...Running Head: Starbucks Starbucks Case Analysis Victor F. Hogan The George Washington University PSPR 6210: Corporate Social Responsibility July 15, 2012 Starbucks serves a total of four billion paper cups to their customers each year. During Earth Month 2010, Starbucks created a way for their customers to make an environmental impact and try reusable mugs. If one Starbucks customer switches to reusable mugs, then that one person saves seven trees each year. The Starbucks public relations team developed an integrated communications campaign focused around five key phases that underscored the company’s support for environmental responsibility and a premier customer experience. Through research done by Edelman, Starbucks found that the number one issue consumers’ care about is the environment, and nearly two-thirds of consumers are more likely to trust brands that are socially and ethically sound. Starbucks found that through their website, MyStarbucksIdea.com, that recycling and cups were the top socially responsibility ideas. With the millions of people that visit Starbucks’ 16,000 locations around the world, the company decided that they would put their mass appeal to good works and help along with the green movement. Starbucks recycled cup promotion in recognition of Earth Month 2011 was meritoriously conveyed due to the corporations strategic “green” initiatives. The company...
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...following chapter shall review the current literature on energy related consumer behavior and attitudes to sustainable consumption. This section of the research also reviews the trends of previous research conducted on domestic energy use. The chapter shall finally delve into some of the instruments used to affect energy efficient consumer behavior, as well as the effectiveness of one or a set of instruments. Related Literature Saving energy is one of the most fundamental things we can do as student of Bicol University to save money and help balance our budget. "This is an opportunity to cut expenses without affecting services; I encourage everyone to make energy conservation part of our daily routine", (President Curt Tompkins), [1]. The energy is conserved by the “law of conservation of energy”. It states that energy can be neither created nor be destroyed. Energy is a finite resource. The materials we derive energy from (oil, coal, electricity, etc.) can also harm the environment. By conserving energy you help to save parts of the environment. There are many ways to conserve energy. The most obvious is to not waste it. This can easily be done by shirring off lights when you leave a room, or turning off the computer or TV when it is not being directly used. Some other ways would be to recycle (it takes more energy to produce new cans, for example, than to re-use recycled ones) or re-use bottles or bags so that energy doesn't need to go into making new ones and...
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...Household energy consumption is examined in the specific context of home heating expenditures. Analysis of home heat costs across stages of the family life cycle reveals a distinctly different pattern than previously found when total household energy costs were examined. In contrast to the curvilinear pattern where expenditures peak during middle stages of the life cycle, these data show a positive linear relationship where higher costs are associated with elderly consumers. The research focus is expanded to include heat-related conservation behavior as well as expenditures in an effort to better understand implications for policy makers and-marketers. INTRODUCTION According to reports from the Department of Energy, energy consumption in the average home could be slashed by 60% through the use of conservation methods and investment in new products to improve the efficiency of consumption. Toward this end, DOE (1980) survey results show some sort of conservation-related equipment or insulating material was added to 50% of the housing units eligible for Federal energy tax credits in 1977-78. Homeowners in 1980 claimed tax credits on an estimated $4 billion worth of investments in energy saving products primarily related to home heating. Analysts suggest that this investment rate could reach the $30 billion level per year by 1990 (Business Week 1981). As the result of consumer efforts from 1973-1980, DOE estimates that energy consumption per household has been reduced an average...
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...Environmental and Consumer Influences Paper A product that I am familiar with is the Apple Iphone. I will go over and analyze the factors that affect consumers purchasing decisions when it comes to considering to buy and actually purchasing the Apple Iphone. When it comes to consumers they just do not make decisions when it comes to purchasing a certain product or service. There are many internal and external factors that lead them to purchase something for a specific business or company. This paper will go over some of those internal and external factors that influences consumers desire to purchase certain products or services over others. When people Purchase and Apple Iphone many psychological and social factors come into play that leads up to a consumer choosing the Apple Iphone over another phone within another company. A consumer has motives when buying a certain product or service; they want a product that can live up to the name and reputation of selling and providing the consumer a high quality product. The consumer wants to achieve a certain outcome. If their motives are to purchase an Apple Iphone then they will not likely stop until they achieve that goal. Another factor is the personality of the consumer. This is usually made up of how the consumer interacts with others. Consumers have their own ways of thinking which may not be the same way of thinking others in their circle may or may not have regarding something. Reference groups are groups of people that...
