PRESENTATION OF CASU-DRIV

CASU-DRIV Organisers is a company that has been in the Slovenian market since 2004. Established by four young shareholders, Dragana, Susana, Ivett and Carmen, the organisation has been working successfully until the outbreak of the crisis. Nonetheless, thanks to the hard effort of their managers, the company has got over in the last two years in a rather spectacular way.

The company works hard to organise all kind of events its clients ask for. For this reason, it can be considered a highly flexible organisation whose main objective is to satisfy all its clients’ needs. Weddings, birthday parties or simply meetings are generally the kind of events that CASU-DRIV tends to organise.

DEFINE THE PROJECT

The Communication plan of the company ‘CASU-DRIV’ consists on advertising an important event among the student community in Ljubljana. ‘Bye bye Erasmus’ is going to be a farewell festival for all kinds of exchange students in the University of Ljubljana, as well as for native students, professors and administrative staff.

Regarding the duration of such valuable event, it will last three days, in which several different activities will be organised: Sports, concerts, meals and others interesting affairs.

In order to welcome three thousand people approximately, the party will take place in ‘Stožice sport centre’ and the intended dates are assigned on February 18th, 19th and 20th from 9am.

THE GENERAL AIMS AND SPECIFIC GOALS

General aims The main aim of this project is to bid farewell of those students who have been related to the University of Ljubljana during the course, especially exchange students. Officially, with this festival, we want them to get the last memory that will always be in their minds when they come back to their respective home countries. Moreover, the goal is also to thank them all, native and exchange students, of course, for having taken part of a more international university than ever.

Specific goals

- To support the University of Ljubljana by demonstrating our interest in their students and professors welfare.

- To give the last opportunity to students to meet other people and say goodbye to those new friends they made in Slovenia.

- To awake the interest to Erasmus program among native students.

- To widen connections with sponsors and get new contracts with them.

- To raise potential clients for the company CASU-DRIV, by expanding our activity within other kind of clients, such as universities and student community.

TARGET AUDIENCE

Our event is directed first, for all Erasmus and other exchange students who are studying in Ljubljana during the winter semester, finishing this spectacular experience of their lives. So, they might be from 18 to 30 years old.

Second, local students are also welcome to participate in the festival. In other words, they are Slovenian students in the University of Ljubljana who have a special interest in international experiences and topics.

Third, professors in the University who feel part of a global environment and would also like to experience the last moment of exchange students in Slovenia.

Finally, administrative staff is also invited, since their collaboration in the University affairs is highly important.

COMMUNICATION STRATEGY

The media

There are several ways to reach both exchange and local students and to maximize attendance at our event. In order to get a great publicity, first, we thought of using mass media such as TV, radio and newspapers. Nevertheless, we realized one of our biggest target audiences, Erasmus students in the University of Ljubljana, do not read any Slovenian newspapers, or watch local TV or listen to the Slovenian radio, logically. So we concluded those were not the best media to exploit.

On-line
Once again the experience of having been Erasmus students in our past made us realize that our target audience is keener on virtual nets such Facebook. Moreover, Facebook is a free media so that would help us reduce costs for lower price and greater successful.

Also, our company monitors all Internet trends. We have a fan page for our company where we announce weekly news regarding our services. For this reason, we have created the facebook event website for ‘Bye bye Erasmus’. Afterwards, we have joined the Erasmus 2011/2012 group, and we shared the event where the students can click attends if they want to be part of this extraordinary party.

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Facebook event

Posters, flyers and other written materials
Most of students’ time is normally spent in restaurants and cafe bars, where they eat, have fun and socialize. In those places, we have hanged several posters to remind those who have seen the festival on facebook, and to inform those who first encounter with the event Bye bye Erasmus people.

Besides posters, we have created simple flyers, which will be handed up to the students in the faculties and student homes. Overall, we absolutely believe those are cheap and useful ways to reach the target groups like ours.

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Poster
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Flyer

Worth of mouth
Word of mouth, also known as viva voce, refers to oral communication and the passing of information from person to person. Storytelling is the oldest form of word-of-mouth communication where one person tells others of something, whether a real event or something made up.

We will use the international services of the faculty, as well known as SOU; different student organizations and other organizations that work for the students to have all the benefits of Ljubljana, in order to convey information about the festival. Certainly, this is the cheapest and perhaps most effective way to communicate with real customers.

