...Apple Inc. Apple was established in 1976 as a computer company. However, in the last decade, Apple has expanded into a complex company that specializes in much more than just computers. In 2001, Apple broke the barrier of the music devices with the iPod, eventually becoming the dominant market leader in music players. In following, Apple joined the phone industry in 2007 with the iPhone, which has also been widely successful. Apple competes with many different companies throughout the different industries it takes part in. (21 competitors: Asiarim Corporation, Concurrent Computer Corporation, Dell Inc., Digi International Inc., Hewlett-Packard Company, Lenovo Group Limited, Insight Enterprises, Inc., RadiSys Corporation, SteelCloud, Inc., Silicon Graphics International, Super Micro Computer, Inc. etc). Apple recently reached third place in personal computer sales in the U.S., selling more Macs. Also, Apple is the leader in the tablet market with its iPad. In one quarter sold 9.52 million iPads. Apple has established a unique reputation in the consumer electronics industry since it is flexible from its philosophy of comprehensive aesthetic design. Its main characteristic is that it has a very strong customer base, which is extremely important in understanding Apple, has diversified its market and range of products to increase its profits and market share. Among its highest traded products is the iPod which enjoys global recognition. The company is currently operating over 350...
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...of accomplishing quality objectives by providing ample services to the public. Apple, Inc. is a widely known organization that successfully gained customer appreciation from start-up, to the slumps, and rising again to global domination. It is through innovation and hard work that Apple, Inc. made a name for them in a highly competitive world. To understand how an organization achieves this level of total quality management, one must understand how vision and mission support an organizations goal. Performance of a SWOT analysis is a way to capture a snapshot of the organizations strengths, weaknesses, opportunities, and threats. Furthermore, a SWOT analysis provides data for an organization, like Apple, Inc., to create strategic plans, appropriating resources and developing tools or actions to bring about continued success. Vision Technology and innovation are essential to the growing demand for people around the world and should have a means for the best of both. Mission To lead the world into the next realm of technology and communication, by creating the perfect and top quality products to meet the needs of all individuals participating in a society demanding the attention of people from all directions and providing connections that very few can match. SWOT Analysis for Apple, Inc. According to Data Monitor (2008), a major strength of the Apple Corporation is its strong brand image. Apple is well known for producing quality products in the technology industry. The company’s...
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...Integrated Marketing Communications (IMC) Plan MKT/498 November 9, 2015 Integrated Marketing Communications (IMC) Plan Integrated Marketing Communication (IMC) is the use of branding that is used to deliver a message in traditional non-traditional markets with the use of different promotions. As different markets expand, determining potential target markets is a critical part of every business. The potential markets will help in delivering the message that Apple hopes to achieve with the iPad. By using the different marketing channels, Apple may be able to get a competitive advantage for the product by entering it at the right time. Apple continues to create products consumers love. Consumers and current customers are already excited about the launch of the new iPad Apple’s products speak for themselves; putting time into creating a marketing plan is necessary, however, no research is needed. Apple pretty much has an idea of who their target audience is. Executive Summary Apple is a top producer and innovator in the electronics market, and the Apple iPad is a product that marketer’s believe the consumer and the business sector are receptive too. Integrated Marketing Communication (IMC) utilizes branding that hopes to provide messages to Apple’s target markets. The Integrated Marketing Communication (IMC) plan for Apple iPad includes the opportunity analysis, marketing assessment, marketing strategy, IMC objectives, tactical planning, advertising, personal selling...
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...individuals and put it on sale or offer it to individuals it should may be place at a price in which it matches the value of the product and is worth what the consumers or individuals get out of it. The 4 Ps of marketing and the marketing mix are sometimes used as synonyms for one another because they are close to being the same thing. The 4 Ps of marketing mix are product, place, price, and promotion. Each component of the marketing mix has some type of importance and are given an equal abundance of importance. In the marketing mix the customer is the most important piece of the marketing strategy however it is not included because all the components are aimed toward the target. A company that I think would represent for a good marketing mix is Apple. They are about pleasing their customers and making sure that they are aware of the products that they have to offer. Prices are adjusted to make sure that things are affordable and sometimes to bring in new customers. Surveys are completed at times to see what it is that the customer wants and what satisfies the customer. The customers have a say so in the product and the company value their opinion. The product- The product is built on tangible as well as intangible goods and services that are produced by the company. The product component of the mix includes the services and product, the warranty, repairs, and etc. The brand name of the product is important as well as the quality. When offering a product to a group or individual it...