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...Journal of Consumer Marketing Emerald Article: To buy or not to buy? A social dilemma perspective on green buying Shruti Gupta, Denise T. Ogden Article information: To cite this document: Shruti Gupta, Denise T. Ogden, (2009),"To buy or not to buy? A social dilemma perspective on green buying", Journal of Consumer Marketing, Vol. 26 Iss: 6 pp. 376 - 391 Permanent link to this document: http://dx.doi.org/10.1108/07363760910988201 Downloaded on: 28-05-2012 References: This document contains references to 76 other documents To copy this document: permissions@emeraldinsight.com This document has been downloaded 4703 times. Access to this document was granted through an Emerald subscription provided by INDEPENDENT UNIVERSITY BANGLADESH For Authors: If you would like to write for this, or any other Emerald publication, then please use our Emerald for Authors service. Information about how to choose which publication to write for and submission guidelines are available for all. Additional help for authors is available for Emerald subscribers. Please visit www.emeraldinsight.com/authors for more information. About Emerald www.emeraldinsight.com With over forty years' experience, Emerald Group Publishing is a leading independent publisher of global research with impact in business, society, public policy and education. In total, Emerald publishes over 275 journals and more than 130 book series, as well as an extensive range of online products and services. Emerald...
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...and packaging of existing products which already adhere to such guidelines. Additionally, the development of green marketing has opened the door of opportunity for companies to co-brand their products into separate line, lauding the green-friendliness of some while ignoring that of others. Such marketing techniques will be explained as a direct result of movement inthe minds of the consumer market. As a result of thisbusinesses have increased their rate of targeting consumerswho are concerned about the environment. These sameconsumers through their concern are interested in integrating environmental issues into their purchasing decisions throughtheir incorporation into the process and content of themarketing strategy for whatever product may be required.This paper discusses how businesses have increased their rate of targeting green consumers, those who are concerned about the environment and allow it to affect their purchasing decisions. The paper identifies the three particular segmentsof green consumers and explores the challenges and opportunities businesses have with green marketing. The paper also examines the present trends of green marketing in India and describes the reason why companies are adopting it and future of green marketing and concludes that greenmarketing is something that will continuously grow in both practice and demand. Key Words: - Green Product, Recyclable, Environmentally safe, Eco Friendly. INTRODUCTION According to the American Marketing Association...
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...Governments around the world are concerned about green marketing activities and have attempted in many ways to educate organizations to flourish green activities. In our term paper there has been little attempt to academically examine environmental or green marketing. It introduces the terms and concepts of green marketing, briefly discusses why going green is important and also examines some of the reasons that organizations are adopting a green marketing philosophy. It also focuses on some of the problems with green marketing. Although environmental issues influence all human activities, few academic disciplines have integrated green issues into their literature. As society becomes more concerned with the natural environment, businesses have begun to modify their behavior in an attempt to address society's "new" concerns. Some businesses have been quick to accept concepts like environmental management systems and waste minimization, and have integrated environmental issues into all organizational activities. One business area where environmental issues have received a great deal of discussion in the popular and professional press is marketing. Terms like "Green Marketing" and "Environmental Marketing" appear frequently in the popular press. Bangladesh is a developing country going through transition within consumers, product and service industries. Due to increased educational opportunity throughout the country people now are more conscious about the less environment friendly products...
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...following paper takes in a count for how companies use information systems for help managing internal operations by way of good decisions. Furthermore, how companies apply working knowledge of computers and ancillaries to evaluate how business problems can be solved. Moreover, how businesses use the aforementioned tools to facilitate ecommerce through the use of business to business and business to customer technology. INFORMATION SYSTEMS IN BUSINESS What's the Buzz on Smart Grids? Case study 1. How smart grids differ from the current electricity infrastructure in the United States The current electricity infrastructure within the U.S. provides power to shoppers with the smart grid providing info of how shoppers use energy. This makes it exhausting to be able to develop varied methods and approaches to finding ways of optimally distributing power. This infrastructure conjointly doesn't effectively handle power that's generated from energy sources. On the opposite hand smart girds digitally deliver electricity from suppliers to shoppers in a vary means that enables back and forth communication between suppliers and shoppers thereby enhancing selections created on energy production and consumption. This helps in saving energy, reducing prices and pollution and increasing transparency and re-liableness since the smart grid system is able to apportion involuntary changes to the energy stations. This permitting induces the energy they have, enhancing higher energy distribution whereas preserving it...
