledge (Davenport, Thomas, 2005). Organisations more often require employees, who have the skill and experience of working within a team. Obviously, teamwork has a significantly greater efficiency, especially in...
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...“Game-changing innovation comes not just from disruptive, “big-bang” product innovations but also from leveraging what your business does best to create a competitive advantage.”(Lafley, 2008) COLLABORATION AND INNOVATION AT PROCTER & GAMBLE CASE STUDY Prepared by: xxxxxxxxx Lawrence Technical University Management Information Systems, MIS-6013 Professor Patrick Mach Evans February14, 2012 Table of Contents Introduction 3 Analysis 6 Conclusion 16 References 17 Introduction When the typical consumer hears the name Procter and Gamble they might think of Ivory Soap, Tide, Pantene, Pampers, or possibly Swiffer. The reason being is that these are a just a few of the everyday household products that have been contributors to the huge success of Procter and Gamble. But when another consumer product company hears the name Procter and Gamble – they think of innovation, leaders on the cutting edge of technology, and one of the front runners in globalization. Procter and Gamble, also known as P&G, has been a key element of American business for over 150 years. In 1837 a small soap and candle company formed in Cincinnati, Ohio. This little business, named after brother-in-laws, Procter and Gamble, has since grown to a global giant with 138,000 employees working in more than 80 countries. (P&G Revolutionizes Collaboration with Cisco, 2008) P&G is the largest manufacturer of consumer products in the world and one of the top 10 largest companies...
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...Web conferencing may be used as an umbrella term for various types of online collaborative services including web seminars ("webinars"), webcasts, and peer-level web meetings. It may also be used in a more narrow sense to refer only to the peer-level web meeting context, in an attempt to disambiguate it from the other types of collaborative sessions.[1] Terminology related to these technologies is inexact, and no generally agreed upon source or standards organization exists to provide an established usage reference. In general, web conferencing is made possible by Internet technologies, particularly on TCP/IP connections. Services may allow real-timepoint-to-point communications as well as multicast communications from one sender to many receivers. It offers data streams of text-based messages, voice and video chat to be shared simultaneously, across geographically dispersed locations. Applications for web conferencing include meetings, training events, lectures, or presentations from a web-connected computer to other web-connected computers. Web conferencing was designed as an upgraded audio bridge with pictures. It made it possible to share presentations with audio participants located around the globe, and its features, like recording and presenter video, make it great for dissemination of information from few to many. It can still be used for smaller meetings, but it really lacks the features that today’s savvy user has come to expect with collaboration tools. Video conferencing...
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...William Merrill MGMT305 (Mon 1-5pm) 1/10/2013 Individual Project Chapter 1, pg. 37 1. How do smart grids differ from the current electricity infrastructure in the United States? The regular electricity infrastructure in the US provides power to consumers, but does not information on how the consumers are using the energy when the smart grids are. It uses digital technology to save energy, reduce costs, and increase reliability and transparency. Without the smart grids, the electricity infrastructure is outdated and inefficient. 2. What management, organization, and technology issues should be considered when developing a smart grid? When it comes to smart grids, being aware of the amount of energy you use in a household is important to remember. It would definitely help manage the amount of power used every month and allow consumers to make more intelligent decisions regarding it. The organization that should be considered is allowing the consumers to access information about their usage of energy consumption and production every month. This is where the technology comes into play. You shouldn’t want an outdated and inefficient infrastructure. Going digital, just like the smart grids are, would be good to do. Having fast technology that is reliable and quick enough for the consumers to use will build satisfaction in the business and help out a lot. 3. What challenge to the development of smart grids do you think is most likely to hamper their development? ...
