... Comparing Advertisements For this comparison I have chosen to compare two car adverts. The first advert I chose was from the magazine "Steals and Deals" and this is an advert for a Chevy Sonic. The second advert I chose was from the "News and Observer" for a Fiat 500. I chose these two adverts because I feel that they will be good compare as they have similarities and differences.. There is a big difference in the sale tactics of the 2 adverts. The Fiat is a soft sell advert because there is no reference to the price of the car or any statistics about the car where as the Chrysler advert displays the price in big numbers at the top of the advert and it also refers to the fuel consumption of the car. This shows that the 2 adverts use different tactics to advertise and sell the car. I think that the target audience for these cars are the same; both of these cars are small four seater cars. Both of the cars are designed to be comfortable and safe, they are not advertised to be fast sports cars; they are advertised as around town peppy cars. In both of the adverts there is no real reference towards the performance of the car apart from in the Chevy where there is a reference to the fuel consumption of the car but this backs up the point that the Chevy is a car for a sensible family person because they would show interest in the economics of the car. Both of the adverts have main points that they want you to focus on as soon as you look at them, on the Chevy advert the...
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...M1 In this section of the assignment I will be comparing the purpose of the different recruitment and selection documents that were used by the selection panel at Warwick Castle.The different documents that were involved were: Job description and person specification CV and application form Job advert The short listing form Contract (post interview) Job description and person specification Job Description The job description document was used by Warwick Castle during the recruitment and selection process and this document is generally a summary of the duties that would need to be done by the potential candidate who is hired for the retail supervisor role. Unlike a person specification, a job description tells the Warwick Castle candidates what they must do when they are...
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...Communication Research Com3706 Portfolio Assignment Task 5.10 Semester two 2013 Table of contents TABLE OF CONTENTS INTRODUCTION 1 1MAIN ISSUE 1 2RESEARCH CRITERIA 1 3EXTENT OF THE RESEARCH ISSUE 2 4 POPULATION 2 5 ASSUMPTIONS AND SUB-PROBLEMS 3 6 GOAL AND OBJECTIVES 3 7 RESEARCH QUESTIONS 4 8 THEORETICAL APPROACH 4 9 RESEARCH DESIGN 7 CONCLUSION 8 SOURCES CONSULTED 8 ADDENDUM A: SELF-REFLECTION9 INTRODUCTION In this assignment the nine creative characteristics in eight different advertisements, will be explored and describe by means of content analysis. 1MAIN ISSUE Explore and describe, by means of qualitative and quantitative content analysis, the characteristics of nine creative concepts and their creative application in eight different adverts, found in two different publications: cross sectional. 2RESEARCH CRITERIA Relevance: Advertising is directly related to marketing, which makes the issue relevant to communication science. Researchability: The issue can be researched by collecting and exploring the creative concepts of eight different advertisements from two different magazine or newspaper publications. Feasibility:The investigation is feasible as there are not many resources necessary, and it is easy and inexpensive to purchase two magazine or newspaper publications. Ethical acceptability: The research deals with eight advertisements from two publications, it will therefore be ethically acceptable because no persons...
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...creating added values compared to any other individual factor. Executive Summary: This report highlights the importance of advertising and promotions and presents it as one of the most effective tool in an organization’s promotional mix. Creating customer value that effectively leads to customer loyalty is essential and the main mantra to sustain in the current cut-throat competitive market scenario. This study compares various elements of the promotional mix and establishes that the contribution of A&P is indisputably colossal as compared to other factors. Introduction: Today’s business world is immensely powerful and competitive. Customer Relationship and monetary gains are two areas around which businesses revolve. Establishing and maintaining consumer relationships and reaping profits are two business goals. Both are different principles, and both crucial for an organization’s success, often the former goal leads to attaining the latter. Peter Drucker has rightly stated ‘The purpose of a business is to create a customer’. That’s exactly what this report talks about. We’ll look into the significance of creating values for customers, means and tools of delivering standards, discuss the promotional mix, how and...
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...Describe the recruitment documentation for Temptation Café Recruitment Recruitment is the process of finding and hiring someone best-qualified for a certain job, within or outside an organisation, in an appropriate and cost effective manner. The recruitment process includes 4 stages that the employer will follow in order to select the best candidate for the job. Recruitment is important as if the employer does not employ the right person they are looking for then the employer or the new employee may not be satisfied which would lead to then quitting the job within a day or two, another problem would be that the customers may not be satisfied with the service provided by this employee which will lead to bad reputation of the organisation. Therefore it is very important that when recruiting, the employer follows the four stages appropriately and selects the right candidate. Temptation café will be looking to recruit someone who has skills such as, organisation skills, communication skills and writing, listening and speaking skills. The following is the 4 different stages of a recruitment documentation for a shop like Temptation Café: First of all the employer will put together a job description. A job description is a written statement of a certain job that will generally include the duties, purpose, responsibilities and working conditions of the job they are looking to hire in. At Temptation Café they will include the jobs such as serving and waiting on customers, cleaning...
