...had a paramount impact on tourism. The effects of this revolution continue to change the nature of contemporary tourism on a day-to-day base. The globalization of information, open innovation, better access, collaboration in a generation of information and technological convergence, have all contributed to the design of a new scientific paradigm. Thanks to our passion for research and to the continuous advancements in the technological ecosystem as well as the possibility of better understanding human activity and behavior we are on the threshold of a new era of the social science of tourism. This new social and technological paradigm affects tourism and human mobility in a way that gives the research process unheard-of possibilities. The current level of technological development allows for the construction of objects that are smaller, more intelligent and embedded in the environment and even wearable. These objects, which record and learn our habits are connected to the Internet and they have computing capabilities. They can also be interconnected and generate large quantities of information to benefit the environment in which they are located as well as the travellers that possess them. This gives rise to a new world of interconnected personal machines. This new world involves a convergence among what is physical, what is social and what is digital. Within this context, research assumes the principal role to guide evolution, transferring knowledge to the industry. Relevant academic...
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...REVIEW 8 2.1. Introduction 8 2.2. Comparison of traditional and online sales 8 2.2.1. The individual businessman segment 9 2.2.2. The business group segment's sales channels 10 2.2.3. Individual travellers' sales channels 10 2.2.4. Sales channels of leisure group travellers 11 2.3. Sales and sales tools in the hotel industry and their development 12 2.4. Distribution channels 16 2.4.1. Types of distribution channels 17 2.4.2. Participants of the distribution channels 18 2.5. Development of distribution and the appearance of e-reservations 19 2.5.1. Early stages 19 2.5.2. Internet Distribution System 20 2.5.3. Online Travel Agents 21 2.5.4. Latest tendencies 23 2.5.5. Social Media 24 2.5.6. Consumer Generated Media 25 2.5.7. Meta Search Engines 25 2.6. Travel, booking and research behaviour among Hungarian travellers 26 2.6.1. Travel behaviour 26 2.6.2. Booking behaviour 27 2.6.3. Research behaviour 29 2.7. Summary 30 3. METHODOLOGY 31 3.1. Introduction 31 3.2. Secondary Research 31 3.3. Primary Research 32 3.4. Data Analysis Methods 33 3.5. Summary 33 4. EVALUATION OF RESULTS 34 4.1. Introduction 34 4.2. Interviews with intermediaries 35 4.2.1. Mr. Mate Hegedus, Revenue Specialist of Expedia Lodging Partner Services 35 4.2.2. Mr. Zoltan Katona, Marketing coordinator of Wellnessakcio.hu 39 4.2.3. Comparison of the interviews with intermediaries 41 4.3. Interview with a hotel representative 44 4.3.1. Mr. Zoltan...
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...charts) Introduction and problem formulation: The Internet has grown to be one of the most effective means for tourists to seek information in the planning process of their vacation. Tourists find themselves navigating through an immense amount of information that could be relevant for the planning, which can be experienced as being overwhelming for prospect travellers (Pan and Fesenmaier 2006). In this scenario, aggregator sites enable users to search for content specific for their area of interest, gathering the information needed under a single roof and functioning as an intermediary between prospect travellers and the travel industry. Because of the low barriers of entry, the proliferation of information aggregator sites has created a strong competitive environment, where sites are competing for the attention of customers on the online space. Online customers are characterized as having a short attention span, seeking information on multiple sites, and having a low barrier to switching to alternative sites (Chaffey, 2009). User satisfaction is then essential for the success of an aggregator site, in order to retain customers and to encourage repeated visits to the sites. It is the aim of this paper (mini-project?) to explore the critical success factors for customer satisfaction of accommodation aggregator sites. Accommodation aggregator sites are popular in planning one of the stages of their vacation, and they utilize many of the new applications, which are made possible...
