...Netflix is recovering from one of the worst self-inflicted corporate marketing gaffes in years. After years of offering an excellent value to customers purchasing its unlimited single DVD and streaming services for only $9.99 a month, Netflix unexpectedly announced that it would be completely separating its DVD service from its streaming service, causing a price increasing of 60% to $15.98 for customers who wanted to keep both services. Overnight, Netflix angered many of its very loyal customers and lost over 800,000 of its 24.6 million members due to the debacle [1]. Adding fuel to the fire, Netflix decided to actually create separate brands and separate websites for the two services, keeping the Netflix name for its streaming services and branding its DVD business with a new “Qwikster” moniker. This caused additional confusion and complexity for customers who would then have to begin interacting with two separate companies and online platforms. While Netflix ultimately backed away from its plan to rebrand its DVD business “Qwikster” after customer backlash, the pricing changes remain in effect. Netflix currently expects to lose one million more customers than it had originally projected due to these changes, but the final numbers are yet to be known [2]. Many of Netflix’s once loyal customers are now questioning whether Netflix is out of touch with its customers, as the company clearly seems to be mostly disregarding customer impact based upon the abruptness with which...
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...Chapter 3 MULTIPLE CHOICE. Choose the one alternative that best completes the statement or answers the question. 1) Messages are more effective when they are A) forceful B) detailed C) short D) audience-centred Answer: D Diff: 1 Page Ref: 39 2) An audience-centred message will consider the audience's A) viewpoint B) background C) needs D) all of the above Answer: D Diff: 1 Page Ref: 39 3) Which of the following correctly lists the three-step writing process? A) planning, writing, completing B) planning, writing, sending C) planning, writing, designing the page D) planning, writing, revising Answer: A Diff: 2 Page Ref: 40 4) The first stage of the writing process includes A) writing the introduction B) C) establish common ground with the audience D) Answer: D Diff: 2 Page Ref: 40 editing for punctuation analyze audience members 5) The second stage of the writing process includes A) gathering information that will inform, persuade, or motivate your audience B) adapting your message to the audience's needs C) revising and rewriting until the message is clear and effective D) organizing your ideas and composing the first draft Answer: D Diff: 3 Page Ref: 40 6) When do you step back to review the content and organization for overall style, structure, and readability? A) planning B) completing C) revising D) writing Answer: B Diff: 2 Page Ref: 40 Copyright © 2010 Pearson Education Canada 1 7) The planning stage should take about A) 10% of the time you have to produce...
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...How I would fix the dissemination of Intel Throughout the years, the collection of Intel has gotten more advanced and accurate, But unfortunately, the dissemination of the information collected hasn’t gotten too much Better. Sure the intelligence agencies have gotten better at sharing information, but There are still major problems in getting the needed Intel to the war fighter. While most Solutions for this problem requires a policy change, there is still things that can be done By anyone regardless of rank. This problem has to be fixed for everything, from the Collection of the intel, to briefing it. The subject of this essay is how I would fix these Problems at the lowest level. One of the things that could be done by anyone is to read the newspaper. Although Some of the reporting is biased, there is still very valuable information contained that could at the very least give you an idea of what is going on. Having a general knowledge of what is going on will make it easier for the analyst to understand the mission, and what needs to be done to accomplish it. Another thing you could do is to learn as much about the culture, population, geographics, ect about the area that you are assigned to. This information could prove valuable in a number of ways, for instance, Before I left for Afghanistan I didn’t know that it is consided and insult to shake hands...
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...Manager Job Description: The Program Manager is responsible for the overall success of the delivery section. The Program Manager will define the objectives and oversee quality control. Responsibilities: • Communicates expectations to team members • Managers company budget dedicated to the delivery section • Manages daily operational plans • Identifies resources needed, then assigns task to team • Creates plans and revises as appropriate to meet changing needs, and requirements • Determines the need for additional staff • Continually manage company expectations Qualifications: • MS/BA degree from accredited college in a related field of occupation • 10 years of related experience • Excellent verbal, written and oral communication skills Desired Requirements of Experience: • Previous experience in delivery management • Current knowledge of food and health codes • Excellent organizational skills • Excellent customer service skills • Available to work weekends and holidays • Must be able to work long hours and all shifts Sales and Marketing Specialist Job Description: Sales and Marketing Specialist is responsible for developing and maintaining marketing strategies for the delivery section. Sales and Marketing Specialist will create advertising and marketing strategies to increase the use of the delivery section. Responsibilities: • Create annual marketing plan, which...
