...Faculty of Journalism and Media Communications Assignment Cover Sheet |Student name: |Adebayo Olaniyi | |Student number: |2910750 | | |Course: |Digital Communications |Stage/year: |1 | |Subject: |Marketing, Branding & Audiences | |Study Mode: |Full time | | |Part-time |x | | |Lecturer Name: | Robbie smith & Stephen o leary | |Assignment Title: |Select two firms: (a) a small Irish business and (b) A large transnational firm. | |No. of pages: | | | |Disk included? |Yes | | |No |x | ...
Words: 2546 - Pages: 11
...Over the past few decades, Malaysia has experienced both growth and decline economically. Relying mainly on exports, this country is predicted to experience a more stable growth period between the years 2011-2015. GDP is predicted to increase in the future years and investments in the country will be the main factor of this economic growth (Economic Forecast, 2011). With a population of 28.3 million and an expected population growth rate of 1.7%, this country provides an excellent opportunity for exporters looking to invest in another country by way of goods and services (Profile, 2011). In order for exports in Malaysia to be successful however, one must understand the values and subcultures Malays possess in order to market to them appropriately. This report will focus on the influences of these concepts on the behaviour of Malaysian consumers in comparison to Australian consumers. This report will also highlight the importance of understanding certain cultural differences and their implications for marketers if Australia is to export goods and services to Malaysia. Religious Subcultures The concept of subcultures, more specifically religious subcultures, is an important aspect of consumer behaviour to consider. Strongly held religious beliefs and customs can exert a significant influence upon the values people hold. These values may include choosing to adopt a simple and humble existence devoid of materialism or choosing to lead a lifestyle that balances simplicity and materialism...
Words: 2775 - Pages: 12
...387 From supply chains to value chains: A spotlight on CSR Malika Bhandarkar and Tarcisio Alvarez-Rivero* 1. Introduction Corporate social responsibility (CSR)1 has become a hot topic in boardrooms across the world. Changes in corporate value systems are being driven by pressures from different actors, including governments, consumers, non-governmental organizations (NGOs) and institutional investors (diagram 1). Multinational corporations (MNCs) have operations spread across the globe, relying on both foreign affiliates and arm’s-length suppliers arrayed along global supply chains, many of which encompass developing countries. What then does the growing CSR movement mean for developing country producers? The chapter addresses this question. Diagram 1 Institutional Investor Tier I Tier II Tie r III NonGovernmental Organization Multinational Corporation Supply Chain, consisting of: Consumer Government CSR has relevance to many facets of a corporation’s operations. Strong CSR policies can help to recruit the right people for the job, keep attrition rates low by promoting a “feel good” quotient, improve corporate image, prepare for future regulation, empower “soft” laws (Vogel, 2005, p.162), appease green customers, and convince institutional investors that the corporation is following sustainable practices that positively impact the bottom line. * Policy Integration and Analysis Branch, Division for Sustainable Development, UNDESA...
Words: 8922 - Pages: 36
...governance of TNCs in developing countries: case of Vedan Vietnam 1. Overview of corporate environmental governance * The term ‘corporate environmental governance’ (‘CEG’) implies ‘a range of internal and external hard and soft rules, such as laws, regulations, policies, practices and social understandings, which shape and constrain corporate behaviour.’ * Factors driving and shaping corporate environmental behaviour: * Internal factors: unique resources, business strategies, organisation structure, business philosophy, etc. * External factors: * Legal pressure from legal stakeholders such as regulators, legislators, etc. * Social pressure from social stakeholders such as the neighbours, environmental activist organizations, etc. * Economic pressure from economic stakeholders such as consumers, investors, business partners, etc. 2. Vedan case 3.1. Background information of Vedan * Name: Vedan Vietnam Enterprise Corporation Limited (Vedan Vietnam), a company wholly owned by Taiwanese investors. * Year of establishment: 1991 in accordance with Investment Certificate No. 171/GP issued by the State Committee of Copperation and Investment on 08/-3/1991. * Location: Phuoc Thai Commune, Long Thanh district, Dong Nai Province, Viet Nam. * Principal activities: production of monosodium glutamate (MSG), lysine, and modified starch. * Business philosophy: “Taking roots in Vietnam- Developing long-term business”...