The sponsors

After some negotiations with several companies in Slovenia to a common solution we came up with Laško Group and Copis, and they agreed to be our main sponsor.

Laško
Laško is a brewery in the Slovenian town of Laško and the largest brewery of the country. In addition, they also own a few countries’ most known beverage companies, including:

• Pivovarna Union d.d.: The countries’ second largest brewery with headquarters in the capital city.

• Fructal d.d.: The countries’ largest soft drinks manufacturer. Company’s headquarters is in city of Ajdovščina.

• Radenska d.d.: The countries’ largest water manufacturer, which produces the world famous mineral water Radenska. Company’s headquarters is in city of Radenci.

• Vital Mestinje d.o.o.: Soft drinks manufacturer. Company’s headquarters is in city of Podplat.

Our guests will taste most of the products of Laško group for free.
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Copis
We thought Copis could be our sponsor, mainly in order to get lower prices for our written advertisement. As our company works hard to get reasonable profits, we want our costs to be as low as possible. After some negotiations with the Copies manager in the centre, we agreed affordable costs for both our leaflets and posters.

The grant

Since CASU-DRIV managers want to reach as many students as possible, we decided to ask for a grant[1] to the University of Ljubljana. We defended that this festival would not only benefit the student community, but also the whole collage. The University would get a more international image and the event would also help local students consider taking advantage of the exchange opportunity in their future.

THE EVENT

In the entrance, all our guests will be given a t-shirt in order to make them feel part of the festival. The t-shirts will certainly be a nice memory after the party.

Guests’ shirts

Our workers in the festival will also wear a t-shirt whose objective is to distinguish them all from the guests. This is definitely a useful idea, especially for informative staff[2], who will help any people with questions about where a particular activity takes place, etc.

T-shirts for employee
Place

The place that we chose for this event is the Športni park stožice (Stožice Sports Park). It was built in 2010 and it is the new multi-use sports complex in Ljubljana. The complex is located in Bežigrad district, in the north of the city centre, right next to the highway bypass.

The stadium has two big fields: one for football and the other is for basketball. The capacity for the festival is around 14,480 people, what is very sufficient for the festival since the expected affluence is around three thousand people.

We planed to divide the different styles of music, sports, and etcetera, for the two fields for the people to enjoy in the best way all the available activities.

Each field will also be divided into two distinct parts: the football field, since it is larger, and it is where the concerts will take place and where the restaurant area is, with food and beverages available to guests. In turn, we will divide the basketball field in three parts composed by a room with techno and house music, a room with all other sports and activities and finally a room with commercial music.

This separation of music styles, with the sports section in the middle, will allow a good distinction of the space and rather a better sound insulation between the two rooms where there will be music on.

In addition, each room will be decorated differently in order to create pleasant and appropriate spaces for each different environment.

The concert area will have a stage, with all the instruments necessary for concerts, such as musical instruments, sound and lighting systems. The managers will assign all this material, since this is a place where there were already countless concerts and the owners of the place have agreed with us that the material will be borrowed.

The area of food and drinks will be decorated with tables and chairs that will be available to those who eat in the bar /restaurant.

The house and techno music room will be decorated with numerous symbols depicting the theme ERASMUS, and will have a good system of psychedelic lights to create a good techno environment.

In the room dedicated to sport and activities, we have basketball boards and some football goals for small contests. These activities will be distributed the 3-day festival and each of them has a set time. About the space witch is dedicated to theses activities will be different during the three days because the activities will be divided throughout the festival.

It was decided to make a very colourful decoration in the room dedicated to the commercial music, with signs posted with numerous photographs of Erasmus students and teachers. All this will be printed by one of our sponsors, the copy store of the faculty of economics.

Agenda

|AGENDA FOR DAY ONE |
|TIME |ACTIVITY |
|9 a.m |Big opening |
|10 a.m |Basketball match |
|12 p.m |Buffet-meal |
|16 p.m. |Big screen movie |
|18 p.m |The Blues Brothers (Austria) |
|20 p.m |Parni Valjak (Serbia) |
|22 p.m |Extremoduro (Spain) |

|AGENDA FOR DAY TWO |
|TIME |ACTIVITY |
|9 a.m |Theatre performance |
|11 a.m |Football match |
|13 p.m |Buffet-meal |
|17 p.m |Chess match |
|19 p.m |Super hiks ( Macedonia) |
|21 p.m |Slovenian group |

|AGENDA FOR DAY THREE |
|TIME |ACTIVITY |
|09 a.m |Coffee discussing the student’s experience in Slovenia |
|11 a.m |Handball match |
|13 a.m |Buffet-meal |
|16 a.m |Xutos & Pontapés(Portugal) |
|18 p.m | Zagar (Hungary) |
|20 p.m |Big closing + speech |
|22 p.m |Famous DJ from Slovenia |