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...TABLE OF CONTENTS PAGE 1. CLEAR COMMUNICATION 2-3 2. HOW TO CONFRONT WITHOUT CONFLICT 4-5 3. EDUCATION AND COMMUNICATION BUILD COMMITMENT 6-7 4. THE ART OF COMMUNICATING 8-9 5. PRESENTING TO A GROUP 10-12 6. CONVERSATION 13-14 7. MEETINGS ALWAYS TAKE TIME 15-17 8. MAKING YOUR CASE 18-20 9. LISTEN WHILE YOU WORK 21-22 10. CHANGE MANAGEMENT AND EMPLOYEE COMMUNICATION STRATEGIES 23-25 1 CLEAR COMMUNICATION By Keith Rosen If you can eliminate communication breakdowns between yourself and your clients, the result will be more sales with fewer headaches. Breakdowns occur because no one took the time to check if what was communicated was understood by the people engaged in the conversation. Here are four easy steps that will assist you in getting clear with your client's wants, needs and expectations. 1. Ask a Question. Assume you have no idea what the client really wants. The only way to uncover their needs is to first ask questions. Some useful information gathering questions are: “What results are you looking to achieve? What is most important to you? Why? If you could eliminate three of your biggest problems or headaches, what would they be? What factors do you consider when choosing a vender?” 2. Process the Information. Listen carefully to their response. Never interrupt a client. I know it’s hard to stay quiet, but just remember...
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...CURRICULUM OF BUSINESS ADMINISTRATION FOR BBA, BBS, MBA & MS HIG HER EDUC ATIO N CO MM ISSION (2012) HIGHER EDUCATION COMMISSION ISLAMABAD 1 CURRICULUM DIVISION, HEC Prof. Dr. Syed Sohail H. Naqvi Mr. Muhammad Javed Khan Malik Arshad Mahmood Dr. M. Tahir Ali Shah Mr. Farrukh Raza Mr. Abdul Fatah Bhatti Executive Director Adviser (Academics) Director (Curri) Deputy Director (Curri) Asstt. Director (Curri) Asstt. Director (Curri) Composed by: Mr. Zulfiqar Ali, HEC, Islamabad 2 CONTENTS 1. Introduction……………………………………...........6 2. BBA Programme....................................................11 a. Structure of BBA Programme..……………....12 b. Layout for BBA Programme..........................13 c. Semester-wise Breakup for BBA…...............14 3. Bachelor of Business Studies (BBS)......................15 4. MBA Programme....................................................16 a. Structure of MBA Programme........................17 b. Semester-wise Breakup for MBA...................19 5. MS in Management Sciences................................20 a. Structure of MS Programme...........................20 b. Eligibility for Non-business Degree Holders...21 6. Roadmap for Business Education…………............24 7. BBA Course outlines...............................................25 a. Compulsory Courses for BBA...…….…..........25 b. Foundation Core Courses...........…....…....... 41 c. Major Core Courses........................................59 d. Major...
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...The Tongue and Quill AFH 33-337 1 AUGUST 2004 Communication is an essential tool for the twenty-first century Air Force BY ORDER OF THE SECRETARY OF THE AIR FORCE AIR FORCE HANDBOOK 33-337 1 AUGUST 2004 Communications and Information THE TONGUE AND QUILL COMMUNICATING IS A POWERFUL TOOL FOR THE TWENTY-FIRST CENTURY AIR FORCE The Tongue and Quill is dedicated to every man and woman in today’s Air Force who will ever sling ink at paper, pound a keyboard, give a briefing, or staff a package to support the mission. Currently, The Tongue and Quill is widely used by Air Force military and civilian members, professional military school educators and students, and civilian corporations around the United States. As United States Air Force employees, it is important we communicate clearly and effectively to carry out our mission. This handbook together with AFMAN 33-326, Preparing Official Communications, will provide the necessary information to ensure clear communications— written or spoken. The use of the name or mark of any specific manufacturer, commercial product, commodity, or service in this publication does not imply endorsement by the Air Force To all you enthusiastic users worldwide, keep up the good fight! SUMMARY OF REVISIONS This revision improved organization; rearranged layout; updated quotes, art and word lists; and added material on preparing to write and speak, writing with focus, communicating to persuade, research, meetings, briefings and listening;...
