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Concord Bookshop

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Concord Bookshop
Concord Bookshop is a local jewel of the New England (Spector, 2010). It is one of the last independent bookstores that is deeply rooted in the literary culture of its town. Unfortunately, as technology has advanced, it has become easier to order a book online or go to a big chain store to find a book. The competition from the Internet and chain stores has eaten away at the revenue of Concord Bookshop. With decreased revenue the board has decided to implement a management change. This move caused several employees to quit and the local authors to take up the pen and write the board in protest.
In reading the story of the Concord Bookshop it is easy to see that a change was needed for the store to be profitable. It is not known if the board’s decision to change management was the correct one, but it is easy to see that the board grossly underestimated the resistance they would receive. The Board decided to change management and the structure of management without warning or input from present management. If the board would have followed Kurt Lewin’s Change Model the change in management and restructuring would have been better received.
First, the Board would “unfreeze” the staff and notify them of the decline in revenue and profits. This would have created dissatisfaction with the status quo (Spector, 2010). With this information the Board could have engaged the staff, and asked for recommendation on improving revenue and becoming more efficient. Once the staff is engaged, whether the Board listened or not, the proposal of restructuring management could be presented. It would be important to let the staff know that this is just a restructuring and it is not the intent of the Board to let any employee go or reduce his/her present salary. This would have created a successful “unfreezing.”
At this time, with a successful “unfreezing,” the Board would have the support of the staff. At this point the “move” would begin. According to Spector (2010) redesigning roles, responsibilities, and the training for new skills would occur. At this point the Board would be aware of who would be happy in the new roles or who may be leaving. This would translate directly into the “refreezing” stage of Lewin’s Change Model. Where the restructuring of the organization is set and the employees are comfortable in their new roles.
It is easy, as an outsider, to see the mistakes made by the Board of Concord Bookshop. Instead of following the mantra that molded the Concord Bookshop into the highly respected bookstore it is. The Board decided to ignore the stakeholder and implement a change with no explanation or input. If the Board would have followed the Kurt Lewin’s Change Model they would have minimized resistance and may have found other ways to make the bookstore more profitable and efficient without disrupting the harmony of the store.

Reference:
Spector, R. (2010). Implementing organizational change. Theory in practice. 2nd Edition.
Prentice Hall. Saddle River, NJ.

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