...Safeguard [pic] Safeguard Submitted to: Sir Bilal Aman Submitted by Group ‘B’ Rabia Hatim (Group leader) Zeeshan-ul-Haq (Member) Khawar Ahmed (member) Sana-ul-Haq (member) Nida Ara (member) Ayaz Memon (member) Anwar Ahmed (member) Dated: 18th January 2010 Institute: Newports institute of Communications and Economics (NICE) Letter of Transmittal Sir Bilal Aman, Course Instructor – Principals of Marketing, Newports institute of Communications and Economics (NICE), Karachi. Respected Sir, Here is our assigned report on “Safeguard”. This report contains information and details regarding the Safeguard soap, its impact on the consumers, how consumers respond to it and how well the product achieves its intended objective Should you have any questions concerning the report, we shall be more than obliged to discuss them with you. Sincerely, Rabia Hatim (Group leader) Zeeshan-ul-Haq (Member) Khawar Ahmed (member) Sana-ul-Haq (member) Nida Ara (member) Ayaz Memon (member) Anwar Ahmed (member) Acknowledgements Firstly, we would like to thank the Almighty Allah for the timely completion of this report. We would also like to thank Sir Bilal Aman, without whom we would not have gotten the chance to work on such an interesting project. We are very gratified towards Sir Bilal for providing us with the knowledge base for this report. It was most importantly, an enjoyable learning experience. Table of Contents Objective...
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...to Success 1 4 Situation Analysis 1 4.1 Market Needs 2 4.2 Market Trends 2 4.3 Market Growth 2 4.4 Competition analysis 2 4.4.1 Traditional Soap Producers 2 4.4.2 Substitutes of Aromatherapy 3 4.4.3 Spas and Massage Parlors 3 4.4.4 Quick medicines 3 5 Objectives/Strategies 3 6 SWOT 3 6.1 Strengths 3 6.2 Weaknesses 4 6.3 Opportunities 4 6.4 Threats 4 Company Background Relaxo is a newly formed partnership company with five members; Aneel Shahani, Gulzar Hussain, Jawad Shafique Lakhiar, Nosheen Munir and Sanam Abdul Sattar. Capital is invested by each partner with a ration of 20% each, requirement of capital to start the business is of 8 millions out of which 60% is invested by partners and remaining 40% will be borrowed from financial institutions. Mission We specialize in making finest and innovative healthcare products that relax mind, revitalize energy, renew senses, and enhances your well-being at a reasonable price and sustainable monetary growth. We encourage business practices that value consumers, employees, stakeholders and society at large. Keys to Success • A first-mover branding campaign to build awareness of aromatherapy and its benefits against harmful medicines • Patent protection to defend our formula and product concept from competitors • Complementary relationships with suppliers, distributors, and health promoting organizations Situation Analysis Life in urban cities has...
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...Report on: New Marketing Plan on PORI Beauty Soap Subject: Marketing Management Section: F Submitted To Tasmia Ekram Guest Teacher Lecturer of Marketing Management Department of Business (NUB) Submitted By SL. NO. NAME ID 1 Md. Mamun Hossain ID: EMBA-120103300 2 Md. Abu Noman ID: EMBA-120103301 3 Md. Rayhan ID: EMBA-1201 4 Md. Feroz ID: EMBA-120103303 5 Md. Rabbi ID: EMBA-1201 Submission Date: 27 April 2012. NEW MARKETING PLAN ON PORI BEAUTY SOAP ¬ EXECUTIVE SUMMARY This report is a brief insight in to the quality of the Pori Beauty bar, its evolution and its strengths and the threat faced by the competitor. Pori came up with the different strategy and that is the Real Beauty concept. They emphasized that beauty of a women is not the outer beauty but the actual beauty is her inner self. There ads included normal ordinary women who were not only slim trimmed and toned but they were fat, simple and aged too. Pori differentiated its beauty bar by emphasizing that it contains moisturizing cream and milk and unlike other soaps namely like Meril it does not leave the skin dry but its moisturizing cream effect softens and moisturizes the skin. Initially Pori did not have many competitors but now the completion has been strengthened by the new entrants...
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...DEPARTMENT OF BUSINESS MANAGEMENT A PROJECT REPORT ON COLGATE –PALMOLIVE LTD. UNDER THE GUIDANCE OF Prof .Rashmi SUBMITED BY: - Anuradha . Mukku Vinaya. Nadar Kiran . Hemani Rasika. Patil Snehal. Bhari DECLARATION We, students of Master of business administration studies, hereby declare that we have successfully completed this Project on Marketing management in academic year 2012-2014. The information incorporated in this project is true and original to the best of our knowledge. ACKNOWLEDGEMENT This project is a result of dedicated effort. It gives us immense pleasure to prepare this project report on “COLGATE –PALMOLIVE LTD”. We would like to thank our project guide, Prof., for consultative help and constructive suggestion on the matter in this project. We would like to thank our parents and our colleagues...