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...University of Phoenix Material Introduction to Communication Worksheet Paragraph Questions Answer the following questions in your own words. Each response must be written as an academic paragraph of at least 150 words. Be clear and concise and provide explanations for your answers. Format your sources consistent with APA guidelines. 1. According to Introducing Communication Theory (2010), what is the definition of communication? What does communication mean to you personally? Provide an example. According to introduction of Communication, defining communication can be challenging. Communication can be interpreted by many different ways. People have their own minds and so communication can be interpreted by each individual differently. At time we can be at the same lecture but somehow get a different meaning of the speaker. Communication is a social process in which individuals employ symbols to establish and interpret meaning in their environment there are five key terms in defining communication, social, environment, process, symbols and meaning. Social communication usually involves two or more people interacting face to face like having a conversation there is a sender and receiver. The process of communication is a never ending It keeps going communication changes every day including the different ways we communicate. The process of a conversation can change from beginning to the end. We may begin speaking about one thing and that conversation can lead to something...
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...Personal and Professional Health Care Communication According to Tony Robbins 2011, “The way we communicate with others and with ourselves ultimately determines the quality of our lives. To effectively communicate, we must realize that we are all different in the way we perceive the world and use this understanding as a guide to our communication with others.” Communication is the exchange of thoughts and information that occurs through the use of verbal and nonverbal methods. Verbal communication consists of the use of the spoken language. Nonverbal communication consists of aspects such as body language, facial expression, tone of voice, posture and gesture, or eye contact. Human beings communicate from the time of birth. The ability to communicate successfully is an acquired skill. The successful mastery of communication skills, according to a study done by The University of Rochester (2011), provides an individual with the ability to impart information successfully, resolve conflict, and establish a relationship built on trust. According to Northouse and Northouse (1998), an essential part of communication involves self-reflection of the communicator. Self-assessment is imperative to have an understanding of one’s own self, beliefs, and honest evaluation of perceptions or personal biases that may affect communication. This self-assessment is important to communicating effectively in all relationships; personal or professional. According to Markova, T (2010)...
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...Business Communication Trends Johanna Mikucki XCOM/285 Melissa Edwards Business Communication Trends Face-to-face communication, spoken communication electronically transmitted either on the telephone, video mail or voicemail, personally addressed written communication (personal messages), and impersonal written communication such as memos or letters, are the four levels of communication that exsit in business today. The evolutin of technology has created any forms of communication trends in the workplace today such as; email, instant messages, and text messages. The invention of the PDA has started a new trend in business today. The message results from these communication types could be anything from informative to persuasive. Sometimes information is urgent and may need to be communicated quickly. For instance a sales representative is out in the field and needs information that could be the deciding factor on making a sale or not. With today’s technology the information could be sent quickly through an email or a text. Business communication plays an extremely important role in my day-to-day work activities. I work for an extremely small business, the owner and I run everythig from the register to purchasing stock for the shop to taking out the trash. It is important for us to use the above mentioned communication types to make sure informtion gets where it needs to be a remembered. The owner and I run everything from the register to purchasing stock for...
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...Cierra Kidd Adv. Comp/ 3rd Hr Ms. Huter 30 November 2011 Strengths and Weaknesses Writing is the dominant foundation upon which most communication is based. Efficient writing is used to convey distinct information or ideas. Great care is essential to ensure that a message is interpreted correctly by the intended audience. Timing, grammar, vocabulary, and other writing skills are vital techniques to master. Planning for college and a career demands consideration of these skills. Advanced composition will assist in reaching my goals of utilizing current strengths, overcoming specific weaknesses, and preparing for a college career. Writers often develop personal strengths. Personally, it is easy to be creative, persuasive, informative, and precise. Creative writing is used to express the writer’s thoughts, feelings, and emotions. Persuasive writing may be expressed by convincing readers of the writer’s viewpoint. Informative writings are used to familiarize the reader with the topic at hand. Various people often face the challenge of remaining focused when writing. Generally it is easy for me to stay focused and proceed with the correct topic. Writers often cultivate weaknesses when writing. Individually, it is difficult to grasp the concept of proper punctuation, extended vocabulary, unwanted repetitiveness, and accurate grammar. Proper punctuation is very important...