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...Business communication Communication in Business * Produce and evaluate two or more pieces of external communication based on your chosen business. BY MILLIE FISHER Introduction Throughout the report I shall be evaluating two pieces of external communication for the company Mulberry. One of the pieces in which I have created myself and the other a real piece used by Mulberry. I will be evaluating these adverts whilst considering audience, purpose and effectiveness once establishing the type, medium and method for each communication. I will also need to evaluate these two pieces of external communication as key contributors to review the success of the organization. Examples to demonstrate these points will also be included. Along side this I will also discuss if the external communication works and compare both pieces, stating improvements. Included in this report is also a bibliography which will include a list of references that I have used as research to find my information. Methodology When creating my advertisement, I considered key criteria. My key criteria aimed for my poster to include a hook, a piece of information, a call for action and a purpose which targeted my audience. In class we brainstormed the key criteria before making our own advert to assess how we could include these elements into the external communication. As a class we all made rough drafts of our posters and jotted down a range of different ideas as a rough draft. I decided to also evaluate...
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...MC53: Positioning & Creative Strategy Exam project spring 2012 CPR. Nr. 280880-3030 Table of content Part one: Category Background .............................................................................................................. 2 Presentation of chosen product............................................................................................................ 2 Market background information´s ....................................................................................................... 2 Part two: Analysis of Competitive Advertising ........................................................................................ 4 General characteristics of the car industry .......................................................................................... 4 Skoda Citigo advertising analysis ....................................................................................................... 4 Seat Mii advertising analysis ............................................................................................................... 6 Part Three: Brand Advertising Strategy ................................................................................................... 9 VW Up advertising analysis ................................................................................................................ 9 Potential new advertising for VW Up ............................................................................................... 10...
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...Deconstructing of two soap adverts Waterloo road and Top Boy Task 1 In this task I will be researching the structures and techniques of television advertisement. I will be talking about the key structures and characterise of the product. Also how they attract the audience by using different media techniques. The advert choice I have chosen for this task is waterloo road which has been TV series for a very long time, and has built a reputation for being a really goon TV series. Waterloo Road Waterloo road is a British television drama series that is based in the north of London near Manchester in Rochdale, England. It was first broadcasted on the 9th March 2006 on BBC one. It is very troubled school with so many different things happening within the school or outside of the school. The series focuses on the lives of the school teachers and students and confronts social issues like extramarital affairs, abortions, divorce, child abuse, and suicide. I will be deconstructing the last advert for waterloo road with Kyle stack. Waterloo road endorses celebrity endorsement this is when they use celebrities to try and boost there ratings and waterloo road did this by using Britain’s got talent winner George Sampson. By adding this one celebrity the producers of waterloo road knew that it would boots their ratings and gain more of an audience but the audience will be people who know George Sampson from BGT (Britain got talent). This also helps the celebrity boast their...
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...a sweeping U-turn. Previously, losing weight had been a key part in the pursuit of the perfect body, but because of the shortcomings of food, beauty ideals most easily compared with those in Mauritius and Somalia were indoctrinated in the American custom. In this essay, I am going to analyse and comment on an advertisement from this historical period. I am going to do this by applying structural and textual analysis while comparing it to modern advertising. Even at the first glimpse of the ad, we get a feeling of the message the company is trying to spread. Due to our diagonal reading pattern, the first thing that would catch our eyes is the face of a confident woman standing as tall as the entire advert. Two well-nourished males, complying with the beauty ideals of the 1930’s American man, follow this sight. Both of them look with adoration in their eyes, and this has a great impact on our perception of the product. The picture setup subtly says that, ”If you use this product, handsome men will adore you.” Another interesting tool used in the advert is the borrowing of ethos from a more reliant source. The commercial mentions the word doctor, which carries a lot of ethos. A doctor is a trusted title used in commercials up to this day. When linking the word doctor to a product, consumers will often associate it with words like secure, healthy and effective. The effectivity and security of the product is also addressed through the result guarantee. The paragraph...
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...Effectiveness of an Advertisement Name Institution Date of submission Introduction The effectiveness of an advertisement or a promotion program depends on quit a number of factors. Different marketing experts adopt a wide range of approaches towards achieving the desired outcome of an advertisement. Lamb, 2008 explains outlines that the crucial goal of every promotion is to get clients buying whichever the product or service (p. 407). He further suggests that there must be a systematic order in which a prospective consumer is carried through the promotional message. The AIDA concept Though several approaches exist, the most common and effective formulas are the acronym AIDA. This acronym stands for Attention; Interest; Desire; and Action. The AIDA concept was first introduced by a scholar named Elias Lewis in 1898 (Janoschka, 2004, p. 06). This concept best describes the ultimate goal of every advertisement; that the client gets to buy a product. This model posits the buying process as a cognitive, feeling and a conative sequence of things. In this regard, the model illustrates that the marketer must develop a thought in the mind of a consumer, develop a need, and finally an action through purchasing the product. The four steps of the AIDA process clearly explain the promotional approach. The first step is attention, this posits that an advertisement must gather the attention of the consumer; create an awareness that the product...