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...report is a brief insight in to the quality of the Dove Beauty bar, its evolution and its strengths and the threat faced by the competitor. Dove brand evolved in early 1957and is owned by Unilever. Dove came up with the different strategy and that is the Real Beauty concept. They emphasized that beauty of a women is not the outer beauty but the actual beauty is her inner self. There ads included normal ordinary women who were not only slim trimmed and toned but they were fat, simple and aged too. Dove differentiated its beauty bar by emphasizing that it contains moisturizing cream and milk and unlike other soaps namely like Lux it does not leave the skin dry but its moisturizing cream effect softens and moisturizes the skin. Initially Dove did not have many competitors but now the completion has been strengthened by the new entrants and therefore Dove now needs to safeguard it equity constantly. Hope you all enjoy reading this report as much as I enjoyed compiling and completing it. INTRODUCTION Dove is a personal care brand owned by Unilever. It started in 1957 The brand came to India in 1995. It is imported and marketed by Hindustan Unilever Limited (HUL). By the end of the dove firming “Real Women” Campaign, dove has become a national talking point and was ranked number three in the body lotions market, ahead of L’oreal, Garnier, Neutrogena and Olay. In the year 2004, Unilever won the ‘marketer of the year’ award for its brand Dove PRODUCT...
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...Laboratory Test Granular Detergents PEST & SWOT Analysis Political FactorsEconomical FactorsSocial FactorsTechnological FactorsStrengthsWeaknessesOpportunitiesThreatsCompetitive AnalysisSizes and PriceBCG MatrixSegmentation & Target MarketMarket SegmentationTarget MarketMarketing MixProductPricePlacementPromotionConsumer researchQualitative ResearchQuantitative ResearchPromotional StrategiesAriel-Help the Needy campaignAriel-Maa TV ProgramAdvertising StrategiesAdvertising ObjectivesCreative StrategyTV advertisementsKey Customers BenefitsSupport For Key customersMedia StrategyGraphical AnalysisQuestionnaireConclusionRecommendationsBibliographyAppendix | Page No. | Executive Summary Ariel is a product of Procter & Gamble. It is among the leading detergents in Pakistan and is a pioneer in developing marketing strategies for detergents, which are both innovative and productive. We were assigned the task of evaluating the marketing strategies for Ariel. First section contains the Introduction of P&G and its line of products and it also contains the history regarding the launch of Ariel in Pakistan. Second Section contains the PEST & SWOT analysis. In this section we have analyzed political, economical, social and technological factors that can affect the business. We have also come to know the potential strengths of the company. Third section contains the competitive analysis...
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...| Contents | Page | 1.0 | Executive Summary | 1 | 2.0 | Marketing Aspect of the Disease / Product Function | 2-3 | | 2.1 | Definition (ICD code) | | | 2.2 | Epidemiology | | | 2.3 | Diagnosis | | | 2.4 | Treatment | | | 2.2 | Environmental factors | | 3.0 | Product Background | 3-4 | 4.0 | Target Market | 4-5 | | 4.1 | Market Definition | | | 4.2 | Current Market Value | | | 4.3 | Market Potential | | | 4.4 | Social and Regulatory Aspects | | | 4.5 | Market Research Results | | 5.0 | Competitive Environment | 5-7 | | 5.1 | Competing Product and Product Revenues | | | 5.2 | Companies and Relevant Portfolios | | | 5.3 | Marketing And Sales Activities | | 6.0 | SWOT Analysis | 7-8 | | 6.1 | Internal Strength | | | 6.2 | Internal Weaknesses | | | 6.3 | External Opportunities | | | 6.1 | External Threats | | 7.0 | Commercial Goals and Financial Forecast | 8-10 | | 7.1 | Qualitative Objectives | | | 7.2 | Quantitative Objectives | | 8.0 | Budget : Planned Marketing & Sales Investment | 10-11 | 9.0 | Product story and Unique Selling Proposition | 11 | 10.0 | Branding Guidelines – Logo, Colours, Layout and Typography | 12 | 11.012.0 | Target groupsInternal Communication Program | 12-13 13-14 | 13.0 | External Communication | 14-15 | 14.015.0 | PackagingPricing Strategy | 15-16 16-17 | 16.017.018.0 | Cooperation and strategic alliances Life Cycle Management Key Success...
