...Communication and Crisis Janelle Ovunda HCS/320 January 28, 2013 Kimberly Foster Introduction Being the director of a regional Emergency Management Office during a crisis I will have to have control. Without control the crisis will turn into a catastrophe. With an effective contingency plan in place this will help me to stay in control of the situation. I will also have alternate plans put in place just in case my key plans do not happen as expected. It will take everyone involved inside and outside of the Emergency Management Office working together to make sure the crisis is worked through and that the public remains calm. Individuals or Groups That Will Be Communicating Inside and Outside the Organization during the Crisis Anyone who communicates inside and outside the organization should be key to the crisis. There should be one person assigned to each role in my crisis communication team. In a large crisis there might be a need to go outside of my main office for support from volunteers or a nearby college [ (Services, 2006) ]. The people inside the communication team will consist of the public information officer, content and messages coordinator, media coordinator, direct public outreach coordinator, partner coordinator, and the rumor control coordinator. Each one on these will have a role to follow. The public information officer will activate the risk communication plan and direct the work related to the release of information [ (Services, 2006)...
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...1.2 Essex network communication consultancy will produce an annual financial report. The report will contain all aspects of financial issues. Annual revenue, profits, overheads, shall all feature in the report .A monthly report is also produced to keep track of business. Financial data is analysed in order to maximise profitability and cost efficiency. E.g. Financial monthly report shows high overheads –Essex network communications consultancy restructure making savings on costs Market conditions must be analysed before entering business to ensure the business is competitive and the service / goods supplied must be coherent with market values. Pricing of goods / service should be level or thereabouts of similar products available in the market. Participation in a perfect market means the business must perform fluently. E.g. various communications companies operating so services provided should not be overpriced. Advertisement should be engaged accordingly to costs / requirement and necessity. Technology must be used fully as a means of advertising. Marketing of Essex network communications should be on an international status. The internet provides a wider customer potential thus should be incorporated in the advertisement campaign. E.g. one advert can be used for different countries with simple voice translation. This can then be understood all over the world. Data collected or issued by Essex network communications consultancy shall be analysed before use. Results...
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...Public Relations Definition Role of PR Other aspects of management Public Relations, It is a practice of managing the spread of information between an individual or an organization and the public. Roger Hayward (2002:1) defines it as the propagation of the personality of the organization. it states the importance of communication between an organization and its public. Public relations can also mean a strategic communication process that builds mutually beneficial relationship between organization and their publics. Public relation may include an organization and an individual gaining exposure to their audiences using topics of public interests and new items that do not require direct payment. Public Relations aims at persuading the public, investors, perspective customers, partners and other stake holders to maintain a certain point of view, its leadership and products just like other aspects of management for instance marketing. Public Relations help in increasing sales and protection from unpopularity which could lead to regularity agency activities which may hinder the progress of an organization. Public Relations help in direct communication with the target group through methods such as websites, newsletters, events and public speaking. PR also in direct marketing to target groups through methods like advertising and direct mails. Public Relation is also becoming a management function rather than just a technical communication function. OTHER...
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... | |Public Relations | | | Unit 1 Unit 1 Introduction to Public Relations Introduction The Public Relations Environment Public relations play an important role in contributing towards mutual understanding among groups and institution in return helping our convoluted society to make decisions and function effectively. It successfully harmonizes private and public policies. Public relations has a significant role in diverse institution of society such as businesses, trade unions, government agencies, voluntary associations, foundations, hospitals, schools, colleges and religious institutions. To flourish or to achieve set targets, these institutions must communicate within or with outer world such as remote employees, members, customers, local communities, share holders and other institutions. The targeted institutional goals can only be achieved if the management knows the mindset and values of their people. The external environment has a great influence on setting up of goals. The public relations practitioner acts as a communication bridge between management and their subordinates, helps them to achieve their private aims through acceptable public policy and action. In cooperation with management, public relations encompass the following: ...
