...THE BUSINESS PLAN BUSINESS DESCRIPTION We are in the business of baby’s care product. We are providing our customer a beneficial or good qualitative product as like organic product which is helpful or caring the skin of babies. Our company’s name is SOFTCARE PVT PTD. We are providing a all types of product which is helpful to or related to the caring of the babies. VISION To gentle kids as mother’s touch and smile on parent’s face. MISSION We believe our prime responsibility is to the pharmaceutical segments, nursing houses and to parents and all others who use our products and services. In meeting everyday life needs we do must be of high quality. We try to maintain reasonable prices. Customers' orders must be serviced speedily and accurately. Our suppliers and distributors must have an opportunity to generate fair returns. Goals and objective: 1. To deliver quality, creditability, trust and caring. 2. To serve the nations ethically. 3. To take into confidence to healthcare Practiceneer. 4. To provide right information pertaining to products’ ingredients, material used volume of quantity. Products: Baby Products: 1. Baby soap 2. Baby oil 3. Baby shampoo Competitive Advantage:- * Low price product without compromising with the quality of the product is our competitive advantage. Disadvantages:- * Lack of preference of using baby care is also one of the hurdles in selling the product. * Increasing competition and entry...
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...STRATEGIC MANAGEMENT PREPARED BY: Alifiya Sherawala – 3955643 Diviya Tolani – 3749083 Ismail Sorathia – 3946794 Mohammad Abdullah - 3916881 SUBMITTED TO: Dr. Valerie Lindsay Mr. Harshit Jain SUBMITTED ON: 18TH December 2012 Table Of Contents | Page No. | Introduction | 3 | Overview of the toilet soap industry | 4-5 | Primary Survey | 5-7 | Porters Five-Force Model | 8-10 | Product Development | 10-11 | S.W.O.T Analysis | 11-12 | The Media Mix | 13 | Conclusion | 14 | References | 15 | Introduction The following report is with respect to proposing a business plan. We, as the General Managers of DITRA would like to show how we plan to launch a new soap to add to the product line and step in to personal care category in the year 2013 and achieve the objective to achieve 10 million sales from soap with 20% gross margin. Al Batha is one of the largest private business groups in the UAE and is more than 50 years old. They generate a turnover of over US$ 1.5 billion and have businesses spread throughout Middle East and North Africa. The Group consists of more than 20 autonomous companies in the diversified sectors of automobiles, pharmaceuticals, contracting, manufacturing, electronics, FMCG, real estate, education and trading. (Al Batha Group, 2006) Ditra, home & personal care products was established more than 30 years ago to provide spray dried detergent powders for the local market. Today it has evolved...
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...Project report on “An organization study at Kerala soaps LTD “ Submitted as a part of MBA I year Course Requirement By KANNAN PRAKASH 3511040070 Under the guidance of Mr. SHANKAR Asst. Professor – MBA Department SRM University SRM B-SCHOOL FACULTY OF ENGINEERING AND TECHNOLOGY SRM UNIVERSITY (RAMAPURAM II) VADAPALANI, CHENNAI BONAFIDE CERTIFICATE This is to certify that MR. KANNAN PRAKASH is a Bonafide Student of SRM B-School, SRM University, Vadapalani, Chennai. He is in the 1st year of Masters Degree Program in Business Administration (MBA). He has done this project under my guidance and supervision towards part fulfillment of I year MBA course. Project Guide HOD Mr. SHANKAR Prof. T.P NAGESH Date: 05/08/2011 Place: CALICUT DEPARTMENT SEAL DECLARATION I KANNAN PRAKASH Reg No: 3511040070 studying in I year MBA program at SRM B-School, SRM University, Vadapalani, Chennai, hereby declare that this project is an original work of mine and I have not verbatim copied / duplicated any material from sources like internet or from print media, excepting some vital company information / statistics, which are provided by the company itself. Signature of the Student Date: 05/08/2011 Place: CALICUT ACKNOWLEDGEMENT With a grateful heart, I like to thank and praise God for his faithfulness and love in my life. First I would like to thank MR.PRAKASH, Manager - Human Resources, SRA Systems Ltd., Chennai., for...
