...INDEX |Contents |Page Numbers | | | | |EXECUTIVE SUMMARY |2 – 4 | |CERTIFICATE FROM MIMA | | |CERTIFICATE FROM COMPANY | | |ACKNOWLEDGEMENT |5 | |COMPANY PROFILE |6 – 10 | |INDUSTRY PROFILE |11 - 16 | |RESEARCH PROBLEM AND ITS BACKGROUND |17 – 19 | |OBJECTIVES, HYPOTHESIS AND SCOPE |20 – 22 | |RESEARCH METHODOLOGY ...
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...A Project Report On “A Market Survey of Consumer Durables Product of Samsung Electronics Ltd” Submitted in Partial Fulfillment of the Award of Degree of Bachelor of Business Administration (BBA) 2007-2010 Project Guide Submitted By Mr.Jagat Jyoti Barua Vaibhav Bansal Lecturer,MAIMS Enrollment No. : 0411471707 BBA (Gen) VI Semester Sec A Maharaja Agrasen Institute of Management Studies Affiliated to Guru Gobind Singh Indraprastha University, Delhi PSP Area, Plot No.!, Sector 22, Rohini Delhi 110086 Student Declaration This is to certify that I have completed the Project titled “A Study Of Consumer Durable Market For Samsung Electronics Ltd” under the guidance of “Mr. Jagat Jyoti barua” in partial fulfillment for the requirement of the award of the degree of Bachelor of Business Administration at Maharaja Agrasen Institute of Management Studies, Delhi. This is an original piece of work and I have not submitted it earlier elsewhere. Vaibhav Bansal 0411471707 BBA (Gen) VI semester Sec A CERTIFICATE This is to certify Project titled “A Market Survey of Consumer Durables Product of Samsung Electronics Ltd” is an academic work done by “Vaibhav Bansal” submitted in the...
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...India's favourite coffee shop, for the young and the young at heart. It is also the largest producer of Arabica beans in Asia exporting to various countries including USA, Europe and Japan. Started as a retail restaurant arm of ABCTC in 1996, the first CCD outlet was set up on July 11, 1996, at Brigade Road, Bangalore, Karnataka, it has today rapidly expanded across various cities in India with more than 1000 cafés open across the nation and is the largest organized retail cafe chain in the country. Cafe Coffee Day has recently expanded outside India with its outlets in Karachi, Vienna, Dubai and Prague. It also has laurels in its kitty like: "The Most Popular Hangout Joint Amongst Youth" at the 3rd Global Youth Marketing Forum in 2011 and "India's Most Popular Coffee Joint" The Indian Hospitality Excellence Awards also named it in 2011. Today Cafe Coffee Day is at the forefront of the coffee revolution. CHALLENGES: The coffee culture is changing today. To be able to identify benefits with the culture we need to know what the culture looks like today. Since it is a relatively new topic there has not been done a lot of research and we hope to gain more knowledge through empirical studies. Café Coffee Day is a division of India's largest coffee conglomerate, Amalgamated Bean Coffee Trading Company Ltd. (ABCTCL). * A 750 crore ISO 9002 certified company. * First to launch the ‘coffee bar’ concept in India. * 1319 outlets all over India and still counting.. (a)Introduction...
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...Survey of Coffee Outlets Final Project Report 9/2/2012 Table of Contents Final Project Report 1 Table of Contents 2 Background and Problem Statement 3 Methodology 4 Issues With Questionnaire 5 Questionnaire 5 Analysis 8 Results 9 Conclusion 15 Background and Problem Statement Coffee consumption in India has gradually increased in India over the years .Though it has been traditionally consumed in South India today urban India seems to be keen on greater consumption of coffee. To meet this requirement we see several coffee chains opening up around India. Coffee chains throughout the world position themselves as not just restaurants but places to for the youth to spend time, executives to complete work and in general create a more relaxed atmosphere which is not entirely focused on the food/drinks being consumed. Over the last 15 years India has seen large increase in the number of coffee chains. This can be attributed to the rising affordability among the Indian youth and urban middle class. Thus several players have entered the market and attract customers based on varied brand propositions. Café Coffee Day is a division of India's largest coffee conglomerate, Amalgamated Bean Coffee Trading Company Ltd. (ABCTCL). ABCTCL grows coffee in its own estates of 10,000 acres. The company is known for being vertically integrated to cut costs: from owning the plantations, growing the coffee, making the coffee machines to making the furniture for the outlets...