Words: 2306 - Pages: 10
...Factors Affecting the Buying Behaviour of the Consumers: Branded vs. Imitation Clothes Mary Jonique M. Enoria Gracil L. Gomez BSBA-MKTG3A \ Abstract The relationship between consumers’ decision-making styles and their choice between imitation and branded clothing is investigated using a sample of Filipino consumers. The objective of this paper is to gauge the factors affecting purchase decision taking comparative perspective as base. Findings are calculated using survey technique and weighted mean method with a sample of 30 participants in Valenzuela. The objective of this paper is to analyze the significance of demographic profile of consumers affecting the purchase decision of branded garments and to observe from comparative perspective of their awareness about different apparel brands available in the Philippines market and also to find out whether there is a significant difference in total expenditure on branded apparels done by male and female. In developing countries, consumers are becoming conscious of fashion brands. The research was directed towards understanding the determinants of clothing involvement of Filipino perspective. A primary research study was conducted on Valenzuela Residents aged between 13 and 22 years using the survey method to know the factors affecting the buying behaviour of fashion clothing in their lives. The scale constructs related to consumption involvement, product involvement, advertising involvement and purchase decision involvement...
Words: 1919 - Pages: 8
...Understanding Organisational Behaviour IB1230 ID: 1323413 Describe how either Taylor or Ford changed organisational management and workplace practices. Critically analyse how they continue to influence contemporary organizational behaviour Student ID: Word count: 1976 Submission Date: 1 1323413 20/01/2014 Understanding Organisational Behaviour IB1230 ID: 1323413 Introduction “In the past the man has been first; in the future the system must be first.” Frederick Winslow Taylor. In the late 19th century, Frederick Winslow Taylor, known to many the forefather of scientific management, sparked the automation revolution, the third great transition in the history of humanity (after the Neolithic Revolution, a result of the development of agriculture around 6,000 B.C and the industrial revolution in the 18th century) (Souza, 1999, p.1). However, it can be argued that Taylor’s greatest contribution to capitalism was not the revolution itself, but how Taylorism brought about the era of competition and syncretism with contrasting or corresponding concepts on organisational management and workplace practices, particularly Fordism, which arguably extended the dynamics of Taylorism centered on the use of assembly line. This essay will examine how Fordism developed organisational management and modified workplace practices by exploring known historical application of its principles and theories. Thereupon, it will further analyse how elements...
Words: 2420 - Pages: 10
...digital music. Mobility has the power to help economies grow and societies develop. It is changing the world, in developed and developing countries alike. Their vision is to release this potential by extending mobile access and allowing people to do more on their mobile devices. Nokia is a truly global company, headquartered in Finland. They have sales in more than 150 countries. Nokia has worked in partnership with WWF since 2003 to raise environmental awareness among our employees and on other environmental activities. Nokia joined several other major mobile manufacturers in 2007 to sign a voluntary agreement based on the results of the European Commission’s Integrated Product Policy pilot project on mobile phones. The project focused on finding how the mobile phone industry can reduce the environmental impact of its products throughout their lifecycle. The agreement includes three key commitments: • Produce an index of environmental facts for each mobile product to enable consumers to compare products easily. • Increase consumer communications about unplugging the chargers and safe disposal of phones. • Include a default on-screen message on all new products to unplug chargers once the phone is fully charged. While buying a product consumers are prone to various demographic changes. These changes affect their buying behaviour. • AGE Youngsters- their buying decision is influenced mainly by the fashion or trend, latest model, prestigious brand etc...
Words: 2277 - Pages: 10
...digital music. Mobility has the power to help economies grow and societies develop. It is changing the world, in developed and developing countries alike. Their vision is to release this potential by extending mobile access and allowing people to do more on their mobile devices. Nokia is a truly global company, headquartered in Finland. They have sales in more than 150 countries. Nokia has worked in partnership with WWF since 2003 to raise environmental awareness among our employees and on other environmental activities. Nokia joined several other major mobile manufacturers in 2007 to sign a voluntary agreement based on the results of the European Commission’s Integrated Product Policy pilot project on mobile phones. The project focused on finding how the mobile phone industry can reduce the environmental impact of its products throughout their lifecycle. The agreement includes three key commitments: • Produce an index of environmental facts for each mobile product to enable consumers to compare products easily. • Increase consumer communications about unplugging the chargers and safe disposal of phones. • Include a default on-screen message on all new products to unplug chargers once the phone is fully charged. While buying a product consumers are prone to various demographic changes. These changes affect their buying behaviour. • AGE Youngsters- their buying decision is influenced mainly by the fashion or trend, latest model, prestigious brand etc...