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...Comparison of Advertising Strategies of Safeguard vs. Lifebuoy Soap Tahir Ajaib Babar MC070201657 15th May, 2013 Department of Management Sciences, Virtual University of Pakistan TABLE OF CONTENTS Chapter 1 Introduction Introduction …………….…………………………………...………………………. 3 Background …………………………………………..………………………….……4 Objectives ………………………………………………………..……………….…. 4 Significance…………………………………………………….………………….… 4 Chapter 2 Project Proceedings………………………………………………..……………….....5 Chapter 3 Methodology 3.1 Data collection tools/instruments……………………………………….………..7 3.2 Subjects/Participants……………………………………………….………….....7 3.3 Data processing and analysis…………………………………………….…….....7 Bibliography …………………………………………………………………………8 Chapter 1: 1.1 Introduction of the Project: Safeguard, launched in 1995 by Procter & Gamble has set new standards for defining "health & hygiene" in Pakistan. It is an anti- bacterial soap that provides germ protection for twice as long as ordinary soaps making it the doctors' number 1 recommended choice throughout the world. In addition to germ protection, it also caters to various other needs such as beauty care and protection against sweat odor. Safeguard Soap a product of Procter & Gamble is based on clinical testing. Safeguard is targeting the whole family, but it is putting more emphasis on children. Children are more vulnerable to germs and they need more protection, because they spend more outside the home playing around...
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...LECTURER IN CHARGE: MR. OLATUNJI O.D. FEASIBILITY STUDY FOR SETUP OF A SOAP INDUSTRY INTRODUCTION The proposal on the establishment of a soap industry is based on the survey made by FAJUYAGBE TEMILOLA JOKE. The business will be a partnership business between two people (FAJUYAGBE TEMILOLA JOKE and NDDC). From the research that was carried out, it was discovered that Soap is one of the most commonly used chemical products in everyday endeavours. It has been produced in different forms: liquid, powder and bar; different colours, different sizes, different textures, different quality; so as to meet with the increasing demand for soap in Nigeria in particular and the world at large. Some soaps are mild and gentle on the skin but tough on germs (medicated soaps), some are tough on stains and harsh to the skin (particularly detergents) while some are gentle on the skin (toilet soap, liquid detergent etc.). Homes, Industries, Offices, Hospitals, Hotels, e.t.c all use soap on a daily basis. Soap is very essential in Medicine and the Pharmaceuticals where purity and cleanliness is very important. This has made the soap industry a lucrative industry with maximum profitability and minimal risk management. With the increasing demand for soap, there is a need for many industries to be open so as to reduce importation of a product that can be produced without much machineries and huge finance. With as little as N20,000.00, a soap business can be established. The venture will help in providence...
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...Case Notes Student Name University Case Notes Soap Case Note: Client Description: Client is a 52 year old, divorced African-American female with 2 children. Client has a 13 year old son and a daughter who is an adult. Client is dressed appropriate and is well groomed. 8/8/13 (S) Client reports have a lot of difficulty understanding her 13-year-old son. She stated her son “holds on to anger and can lash out at the drop of the hand”. She reports the last episode occurred when her son was outside, playing with some friends and one of the boys said something to him. She does not know what was said but her son just exploded. Client stated she is “concerns because she does not want anyone to hurt him and he gets angry over the least a little bit of thing that someone says to him”. As a result client reports arguing with her son and they both end up anger at one another. She is an older parent, and she reports have a little patience with her son. (O) Client is a little frustration in reference to her son angry issues. In the beginning of the counseling session the client appears frustrated when she discusses some examples of her disagreement with her son about his anger and temper issues. Towards the end of the session the client was smiling and able to identify a better way to talk to her son by using different approach without being so angry. (A) Client feels hurt and anger because she is unable to communicate with her son when he gets anger. Client reports she...
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...Questionnaire on Bathing Soap 1) What kind of bathing soap do you prefer? Herbal Soap Beauty Soap Medicated Soap Moisturizing Soap Deodorizing Soap Other 2) What are the factors you take into consideration before buying the soap? Price Quality Hygiene Brand Name Fragrance Special Offer Availability Other 3) Which brand is having the most attractive packaging? Lux Dove Hamam Liril Margo Rexona Jo Dettol Glycerine Margo Cinthol Santoor Pears Fair Glow Other 4) Which brand is easily available in store? Lux Dove Hamam Liril Margo Rexona Jo Dettol Glycerine Margo Cinthol Santoor Pears Fair Glow Other 5) Which soap do you think having zero side effects? Lux Dove Hamam Liril Margo Rexona Jo Dettol Glycerine Margo Cinthol Santoor Pears Fair Glow Other 6) Which brand do you think has the best range of prices? Lux Dove Hamam Liril Margo Rexona ...