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...existing kosher catering market which is quite stagnant. Most people make the incorrect assumption that kosher means ordinary, boring food. This assumption prevails throughout the Jewish community so there is not much demand for new offerings. Fressen catering will inject new life into the kosher catering market, leveraging Chef Susan Cheflly's culinary skills to develop creative new catering options. Susan's advanced skills, industry insight, and a great market opportunity will allow Fressen Catering to reach profitability by month 11. Catering Marketing Plan Fressen Catering Page 1 2 3 4 5 < Previous Page | Next Page > This sample marketing plan was created with Marketing Plan Pro software. Situation Analysis Fressen Catering is a start-up company. Marketing is critical to its success and future profitability. Fressen offers creative, gourmet kosher catering for a wide range of events. The basic market need is a high quality, creative kosher catering company servicing the Philadelphia Jewish population. Fressen will meet this demand with an ever expanding innovative repertoire of kosher meals. Getting ready to create a marketing plan? Get practical ideas and good models with dozens of examples of successful marketing plans with Sales and Marketing Pro. Finish your own Marketing Plan Market Summary Fressen possesses good information about the market and knows a great deal about the...
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...include Fructis shampoos and conditioners, and Nutrisse hair colour. Garnier is sold in numerous countries worldwide, with specific product lines targeted for different skin types and cultures. In 2011, Garnier partnered with TerraCycle to promote up cycling of product containers and the introduction of biodegradable products. GARNIER VISION For garnier, beauty is within us all. Every one possesses its own natural beauty and everyone has the power to make that beauty shine through. For garnier the aim of beauty is happiness and felling at ease with other. The Garnier Story Garnier’s history of innovation began with its first product. In 1904, Alfred Garnier began marketing a hair tonic when most people of the time still used soap to wash their hair. In 1936, his company,...
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...A PROJECT REPORT ON Study of Customers Satisfaction towards the “ Pure it” (HUL) (With special reference to Cuttack city) For partial fulfillment of MBA degree course of Biju Pattnaik University of Technology Submitted By: Soumya Prakash Pani Roll No. B/10/01 Reg. No.1006281028 MBA 2010-12 External Guide: Internal Guide: Mr. Pratim Chatterjee Mr. Biswarup Singh Territory Sales Officer Sc Lect. Marketing HUL( Pure it ) IPSAR INSTITUTE OF PROFESSIONAL STUDIES & RESEARCH CDA SECTOR-6 , CUTTACK-753014,ORISSA DECLARATION I, Soumya Prakash Pani, a student of MBA (2010-12) studying at IPSAR (Institute of Professional Studies & Research), Cuttack, solemnly declare that the project work titled- ‘ Study of customers satisfaction towards “Pure it” (HUL)’ was carried out by me at Hindustan Unilever Limited; Cuttack, in partial fulfillment of the MBA programme. This programme was undertaken as a part of academic curriculum according to the University Date : ...
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...A PROJECT REPORT ON Study of Customers Satisfaction towards the “ Pure it” (HUL) (With special reference to Cuttack city) For partial fulfillment of MBA degree course of Biju Pattnaik University of Technology Submitted By: Soumya Prakash Pani Roll No. B/10/01 Reg. No.1006281028 MBA 2010-12 External Guide: Internal Guide: Mr. Pratim Chatterjee Mr. Biswarup Singh Territory Sales Officer Sc Lect. Marketing HUL( Pure it ) IPSAR INSTITUTE OF PROFESSIONAL STUDIES & RESEARCH CDA SECTOR-6 , CUTTACK-753014,ORISSA DECLARATION I, Soumya Prakash Pani, a student of MBA (2010-12) studying at IPSAR (Institute of Professional Studies & Research), Cuttack, solemnly declare that the project work titled- ‘ Study of customers satisfaction towards “Pure it” (HUL)’ was carried out by me at Hindustan Unilever Limited; Cuttack, in partial fulfillment of the MBA programme. This programme was undertaken as a part of academic curriculum according to the University Date : ...
