...source of competitive advantage. Technology has been continuously improving, among Turkish contractor firms. By the evaluation of the causes high business pressures that affect organizations’ field survey findings, Turkish contractor firms’ current and future competitiveness. These pressures use of IT, their main objectives on the use of IT, benefits cause common and rapid changes on all industries. To achieve competitive advantage, firms need to constantly focus on the identification of differential product strategies, building or reshaping core competencies, acquiring unique technologies, and accumulation of intellectual property, all of which can all be harnessed to make the company successfulin a highly competitive marketplace. Due to the emergence and widespread use of information and communication technologies (ICTs), organizations have faced many challenges that have led to several changes in their business practices in recent times, particularly in the last two decades. Findings After investigating the literature in strategic technology usage, and interviewing key decision-makers, a conceptual framework was proposed. IT innovation adoption occurs at the functional/operational level by enhancing various aspects of efficiency, effectiveness and resiliency. In order to select a few customer to be interviewed, heterogeneous purposive sampling technique which aimed to achieve a heterogeneous sample. The first condition (value) is necessary for the second (competitive advantage)...
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...Communication Process 2 Web site, the sender, and receiver This web site was developed by QinetiQ Organization, to inform the public of the type of services that are offered by the company and how they came into existence. QinetiQ is a British company that was privatized and created from the infrastructure of the United Kingdom Ministry of Defense Research Agency. After the company became public, they entered into acquisition and acquire several US companies and became QinetiQ North America. QinetiQ North America is an independent U.S. company separated from QinetiQ by an agreement that protects the national interests of the United States. QinetiQ North America always looking at new ways of expanding the organization by sending out effective messages to the news media to inform the public of changes the within the company and to educate the public of the different ways in which the company embraces innovation and changes to further expand QinetiQ North America. QinetiQ N.A change its leadership by hiring a new senior vice president to take over the business development department; this move allow QinetiQ to expand its business development in the organization putting their focus on acquiring new businesses and built a stronger team. The new president came from cooperate business world where he was the leader of five cooperate industry companies. He is a proven leader with an impressive success rate and will be a major factor in strengthening QinetiQ presence...
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...OF INFORMATION TECHNOLOGY IN THE CREATION AND MAINTENANCE OF SUSTAINABLE COMPETITIVE ADVANTAGE A. Talebnejad[1] Faculty of Management and Accounting Shahid Beheshti University Email: taleb149@yahoo.com Abstract -By the appropriate use of information technology, organizations can achieve sustainable competitive advantages. This technology because of including some characteristics such as being up-to-date, fast and precise and having different geographic localities all the time, has improved organizational efficiency, effectiveness and performance. In this article, we intend to investigate the role and effect of information technology in the creation and maintenance of sustainable competitive advantages from two different approaches: market-based approach and the resource-based approach. In the Market-based approach, meeting customer's and creating values for them, using information technology and the issue of achieving the competitive advantage and position in the market by organizations are addressed. In the resource-based approach, compatibility of the organization's resources such as those of information technology and organizational skills, particularly managerial ones are investigated. Amongst different organizational skills and resources, only managerial skills of information technology can create a sustainable competitive advantage. Keywords: Information Technology, Sustainable Competitive Advantage, Creation of Value for Customers, Resource-Based Approach, Market-Based...
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...industry has led firms to develop strategies to enable them have a competitive edge. Resources of organisations generate value and when combined with its capabilities creates competitive advantage for that organisation. To gain and sustain competitive advantage, firms have to implement value creating strategy that cannot be imitated by its current or potential competitors (Barney, 1991). The telecommunication industry in Nigeria was controlled by a monopolist (Nigerian Telecommunications Limited (NITEL), but this changed after the auction of telecom licences to other operators, leading to stiff competition. Operators in the telecommunication industry are relentlessly competing for market share, making managers to employ different strategies to place them ahead of their competitor. (Esonwume, 2010), yet one operator was able to beat its rivals. MTN is regarded as the most profitable and widely subscribed operator in Nigeria. This paper gives a background of the industry and firm, examines key areas where MTN has been successful and the extent to which this advantage can be sustained in an attempt to answer the research questions. The research questions are as follows: 1. What strategies has MTN Nigeria adopted to become a leading telecom operator? 2. Does the firm have competitive advantage? 3. Is MTN Nigeria competitive advantage sustainable? Background of the industry. As at 2000, communication in Nigeria was deficient, with approximately 500,000 lines serving...