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...Running Head: MANAGEMENT FUNCTIONS IN APPLE Management Functions in Apple Introduction Apple Inc. is a well-known American multinational corporation. Together with its subsidiaries, the company plans, constructs, and commercializes personal computers, mobile communication devices and portable digital music and video players. As well, the company also sells several associated software, services, peripherals and networking solutions. Some of, it’s well known hardware products are the Macintosh computers, the iPod, the iPhone and the iPad. In present, the company operate with 300 retail stores in ten countries and an online store through which it sells its hardware and software products (Apple Inc., 2010). The thesis statement of this research report is that, what kind of management approaches are used by Apple Inc. to manage the different functions such as planning, organizing and controlling, so that company can make strategic planning and effective decision making process. Management Approaches of Apple The approaches of managing people in the firm uses by Tim Cook are quite different from the approaches used by Steve Job. Steve Job was a great entrepreneur, who had follow hub-and-wheel management approach to organize a multinational corporation; on the other hand, Tim Cook is more cooperative than Steve Job and follows the management theory of Taylor’s scientific approach and theory of the human relations approach (Finkelstein, 2013). Although...
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...Marketing Opportunities for Apple Name: Institutional Affiliation: Date: Table of Contents Introduction 3 History of apple 3 Market Presence and Revenue Standings 4 Market research 4 Secondary market research 5 Apple brand review 5 Market segmentation 5 Research analysis of consumer needs and wants 7 Summary on the client's wants and needs 9 Research analysis on apple products Preferences 9 Summary 10 Conclusion and recommendations 10 Reference: 11 Introduction History of apple Apple lnc was founded in 1976 by Steve Jobs, Steve Wozniak and Ronald Wayne. The main idea of establishing the Apple lnc at the time was to sell Apple 1, which is a personal computer kit. Steve Jobs during the establishment was one of the majority shareholders with approximately 45% of the total shares, Steve Wozniak also had share as Steve Jobs of 45%. Wayne owned the remaining 10% ownership (bott.org, 2014). During the formation of the Apple, Inc. Company, both Jobs and Wozniak were young entrepreneurs with no asset to their names. They were therefore not afraid of taking any risk. On the other hand, Wayne was a little bit older and had his own personal assets. Due to his fear of undergoing a huge risk, he sold his company ownership stake to Steve and Wozniak for 800$. The valuation of Wayne’s ownership compared to today’s company’s market value, it would be exceeding 3...
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...Apple public relation plan Message Statement Apple public relations plan Chuey, Jaime, Char, Ellen Executive Summary This public relation plan is to inform and influence the public about the new iPhone 6 with using the features of the new phone as a starting point. The primary customers are known as the current and loyal customers. Apple’s employees and management are the face of the company to the public so the training will be key to keeping the key keeping the plan moving ahead. The main objective of this plan is assist in the public to take action in buying, informing others, and overall to get to know the new iPhone 6. The strategy is to always keep the right information of the new iPhone 6 going out to the public, by keeping the information positive, upbeat, and truthful. The actions and feelings we intend see doing and after the plan is excitement and eagerness to obtain the new iPhone 6. Communication Process Identifying Publics Customers The primary customers for Apple are current Apple customers, techies, business professional, iOS software users, brand awareness customers, Apple culture customers, satisfied customers, and high performance tech customers. The secondary customers are anyone in the market for a new phone, wants a company that is loyalty to customers, and customers that want a product with quality. Producers and Partnerships Apple has 156 companies that produce their products for their customers, with many of them being located outside the...
