The two advertisements i found were Popchips Katy Perry ad and Mr. Clean’s Mothers Day ad. I feel good about the Popchips advertisement for several reasons. It is effective in demonstrating what the product is and setting high expectations for the product they are advertising. They use a direct quote from a celebrity endorsement, in order to appeal to a larger audience. The advertisement also utilizes a blue color scheme which has been shown to invoke feelings of calm and trust in the viewers. The Popchips ad is also overall visually aesthetic and catches the audience’s attention. Their product seems to follow the utilitarian ethical theory as they are trying to market their product as a healthy alternative and appeal to everyone. This is directly