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...the organization goal. Global supplier relationship is under the broad category of supply chain management. As the business is global , market for the manufacturer has been extended to domestic to global, increase in the market demand and the availability of the resources / delivering the material in time with lower cost is been a primary objective of majority of the company in today competitive market . the organization have realized the importance of supplier relationship A organization which has good relation with its supplier can again a competitive advantage over their competitors, good relationship with the supplier needs a long term trust to get build up. “Competitive advantage is increasingly a function of supply chain efficiency and effectiveness.... the greater the collaboration, the greater the likelihood that an advantage can be gained.” (1) (Lamming) LITREATURE REVIEW A manufacturing company in Iraq trying to figure out the problem and decrease the lead time of suppliers, they have identified two main reason in lead time weak communication and problem in procurement management are the reason for lead time ((Kannan & Tan, p. 1984) (Mattsson, 2009) Which would cause delay in delivery, raw material shortage and as well as transferring the material, lack of trust, reduction in quality and software problem. For a company of manufacturing industries lead time plays an...
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...strategic management implications. Strategic management is about charting how to achieve a company's objectives, and adjusting the direction and methods to take advantage of changing circumstances (Faulkner and Campbell, 2003, 3). ""The field of strategic management deals with the major intended and emergent initiatives taken by general managers on behalf of owners, involving utilization of resources, to enhance the performance of firms in their external environments."" (Nag, Hambrick, and Chen, 2007, 944) Inductive Derivation of a Consensus Definition of the Field -Representative definitionsnew -- espoused by four sets of boundary spanning scholars base on their adjacent field (Nag, Hambrick, and Chen, 2007, 946, Table 4) -Economics -The strategic management field is-positively-the scientific study of the plans that firms build and implement in order to achieve and maintain competitive advantage, andnormatively-the attempt to identify optimal plans for achieving and maintaining competitive advantages A field aimed at understanding competitive heterogeneity Strategic management is the interdisciplinary field that studies the behavior of companies and other market parties, in terms of their strategic behavior, the choices they make with regard to organizing their production, their interrelationships, and their competitive positioning. All of this is set against a thorough...
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...the latter enters an aboard market to get the market share for growing itself up. Peng (2011) argues that International Business includes both international activities and domestic activities. The traditional boundaries of international and domestic business are deliberated blurring, because most of the previously national markets are globalized now. Mention to the current situation about International Business, it is essential to understand what and how International Business is emerged. The variables of why International Business happened have been defined by scholars, first of all, Dunning (2001) believes competitive advantages are quite important to help corporations extend their business. Second, Johnson & Tuner (2003) indicates five drivers of International Business, that are Economy, International governance and regulation, Finance and capital, Communication technology, Social and cultural convergence, etc. Additionally, Huang (2005) and Ashar (2009) argued the improvement of containerization is a support power that accelerates the goods transportation. Furthermore, Paul (2001) points out that not only the former ways, but also competitiveness is an important way in the International Business Variables. Base on the above, through these scholars’ endeavours, the main variables which account for the emergence of International...
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...Competitors Analyis 1. Major Competitors As a major communication service provider that covers 280 million people in the United States, T-Mobile still has major competitors that the company has to continuously compete with. T-Mobile’s major competitors are At&t Inc., Sprint Nextel Corporation, and Verizon Communications Inc. (Annual, 2014). 3. Competitors Comparative Advantage T-Mobile’s competitors have a comparative advantage that makes competition fierce. At&t Inc. has a strong competitive advantage over T-Mobile by having a strong position in the business services market. Among their business strong position At&t Inc. also has the world’s most advanced Internet Protocol (IP) backbones in the industry (AT&T Inc., 2014). At&t Inc. is also one of the largest telecommunications service providers as they serve to 110.4 Million wireless subscribers, 24.6 million line subscribers, and 16.4 million broadband subscribers by the end of fiscal year of 2013. The company shares a 58% market share with Verizon, AT&T holds a 27% market share (AT&T Inc., 2014). Another fierce competitor that T-Mobile has to strategically compete with is Sprint Nextel corporation. Sprint Nextel Corporation has a competitive advantage over T-Mobile as they are the third largest telecom provider in the United States. Sprint as also partnered up with SoftBank, an internet company, that has invested $22.2 billion for an 80% stake in Sprint (Sprint Nextel Corporation...