Special Activities

During the festival we will organize different activities for all our guests. The activities will be divided in the three days and will have a specifically hour to start and finish. Our activities are: Rally-paper, Body-painting, massage work-shop, belly-dancer workshop, photo contest, wine-tasting, karaoke and international dinner.

• Rally-paper

In this activity we organize different teams, the number of teams and people depend, and they are given the same papers with a map and innumerous clues that they have to follow to finish the game. Each team has to select a person who will represent all team. This game will last around one hour and fifty minutes and the winner team will be the team who finish all the questions in time. The award will be train tickets to Maribor for all members of the team.

• Body-painting

In the activities room we will have a professional body/ face painting, who knows how to do true masterpieces. This idea will bring color and fun to the party.

• Massage Work-shop

In the work-shop, our guests have the opportunity to learn how to do good massages, knowing the most important points of the body, and they can receive good massages as well.

• Photo-contest

We will form groups and it is required that at least one element of the group has a camera. The groups have to think about an original idea and take a picture with all elements included. The juries will decide which picture is the best. The award is tickets to Bled.

• Karaoke

The guests can chose one song and sing aloud, they can sing individual or in groups. This activity is very funny for both who sings and listens.

• Belly-dancer Work-shop

This activity is organized just for girls. They can learn the principal steps and moves of this sexy dance for one and a half hours. At the end, the teacher and the students will dance in front of everyone.

• Pillow Fight

For this activity we will give all students, who want to participate, one pillow and organize some teams. Each team has their own field and the goal is to be able to cross the enemy field until the end.

• Wine tasting

We want to present to our guests some traditional wines made in Slovenia, like wines from Maribor and Koper. Along with wines we offer ham and cheese as an appetizer.

• International Dinner

To finalize our festival in the best way all guests are able to bring some traditional foods and drinks from their countries. This activity will allow a better interaction between the guests and will allow knowing different flavors, habits, and cultures.

THE HOURS ARE MISSING!

TIME PLAN

| | |

to
__Alexandra Cepon__
(Herein after referred to as "the employee")

1. Commencement
Employment will begin on February the 18th, 19th and 20th and continue until terminated as set out in clause 6 of the guidelines.

2. Place of work Športni park stožice

3. Job description Job Title Informative Staff Duties: See attached job description

4. Hours of work 1. Normal working hours will be 8 hours per day. 2. Overtime will only be worked as agreed when extremely necessary and will be paid at the rate of one times of the total wage.

5. Wage (See Guidelines 4 and 5)
|5.1 |The employees wage shall be paid in cash on the last working day and shall be: | |
| | |8h x 5€/h |
| | |x 3 days |
|5.2 |The total value of the above remuneration shall be | |
| | |120 € |

5.5 The employer shall review the employee’s salary/wage on or before 3 March.

6. Termination of employment Either party can terminate this agreement, notice as soon as possible of employment. Notice must be given in writing.

7. Sick leave
7.1 The employee is to notify the employer as soon as possible in case of his/her absence from work through illness.

7.2 A medical certificate may be required if absent.

8. Clothing

One set of uniform, consisting of a T-shirt, will be supplied to the employee free of charge by the employer and will remain the property of the employer.

9. General Any changes to the written particulars will only be valid if agreed to by both parties.

………………………………..
EMPLOYER

Acknowledgement of receipt by employee:

………………………………..
Date: …………………………
JOB DESCRIPTION

The work of the informative staff is varied, but typically falls into six broad categories:

• Information • Advice • Referral • Mediation • Representation • Administration

The activities involved will depend on the kind of advice provided and the seniority of the adviser, but most positions usually involve:

o Providing information to clients in person. o Interviewing clients. o Researching individual cases, assessing problems and identifying possible courses of action. o Guiding clients to decide on the best course of action based on the information available. o Distributing publicity materials. o Liaising with other internal departments and external organizations.

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[1] See attachments.
[2] See attachments to read their 3-day contract.