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...Professor Jacqueline Goode The Client Paper The range of problems that Human Services Clients face today are or can be mobility, nutrition, communication, daily living, mental health, substance abuse, safety and the lack of social skills. These problems can be address with the tree models that a human service professional can work in the medical model, the public health model and the human service model. Within this models are the skills required to address the problems of the human service client. With the medical model the human service professional can use the skills within that model to assists the clients with problems such as mobility and mental health. The reason being that within this model there would be a possibility to find the symptom, diagnosis, treatment, and cure for the client in need of such services. The human service professional that works with the public health model can acquire the skills to help or assists individual with nutrition, communication, and safety. The reason why is because within this model the skills that are provided by it are to improve public health, improve education, nutrition, safe food and water supplies, immunization, and maternal and child health. Which makes the skills very diverse and can adjust to any problem the individual or individuals in that area may have. The human service model provides the human service client with a human service professional with the skills to deal with such problems as daily living and substance...
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...are part of marketing, it encompasses more than just these individual elements. The American Marketing Association defines marketing as the process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods, and services to create exchanges that satisfy individual and organizational objectives. Effective marketing requires that managers recognize the interdependence of such activities as sales and promotion and how they can be combined to develop a marketing program. The AMA definition recognizes that exchange is a central concept in marketing. For exchange to occur, there must be two or more parties with something of value to one another, a desire and ability to give up that something, to the other party, and a way to communicate with each other. Advertising and promotion play an important role in the exchange process by informing consumers of an organizalion's product or service and convincing them of its ability to satisfy their needs or wants. Not all marketing transactions involve the exchange of money for a tangible product or service. Nonprofit organizations such as charities religious groups, the arts, and colleges and universities (not in the Czech republic yet) receive millions of dollars in donations every year. Charitable organizations often use ads to solicit contributions from the public. Donors generally do not receive any material benefits for their contributions; they donate in exchange for intangible social and psychological...
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...PRINCIPLES OF PROMOTION AND COMMUNICATION INTRODUCTION In previous terms, you have been introduced to the first 3 marketing mix, product, price and place. In this term, another important marketing mix, which is promotion, will be introduced to provide a better understanding of how promoting products are done and the necessary elements that should be taken into consideration. It will be such a waste if a company has already set its products and prices but nobody knows about it. The promotional activities done by companies are vital in communicating the company’s product/services to the market. DEFINITION OF PROMOTION Promotion is defined as the deliberate strategies or activities that an establishment holds to communicate its merits of its product-service mixes in order to gain awareness, acceptance or desired response from its target market. In other words, promotion is the art of persuading your current and potential guests to buy more and more of your products and services. THE ROLE OF PROMOTION Why is promotion so important? The main role of promotion is to communicate with individuals, groups or organizations. Through promotion, message such as information about products or services can be communicated to existing and potential guests. In addition, it also seeks to directly promote exchanges by influencing one or more of the audience to accept the company’s products. In simple terms, promotion seeks to create awareness of existing and potential guests...
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...ASSESSMENT OF THE IMPACT OF SERVICE CHARTERS ON SERVICE DELIVERY IN MALAWI – A CASE OF SOUTHERN REGION WATER BOARD BY RASHID FRIDAY NTELELA (201004511) A DISSERTATION SUBMITTED IN FULFILLMENT OF THE REQUIREMENTS FOR THE MASTERS DEGREE IN PUBLIC ADMINISTRATION TO THE DEPARTMENT OF PUBLIC ADMINISTRATION IN THE SCHOOL OF PUBLIC MANAGEMENT AND DEVELOPMENT, UNIVERSITY OF FORT HARE, BISHO CAMPUS SUPERVISOR PROF. E.O.C IJEOMA 20th January, 2012 1 DECLARATION I, Rashid Friday Ntelela, hereby declare that this research thesis is my own original work, that all reference sources have been accurately reported and acknowledged, and that this document has not previously, in its entirety or in part, been submitted to any University in order to obtain an academic qualification. Rashid Friday Ntelela 20th January, 2012 2 Table of Contents DECLARATION ............................................................................................................... 2 DEDICATION .................................................................................................................. 7 Acknowledgements ......................................................................................................... 8 CHAPTER 1 1.0 1.1 1.2 1.3 1.4 1.5 Introduction............................................................................................................ 9 Statement of the Problem .................................................................................. 11 Research...