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...AB1601 Organizational Behavior Human energy management is lacking in many companies, despite how it affects the overall performance in employees. Energy seems to be constantly drained, before, during and after work. It is affected by one’s relational, mental, physical and spiritual welfare. To find a way to retain or increase energy levels in the workplace, the frequency and correlation of micro-breaks (non-work and work related) taken by a group of knowledge workers with vitality and fatigue was investigated. Firstly, the methodology in using subjective vitality was largely accurate in measuring the complicated term. The accuracy of the seven-item subjective vitality scale used has been proven in a validation paper by Bostic, McGartland and Hood (2000). Results showed high factor loadings (>0.60), indicative that scale was consistent and reliable. However, the relationship between vitality and fatigue was not explained. If vitality is the enthusiasm that an employee has, the lack of it is due to fatigue – indication that they are merely flip sides. Improvements to data collection can be to use observational research by monitoring employees through a camera or to obtain colleagues’ assessment. While there is high cost in doing so, representative data can be obtained, eliminating the problem of inaccurate self-evaluation. The paper’s focus on strategies and breaks targeted at the individual may not be effective in boosting energies. The individual’s work is...
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...green issues into their literature. As society becomes more concerned with the natural environment, businesses have begun to modify their behavior in an attempt to address society's "new" concerns. Some businesses have been quick to accept concepts like environmental management systems and waste minimization, and have integrated environmental issues into all organizational activities. One business area where environmental issues have received a great deal of discussion in the popular and professional press is marketing. Terms like "Green Marketing" and "Environmental Marketing" appear frequently in the popular press. Many governments around the world have become so concerned about green marketing activities that they have attempted to regulate them. One of the biggest problems with the green marketing area is that there has been little attempt to academically examine environmental or green marketing. This paper attempts 1) To introduce the terms and concepts of green marketing; 2) To discuss why going green is important; 3) To know why the manufacturers and marketers launch eco-friendly products 3) To examine some of the reason that organizations are adopting a green marketing philosophy; and 4)To mention some of the problems with green marketing. GREEN MARKETING The concept of ‗green marketing‘ is the business practice that considers consumers concerns with regards to preservation and conservation of the natural environment (Coddington, 1993). Green marketing...
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...Opportunities & Challenges Abstract: Although environmental issues has inclined all actions but very few academic disciplines have inculcated green issues into their literature. Even till dated it has not been inclined a must be taught subject in all most all management and related higher education level but one business area where environment issues have received a great deal of importance is marketing. Now a days modern business houses have accepted green marketing as a part of their strategy. Green marketing subsumes greening products as well as greening firms. In addition to manipulating the 4Ps (product, price, place and promotion) of the traditional marketing mix, it requires a careful understanding of public policy processes. This paper will attempt to introduce – the terms and concept of green-marketing; about the importance of green marketing; examine some reasons that make the organizations interested to adopt green marketing philosophy; it also highlights some problems that organization may face to implement green marketing and it’s managerial implications along with few case points. WHAT IS GREEN MARKETING? So in this scenario of global concern, corporate houses has taken green-marketing as a part of their strategy to promote products by employing environmental claims either about their attributes or about the systems, policies and processes of the firms that manufacture or sell them. Clearly green marketing is part and parcel of over all corporate strategy;...
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...becomes more concerned with the natural environment, businesses have begun to modify their behavior in an attempt to address society's "new" concerns. One business area where environmental issues have received a great deal of discussion in the popular and professional press is marketing. Terms like "Green Marketing" and "Environmental Marketing" appear frequently in the popular press. Many governments around the world have become so concerned about green marketing activities that they have attempted to regulate. For example, in the United States (US) the Federal Trade Commission and the National Association of Attorneys-General have developed extensive documents examining green marketing. One of the biggest problems with the green marketing area is that there has been little attempt to academically examine environmental or green marketing. While some literature does, it comes from divergent perspectives. WHAT IS GREEN MARKETING Unfortunately, a majority of people believe that green marketing refers solely to the promotion or advertising of products with environmental characteristics. Terms like Phosphate Free, Recyclable, Refillable, Ozone Friendly, and Environmentally Friendly are some of the things consumers most often associate with green marketing. While these terms are green marketing claims, in general green marketing is a much broader concept, one that can be applied to consumer goods, industrial goods and even services. Thus green marketing incorporates a broad range...
