...Summary Electronic Information sharing and social media continues to grow rapidly as a medium for companies to communicate and interact with their customers. They are utilized by 72% of the companies as a marketing/communication medium. One of the main reasons for this success is the speed at which information can be communicated. A study conducted by McKinsey Global Institute indicates that there is a potential to create a value of 900 billion to 1.3 trillion dollars by increasing productivity in the four main sectors: Consumer packaged goods, Retail Financial Services, Advanced Manufacturing and Professional Services. Two thirds of the value comes from better communication and collaboration within and across companies. Both of which can be accomplished from electronic information sharing and social media. Despite the benefits of adopting such technologies, there are risks that companies face. Risks include sensitive information being leaked and unauthorized information being communicated. Companies are finding solutions to deal with this by making the IT and legal departments to work together. Most of the information on social media is unfiltered and created in real time. Until recently FINRA and FDA had legal and regulatory requirements for ensuring that employees comply with public disclosure requirements. The requirements primarily affected the financial and pharmaceutical industries. As legislators recognize the need for accountability, they are drafting legislation...
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...Paper Tehira K. Wright Instructor: Veena Radhakrishnan Digital Media and Society CMST 301-6382 October 6, 2013 Outline Social media apps and websites have opened the door for consumer driven news and content, as well as online streaming of almost anything. Partnered with smart phones and mobile devices, it comes as no surprise that more media is consumed via Smartphone, tablet or computer than any other way. “Digital media consumption leads the race with people using some sort of mobile or computer device 40% of the time, and television trails at a close second 38% of the time. That leaves radio and print media at 17%. Consumers spend a minimum of 2 hours every day watching videos and monitoring or engaging with social media. The bottom line—most of us spend about 12 hours every day consuming some form of media (Lewis)”. That’s a lot! Digital media is as common in our lives as the food in our refrigerators. It’s anything on the Internet, it’s your computer, your e-reader, tablet, desktop computer, Smartphone, gaming system and so on. If it’s a form of electronic content, then it’s probably digital media. In fact, if it has an on or off switch, you’re probably using digital media! In today’s society, I would say that individuals who are involved with online social media are quickly gaining the mindshare of different company employees and changing just as fast. With all of the benefits that social media is bringing to the corporate world, a company may face a number...
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...Effective Date: March 2, 2015 Affected Employers: All full-time and part-time U.S. employees Purpose: • Social Networking: The use of dedicated websites and applications to interact with other users, or to find people with similar interests to oneself. o Examples include using sites to post images, communicating with other people through the Internet, or participate in online games. • Social Media: Websites and applications that enable users to create and shard content or to participate in social networking. o Examples include LinkedIn, YouTube, Facebook, or Twitter. • Although social media can produce many advantages, much research has concluded that it has negative effects on productivity in the workplace. It has been stated that policies within companies should be implemented to avoid these negative effects. • The goal of this policy is to implement a new code regarding the use of social media to limit social networking on computers, smart phones and tablets within the Pfizer workplace. Policy and Procedure: Social Media In the Workplace Pfizer Inc. Department Of Human Resources 235 East 42nd Street NY, NY 10017 1-212-733-2323 Policy: • Pfizer employees must refrain from the use of any social media networks on devices (such as smart phones, tablets, or computers) during the hours one is working at Pfizer. • All full-time and part-time U.S. employees are responsible for complying with this new policy...
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...Sustainability Media Journal 111857253 Xuxu Miao The concept of sustainable development spread first into the mainstream in the 1980s. These years, driven by internal and external factors, many corporations are beginning to integrate sustainability into their business models to gain competitive advantage in today’s market. This essay will introduce what forces the corporation to become sustainable and what corporation can do to achieve sustainability while listing an example of an ideal corporation in this term. Both of the external and internal drivers accelerate transformation towards sustainability for corporation. The worsening environment in China is prominent power for moving to sustainability currently. The push to clean up the country's air, land and water has forced company to transform its developing model. Though China has become the world's second- largest economy, it is still in the lower part of the world's industry chain and has a lot of industries with excessive energy consumption and high pollution. Due to social and economic factors, Hebei provincial government in January this year has banned approvals of new steel, cement, glass and nonferrous metal plants-these industries are both environment killers and economic drivers in Hebin (Jin Haixing 2014). It can be seen that these industries have to change their way of operation, which can add the most value with the least use of resources and pollution. Meanwhile, increasing public awareness of sustainability...