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...Subang Hotel 1.1 Competitors: * Empire Hotel Subang (http://www.empirehotel.com.my/) * Holiday Villa Hotel & Resorts http://www.empirehotel.com.my/) * Dorsett Grand Subang (http://www.dorsetthotels.com/) * Sunway Hotels and Resorts (http://www.sunwayhotels.com/) * Traders Hotel Kuala Lumpur (www.shangri-la.com/kualalumpur/traders/) * Shangri La Hotel Kuala Lumpur (www.shangri-la.com/) * Fraser Place Kuala Lumpur (kualalumpur.frasershospitality.com/) * Mandarin oriental Kuala Lumpur (www.mandarinoriental.com) * The Royale Chulan Kuala Lumpur (www.theroyalechulan.com/) 1.2 Suppliers: * Catercomm Sdn Bhd * Table Top * Bedroom Range * Bathroom Range * Fine China * Table Clothes * Accessories * International Tradepoint Consultancy Company Sdn Bhd * Hotel Furniture * Hotel Bedding * Student accommodation furniture * Hotel outdoor furniture * Office furniture * Hotel restaurant furniture * Hotel Wallpaper * Natural Handmade Hotel Guest Amenities * Hotel Soaps 1.3 Intermediaries: * Travel Agency Malaysia (Travel Agency) * Agoda.com: Smarter Hotel Booking (Online Booking for hotels) * Malaysia Transportation (Transportation Company) * 1.4 Customers: * Family * Business travellers * People from different states * Tourist * Business people who has convention in the hotel 1.5...
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...Effects of Social Networking Sites to the Study of CLSU 3rd year HRM students As a Partial Fulfillment of the requirements of the subject Methods of Research Submitted to: Submitted by: Lysel Cris C. Agram Mara Katrina C. Cusi December 2011 I Introduction Social networking websites are currently being used regularly my millions of people. The use of social networking sites has been widespread that they have not only caught the attention of academic and industry researchers worldwide but also us, in particular. Social networking sites are now being investigated by numerous social science researchers and an increasing number of academic commentators are becoming more and more interested in studying Facebook, Twitter, and other social networking services, because of their probable impact on society. While the social networking sites have the same key aspects, the cultures and responses around them that become apparent are varied. Most sites help strangers connect with others based on shared personal interests, political and economic views, or simply recreational activities. Some sites accommodate distinct viewers, while others attract people based on similarities, such as common languages or shared racial, sexual, religious or nationality-based identities. Nonetheless, social networking sites have only one common goal. It is to encourage new ways to communicate and share information. Many students have been blaming various social networking sites for their steady...
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...BACKGROUND ANALYSIS 1. Provide a brief description of your company: nature of operations, size (in market capitalization and net income), and which industry it is in. Also list the names of several competitors (at least 3) of your company. In www.finance.yahoo.com, you can find a limited list of your company’s competitors by inputting the ticker symbol or the name of your company and hitting “get quotes”. Then look at the vertical menu on the left part of your screen. Under the COMPANY menu, click on COMPETITORS. If you don’t get at least 3 competitors from Yahoo, you need to find another source. “The Walt Disney Company operates as an entertainment company worldwide. The company operates in five segments, these five segments include: Media Networks, Parks and Resorts, Studio Entertainment, Consumer Products, and Interactive. The Media Networks segment operates broadcast and cable television networks, domestic television stations, and radio networks and stations; and is involved in the television production and television distribution operations. Its cable networks include ESPN, Disney Channels Worldwide, ABC Family, and SOAPnet, as well as UTV/Bindass. This segment owns eight domestic television stations. The Parks and Resorts segment owns and operates the Walt Disney World Resort in Florida that includes theme parks; hotels; vacation club properties; a retail, dining, and entertainment complex; a sports complex; conference centers; campgrounds; golf courses; water parks;...
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...to the Campaign 11 The External Environment of the Organization 11 Public Perception of the Organization 13 Visibility 13 Image and Reputation 13 The targeted Group of people 14 Consumer Behaviour Regarding Restaurant Service 14 Media Consumption 17 Attitudes and Lifestyle Issues 18 Analytical Framework and Bader IMC Plan 19 Industry Analysis 20 The Competitive Analysis 20 Porter’s Five Forces Model 21 Generic Strategies of Bader 24 Primary Research 26 Primary Data Collection 26 Data Analysis 28 Analysis of Dimensions 31 Cronbach's Reliability Coefficient 34 The Overall Perceived Service Quality 35 The Integrated Marketing Communication Strategy 36 Marketing Mix 37 Product 38 Price 38 Place 40 Promotion 41 Bader Restaurant target marketing 42 Marketing Communication Objectives 42 The marketing communication Mix 43 Advertising 43 Direct Marketing 43 Online Marketing 43 Public Relations 46 Social Media Marketing Strategy 46 Strategy: Media Plan 47 Posters 47 Internet 48 Ads 48 Promotional Plan’s Mind Map 48...