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...techniques and modes of business communication followed in the hospitality sector. The main objectives of the research are listed below: 1. To understand and evaluate the communication system of a specific organization under Hospitality sector. 2. To evaluate the communication system during a crisis. 3. To evaluate the communication system that is used to convey any change in the organization i.e. Change Communication. The organization in focus for the study is Accor Hospitality, which is based in Hyderabad. Data for the purpose has been collected through Telephonic interview. The Table given below displays the various contents of the research paper. 1. Introduction to effective communication 2. Hospitality Industry 3. Introduction to Accor Hospitality 4. Interview Questions & Answers 5. Conclusion and new trends in communication INTRODUCTION The word “communication” derived from the Latin word ‘communicare’ that means to impart, to Participate, to share or to make common. It is a process of exchange of facts, ideas and opinions as a means that individual or organization share meaning and understanding with one another. In other words, it is a transmission and interacting the facts, ideas, opinion, feeling and attitudes. It is the ability of mankind to communicate across barriers and beyond boundaries that has ushered the progress of mankind. It is the ability of fostering speedy and effective communication around the world that has shrunk...
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...system that has external interactions. Such interactions can take the form of information, energy, or material transfers into or out of the system boundary, depending on the discipline which defines the concept. An open system is a system that regularly exchanges feedback with its external environment. 148.Opinion leader: individual with a particular influence on an organization’s publics;opinion leaders may be formal or informal. 149.Out-of-home advertising: advertising venues designed to reach people in locations other than home or offices, including billboards, transit and aerial advertising. 150.Out-sourcing: A practice used by different companies to reduce costs by transferring portions of work to outside suppliers rather than completing it internally. Outsourcing is an arrangement in which one company provides services for another company that could also be or usually have been provided in-house. 151.Outcome: accomplishment of objectives through a public relations engagement 152.Output: work done in a public relations activity. 153.Persuasion model: conceptual approach to communication that focus on ethical attempts to influence people. 154.Photo op: publicity stunt with visual appeal. Designed to attract media coverage in newspapers and magazine, television and online video and photographic venues 155.Pilot test: pilot testing means finding out if your survey, key informant interview guide or observation form will work in the “real world” by trying it out first...
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...Yuzhe Jiang Chapter 15 talks about the role of promotion in the marketing mix, the elements of the promotional mix, the communication process. The communication process has several steps, the goals and tasks of promotion, the AIDA concept and its relationship to the promotional mix, the factors that affect the promotional mix and the concept of integrated marketing communications. First, the role of promotion in the marketing mix. Promotion is communication by marketers that informs, persuades, and reminds potential buyers of a product in order to influence an opinion or elicit a response. Promotional strategy is the plan for using the elements of promotion-advertising, public relations, sales promotion, and personal selling-to meet the firm's overall objectives and marketing goals. Based on these objectives, the elements of the promotional strategy become a coordinated promotion plan. The promotion plan then becomes an integral part of the total marketing strategy for reaching the target market along with product, distribution, and price. Second, the elements of the promotional mix. The elements of the promotional mix include advertising, public relations, sales promotion, and personal selling. Advertising is a form of impersonal, one-way mass communication paid for by the source. Public relations is the function of promotion concerned with a firm's public image. Firms can't buy good publicity, but they can take steps to create a positive company image. Sales promotion is typically...