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...Salient Points - The salient points of this article are the following: • Even though employees misuse social media, it can be a powerful tool that companies can use to promote ethical practices and culture. • Having a salient social media policy and training employees can change behaviors while improving compliance and reducing risk. • CPR (communicate, prepare, and review) is essential. o Communicate – Have a clearly printed document so employees know its OK to post the company logo on Facebook o Prepare – Train and educate staff o Review - Use Internet/security monitoring to determine whether the policy is working • If a company decides not to be active on social media, the employees should be trained to use the tools, especially the privacy settings and have a cogent argument on the reasons. • Companies should think broadly about social media, setting up a “full-blown” Facebook or Linkedln page for ethics isn’t necessary. Companies could create a company blog, host internal webinars, and use Facebook to share positive stories externally. Author’s Conclusion The author, Pamela Babcock, stated that almost three out of four social networkers spend at least some of their workday on social networking sites and social networking isn’t just for the young. Her conclusion is that social media or networks can help business leaders, human resources, and ethics professionals improve the workplace culture. But the companies need a policy that is very clear about what is...
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...The Legal Aspects of Social Media \\ From the late 19th century to the early 20th century, there have been numerous social media sites created. There are various social media outlets that exist today and many companies are using such sites to promote the growth and expansion of their business. Facebook, for instance, is considered to be one of the hottest social media outlets right now. Businesses use Facebook for various marketing, promoting, and consumer engagement reasons. Various companies create web pages on these social media sites that have their company web-links attached to them, and many of them you can even sign up to receive information from their company just by using a social media outlet, but there are always legal matters involved when the distribution of consumer private information is involved. There are four components of a legally astute manager which include: having specific knowledge of the laws and regulations and how to appropriately use legal resources and tools, the ability to apply the use of informed judgment when managing the legal aspects of business and when faced with legal insinuations, having a proactive attitude to legal issues and regulations, and a set of value-laden attitudes about the importance of the law when it comes to the firm’s success. All social media managers much be very knowledgeable in these qualified areas when it comes to the concepts of social media because these four components can be used legally to create and capture...
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...legally astute social media marketing manager who utilizes social media outlets for consumer transactions and how each component can mitigate the risk involved in doing business in cyberspace. Also, it will list and analyze methods of alternative dispute resolution and determine which would be most effective in resolving genuine disputes that arise with consumers who may make purchases from businesses that provide links via social media. I will also determine how the federal government can best control these transactions, since consumer transactions on social media can occur across state lines. In addition, I will also examine the three branches of government and discuss which can effectuate the most significant impact on regulation consumer transactions via social media outlets. Finally, I will explain the agency relationship that exists on social media sites between the social media provider and businesses that utilize the site for advertising. Facebook is the ranked number one is social media sites. The statute of this popular social media site is where users can share their ideas and feelings about events in an open environment. People exhibit this by writing statuses. The site is used to share pictures, videos, and other points of individual interest with the rest of the world, or at least the selected people that are able to view their profile. A growing trend, however, is the use of Facebook as a social media marketing area. Through social media many entrepreneurial...