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...BUSINESS CASE: ESTABLISHMENT and OPERATION of the FIRST RATING AGENCY in UGANDA by XYZ RATING AGENCY AND CONSULTANCY | A. | TABLE OF CONTENTS | | | | | | S/NO. | | DESCRIPTION | PAGE | | | | | 1.0 | | BUSINESS PROFILE | 2 | | 1.1 | Business Concept | 2 | | 1.2 | The Company | 3 | | 1.3 | Mission | 4 | | 1.4 | Keys to Success | 4 | | 1.5 | Rationale | 4 | | 1.6 | Position for Growth | 5 | | | | | 2.0 | | SERVICE DESCRIPTION | 7 | | 2.1 | Company Performance Rating Services | 7 | | 2.2 | Online Business Information | 9 | | 2.3 | Business Management Consulting | 9 | | | | | 3.0 | | MARKET ANALYSIS | 13 | | 3.1 | Business Services Sector | 13 | | 3.2 | Strengths | 13 | | 3.3 | Vulnerabilities | 14 | | 3.4 | Unexploited Opportunities | 15 | | 3.5 | Marketing | 15 | | | | | 4.0 | | MANAGEMENT & ORGANIZATIONAL STRUCTURE | 16 | | 4.1 | Organizational Structure | 16 | | 4.2 | Significance of the Structure | 17 | | | | | 5.0 | | INDUSTRY SOLUTIONS | 18 | 6.0 | | FINANCIAL ASPECTS | 19 | | 6.1 | Start-Up | 19 | | 6.2 | Income Streams | 19 | | | | | | | APPENDIX I: TARGET INDUSTRY SEGMENTS | 21 | 1.0 BUSINESS PROFILE 1.1 Business Concept XYZ Rating Agency and Consultancy is a start-up company performance rating agency and consulting firm that aims at playing a central and critical role in collecting and analyzing a variety of financial, operational, industry and market information...
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...IIBM Institute of Business Management Marketing Management www.iibmindia.in Subject: MARKETING MANAGEMENT Credits: 4 SYLLABUS Concepts of Marketing Management: Definition and Concepts: Definitions of Marketing, Scope of Marketing; Core Marketing Concepts: Concept of Demand and Supply; Transaction; Major Marketing Management Philosophy; Social Marketing Marketing Environment - Internal & External Marketing Environment Forces; Macro Environment; Micro and Internal Environment; Factors Influencing Consumer Buyer Behavior; Buyer Decision Process; Inputs for Buying Decision Process; Consumer Trends; Market Segmentation Process. Developing Market Strategies and the Offerings Part –I Positioning and Differentiation: Concept, Positioning according to Ries and Trout, Various Tools of Differentiation; Product Decisions and Strategies; Product Mix; Product Life Cycle; Brand Positioning; Brand Identity; Equity and Packaging. Developing Market Strategies and the Offerings - Part II: Introduction to Service Marketing; Differentiating Services; Product and Service Price; Response to Change in Price; Pricing Strategies. Delivering Marketing Programs – Part I Marketing through Channel Partners; Wholesalers and Retailers: Current Trend; Channel Management. Delivering Marketing Programs – Part II Market Communication, Process for Effective Communication; Advertising; Different Advertising Media; Sales Promotion; Public Relations; Direct Marketing; Personal Selling:...
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...and lucrative country of Brazil. Feasibility and Marketing Plan: Tumi Luggage in Brazil Dr. Judy Strauss Associate Professor of Marketing University of Nevada, Reno Reno, Nevada 89557 Dear Dr. Strauss: We are pleased to present you with Bulletproof’s Feasibility and Marketing Plan for Tumi Luggage in the beautiful and lucrative country of Brazil. This plan will assist you in gaining valuable insight into the opportunity available for Tumi Luggage in Brazil. This plan is the result of an extensive research utilizing both primary and secondary findings. The suggestions proposed are carefully correlated with the market opportunities that are currently present in Brazil. The plan has been constructed in three different sections: (1) analysis of the potential market in Brazil, (2) the technical, financial and organizational elements that should be considered when entering the Brazilian market and (3) a marketing plan, if implemented, could create an overall increase in brand recognition, Tumi’s profitability and overall global market share. It is with confidence that the recommendations contained in this plan will cultivate excellent opportunities for Tumi Luggage, and the Brazilian market. We would like to give you our sincerest gratitude for allowing us to conduct this feasibility study and create suggestions for the company. It is our intention to allow the company to not only meet objectives in the country but also provide them the opportunity to realize profitability as...
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...marketing resources and activities. Marketing managers are often responsible for influencing the level, timing, and composition of customer demand accepted definition of the term. In part, this is because the role of a marketing manager can vary significantly based on a business's size, corporate culture, and industry context. For example, in a large consumer products company, the marketing manager may act as the overall general manager of his or her assigned product. Marketing management employs various tools from economics and competitive strategy to analyze the industry context in which the firm operates. These include Porter's five forces, analysis of strategic groups of competitors, value chain analysis and others. Depending on the industry, the regulatory context may also be important to examine in detail. In competitor analysis, marketers...
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