...Brand communities Functional and social benefits Michael Ling July 2014 1 Prepared by Michael Ling WHAT ARE THE RESEARCH QUESTIONS? 2 Prepared by Michael Ling Motivation • Frenzy in social media and an escalating interest in creating brand communities around websites. • We know little how customers behave in those communities. • Research in online brand communities has been scarce and under-developed (Bagozzi and Dholakia, 2002). 3 Prepared by Michael Ling 4 Prepared by Michael Ling 5 Prepared by Michael Ling Brand Communities • "Brand communities are social entities that reflect the situated embeddedness of brands in the day-to-day lives of consumers and the ways in which brands connect consumer to brand, and consumer to consumer.” (Muniz & O’Guinn, 2001) Brand Focal Customer Customer Product Firm From a ‘customer-brand’ dyad into a ‘customer-customerbrand’ triad (Muniz & O’Guinn, 2001). From a ‘customer-customerbrand’ into a ‘customer-centric’ view (McAlexander et al, 2002). Customer-centric Model of Brand Community (McAlexander et al., 2002) • “the existence and meaningfulness of the community inhere in customer experience rather than in the brand around which that experience revolves.” (McAlexander et al, 2002). 6 Prepared by Michael Ling Overview • People participate in online communities because the online communities provide them with either information or social needs (Fischer, Bristor...
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...When I think of America’s gift to my generation the first thing I think of is the lgbt+ rights that have been gained for the past few years. The lgbt+ community may be a very touchy subject to some people seeing as some people are homophobic and did not want these rights to be gained for them. I am a person who supports people in the lgbt+ community seeing as I have friends and family in the lgbt+ community. From the 1900s to now people have made a big change in how the world sees people in the lgbt+ community. In 1913 an author started using lgbt+ openly in literature. In 1920 Harvard started looking for homosexul acts in their school and they expeled several students because of their investigating. In 1927 the New York Assembly bans the...
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...knowledge gained by working students through education enables their potential abilities to be optimally utilized in the future; which open the doors for many opportunities to them to achieve better prospects in career growth. Because education has played a paramount role in the modern industrial world, especially in the United States, the President Obama unveiled a proposal in 2015, which stated that every college student in America is given the opportunity to attend community college free of charge. Since then, enhancing the education of working college students has been a task for...
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...Play Gyms: and the benefits for a community Lorel Grad Langara College Benefits of Parent and Tot play gyms in Mount pleasant Community I chose to explore the benefits of “Parent and Tot” play gyms in my community. Acting as a social network for parents and children, play gyms offer a positive social environment to play, learn, and converse with peers. Play gyms are a fun space for children to play and be physically active. Lastly with the ever increasing housing costs, children have limited space to play as larger places become more expensive. Therefore, play gyms have an overall positive affect on toddlers and adults alike promoting physical, emotional, and social well-being while keeping costs to a minimum. Healthy child development is an essential determinant of health because of the longterm effects on the rest of a child's life. Having a healthy upbringing can influence choices later on in life to prevent obesity, increase activity, and create a foundation for social skills. Parent-Tot programs deal with many of the determinants of health that are outside the scope of the health care system. A child's social support networks are just as important as maintaining their physical exercise. These play gyms are great for learning social skills, for instance children learn how to take turns, and exercise patients. Play gyms also allow other adults to interact with each other...
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...almost halfway through my senior year of high school. There have been recent debates about whether college tuition should be free or not. I realized that it would be better to pay for schooling on my own. I have looked at the community college price compared to prices at universities. I would much rather go to a community college especially because I’m not sure what I want to get into. Many of my classmates would probably say that free college sounds like a wonderful idea, while others don’t really think so. Some college graduates might have already paid off their own student loans or started paying them off. Why should others have to worry about paying more tax money for other people...
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...The Benefits and Successes of Community Policing February 8, 2015 Community policing requires that approaches to serious crimes be done in creative and innovative ways to ensure that there is long-term improvement in terms of security. In community policing, all crimes are treated as serious social problems and are dealt with accordingly. This kind of policing is not concerned about eradicating crime. Furthermore, number of arrests or crime rates is not the measure of success (Kappeler & Gaines, p. 89). It is concerned about ensuring that society provides opportunities for people to engage in meaningful business. Community policing is a police strategy imposed to create a better relationship between the police and the community. Community policing is defined as “a collaborative effort between the police and the community that identifies problems of crime and disorder and involves all elements of the community in the search for solutions to these problems” (Lorain County Sheriff’s Office, 2009). Does community-based policing reach societies desired outcome and expectations? This is one of many questions that has been raised about the fairly new and controversial subject of community policing. But first, we must better understand exactly what community policing is. Community policing is a philosophy that rests on the belief that people deserve input into the police process, in exchange for their participation and support. It also rests on the belief that solutions...