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...Internet, Social Media and E-mail systems effectively and responsibly and in accordance with approved operational and security standards while in the course of their work. Employees equally have a responsibility to ensure that their private use of internet, social Media and e-mail out with the workplace does not impact adversely on the council and its business, compromise their contractual relationship with the council or breach council policy. This policy sets out the expected standards of internet, social media and email use and provides for those standards to be monitored and enforced. The content should be read in conjunction with the relevant employment policies referred to in this document together with other policies and guidance issued by the council’s IT Service, in particular the Data Protection and Information Security Policies. The key aims of the policy are to: * Regulate and control access to the council’s internet, social media and e-mail system networks; * Promote efficient and effective use of internet, social media and e-mail facilities while allowing reasonable and limited personal use in an employee’s own time; * Set standards for the proper secure and lawful use of internet, social media and e-mail in order to minimise and manage the potential risks to the council from inappropriate and illegal use; * Provide employees with guidance on their responsibilities when accessing the internet via the council networks and when using social media and...
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...story came to light when an individual whom is well known to the public has suffered negative side effects of this drug. We will now discuss and brainstorm all of the possible ways to notify the public of this scare with great consideration of patient privacy and HIPAA regulations. We will discuss the advantages and disadvantages of using different social media outlets and traditional media methods. We will also be discussing the effects of HIPAA and other regulations on the use of these media for communication with the public. There are many advantages of using traditional media methods such as the local news paper to inform the public of these alleged adverse side effects of this drug. The biggest advantage of using traditional media methods is there is going to be a paper trail of our communication to the public and addressing the public’s concerns. With that form of communication the public is going to see the company making the effort to inform the public of this possible scare, and any precautions the public might need to take, as well as a solution the company might have came up with. Other advantages of using traditional media methods are reaching out to a specific audience possibly the older generation. Whether it be electronic or non electronic, has its own strengths and weaknesses. As the many strengths listed above, the greatest weakness that this form of communication has is the fact of it possibly only reaching a limited number of people in one specific audience...
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...SAMSUNG Company’s Profile Samsung Group is a South Korean multinationalconglomerate company headquartered in Samsung Town, Seoul. It comprises numerous subsidiaries and affiliated businesses, most of them united under the Samsung brand. On March 1, 1938, founding chairman Byung-Chull Lee started a business in Taegu, Korea, with 30,000 won. At the start, his business focused primarily on trade export, selling dried Korean fish, vegetables, and fruit to Manchuria and Beijing. Over the next three decades the group diversified into areas including food processing, textiles, insurance, securities and retail. Samsung entered the electronics industry in the late 1960s and the construction and shipbuilding industries in the mid-1970s; these areas would drive its subsequent growth. Following Lee's death in 1987, Samsung was separated into four business groups – Samsung Group, Shinsegae Group, CJ Group and Hansol Group. Samsung Electronics Co., Ltd. is mainly engaged in the production of consumer electronic products. It operates in three business divisions: consumer electronics (CE) division, which involves in the color televisions (CTVs), monitors, printers, air conditioners, refrigerators, laundry machines and others; information technology & mobile communications (IM) division, which involves in the production of computers, handhold phones (HHPs), network systems, digital cameras and others, as well as device solutions (DM) division, which is divided into semiconductor and...
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...Project Part 2 Identify Social Networking Apps for Planned Transformation Research and Analysis Online retailers, computer companies, and other more traditional brick & mortar type companies are leveraging social media to boost e-Commerce sales. While other companies appear ready to consider a marketing option that includes at least some aspect of social media, Starbucks, Dell, and JetBlue are not waiting on the sidelines, they are leading the way and have enjoyed increased sales as a result.. Online businesses that use social media to build their brand, and to assist in customer service, will rise to the top much faster than those who don’t. By working on your brand recognition on the most popular social media sites such as Twitter, Myspace, Facebook and YouTube, you can reach a much, much broader audience than traditional marketing methods. Benefits of Social Media and Social Networking Sharing content with thousands of followers at once isn’t the only benefit of social media for business. Small businesses all over the world have been discovering the ways social media can contribute to success and growth in all areas of their companies. As a business owner you should learned what your audience need are and effectively expand that brand to new customers. Always pay attention to the feedback that comes from perspective customers. Be aware of your competitors that is in your brand of market. The website traffic to and from your website and make that website as user...