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...Nowdays, Apple incorporate (Inc.) is a very reputable company in the manufacture of a technology. Apple Computer first came to the company in 1976 where Steve Jobs and Steve Wozniak released the product and was located in Cupertino, California (The Apple Fan Site 2013). Both of them left their colleges and interested to make a technology under their garage because they make technologies that are needed by many people and are very useful for others. As a result, iPhone, Ipad, iPod are their mainstay technology that can be used as a trendsetter for other technology brands. Apple Inc. since then becomes one of the richest, powerful and famous around the world. However, Apple Inc. should be aware that there are very strong competitors to drop it. Hence, the apple must respond to several issues such as labor issues. Public opinion is a collection of various opinions by many persons which opinions are combined and viewed from different angles every person (Britannica 2013). Public opinion also has become a belief then became a habit for all the people in their lives. With public opinion, everyone can act carefully when he or she wants to perform an action that has a lot of risk or less. Public opinion, which Apple Inc. has obtained, is the opinion that contains a negative opinion. As one of the leading companies today, it should be investigated how Apple Inc. could get benefit such a way (Forbes 2013). Apple Inc. got a great benefit because it gives small salaries to employees and...
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...these components from a marketing plan, it falls apart, and the plan won't succeed. All three are necessary for the successful completion of marketing activities that support businesses achieve their strategic goals. 6.1 Implementation According to Charles W. Lamb 2011, “implementation is the process that turns a marketing plan into action assignments and ensures that these assignments are executed in a way that accomplishes the plans objectives.” An implementation plan is a management instrument designed to show, in detail, the critical...
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...1953, and constructed this terminology from James Culliton’s analogy of the marketing procedure being compared to a “mix of ingredients” (NetMBA, 2010). The term ever since has been used all the time when the topic of marketing is brought up. The marketing mix consists of 4 ingredients; often referred as the four P’s (this phrase is interchangeable with the phrase “marketing mix”). Culliton’s analogy was a perfect way to describe the components a marketing plan. The ingredients of a marketing mix can be thought as the ingredients of a cake; all of the ingredients are necessary for the cake to be tasty, However, if too much or too less of some ingredient(s) is/are included, then the cake will be ruined. One can tweak the formula for the cake specifically to enhance the taste of the cake in certain aspects (sweetness, flavor, frosting, etc.). This same concept can be applied directly into marketing; the same actions that one can take and the results in the cake scenario directly correlate to the results of the marketing plan. The four P’s of the marketing mix are price, place, product, and promotion. Each component has its importance, and it is utterly important that all of the components are given equal and abundant importance. The customer is the most important part of the marketing strategy but it isn’t included in the marketing mix because all of the components are geared towards the target that is the person. The product component of the marketing mix focuses on tangible...
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...Marketing Plan July 2, 2012 MKT 421 Ronald Bonlender Marketing Plan Apple Inc. became incorporated in 1977 and has since generated many innovations giving Apple Inc. a valuable reputation as well as immense revenue. Apple Inc. designs, manufactures and markets a variety of products sold nationwide through retail stores, online sites, and direct sale. Apple Inc. is recognized for product differentiation and will continue to do so with the introduction of Apple Inc.’s I-Magine (video game console). In creating a marketing plan, Apple Inc. intends to consider various factors, such as geographic availability, product mix, and transmission of product description. In addition, phase I of Apple Inc.’s marketing plan will consider an effective SWOT analysis to determine strengths, weaknesses, opportunities, and threats, or trends to creating this latest product. Furthermore, marketing research and analyzing consumer factors, such as demographics, psychographics, behaviors, and geographic considerations will ensure I-Magine’s success. The function in Phase I of Team B’s marketing plan is to consider industrial analysis in relation to competition and differentiation from other competitors in the video gaming industry. To pursue this strategy in Phase II, Team B undertook data-based synopsis from different online resources to gather information on the organizational strategy of Apple Inc. Findings from research information pertaining to the video game industry’s products and services...
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...Marketing Plan Apple Inc. Brittany James Argosy University July 11,2014 Table of Contents 1. Executive Summary 2. Situational Analysis 3. Marketing Strategy 4. Financials 5. Controls 6. Summary Apple is the leading company in technology today. With the world turning towards technology in every aspect of life, Apple has been able to capitalize on each opportunity. The company products include personal computers, laptops, cellphones, tablets (ipads) and new product is soon to be introduced as the IWatch. With all these products, we ask, “ Is the industry growing?” Yes, it is. We live in an era where 5 year olds have the latest IPhone or IPad. Schools are requiring students to have some type of electronic device to even do the course work. Apple has become a household name with every turn of this technology age. With the increase of need and want for technology, Apple’s shares are soaring through the roof. According to Tim Brugger, Apple stocks are creeping to $100 a share, bumping against record highs. Apple is the dominant player in the marketplace. Brugger also states that Apple is the leading developer of new products, out-running Google (Android) and Microsoft (Windows). Moving forward, Apple has strategically developed a product that will sync with all your other I products. The iWatch is assumed to increase market shares for Apple as well as beat out the completion from Google, who has recently launched a smart watch. Globally Apple has been...