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... West Philadelphia community doesn’t recycle as often as they should and this is because they don’t know the benefits of recycling and how harmful it could be. Recycling is very important because the earth’s precious resources in the current material world where we take all the incredible products around us for granted (Media, 2007). Recycling we can ensure that we get the most out of the precious resources that we have created, and help to eliminate the culture of just throwing things away. S.W.E.E.P is willing to help save our community. Their job is to educated communities about the important and benefits of recycling. They will provide bins and give tips on what to and not recycle. Philadelphia S.W.E.E.P is a program that will educate citizens about their responsibilities under the Sanitation Code (Philadelphia, 2010). S.W.E.E.P supports and improve individual and community hard work to continue make a clean City. Plastic is the basic need of our day to day life. A clean community will better place to live and work. Keeping our community in West Philadelphia litter-free will enhance the city's image and cost-effective strength. Agreement with the sanitation laws is also cost effective, since keeping litter off the streets to begin with is less expensive than cleaning it up. S.W.E.E.P will provide trained civilian officers meet with the community for the learning the responsibilities of recycling. S.W.E.E.P officers will work with the community to addressing the why...
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...Community Rights and Geographical Indications Introduction The Concept of Community. The first step in considering the meaning of community is to understand that, fundamentally, it is a fluid concept. What one person calls a community may not match another person’s definition. A person may be a member of a community by choice, as with voluntary associations, or by virtue of their innate personal characteristics, such as age, gender, race, or ethnicity. As a result, individuals may belong to multiple communities at any one time. When initiating community engagement efforts, one must be aware of these complex associations in deciding which individuals to work within the targeted community. A community is a group of two or more people who have been able to accept and transcend their differences regardless of the diversity of their backgrounds (social, spiritual, educational, ethnic, economic, political, etc.) This enables them to communicate effectively and openly and to work together toward goals identified as being for their common good. The word community can refer to a specific group of people or it can describe a quality of relationship based on certain values and principles. A community is a group of all leaders who share equal responsibility for and commitment to maintaining its spirit. Community is reflective, contemplative and introspective. Communities may be viewed as systems composed of individual members and sectors that have a variety of distinct characteristics...
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...TOYOTA PEST AND SWOT PEST (examined from the perspective of what Toyota will do for Indiana as well as the vice versa) Political Toyota had a lot of help from the local government, including tax breaks. on the flip side, Toyota is expected to 'sell' Indiana and its assets to the world. U.S. Sen. Dick Lugar commented on Toyota producing Camrys in Indiana: I applaud Governor Daniels and the Indiana legislature and all who are working together. First of all, to provide support for the governor and public officials to go to Japan and to other countries to tell about Indiana. Economic The opening of this unit will bring substantial economic benefits, including a possible wage raise. In recent articles it has been stated: If Toyota decides to build up to 100,000 Camrys or Highlanders each year at the plant, it will mean 1,000 jobs, according to Gary Henriott, chairman of the Lafayette-West Lafayette Economic Development Corp. "It would be an incredible boost to our local economy," Henriott said of jobs that would pay more than $20 an hour. "It would improve every facet of our economy." "Paradoxically, Lafayette had very little automotive employment at that time. So adding SIA to our employment mix was actually a diversification of our local employment base. Over 200 Japanese companies are now located in Indiana, many of whom are suppliers to Subaru and Toyota, so the positive economic impact of foreign investment all across Indiana is easy to document...
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...special events are held, and the pavilions at the local parks are also available for renting for birthday parties, showers, and family reunions. The City of Mansfield is a growing community located in the southern part of Tarrant County in the fourth largest metropolitan area in the United States. Being positioned near DFW, Mansfield’s population has grown from a mere 4,000 residents in 1970 to over 60,000 in 2009. In 2007, Money Magazine and CNN/Money voted Mansfield one of the Best Places to Live in America; being one of only six Texas cities to be on this list. As of 2015, the demographics and household income information are as follows: Household Income Race Less than $14,999 4% White 74% $15,000-$24,999 4% Black 14% $25,000-$34,999 5% Hispanic or Latin 8% $35,000-$49,999 10% Other 4% $50,000-$74,999 19% $75,000-$99,999 19% $100,000 Plus 39% The Mansfield Activities Center is part of the City’s Parks and Recreation Department. They operate and maintain more than 500 acres of developed parkland, more than 50 acres of athletic fields, 3 public/private partnerships, and several recreational facilities throughout the city. Mansfield has 14 parks, 3.5 miles of walking and biking trails, and one activities center. Their purpose is to enhance the quality of life within the community for all of the City’s residents through provision of places and opportunities for people to recreate and be active. The Budget used for the MAC and the Parks and Recreation Department...