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...living dramatically, both in positive and in negative ways. Nowhere is this more noticeable than in the business industry. Everything from communication to competitive advantage has been influenced by technology. There are both positive and negative influences that technology has impacted in the business industry. Impact on Decision Making Many people feel that the internet is a wonderful thing. There is a plethora of information that can be accessed. Obtaining information is fast and easy. Before the internet people would have to go to the library to do painstaking research. In business this could involve several employees and take days, or even possibly weeks, to obtain the information they needed. Now in a matter of hours you can compile up to date information needed for companies to make the decisions. The reason why this is important is because businesses need this information fast and accurate to make the best choice for their company. However there can also be a downside to this. In past the information took longer to process. With the internet all this information can be processed a lot faster. According to Paul Rodgers “Internet time encourages immediate decision-making, even at the cost of mistakes.” By obtaining this information faster managers may make a decision that may not pay out at the end. Impact on Communication Communication is pivotal for any business to succeed. Most businesses tend to communicate with others through e-mail. E-mailing...
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...structured decisions (Johnson et al, 2011). Sony Ericson strategy plan did not work, due to lack of understanding customer desires and preferences. To achieve organizational goals management has to develop the customer relationships. Slide 4 [pic] The Sony Ericsson company sees itself as a global brand accessible to everyone. All individuals can be heard. Company has a commitment to develop new communication products, which are accessible to everyone including and individuals with special needs. Sony Ericsson did not follow its commitment, due to lack of information of user desires, which have to be in centered design. The purpose of mission statement is to exceed customer’s expectations. Sony Ericson must deliver benefits and values to individuals. For example delivery channels are efficiency construct to make purchasing of goods easier and comfortable to customers. Slide 5 [pic] The values of Sony Ericsson Company are respect, professionalism and integrating communications and entertainments in one. Sony Ericsson produces mobile communication using powerful innovative technology. When inspiring individuals to use applications such as music,...
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...are proud of the remodeled interior of their nightclub. They are also looking to remodel their information management plan and have hired Learning Team A as interns to help them with their remodel. The subject of this paper is to give an overview of Club IT’s mission statement, an overview of Club IT’s information resources, as well as to identify a strategy for Club IT to gain competitive advantage over other nightclubs in the area. Mission statement Club IT is a nightclub that offers different types of music to entertain all guests who want a friendly and luxurious place to mingle and meet new friends. Both owners come from an education in Business Administration and share a love for music. Ruben and Lisa devote themselves to providing an entertainment facility for all to enjoy. The nightclub will provide food and refreshments along with music and a dance floor for people who enjoy dancing. Ruben and Lisa’s mission is to entertain every guest that walks in the door. From hip-hop to rock and roll, Ruben and Lisa are sure to please everyone. Because the nightclub industry is competitive, Ruben and Lisa must think of ways to make their club stand out. Their first approach to making this happen is to remodel. Vaulted ceilings will allow more lighting which will enhance the look of the club. Since Ruben and Lisa are striving to please everybody, every night there will be a different live band playing except on Tuesday, Wednesday, and Thursday there will be a DJ...
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...1.0Title THE IMPACT OF TOTAL QUALITY MANAGEMENT (TQM) ON CUSTOMER SATISFACTION AND COMPETITIVE ADVANTAGE The proposed title for this research study is The Impact of Total Quality Management (TQM) to achieve competitive advantage in the Hospitality Sector. The research will give a background of information and literature review on TQM practices and how it enhances customer satisfaction by offering effective customer service. It will present various methodologies and approaches that will be used to achieve the research objectives. Total quality management has been evolving in the hospitality business since quality assurance was introduced in the 1980s (Breiter et al 1995) 2.0. Introduction The hospitality industry is a service based industry as services are produced and consumed in real time and are inherently variable – from customer to customer, from provider to provider and from time to time for the same customer and/or the same provider (John 2003). Total quality management (TQM) in the hospitality industry has risen to amazing levels due to preferences, customer behavior and competition to retain and attract new customers. This has resulted in the demand for quality service thus necessitating the need to implement TQM strategies to have a competitive edge over other players in the industry. Acceptance of TQM strategies in the hospitality industry (Raj Kumar, 2005), with service quality being an important factor for growth and survival is an integral part to achieve success...