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...Research Paper: Enterprise Collaboration Systems Introduction Enterprise Collaboration Systems or ECSs are systems that create team and workgroup collaboration. They enhance communications, productivity and provide support in business operations. Some basic examples of ECSs are e-mail, chat, and videoconferencing (O’Brien & Marakas, 2011). As we dive into this research paper more detailed explanations will be made of what the systems are and how they help organizations collaborate and enhance quality of work. ECSs also include applications that are sometimes called office automation systems, which are systems that create workflows to get rid of paper and create a smoother experience for users (O’Brien & Marakas, 2011). Organizations have many systems and ECSs are not ones to be left out. Information systems perform three vital roles in business firms. They support organization’s business processes and operations, give users more valuable information to help with good business decision making, and create strategic competitive advantages. Information technology, with the help of the Internet, provides us with the avenues to communicate ideas, share resources, and coordinate our cooperative work efforts. The goal of ECSs are to enable us to work together easily and effectively by helping us to, communicate, by sharing information with each other, coordinate, by helping us organize our work efforts and use of resources, and collaborate, by helping us work together cooperatively...
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...successful would be the integration of new systems along with a new direction. To be able to optimize its effectiveness the company would need to adopt a new collaborative strategy. The goals were to create innovative ideas in order to address the needs throughout the country as well as overseas at a lower margin of cost. With one major aspect being to still improve the lives of the company’s large customer base. The obstacles were many when attempting to gain success for the distributed development strategy. The requirement would be to increase the communication between all teams across the company. This would include all aspects of the company; from management employees and product suppliers. Ultimately better communication fosters a greater interaction of its employees and decision making. This gives Proctor & Gamble more reliability to create more quality products. One hurdle was to upgrade its current desktop environment that although had collaborative tools it did not support data sharing. Proctor & Gamble implemented several collaborative tools one being the visual collaboration Microsoft lifecycle collaboration tool Teamcenter. The product took advantage of SharePoint technology along with leveraging the current infrastructure. The product gave Proctor and Gamble the ability to tailor collaborative efforts which included a robust visualization capability. In addition other tools that were included were calendars, schedules, and workflow. Other available...
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...Take your Web meetings anywhere. It's easy to stay connected to important meetings, wherever you are. With WebEx, you can join any web conference right from your iPad and iPhone. NOTE: Cisco WebEx Meetings is now a universal app for both iPad and iPhone. NOTE: If you use WebEx on your iPad, please make sure to *REMOVE* the ‘WebEx for iPad’ app before you install this new universal app onto your iPad. Experience WebEx High Quality 2-way video on the iPad and iPhone 4 by viewing the video feeds of the participants in the web conference and streaming your own video back to them. Use video for better engagement: Whether you're holding a brainstorming session or making a presentation, turning your online meeting into a virtual video conference helps everyone focus on every word. The two-way streaming video on iPad and iPhone delivers an unparalleled visual experience on the go. Getting face-to-face has never been easier! Features: Mobile video conferencing (requires Wi-Fi) with: •High-quality, multipoint video •2-way video with camera switcher •Voice-activated video switching •Full-screen video •View content and video simultaneously (iPad only) •Cisco TelePresence WebEx OneTouch support Host account capabilities, including: •Schedule, start, and cancel a meeting •Invite others to a meeting •Pass presenter capabilities to another participant Meeting Capabilities: •Join via WebEx meeting email invite, meeting number, WebEx site URL, or My Meetings...
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...Cisco sees the future, an interview with John Chamber-Summary It seems that there is no period of economic contraction that Cisco could not overcome. Thanks to CEO John Chambers and his leadership team, the company has demonstrated it could handle various downturns, predict the future trends or recognize market transitions before its competitors. The article gathers two interviews of Chambers in order to identify the combinations of conversations and the processes used by the CEO and his team to foresee trends, even in a highly volatile market, and rapidly capitalize on these market shifts. We’ll see that this seemingly ability to predict the future has nothing to do with luck but rather with an outstanding sense of leadership and a different way of think about what a company should be. Chambers first talks about the importance of identify market transitions. Indeed if a firm is able to do it, it will be given the opportunity to take a new market share or move into new market proximities by being the first to match customers’ needs. The difficulty lies in the fact that it takes a lot of time to reach a certain amount of revenue when a company launches a new product. More, the organization has to develop the product before launching it. That’s why to capitalize on a market transition a firm must recognize it eight or so years before. This highlights the rehearsal performance of Cisco. Early on, Chambers learned to sense market transitions by listening closely to customers...
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