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...The Importance of Community Service Summary: Without community service in our society many people would not know the meaning, usefulness, or importance of charity. Serving in your community addresses many grass roots problems that fall through the cracks of government and social agencies. Community service is a very important factor when it comes to bettering your society. Through my own experiences and observations I have come to support and believe my opinion on this issue. My experience that supports this theory involved my job this past summer of 2004. I paced around the house for a while until I finally decided to sit down and read the newspaper. There was a section on the community which contained a list of volunteer activities ranging from helping in soup kitchens to helping as an electrician. I found that it might be interesting to be of assistance to and make a difference to someone this summer rather than get a job to benefit only me. I called a number and decided that I wanted to spend my time taking care of the grocery shopping for an elderly handicapped woman who has since become a good friend. Finally I was spending my time having fun while making a difference in one woman's life. It may not have paid in dollars, but the experience and pleasure I gained was infinitely more valuable to me than any amount of money I could have earned. Also, through volunteering I started to gain more confidence. Instead of being nervous or scared, I saw this as an experience...
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...Rowner Community Trust Events Management Ltd. * Rowner Community Trust summary profile - (re-phrased from the internet) Rowner community trust is a new charity organization that operates under the umbrella of Rowner World Company. They aim to support the growth of the area Rowner in Hampshire by focusing on its economic, social and environmental angles and contribute to its community development. Rowner Community Trust is a new initiative. Therefore, as any other organizations it is looking forward to grow its social business by developing new social ventures to support Rowner community and sustain its social business. * Rowner Community Trust next project Group 1 will focus on Rowner Community Trust next project. The Community Trust next project is to create an Events Management Social Enterprise. This new project will generate revenues by providing events management services such as catering, conferences and other events management services to the following target segments: * SME's * Large Corporates * Public sector * Non-profit organizations * Consumer markets in following geographic locations: * London * Regional organizations involving the following stakeholders * Rowner Community Trust * Rowner Community Trust community center * Rowner Community Events Group The revenues coming from the events management social enterprise services will help in sustaining Rowner Community Trust and will also provide benefits such...
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...a closed community. In this community there are many strict rules And rituals they follow. The feeling in the society seems to be calm and peaceful. The community of elders are watching the kids constantly . I think that the fact that the people in the community must be all alike with no differences. Also I think that the fact that all of the kids gets their bicycles at the same time or celebrate their "birthday" at the same time is strange too. I think I would enjoy the volunteer hours because that if I'll volunteer in a thing I like I'll probably do it as my assignment as well. I think what will drive me crazy is that everyone has to be similar and unified so I will not be able to stand out or be special....
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...they placed a police chapter. Teenagers were recruited to be like little deputies, basically to interact with the police. This basically convinced the community that we are all in it together to solve the problem of crime. In New York City it all started with Mr. Bratton who thought that crime could be tame. He indentified where crime was taking place and held local commanders responsible for their areas. It took tactical planning and accountability system. What set the stage for this process to work was Mayor David Dinkins, who won a tax increase to hire 7,000 additional police officers. The stop, question and frisk are an extension of the broken window theory that stated back in the 1980’s. Community scope should focus on the problem that affects the community, and talk to local officials, business leaders to built a brighter future for there community. Lack of community resources presents a challenge for communities. Deficient financial resources to deal with problems, forces community teams to rely on volunteers to carry out community base activities. Relationship between government and urban communities presents problem for community teams. The connection between government and community are damage by the community perception that governments do not understand community issues. Selecting an intended community change or benefit is only a beginning. Those involved need a sound plans that details the intermediate outcomes or milestones required to achieve the targeted change....
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...brought forth by the House of Lords in the (Salomon v. A. Salomon & Co. Ltd., 1897) case, paving the way for modern firms. Melé’s argument was revolutionary in that he considered the firm a wholesome person, bearing moral responsibilities for communities that it may potentially affect. This response paper aims to analyse Melé’s paper, further discuss his ideas, and finally incorporate the role of ethics in human evolution to project the possible direction of business evolution. The article started by suggesting that there are two views of the firm. The former views the firms as a nexus of contracts, implying that the firm functions as an aggregate of agreements. The latter views the firm as an aggregate of interests, adding a human element of desire to the soul-less assembly of agreements. Extending the addition of human element into the firm, Melé argued that the main constituent of a firm is social bonds, and thus, a firm should be regarded as a community. Personally, I think that the progression of arguments is well organised. Contracts stem from self-interests, and self-interests are derived from interactions with other people in the community. Within a firm, individuals have their self-interests in mind but in a community of other firms, the interest of the firm takes precedence. The concept of contract stemming from self-interests is pretty intuitive, and as social beings, humans not facing survival threats generally derive and pursue their wants and needs based...
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