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...internet technology and wireless broadband making VOIP one of the most sought out service. Skype’s partnership with AT&T only fuels the boost usage of Voice- over Internet Protocol usage over land line usage. In the wake of these technology advancements, it became clear to entrepreneurs that offered voice traffic and internet service would be one of the next major applications to take full advantage of Voice-over Internet Protocol. There are more advances than innovations in the VOIP world. That’s because some of the most important developments had more to do with commercial and political maneuvers than with technical creativity. One of the most prominent developments was net net neutrality which enables user access to participating networks that advocates no restrictions to materials throughout the modes of communication allowed online ("The mobile World," 2011, para. 4). Further, this industry also have to consider pressures influenced by the government ( FCC) that could dismantle net neutrality by limited user access as well as decrease the power of big wireless communication giants like AT&T. Still, such maneuvers often helped spread the benefits of VOIP much more than technical innovation. And collectively, the advances brought some already evident trends in the increasing integration of voice with other applications and services, not to mention the intensifying interest in mobile Voice-over Internet Protocol (Hunger & Wheelen, 2007, p. 155). Over the past...
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...General Example for Case Analysis General Environment Each of the following model elements addresses the industry first. First, a profound statement is made, about the element, and evidence is presented that supports that statement. Second, a statement is made and justified, which positions the firm, relative to the competition, within the industry. Third, position the firm of interest, compared to the competition. Summary Industry: "The general environment is favorable/unfavorable to the ______ industry." Give the specific locations of opportunities and threats that will appear. Firm Position:"The general environment is favorable/unfavorable to _______." ============================================================ Porter’s 5 Forces Model Each of the following model elements addresses the industry first. . First, a profound statement is made, about the element, and evidence is presented that supports that statement. Second, a statement is made and justified, which positions the firm, relative to the competition, within the industry. Bargaining Power of Suppliers Industry: "Bargaining Power of Suppliers is high/low/moderate, for the _______ industry." Give supporting evidence, from the case. Firm Position:"Bargaining Power of Suppliers is high/low/moderate for __________." Give supporting evidence, from the case. Bargaining Power of Customers Industry: "Bargaining Power of Customers is high/low/moderate, for the _______...
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...AMN401 Integrated Marketing Communications Assignment Guidelines Topic List …………………………………………………......…………………………….. p.1 Research and Presentation Guidelines …………………………………………......…... p.2 1.0 Target Market …………………………………………………………………………... p.3 2.0 Competitive Profile …………………………………………………………………….. p.4 3.0 Message Review ………………………………………………………………………. p.5 4.0 Channel Review ……………………………………………………………………….. p.6 5.0 Campaign Development ………………………………………………………………. p.8 6.0 Media Strategy …………………………………………………………………………. p.9 Students must select a topic from the list of brands below: Assignment Topics McDonald's www.mcdonalds.com.au/ Kentucky Fried Chicken www.kfc.com.au Apple - iPhone 6 www.apple.com/au/iphone-‐6/ Samsung – Galaxy S5 www.samsung.com/au/ Microsoft Surface www.microsoft.com/surface/en-‐au Tiffany & Co. www.tiffany.com.au/ T2 Tea www.t2tea.com/ Nespresso www.nespresso.com/au Fitbit www.fitbit.com/au Kookai www.kookai.com.au/ Topshop Australia www.topshop.com/ 1 Primary Research: A critical component of Integrated Marketing Communications is the use of reputable data to develop and justify strategic decisions. Although this is not a marketing research assignment, our focus will be on how to best utilise both primary and secondary sources of marketing research. Commonly used forms of primary research are survey...
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