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...What New Media is (Viktoria) 1 2. Push and Pull Media – how it workes (Katja) 2 2.1 Performance and display marketing – it’s payment structure (Katja) 4 2.2 Publisher and marketer – their main differences (Katja) 5 3. Statistics 2012 (Katja) 7 4. The impact of New Media on everyday life 8 4.1. The user as customer (Viktoria) 8 4.2 Advantages within the private sphere (Viktoria) 10 4.3. Disadvantages within the private sphere (Viktoria) 11 1. Introduction – What New Media is (Viktoria) The media has been become an important part of our society since the early nineteenth century. Starting with radio and television as the first sources of information dissemination and entertainment in the form of image- and audio transmission, media today develops at a rapid pace. Especially the term “New Media” will be of particular interest within this paper. In contrast to media in analogue signal transmission, the term “New Media” means the processing of all data in digital form. Customarily, the World Wide Web is associated with New Media; however, there are also other branches related, e.g. the digital television transmission. Using New Media, it is possible to spread each kind of information all over the world within a couple of minutes as brief, digital processing is much more complex and allows faster as well as qualitatively higher information processing. Within this context, we will focus on the forms of communication which New Media enables. With New Media communication...
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...Kendall College The Peninsula Hotel Chicago A Marketing Plan • Executive Summary Set in the heart of the “Magnificent Mile”, The Peninsula Hotel Chicago is ideally situated for visitors to experience all that the city has to offer. On the doorstep of Chicago’s premier business and shopping district, the hotel is located in the center of the city’s most exclusive shops and steps from the historic Water Tower. The Peninsula Chicago has 339 luxurious and spacious guestrooms and suites furnished in a magnificent classical style. The Peninsula Hotel property is renowned for its convenient and strategic location within the city. Also synonymous with the brand are the high level of personal service guests receive, and the comprehensive business facility available in luxurious settings. The Peninsula Chicago is targeting rich businessmen, repeat executives and leisure travelers by offering them great discounts in order to bring the occupancy and revenue up for the second quarter of 2011. By analyzing the marketing environment and completing the SWOT analysis the hotel can create specific strategies in order to meet the marketing objectives. The action plan will organize and distinguish the activities during the second quarter within the marketing team. Our marketing plan is structured to enable us to achieve the strategic goals we have set for ourselves in terms of increasing overall revenue as a result of differentiating our products and services from the competition. Our...
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...Journal of Hospitality Marketing & Management ISSN: 1936-8623 (Print) 1936-8631 (Online) Journal homepage: http://www.tandfonline.com/loi/whmm20 Managing the Distribution Channel Relationship With E-Wholesalers: Hotel Operators' Perspective Eunha Myung , Lan Li & Billy Bai To cite this article: Eunha Myung , Lan Li & Billy Bai (2009) Managing the Distribution Channel Relationship With E-Wholesalers: Hotel Operators' Perspective, Journal of Hospitality Marketing & Management, 18:8, 811-828, DOI: 10.1080/19368620903235837 To link to this article: http://dx.doi.org/10.1080/19368620903235837 Published online: 09 Oct 2009. Submit your article to this journal Article views: 387 View related articles Citing articles: 3 View citing articles Full Terms & Conditions of access and use can be found at http://www.tandfonline.com/action/journalInformation?journalCode=whmm20 Download by: [Computing & Library Services, University of Huddersfield] Date: 16 December 2015, At: 08:17 Journal of Hospitality Marketing & Management, 18:811–828, 2009 Copyright © Taylor & Francis Group, LLC ISSN: 1936-8623 print/1936-8631 online DOI: 10.1080/19368620903235837 Managing the Distribution Channel Relationship With E-Wholesalers: Hotel Operators’ Perspective Downloaded by [Computing & Library Services, University of Huddersfield] at 08:17 16 December 2015 Journal 1936-8631 1936-8623 WHMM of Hospitality Marketing & Management, Vol. 18, No. 8, August 2009:...
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...Phone 843-953-7317; Email litvins@cofc.edu Submitted June, 20, 2005 to Tourism Management Revised and resubmitted May 09, 2006 Second revision October 1, 2006 ELECTRONIC WORD-OF-MOUTH IN HOSPITALITY AND TOURISM MANAGEMENT Abstract Interpersonal influence and word-of-mouth (WOM) are ranked the most important information source when a consumer is making a purchase decision. This influence may be especially important in the hospitality and tourism industry, whose intangible products are difficult to evaluate prior to their consumption. When WOM becomes digital, the largescale, anonymous, ephemeral nature of the Internet induces new ways of capturing, analyzing, interpreting, and managing online WOM. This paper describes online interpersonal influence, or eWOM, as a potentially cost-effective means for marketing hospitality and tourism, and discusses some of the nascent technological and ethical issues facing marketers as they seek to harness emerging eWOM technologies. Keywords: WOM, word of mouth, word-of-mouth, online marketing, reference groups, opinion leaders 1. Introduction Cyberspace has presented marketers with...
