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Competitive Advantage and Hrm

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Competitive Advantage and HRM 11/04/2013 Chrysovalantis Markoyiannakis No 62529 For years HRM hadn’t the recognition that it deserved being thought of in many cases as a ‘necessary evil’ for a lot of firms. This point of view has changed mostly at the last 15 years and as the time passes it becomes more and more clear that HRM plays a strategic role among organizations. More than that HRM can be a decisive factor for a firm to gain a competitive advantage among the other firms that exist in a particular industry. And at these times of crisis even the smallest possible advantage must be taken into consideration. As the article ‘triumph of the wage slaves’ (Lucy Kellaway the ECONOMIST) refers, companies are forced to search for new radical measures in order to avoid heavy consequences from affection of the crisis. HRM can be really helpful in that direction. First of all the choice of the right person for the right place is crucial. Choosing the right person means that efficiency in that particular job will meet and probably exceed the average expectations. Additionally it means that the costs for further training within the company are limited. Of course training is always necessary and it is one of the HRM department’s tools for achieving a competitive advantage , but having the right person from the beginning means that less training is needed and it can be focused on making the right person even better, and not making someone else just suitable for the job. This helps the firm to achieve a financial advantage, along with a tap into human knowledge and experience that they can boost the performance against the companies with less qualified workers. Also we must not forget that changes made with HRM management are more sustainable because it is difficult for the competitors to understand these kinds of changes, and even if they do the same results are not guaranteed when they will use the same practices at their companies. Nowadays a lot of firms have turned their attention to the participation and empowerment of their employees regardless if they are high- or low ranking. The old practice of just replacing a CEO with another CEO has now stated to be abandoned. The time has come for people at the lower ranking of the organizations to have their voices heard. Everybody in the firm that has a bright idea should be heeded and the HRM department can help in that direction by using promotion from within. That way people who already are part of the company, know its norms and procedures and it’s recognized that they have ideas and things to offer to the company, can climb higher in the hierarchy giving the company an extra advantage. Because even though companies also in the past decades claimed that they cared about their employees’ ideas and they were offering suggestion boxes and prizes, in fact they were giving only a minimum consideration to these facts.

In addition, two more aspects that will lead to a competitive advantage using the human resources are the following. Firstly just by the fact that the company has chosen action from inaction the morale will start to rise up from the rock bottom that has reached from the current economical crisis. The motivation of the workers will arise and they will appear a willingness to perform their job well, exceeding all expectations and developing better work related attitudes. Secondly, the unsure workers of today will feel that they are important and needed at their workplace and it will create a feeling of safety, security and a long term commitment to their company. So these employee centered outcomes will lead to favorable organization centered outcomes such as reduction of the HRM related lawsuits, enhancing the reputation of the company and helping the customers to create a positive image for the company. These organization centered outcomes can reduce costs for the company and also increase its profit and its market share. Furthermore, they can lead to the competitive advantage through minimizing turnover rates and by product differentiation, which is achieved through individuals who perform their jobs well. Conclusively, we can observe that is common sense for a company which wants to succeed, that it must have a well developed human resources department. The department should be focused on following a strategy of recruiting, motivating, and retaining the best employees. Especially for the last part, the company must be careful not to lose its most skilled and valued employees from other companies that might offer them better work packages. Other factors that provide help towards that direction are insurance and pension packages, the prospect of future development, the belief that the company relies on its human capital and an inclusive organizational corporate culture.

ARTICLES -What is the relationship between human resources and competitive advantage (wiseGEEK.com) -The triumph of the wage slave (Lucy Kellaway the ECONOMIST) -Human resource management and competitive advantage (Kleiman, Atomic dog, Cencage Learning)

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