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...to delivering sustained success to businesses, in this instance public services, by improving the performance of the employees by developing the capabilities of team and individual contributors. A performance management system sets out to establish organisational goals and objectives to ensure that a business is successful and employees perform to the highest possible standard. The system also identifies any problems with a pubic service and monitors progression in the form of improved performance. It is important to establish whether performance management systems will improve public services because they affect every individual in the UK. A good example of where a performance management system is needed for better quality of safety, reliability, punctuality, and comfort is on UK railways and on the London Underground. This essay aims to establish whether the successful implementation and use of performance management systems will lead to a higher quality of education, health, police force and public transport system. The Prime Minister’s Speech in 2001 stated that UK public services were still in need of modernisation and change in order to meet the changing needs of a 21st century public. He suggested that investment alone was not enough to increase the quality of public services and he believed that society was driving the focus away from the 1980s financial focused businesses to focus on successful public orientated businesses. Tony Blair also explained that teachers,...
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...Communication Process 2 Web site, the sender, and receiver This web site was developed by QinetiQ Organization, to inform the public of the type of services that are offered by the company and how they came into existence. QinetiQ is a British company that was privatized and created from the infrastructure of the United Kingdom Ministry of Defense Research Agency. After the company became public, they entered into acquisition and acquire several US companies and became QinetiQ North America. QinetiQ North America is an independent U.S. company separated from QinetiQ by an agreement that protects the national interests of the United States. QinetiQ North America always looking at new ways of expanding the organization by sending out effective messages to the news media to inform the public of changes the within the company and to educate the public of the different ways in which the company embraces innovation and changes to further expand QinetiQ North America. QinetiQ N.A change its leadership by hiring a new senior vice president to take over the business development department; this move allow QinetiQ to expand its business development in the organization putting their focus on acquiring new businesses and built a stronger team. The new president came from cooperate business world where he was the leader of five cooperate industry companies. He is a proven leader with an impressive success rate and will be a major factor in strengthening QinetiQ presence...
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...Risk Communication On March 28, 1979, America’s worse commercial nuclear accident occurred – a partial meltdown of the reactor core at the Three Mile Island nuclear power plant near Middletown, Pennsylvania. In the early hours and days of the Three Mile Island accident, nobody knew for sure what was happening. Metropolitan Edison, owner of the nuclear plant, put their best face on and tried to make the most reassuring statements it could given what was known at the time. So as the news got worse, Metropolitan Edison had to keep going back to the public and the authorities to say, if effect, “it’s worse than we thought.” Coordination lacked between local, state, and federal regulatory agencies and neither Met Ed nor the Nuclear Regulatory Commission had a “disaster” public information plan. News reports reflected this communication gap with utter confusion and misinformation. The imprecise reports and inaccurate information led to panic, and more than one hundred thousand residents, mostly children and pregnant women, fled the area. It was believed that clear, understandable information was all that was needed to make people see that the risks were lower than many feared. This paper will define risk communication; explain how risk communication methods are developed; and discuss a well-known risk communication campaign. Sound and thoughtful risk communication can assist public officials in preventing ineffective, fear-driven, and potentially damaging public responses...
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...Course title: Public Management (V502) Final Exam (Fall 2015) Student: Giang Le. Email: gle@indiana.edu Professor: Claudia N. Avellaneda. Email: cavellan@indiana.edu “The world in which public managers function is rapidly changing and vastly different from that contemplated by the early intellectual stalwarts of public administration. Public agencies are expected to collaborate with each other, with nonprofit organizations and with citizen groups and to use modern technology strategically to manage and deliver services. They are under powerful pressures to use resources efficiently as markets and quasi-markets influenced by global forces play a much greater role in structuring service delivery” (L.R Jones et al 2001). Therefore, understanding public management, its affecting factors as well performance management is extremely important public managers in term of managing public organization and delivering best public services to citizenry. My essay will summarize some definition from different scholars and describing factors that affecting to the public management and/or performance of organization in the first part. The second part will be continued by providing definition of performance management and the measures that can be used by public managers and auditing agencies to assess performance of organization. I. Public management and affecting factors 1. Definition of public management The definition of public management are varied by authors. While management...
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