Communication Strategies Essay
The primary focus of this paper explores the communication strategy this author intends to use for a prescribed scenario. Case Study Scenario as follows: “The company you work for has just announced that it intends to sign on 20 new clients each month for the next six months. You are a manager in this company and need to communicate this change in a way so that employees will be aligned with the upcoming changes. Your employees include both men and women, ages 32 – 67 and include African-Americans, Caucasians and Native Americans.”
In keeping with such, the author will create a communication strategy, and will define that strategy in detail. Also included will be justification as to how and why such communication style was chosen. Special consideration will be given in several areas, such as cultural diversity of the audience, as well as what motivates/ persuades each individual on my team.

My general objective is to motivate my team in such a way that inspires them to meet this goal. Since I want them to embrace a difficult challenge that comes without an increase in compensation, I will strive to create a team commitment that will include spiffs or perks at various points, as well as a strong desire to succeed. I will also set aside brief one-on-one meetings/ evaluations up to the time we meet this goal, for helpful and motivational coaching to ensure we stay on track.
General

Audience strategy will consist of using appropriate tone and enthusiasm to ensure my team does not doubt my genuine concern for their success. Analysis of my team indicates they are mature adults, and even my newest employees are comfortably meeting their goals at this time. My tone will reflect my confidence in them, as well as my appreciation for the extra work and stress this puts on them.
Message Strategy- I will be direct when communicating my message, since this is my preferred method of communication. I have absolutely no reason or circumstance prohibiting me from being direct, and additionally, this is what my team has come to expect from me. They have responded positively in the past to this approach, and I see no reason to change it.
Channel Choice- I will use blended communication channels, beginning initially with a presentation, following up with oral communications, as well as written communications and evaluations throughout the endeavor.
Culture Strategy- While I genuinely do understand the considerations culture strategy encompasses, I address these concerns more in the way of schedule changes (permanent changes in some cases), and spontaneous, varied requests that arise and are brought to me confidentially by each of my team members. I will of course, observe standard company policy in every communication, be it oral, written, etc. I also take extra care to be sensitive to the cultural diversity in my workplace at all times. Having stated that, I feel strongly that my team are sales executives first and foremost-that is why they are employed by my organization. It is these skills along with call-metrics, which determine compensation, raises, and promotions. I am considerate of their needs culturally and even personally at times, so they fully understand and aware of this. I am honest and direct always, and there are no misunderstandings in what is expected, or what is in their job description. I feel strongly in this respect, and while I am very approachable, I am still their manager, and still a results-driven negotiator. It comes down to one thing, and everyone in the company knows: If we don’t produce, we can expect to be unemployed.