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...employ relative rankings in search engine results pages (SERPs) to differentiate their brands from competitors in cyberspace remains a critical, puzzling issue in e-commerce research. By synthesizing relevant literature from cognitive psychology, marketing, and e-commerce, this study identifies key contextual factors that are conducive for creating brand positioning online via SERPs. In two experiments, the authors establish that when Internet users’ implicit beliefs (i.e., schema) about the meaning of the display order of search engine results are activated or heightened through feature priming, they will have better recall of an unknown brand that is displayed before the well-known brands in SERPs. Further, those with low Internet search skills tend to evaluate the unknown brand more favorably along the particular brand attribute that activates the search engine ranking schema. This research has both theoretical and practical implications for under- 1 Allen Dennis was the accepting senior editor for this paper. Paul Pavlou served as the associate editor. The appendices for this paper are located in the “Online Supplements” section of...
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... Review questions and application exercises on p. 134 and 135 Ch. 7 Product-selling Strategies that Add Value Article: Harte Hanks; Create and Nurture B2B demand with social media, 2010 Article: Ricci, L.R., ― What changed our sales cycle and Why?‖, 2005. Review questions and application exercises on p. 154 and 155, case on p. 155 Ch. 8 The Buying process and buyer behaviour. Article belonging to CH 8: How you slice it; smarter segmentation for your sales force. Describe positioning as a product-selling strategy Explain the cluster of satisfactions concept Discuss product-positioning options Explain how to sell your product with a price strategy Explain how to sell your product with a valueadded strategy Positioning involves: • Those decisions and activities intended to create and maintain a certain concept of the firm‘s product in the customer‘s mind Differentiation refers to: • Your ability to separate yourself and your product from that of your competitors • It is the key to building and maintaining a competitive advantage The set of benefits and values the company promises to deliver to customers to satisfy their needs A well-informed customer will usually choose the product that offers the most value • • • Applies to both new and existing products May be necessary to reposition products several times Salespeople have an important and expanding role in differentiating products • ...
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...Management under my guidance. Signature of the faculty guide Name: Mrs.Semila Fernandes Designation: Assistant Professor Date: 16 -5 – 2014 DECLARATION I hereby declare that the project work submitted by me entitled “Digital Marketing & Content Development & Management” done during my Summer Internship Program (SIP) is submitted as a partial fulfilment of the requirement of MBA program at Symbiosis Institute of Business Management, Bengaluru. Project Details: Project Title:_ Digital Marketing & Content Development & Management Company: Percept Knorigin Online Ventures Private Limited Company guide name : Mr. Enosh David Faculty guide : Mrs.Semila Fernandes Place:Bengaluru,Karnataka Name Tushar Rohatgi Date: 16 -6 -2014 PRN - 13020841049 Industry Analysis DIGITAL ADVERTISING IN INDIA | 2 CONTENTS Executive...
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...Market Data / Supplier Selection / Event Presentations / Best Practice / Template Files / Trends & Innovation Online Reputation and Buzz Monitoring Buyer's Guide 2010 Online Reputation and Buzz Monitoring Buyer's Guide 2010 Published April 2010 All rights reserved. No part of this publication may be reproduced or transmitted in any form or by any means, electronic or mechanical, including photocopy, recording or any information storage and retrieval system, without prior permission in writing from the publisher. Copyright © Econsultancy.com Ltd 2010 Econsultancy 4th Floor, The Corner 91-93 Farringdon Road London EC1M 3LN United Kingdom Econsultancy New York 41 East 11th St., 11th Floor New York, NY 10003 United States Telephone: +1 212 699 3626 http://econsultancy.com help@econsultancy.com Telephone: +44 (0) 20 7269 1450 Contents 1. Introduction ..................................................................... 1 1.1. About Econsultancy ..................................................................... 1 2. Executive Summary ......................................................... 2 3. Market trends .................................................................. 4 3.1. 3.2. 3.3. 3.4. 3.5. 3.6. 3.7. Market set for strong growth as rise of social media increases importance of online reputation ................................. 4 Buzz monitoring becomes a hygiene factor for businesses seeking to manage risk .........................
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