Words: 2277 - Pages: 10
...EFM Academy – Summary: Essentials of contemporary management, Gareth R. Jones, Jennifer M. George / Marketing – Real People, Real Choices, Solomon / Marshall / Stuart Essentials of Contemporary Management Chapter 1 What is Management? – The Management Process Today Management is the planning, organizing, leading and controlling of human and other resources to achieve organizational goals efficiently and effectively Achieving high performance: a manger’s goal Organizational performance is a measure of how efficiently and effectively managers use resources to satisfy customers and achieve organizational goals. Efficiency is a measure of how well or how productively resources are used to achieve goals; o Organizations are efficient when the amount of input resources or the amount of time needed to produce a given output of goods or services is minimized Effectiveness is a measure of the appropriateness of the goals that managers have selected for the organization to pursue and of the degree to which the organization achieves its goals o Organizations are effective when appropriate goals are chosen and achieved High effectiveness Low efficiency A product that the customer want, but that is too expensive for them to buy A low-quality product that customers do not want High efficiency A product that customers want at a quality and price that they can afford A high-quality product that customers do not want - Low effectiveness Managerial Functions … are planning...
Words: 15078 - Pages: 61
...World Journal of Entrepreneurship, Management and Sustainable Development Analysing the impact of green marketing strategies on consumer purchasing patterns in Mauritius Thanika Devi Juwaheer Sharmila Pudaruth Marie Monique Emmanuelle Noyaux Article information: Downloaded by UNIVERSITI TEKNOLOGI MALAYSIA At 10:18 08 October 2014 (PT) To cite this document: Thanika Devi Juwaheer Sharmila Pudaruth Marie Monique Emmanuelle Noyaux, (2012),"Analysing the impact of green marketing strategies on consumer purchasing patterns in Mauritius", World Journal of Entrepreneurship, Management and Sustainable Development, Vol. 8 Iss 1 pp. 36 - 59 Permanent link to this document: http://dx.doi.org/10.1108/20425961211221615 Downloaded on: 08 October 2014, At: 10:18 (PT) References: this document contains references to 124 other documents. To copy this document: permissions@emeraldinsight.com The fulltext of this document has been downloaded 4276 times since 2012* Users who downloaded this article also downloaded: Elham Rahbar, Nabsiah Abdul Wahid, (2011),"Investigation of green marketing tools' effect on consumers' purchase behavior", Business Strategy Series, Vol. 12 Iss 2 pp. 73-83 Kaman Lee, (2008),"Opportunities for green marketing: young consumers", Marketing Intelligence & Planning, Vol. 26 Iss 6 pp. 573-586 Charles Dennis, Lisa Harris, Ken Peattie, Andrew Crane, (2005),"Green marketing: legend, myth, farce or prophesy?", Qualitative Market Research: An International Journal...
Words: 12394 - Pages: 50
...that has reached over 100 countries. In order for a company to be considered born global they must have a quarter per cent share in foreign sales within two to three years of establishment (Kudinan, Yip and Barkema, 2008). When a company like Cochlear is born global the business must understand in depth each of the counties in which they market and sell their products, this can be done through the exploration of the countries macro environment. Discussed throughout this paper will be how different macro environmental factors in overseas markets and how each of them could potentially affect Cochlear’s global marketing mix. Borden, 1964 describes the marketing mix as a group of essential components or requirements that make up a businesses marketing strategy, in short it is made up of 4 components, product, price, place, promotion (Vignali, 1994). However, when entering into any market domestic of international, there are a number of factors that govern how the marketing mix is created, including trade behaviours, government regulations, competitors, and consumers purchasing behaviours (Grönroos, 1997). In order for the marketing strategy to be successful in any marketplace the correct mix of components must be chosen. This is the case for a born global company like Cochlear, as it is vital that when entering into overseas market places, they must look into the various political, legal, social, cultural and technological aspects of each new country as it provides a backdrop in...