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...Preliminary Research Brief Summary: * History: * Company Name: Apple * Location: 1 Infinite Loop Cupertino, CA 95014 U.S.A. 408-996-1010 Description of company: Apple Inc. (Apple), incorporated on January 3, 1977, along with its subsidiaries, is engaged in designing, manufacturing and marketing mobile communication and media devices, personal computers, and portable digital music players. It also sells a range of related software, services, peripherals, networking solutions, and third-party digital content and applications. The Company’s products and services include iPhone, iPad, Mac, iPod, Apple TV, a portfolio of consumer and professional software applications, the iOS and Mac OS X operating systems, iCloud, and a range of accessory, service and support offerings. It also sells and delivers digital content and applications through the iTunes Store, App Store, iBookstore, and Mac App Store. During the year ended November 24, 2011, the Company, as part of a consortium, acquired Nortel Networks Corporation’s patent portfolio. In February 2012, the Company acquired app-search engine Chomp. Apple sells its products worldwide through its retail stores, online stores, and direct sales force, as well as through third-party cellular network carriers, wholesalers, retailers, and resellers. In addition, the Company sells a range of third-party iPhone, iPad, Mac and iPod compatible products, including application software, printers, storage devices, speakers, headphones...
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...Table of Contents 1. PESTEL analysis 2 2. Porter's five forces model 4 3. Strengths and weaknesses of Apple, Inc (7-s model) 6 4. Core competency of Apple Inc and VRIO model. What were Apple’s competitive advantages? 8 5. New formula to create a sustainable competitive advantage 8 6. Assessment of Apple’s initial strategy for the iPhone. Quick change to a different strategy. 8 7. EFE and IFE matrix; strategic recommendations on Apple Inc SWOT matrix; SPACE matrix; evaluation of strategic choices on QSPM. 9 8. Balanced scorecards 13 PESTEL analysis Beginning in the 1950's, research on organisations emphasised the importance of understanding the wider macro-economic environment in which organisations operate. An organisation on its own cannot affect environmental factors, nor can environmental factors affect the profitability of an industry or an organisation. Conducting a strategic analysis entails scanning the general or macro-economic environment to detect and understand the broad, long term trends. [1] The PEST analysis divided the general environment into the following categories: 1. Political 2. Economic 3. Social 4. Technological 5. Environmental 6. Legal 1) Political-Legal Forces * Different countries have different legislations and these in some ways restrict the company or give opportunities to the company. * NAFTA, European Union and other regional trade unions open doors to market in Europe, Asia, Latin America that...
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...Communicating the Change Date: 2/17/13 Communicating the Change Introduction: Communication is generally known as the glue that holds organizations together. It is the way we share information, ideas, goals, directions, expectations, feelings, and emotions in the context of organized action. The change strategy for communicating the necessary changes made by Apple during the integration of iPod and iTunes business unit and the subsequent vision that kept the company flexible to remain competitive, is inherent in its ability to handle communication at all levels. The CEO’s vision provides clear direction for all the business units working together to meet shareholder expectations and at the same time provide value to their customers and employees. The organization works for the mission. Apple understands the importance of being continuously innovative with a vast and loyal army of Apple fanatics behind it to regularly come up with new products like iPad. (A) The communication plan grid is a separate document (B) ONE of the communication pieces: Debut a brand new product with a summary of the company's milestones “Apple followed its usual script for the new iPhone's coming-out party. Apple CEO Tim Cook, kicked off the festivities before an audience of reporters, bloggers, applications developers …” (MICHAEL LIEDTKE and PETER SVENSSON) The following script was created from a series of Apple’s communication strategy: We desire to continue to provide you with the latest technology;...
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