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...Video games, etc. The more frames that are put in per second will show a more smoother looking video and it will give better visuals. Higher FPS would be used for more professional use because it would take more to load comparing to a less FPS video, so a high FPS video can result in a bigger file size. YouTube has added a feature where if you can view a higher resolution video, it will player in a higher FPS. Some professional technologies that would have high FPS would be Smart TVs and Movie projectors. This is to give a more smoother look when watching something. Video Format Video formats are different types of files that provide different types of viewing when watching/listening to a file. There are many types of video formats being used in Multimedia, some of these would be MPEG, GIF and AVI. MPEGs would be used for Motion Graphics that have been compressed, it would be known globally as the best compatible lossy format. GIFs would be used in Motion Graphics as it is basically a mini video clip that is being played in a loop, this can be used graphically and creating a nice motion graphic. AVIs...
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... Executive Summary: 2 Introduction: 3 Findings: 4 Factors: 4 Brand awareness: 4 Creativity: 4 Media: 5 Rational appeal: 6 Emotional appeal: 6 Specialized area: 7 Celebrity endorsement: 7 Recommendations: 8 Conclusion: 9 References: 9 Appendices: 12 Executive Summary: This report examines five factors that make an advertisement effective. They were chosen, as they are probably the most important. These factors are: 1. Creativity. It is believed that it encourages people to pay more attention (Heath, Nairn and Bottomley, 2009). Also, it allows the advert to stands out from all the other adverts, as creativity is defined by Wright (2000) as ‘original’. 2. Brand Awareness. This is important because if there is awareness, the audience will pay more attention to the advert, making it more effective. 3. The choice of the media. If the media does not match with the target audience, the...
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...The product that I chose to investigate in assignment 1 was a Blackberry Smartphone. I am going to continue this investigation by looking into the promotion targeted at a certain target market and then creating an audience profile. Blackberry Smartphone has two types of audiences. Their primary audience are Business people and has gradually developed to the younger generation like Students and these are their secondary audience. Blackberry is becoming increasingly popular with students even more so than their primary audience. This is the opposite for Blackberry’s and RIM’s competition who are iPhones by Apple. As their primary target audience are students and their secondary audience are Business people. The Blackberry Smartphone has a target market of students between the ages of 16 - 25 as this is becoming increasingly popular with this generation, as it’s more current and up to date. The audience profile that I have created for the target audience is a student of either gender and they are attending college or university so between the ages of 16 – 25. They travel by bus to their classes and live in a large city that is very urban like London and Birmingham. The media proposal that I think suits the target audience of students and will help promote the Blackberry further is Facebook. Facebook was in fact targeted at students attending universities as the founder “Mark Zuckerberg, 23, attended Harvard University who had already developed a number of social-networking...
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...6.0 Conclusion 9 7.0 Appendices 10 1.0 Introduction 1.1 Procter and Gamble (P&G), as a whole The Procter & Gamble Company (also known as P&G) initiated a partnership agreement between William Procter and James Gamble, at the year of 1837. The small business was initially a soap and candle shop, but now an American Multinational Company (MNC) for Fast Moving Consumer Goods (FMCG). P&G who has never neglected the importance of human capital and being passionately develop talents that show great curiosity, appreciation towards diversity, and flexibility in tackling tricky problems. With that, P&G has been rated as the Top 7 in the World’s Top Employers for New Grads at the year of 2014 (refer Figure 1). Comparing between Procter and Gamble (P&G), Colgate-Palmolive (CL), and Unilever, P&G is ranked the second most reputable companies in the world (refer Figure 2). P&G also managed to score an average score RepTrak Pulse Score of 71.0, which represents that P&G having strong branding reputation. This respective pulse score represents the ranking for World’s Most Reputable Companies. P&G has achieved several milestone and consistently breaking the boundaries in...
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...Phuong Chu Dr. Yaquinto – Fall 2013 COMM 250 10 December 2013 Advertisement in Details Topic Description: In this essay, I want to go in depth with the perspective of advertising on society and economy and how it has influenced from generations to generations. Thousands of different stories advertising tells is that the only way to secure pleasure, popularity and happiness or fulfilment is through buying more; more consumption - regardless of how much we already have. I find this to be quite fascinating. Therefore, I want to take a close-up of what is happening in a specific advertising example of FedEx Ad. Thesis Statement: Advertising can be unbelievably effective and potent in promoting causes and beneficial products; while at the same time can be negative for forcing ideals upon its audience. Advertising, despite its causes, is beneficial and necessary towards creating a stable and free flowing society and economy. Author: Phuong Chu Most of us have come across ads everyday by any means but how many of them will remain in or minds after all; research has shown that “an average American is exposed to some 500 ads daily from television, newspapers, magazines, radio, billboards, direct mail, and so on… Of these, only twelve typically produced a reaction – nine positive and three negative, on the average” (Fowles 55). Fowles also mentioned the fifteen appeals that determine the taste and the appreciation of the viewers. Among these, the ad that I will be presenting...
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