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...The Ethics of Social Media – Part I: Adjusting to a 24/7 World Posted by admin2 • December 14, 2010 • Printer-friendly This is the first of a two-part series. The second part is available here. by James Hyatt So your company hasn't had an OMG moment over Facebook ethics? As they say, Good Luck With That. It has been almost a decade since Congress passed the Sarbanes-Oxley Act in the wake of the Enron, Tyco and WorldCom scandals, seeking to put in place a variety of measures to protect investors and address standards of behavior. Over the years, once-controversial practices about disclosure and ethics have become generally accepted standards. But the social media explosion - from email and Facebook to blogs and Twitter – is making a hash of once-resolved issues and creating all kinds of new dilemmas. --Businesses have less and less control over how they communicate with the public, while 24-7 bloggers feel free to snipe away. --Job seekers find their private lives may no longer be private and employees worry that the boss is electronically looking over their shoulders. --Consumers can't be sure their account information remains safe and have no way to tell whether favorable on-line comments about products and businesses are legitimate. --Professionals of all sorts -- psychiatrists, attorneys, school teachers, reporters, and even NFL players – are learning to live with new, often controversial, social media rules. A customer's irate blog can undo months and years of...
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...have regulatory measures and guidelines that to protect the company against such posts. This can be done through frequent change of passwords to the social media accounts. This Standard was developed by the Council for the purpose of safeguarding crucial client financial information. It is widely applicable to those institutions handling Master-Cards, American Express and Visas. This standard is of much significance to hospitality industry which constantly deals with vast client financial information using Visas, Master-cards and American Express. Compliance with this standard protects the industry from a breach of information security protection. This Council is a global forum formed in 2006 to develop and maintain PCI standards consisting, of Payment Application Data Security, Personal Identity Number Transaction Security and Data Security...
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...Ethics and Compliance Analysis FIN375 – Business Finance Ethics and Compliance Analysis The Lowes Company was established in 1921 by L.S. Lowes as a local hardware store selling products such as power tools, electronics, paint, lawn care products, as well as other forms of hardware products. Later L. S. Lowes passed away and L.S. Lowes’s son and son -n –law took over the company later selling most of the merchandise to reorganize the store allowing the store to sell both hardware and building supplies (Lowe’s Companies, Inc, 2010). Selling both hardware and building supplies allows the company to be more flexible attracting a larger more versatile customer base and expanding the number of stores throughout the word to over 400 store locations (Lowe’s Companies, Inc, 2010). The following will discuss their code of ethics, compliance with SEC regulations, and an evaluation of the company’s financial status. Code of Ethics The Lowes Company has a policy of adhering to a stick code of business conduct and ethics which are designed by a series of people on the Board of Directors which are not employed by the Lowes Company. The ethical behaviors required by the Lowes Company are to be followed by all employees of the Lowe’s Company both internal and external employees (Lowes, 2010). The rules of the policy include: compliance with laws, and regulations, conflict of interest, fair dealing, corporate opportunities and loyalty, confidential information, social networking...
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...medications; narcotic, controlled or nonnarcotic properties alike, have resulted in an unprecedented need for reform within our establishment concerning patient rules, regulations, guidelines and restrictions. Modifications to otherwise accepted medications as well as gaining approvals upon external medication intake must be reconsidered. I have been asked by our board members to develop a communication strategy to address these needs as well as the impact HIPPA and other regulations will have on this type of communication. In the following, I will include the communication strategy I have decided to take as well as the impacts of regulatory systems such as HIPPA, followed by the advantages and disadvantages of using traditional, electronic and social media for our healthcare communication. I will further discuss in relevance, my reasons for each of the components of the communication strategy I have chosen. Communication Channels Although technology is advancing at an alarming rate, traditional methods of communication in healthcare are still quite successful. These traditional communication channels include face-to-face discussions, telephone calls, post mail, fax, memorandums, board meetings, and reports to...
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