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...Consumer Attitudes About Renewable Energy: Trends and Regional Differences Natural Marketing Institute Harleysville, Pennsylvania NREL is a national laboratory of the U.S. Department of Energy, Office of Energy Efficiency & Renewable Energy, operated by the Alliance for Sustainable Energy, LLC. Subcontract Report NREL/SR-6A20-50988 April 2011 Contract No. DE-AC36-08GO28308 Consumer Attitudes About Renewable Energy: Trends and Regional Differences Natural Marketing Institute Harleysville, Pennsylvania NREL Technical Monitors: Lori Bird and Jenny Sumner Prepared under Subcontract No. AGG-1-11880-01 NREL is a national laboratory of the U.S. Department of Energy, Office of Energy Efficiency & Renewable Energy, operated by the Alliance for Sustainable Energy, LLC. National Renewable Energy Laboratory 1617 Cole Boulevard Golden, Colorado 80401 303-275-3000 • www.nrel.gov Subcontract Report NREL/SR-6A20-50988 April 2011 Contract No. DE-AC36-08GO28308 This publication received minimal editorial review at NREL. NOTICE This report was prepared as an account of work sponsored by an agency of the United States government. Neither the United States government nor any agency thereof, nor any of their employees, makes any warranty, express or implied, or assumes any legal liability or responsibility for the accuracy, completeness, or usefulness of any information, apparatus, product, or process disclosed, or represents that its use would not infringe privately...
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...while supporting successful relationship not only of a person with oneself, but also with the whole environment. Company/Organisation Analysis SWOT Analysis Strength: (Internal) * Strong domestic brand-awareness. Using its already established brand awareness in people’s minds. * Furthermore strong brand awareness helps Renova to introduce new products or modifications for instance “moist toilet paper” to the market. - Innovative advertisement the company can differentiate itself (Creative, art). Renova is able to conduct its advertisement campaigns and promotions in a very effective and direct way.- Flat company structure (medium-sized family business) build creative - Wide range of product with wide range price (Exhibit 6) | Weakness: (Internal)- Generally high domestic prices- Innovative and broad product-line - High price could be a weakness, because it’s considered important by the customer compared to private label.- Renova has to pay attention to its weakness of fairly high priced products. Consumers compare prices thoroughly and might easily switch to a cheaper brand competing fiercely.- Low market share in Western EU market.- Inappropriate content of advertisement, strong content may discourages come customer to use product.- Too broad product segment which cause low - Commodity product which is hard to be...
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...Employees………………………………………...…...……4 2. Environment ………………………………………………..5 3. Consumers…………………………………………………..6 3. Evaluation on CSR activities………………………………….6 3.1 Employees………………………………………………...6 3.2 Environment……………………………………...………7 3.3 Consumers ……………………………………………….8 4. Conclusion…………………………………………………….8 References…………………………………………………………….9 Executive Summary Recent years, encouraged by cultural and economic globalization, the world market is growing rapidly. With the market becoming increasingly mature and rational, corporations not only pay attention to profit and business opportunities, but also the obligation and responsibility to employees, environment and customers. Therefore, corporate social responsibility (CSR) has become more and more popular among enterprises and markets. Thus, it is important to study the way CSR initiative depicts what corporations have to do in order to shoulder the responsibility for their employees, environment as well as consumers and CSR’s influence on various economic behaviors. This report analyses the CSR activities of Sony, Dell and Apple which are three electronic corporations. Specifically, it focuses on the effect on their employees, environment and consumers. The first part will mainly introduce their CSR initiatives and standards respectively. After that comes the second part which evaluate all these CSR activities. The goal of this paper is to discuss the significance of CSR and how firms can involve CSR in their business...
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