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...Audience Analysis Paper COM/285 December 5, 2011 Audience Analysis Paper Effective communication is key factor in all business settings. The time has come to present the quarterly sales information for an in-person meeting with a group of stakeholders. Also included in the meeting are managers, salespeople, and customers. To communicate effectively, we will present all information with the audience in mind. Characteristics of the Audience Identifying who the audience is proves to be very crucial in being able to communicate effectively to the audience. The first characteristic to consider would be educational and professional background, knowledge and experience levels. A gatekeeper has the power to stop a message instead of sending it on to other audiences. In this audience, the gatekeepers are the stakeholders and the mangers. Managers hold a position where they need to know more information on how sales will affect employees, customers, and profits, therefore, the information we present must fulfill this need. A gatekeeper also controls whether or not the message gets to the primary audience. The salespeople attending the meeting are the secondary audience. They are responsible for implanting ideas after the gatekeeper approves them. Salespeople are interested in hearing information that will help them to sale more product and give better customer service. The presentation will need to provide this information in order to be useful to the...
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...monthly meeting start time was 30 minutes later. How could the misunderstanding have been avoided? The Primary Point of Contact could of told me verbally right after checking the message or left me a note or e-mailed me the message. The role of the sender was supervisor and receiver was worker. What did I learn about the communication process from this activity? Communication can be sent in many different ways. What seemed to be the main causes of the misunderstandings? Not relaying the message to the individual who is attending the meeting. Another misunderstanding I experienced when communicating with someone else at work was a briefing date change. Who was the sender? Supervisor. Who was the receiver? Me. What was the message? Briefing date change. What channel was used to send the message? E-Mail. What was the misunderstanding that occurred? Did not have access to check work e-mail message. How could the misunderstanding have been avoided? Give supervisor an alternate e-mail The role of the sender was supervisor and receiver was worker. What did I learn about the communication process from this activity? Communication occurs at different levels. What seemed to be the main causes of the...
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...Contents lists available at ScienceDirect Public Relations Review Short communication Issues management and inoculation: Tylenol’s responsible dosing advertising Shari R. Veil ∗ , Michael L. Kent 1 Gaylord College of Journalism and Mass Communication, University of Oklahoma, 395 West Lindsey, Norman, OK 73019, United States a r t i c l e i n f o a b s t r a c t Issues management developed as a long-term process interested in the continued health and success of organizations. This essay presents a contemporary issues management case that uses inoculation and a priori solutions as issues management tactics. The case study involving Johnson & Johnson’s responsible dosing campaign demonstrates that organizations perceived to have a high standard of corporate social responsibility are not above using deceptive tactics to protect their brand. © 2008 Elsevier Inc. All rights reserved. Article history: Received 29 April 2008 Received in revised form 11 July 2008 Accepted 28 August 2008 Keywords: Issues management Corporate social responsibility Inoculation Crisis communication Public relations practitioners increasingly need to serve as ethical counselors to the dominant coalition (Health, 1994) and as the ethical conscience of the organization (Ryan & Martinson, 1983; Wright, 1996). Despite the role of issues management in guiding ethical decision making (Bowen, 2005), some communication campaigns have suspended organizational ethics to manipulate public perception...
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...Assessment 2: Management and Organizational Structure issues Strayer University Situation To gain perspective of operating efficiencies within the Spectrum Brands organization, an examination of differing structures will be written. This paper will offer perspectives of the matrix and multidivisional structures, possible communication problems and ways to overcome them. A recommendation of effective centralization of organizations will be offered. Action 1. When David Jones joined Rayovac batteries were the main product line. For the company to utilize a matrix structure would prove effective in times of growth by branching out into other product lines. This requires existing management and employees having different backgrounds and focusing on different aspects of a project. Assuming Spectrum Brands intends to create a new vacuum cleaner, a team would be formed with each person being from different departments, and possibly specializations. This would exist as a person from design and engineering and another from marketing working to create the vacuum. The organization would exist as a team with the individuals still having to report to their functional management, but also reporting to project managers working on associated aspects of the vacuum cleaner product development. As the vacuum cleaner product develops, certain individuals would become more involved while others might drop out of the team completely. Action 2. The use of multidivisional structure...
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