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...forefront of its industry to initiate processes and create transparency in in its operations, especially regarding the environment. Even in its infancy, Unilever had difficulty balancing ideals with business goals. Unilever's founding companies produced products made of oils and fats, principally soap and margarine. At the beginning of the 20th century their expansion nearly outstripped the supply of raw materials. In an effort to reduce increasing costs due to World War I and growing limitations on supplies, former business rivals join forces, at first in the form of trade associations. These companies set up negotiations intending to prevent others from producing the same types of products but instead they merge to create Unilever. After struggling through the Great Depression and World War II, one of the main products companies were trying to develop was detergent. Soaps are made of materials found in nature and are break down naturally in the environment. A big drawback from using soap is that the minerals in water react with those in the soap, leaving an insoluble film or can tint clothes gray. Detergents are synthetic and were developed during World War II when oils to make soap were scarce. Each geographic area required a different kind of product depending on the way consumers washed their clothes and the type of water available to them. Detergents react less to minerals in water, have superior cleaning powers and do not form insoluble deposits in...
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...Unilever in India Doug Baillie Group Vice President, South Asia Unilever Accelerating change Mumbai 14th November 2007 Safe harbour statement This presentation may contain forward-looking statements, including 'forward-looking statements' within the meaning of the United States Private Securities Litigation Reform Act of 1995. Words such as 'expects', 'anticipates', 'intends' or the negative of these terms and other similar expressions of future performance or results, including financial objectives to 2010, and their negatives are intended to identify such forward-looking statements. These forward-looking statements are based upon current expectations and assumptions regarding anticipated developments and other factors affecting the Group. They are not historical facts, nor are they guarantees of future performance. Because these forward-looking statements involve risks and uncertainties, there are important factors that could cause actual results to differ materially from those expressed or implied by these forward-looking statements, including, among others, competitive pricing and activities, consumption levels, costs, the ability to maintain and manage key customer relationships and supply chain sources, currency values, interest rates, the ability to integrate acquisitions and complete planned divestitures, physical risks, environmental risks, the ability to manage regulatory, tax and legal matters and resolve pending matters within current estimates, legislative...
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...------------------------------------------------- Lab Report: Experiment 18 : Soaps & detergents September 4th 2013 ------------------------------------------------- Lab Report: Experiment 18 : Soaps & detergents September 4th 2013 Lab Partners: Jeremy Campion & Jacques Donaldson Lab Partners: Jeremy Campion & Jacques Donaldson Introduction: Soaps and detergents our used frequently in our daily day to day life. Soap is a salt of a compound as a fatty acid. A soap molecule consist of a long hydrocarbon chain(composed of hydrogens and carbons) with a carboxylic acid group on one end which is ionic bonded to a metal ion, usually in sodium and potassium. Detergents are structurally similar to soaps, but differ in water-soluble portion. In this experiment we had to prepare soap and compare its properties to that of a synthetic detergent. We also had to compare the relative cleansing ability and costs of soap and some detergents. We were using saponification which date back to 600 BC. There were two different parts for this experiment that requires us to let the making of the soap. Materials Needed: Stirring Rod Test Tubes(6) Ajax Sodium Chloride NaCl Sodium hydroxide NaOH Ethanol C2H5OH Calcium Chloride CaCl Mineral Oil Mg(No3)2 Test Rack Iron(3) Chloride FeCl3 Hydrochloric acid Hot Plate Alkanox Stock Saop pH Paper Droppers Funnel Beaker 2-600-mL Ice bath Stain cloths Experimental Section: No Calculations ...
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...Segmentation of a New Product We are the Brand managers of a consumer product in a domestic company. The top management asked us to choose a product to segment the market and we choose men soap. The description of the product is given below. Product: Men Soap Brand Name: Deluxe Product Features: • It's Deep cleansing formula that rinses off easily. • With 1/4th moisturizing cream, clinically proven to fight skin dryness. • It's Total skin comfort. • Feel better than regular soap. • Keep the body fresh for a long time. • It has a classic scent. Product Ingredients: • Sodium Lauryl Isethionate • Stearic Acid • Sodium Tallowate or Sodium Palmitate • Lauric Acid • Water • Sodium Stearate • Cocamidopropyl Product Indication: It thoroughly cleanses and rinses off easily without leaving skin feeling dry and tight. For total skin comfort and refreshment you want. Price: Taka 50. We choose this very product because normally there are much soap produced for women and many of them have been produced for both male and female but there are very few company that produce men soap and most of them are produced outside Bangladesh. People or men of this country are not familiar with men soap. So we are going to launch a soap specially designed for men keeping in mind about their skin and comfort. This will be a completely new concept in Bangladesh. As men haven’t experienced this type of product we feel that they...