Words: 1134 - Pages: 5
...AsiaMarketing in Asia – Understanding Buyers and Markets, Chapter 5: Understanding Consumer Behaviour Consumer Purchase Decision Process – Purchase Decision Process Purchase Decision Process Stages | | 1. Problem Recognition | * Perceiving a difference between a person’s ideal and actual situations big enough to trigger a decision | 2. Information Search(seeking value) | * Suggests criteria to use, yielding brand names that might meet criteria, dvping consumer value perceptions * Internal search: scan memory for previous experiences w pdts and brands * External search criteria: insufficient past exp or knowledge, high risk of making wrong purchase decision, low cost of gathering information * Primary sources: (1) personal sources (2) public sources (3) marketer-dominated sources (info from sellers) | 3. Alternative Evaluation(assessing value) | * Evaluative criteria: factors consumer takes into consideration when evaluating product, represents objective and subjective attributes of a product/brand * (1) suggesting criteria to use for purchase, yielding brand names that meet criteria, developing consumer value perceptions * Firms identify and capitalize on both attributes to create best value * Consideration set: group of brands that a consumer would consider acceptable from among all the brands in the product class of which he or she is aware * Evaluative criteria results in consideration set | 4. Purchase Decision(buying value) | *...
Words: 1924 - Pages: 8
...Consumer Behaviour Theory Analysis In Nokia And Motorola Marketing Essay ukessays.com /essays/marketing/consumer-behaviour-theory-analysis-in-nokia-and-motorolamarketing-essay.php The company manufactures mobile devices for almost every key market segment and protocol that also involves GSM, CDMA, and W-CDMA. In addition to manufacturing mobile devices the company also offers various internet services like applications, maps, games, media, music and messaging (Nokia Looks Beyond, 2004). The company’s subsidiary “Nokia Siemens Networks” manufactures telecommunications network equipment, resolutions and services. Moreover, the company also serves its customers with free digital map information and navigation services (About Nokia, 2010). The company operates as a leader in the mobile telecommunications and this competency of the company depends upon its abundant experience, technology invention and precise marketing strategy. In the product category of mobile-phone brand, Nokia has attained number one position and it is all due to its approach towards its customers. In this project the product category selected for the discussion is “mobile phones” in which Nokia has established itself as leading brand in comparison to any other mobile phone manufacturer. With its advanced technologies and features the company has established itself a well-known brand in the mobile phone category (About Nokia, 2010). The company believes in offering handsets with attractive designs, advanced applications...
Words: 3082 - Pages: 13
...help them align and incorporate high ethical standards with business strategy and integrate them across all operational functions. In recent years, the general public have become both better informed and more concerned about business ethics at home and in developing countries. As a result governments have been called on to legislate, and business leaders to innovate, to ensure that high ethical standards are put at the heart of business and industry. The field of integrity management aims to address: 1. The demand for companies to respond to increasing awareness of ethical misconduct and resulting expectations for transparency and accountability; 2. The requirement for companies to comply with a stricter legal framework and avoid prosecution for unethical behaviour; and, 3. The desire for executives to make their enterprises leaders in responsible and sustainable development. Contents * 1 Increased public awareness and expectations * 2 More stringent legal requirements * 3 Role of consultancies * 4 References * 5 External links | Increased public awareness and expectations Media attention given to ethical lapses means that companies are increasingly being held responsible for unethical behaviour including corruption, labour issues and the poor working conditions in their own...
Words: 1551 - Pages: 7
...Chapter 6: marketing Marketing * Marketing is the process of developing a product and implementing a series of strategies aimed at correctly promoting, pricing and distributing the product to a core group of customers. * The purpose of this is to determine what the business should be producing. * Marketing is used primarily by a business as a method of enhancing its revenue streams and increasing the market’s awareness of its products.The strategic role of marketing * The strategic role of marketing extends also to society which includes: * Choice- Businesses differentiate themselves from their competitors through price, product quality and features and service. All these provide consumers with greater choice when purchasing a product. * Standard of living- Businesses will often develop and market products that improve and enhance standard of living. To provide consumers with better products. * Employment- To provide a product to consumers, businesses must employ labour to assist in transforming input resources into finished products. Labour is also required to sell these goods and services. * Brand awareness- Brand awareness refers to the extent that customers are aware of a product/ brand and its features. It is achieved through strong and effective marketing campaigns. * All of this is done to increase the market share. Market share refers to the percentage of total sales a business has compared with its competitors in a particular market...
Words: 5211 - Pages: 21