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...without much hard work, our OMOSOAP with its perceived- high quality would be aspirational and for once affordable to the consumers. We will manufacture the soap bar as a cuboid in OMO’s symbolic colors- Red and Blue. As mentioned in section one, this will make our product ‘standout’ when consumers are washing with OMOSOAP in a group, and hence strengthen the effect of OMO’s brand identity. PACKAGING: We package the soap using our brand name OMO so that the core benefits of our product (stain removal) can be conveyed explicitly. In addition, for packaging we use the same colors (red and blue) and logo as used for OMO detergent. This we believe would encourage emotional response and better customer recall (Kotler, 1997, p. 38). The advantages of our product are: ·Core product: The soap removes the toughest of stains and makes the clothes stain-free and shining. ·Actual product: According to the evaluations by the NE consumers towards detergents, they attach great importance to the quantity of foam produced in the detergent, by which they judge the ability to clean and whiten clothes. Our product produces a large quantity of lather when used. The two color bar will be engineered to be distinctive, good to smell, easy to hold and to last longer than any other soap bar. ·Augmented product: The soap bar with its 2-in-1 action of stain removal and addition of fragrance would leave the customers with a ‘happy feeling’ once they have done their...
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... September 9, 2015 MRS. VILLABROSA ASSIGNMENT: CLEANING AGENT TYPES OF CLEANING DETERGENTS This standard includes general information on the different types of cleaning detergents, their typical uses, and their advantages and limitations. Sample products are listed when known. SOAP Uses: 1. A surfactant (Surface Active Agent). 2. Soaps are produced from naturally occurring fats and oils. Soapless or synthetic detergents are manufactured from organic chemicals usually derived from petroleum. Advantages: 1. Very effective as a bactericide. 2. It will form gels, emulsify oil and lower the surface tension of water. A lower surface tension allows the soap to come in contact with greater surface area than with water alone. Disadvantages: 1. When used in hard water, soap can produce a scum - calcium and magnesium salts present in hard water react with the soap to cause this to happen. Soapless or synthetic detergents do not leave a residual film behind. 2. Considerable rinsing is required to remove soap scum. 3. Soap may produce a greasy build-up on the surface which can be slippery. 4. More expensive than synthetic detergents. Sample Products: 1. "Joy", "Ivory" (Procter & Gamble Co.) ANIONIC DETERGENTS Uses: 1. Commonly known as a "neutral" detergent. 2. The most widely used soapless detergent. 3. Available in both liquid...
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...IT401 Information Technology Architectures Discussion Board 3 August 22, 2015 The function of middle ware is to take care of requests. Imagine a room full of people that speak different languages. They need a translator in order to communicate with each other. This is also the case with different computer platforms or software. Middleware is like a translator. Middleware grants users to communicate with each other and other applications in a diversified computing environment (Rosencrace, 2000). Common Object Request Broker Architecture (CORBA) is middleware that allows various computers and software to work together without being specifically configure to do so. CORBA is standardized by the Object Management Group (OMG), which is responsible for conceiving the standard architecture for distributed objects (Rouse, n.d.). This is done through an object request broker (ORB). An ORB is the part of the program that acts as an intermediary between the requests from the client for a service and the fulfillment of that request. ORB also implements security standards. This is all done in a transparent manner which is not apparent to the user (Gordon, 2015). Another part of the CORBA standard is the Interface Definition Language (IDL), which is used for the interface of remote objects. This is so that different languages can be used by clients (Rouse, n.d.). Advantages of CORBA is that this architecture does support many operating systems, platforms, and languages and...
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...E X A M Q U EST I O N SE M EST E R 1, 2008, Q uestion 1 Luxmay Enterprise manufactures soaps for its wholesale customers. Each bar of soap uses 0.4 litre of vegetable oil which is purchased at an estimated price of $5 per litre. The selling price of each bar of soap has been fixed at $3.00. The company is in the midst of preparing its budget for 2008 and has furnished the following information. Sales esti mates (in bars of soap): January 120,000 February 150,000 March 100,000 April 120,000 May 140,000 Inventory policy: Closing inventory for finished goods is equal to 20% of next month sales estimates. production requirement. This policy has been maintained since the time the company started its soap production. Required: Prepare the following budgets for the 1st quarter ending March 2008: i) Sales budget ii) Production budget iii) Direct Material Purchase budget (monthly breakdown is not required for this part) Note: Round your answer to the nearest unit or dollar. (3 + 4 + 4 = 11 mar ks) Solution i) Sales budget for the quarter ending March 2008 (3 marks) Month January February March Total Estimated Sales units 120,000 150,000 100,000 370,000 Selling Price per unit $3 $3 $3 Sales Revenue ($) 360,000 450,000 300,000 1,110,000 ii) Production budget for the quarter ending March 2008 (4 marks) Particulars / Month Sales estimates (+) Closing inventory requirement Total requirement (-) Opening inventory Production requirement January 120,000 30,000 150,000 24,000...
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