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...INSTITUTE FOR FUTURE EDUCATION ENTREPRENEURSHIP & LEADERSHIP, LONAVALA, INDIA A Research on Online Buying behavior of Consumer’s in India Research Proposal Sahil Maini PGDM 2012-2014 Under the Guidance of Prof. Sachin modgil & Prof. Ajitabh Dutta 13 PROPOSED TITLE: “A research study on online buying behavior of consumer’s in India” Abstract Consumers are playing an important role in online shopping. The increasing use of Internet by the younger generation in India provides an emerging prospect for online retailers. If online retailers know the factors affecting Indian young consumer’s buying behaviour, and the associations between these factors and type of online buyers, then they can further develop their marketing strategies to convert potential customers into active ones. The four key dimensions of online shopping as perceived by young consumers in India are identified. Besides that It is discovered that website design, website reliability, customer service and trust are the four key factors which influence young consumers’ perceptions of online shopping. The present paper focuses of the factors, challenges and measures to be taken by retailers to understand online buying behaviour of consumers in India. INTRODUCTION With an increase in use of internet as means of communication with consumers, the field of Ecommerce, online buying has experienced a rapid growth in the recent years. Its well known that online business i.e. business to consumers is increasingly...
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...Under the guidance of Dr. Amarendu Nandy to the DEPARTMENT OF ECONOMICS INDIAN INSTITUTE OF MANAGEMENT RANCHI RANCHI – 834008, JHARKAND Acknowledgement This work has been carried out during 2011-2012 at the Economics Department of Indian Institute of Management, Ranchi, Jharkhand, India. We wish to express our gratitude to Dr. Amarendu Nandy for making it possible for us to analyze the micro economic factors relevant in a condom industry, for his help and advice during this work, and for his contribution and support. We would also like to thank all the people and medical store owners who volunteered for the survey. Preface For the last few decades, the number of sexually transmitted diseases has increased- the most dangerous of them being AIDS. It is important to be aware of the ways of combating such problems. One of the ways to prevent the spread of STDs is by the use of condoms. The project aims to study the microeconomic environment around Kohinoor (Condom). The analysis covers economic and non-economic factors influencing demand, product differentiation, effect of policies and consumer preferences for the product. We have rolled out online surveys and conducted field surveys for data collection and documented the quantitative aspect of the project by studying market segmentation, elasticity, price competition, bottom line and pricing practices. Table of Contents About the Company ...........................................................................
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...Research Journal of Management Sciences _____________________________________ Res. J. Management Sci. Vol. 1(1), 7-13, August (2012) Effect of Orgenised retail on Unorgenised retail in Indian retail market Gupta Himanshu1 Dubey Neetu2 and Patani Pawan3 2 1 Pioneer Institute of Professional Studies, Indore, INDIA Institute of Management and research, IPS Academy, Indore, INDIA 3 Pioneer Institute of Professional Studies, Indore, INDIA Available online at: www.isca.in Received 25th May 2012, revised 28th June 2012, accepted 30th June 2012 Abstract Retail is currently the flourishing sector of the Indian economy. This trend is expected to continue for at least the next twothree decades, and it is attracting huge attention from all entrepreneurs, business heads, investors as well as real estate owners and builders. Availability of quality, retail space, wider availability of products and brand communication are some of the factors that are driving the retail in India Retail sector is also supporting to create huge employment while a new form of organized retail sector has emerged within the retail industry and it gave speedy phase to Indian retail sector. The rationale of the study is twofold: First, to examine the nature of changes in the retail sector taking place due to organized form of retailing and implications of shift to this new form of retailing. Secondly, this area has remained largely an unexplored part of research till date especially in the Indian context...
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...Middle Rich in India Nori KAWAZU and Eisuke ISHIZAKA NRI Papers No. 132 July 1, 2008 Marketing Strategies Targeting the Middle Rich in India Nori KAWAZU and Eisuke ISHIZAKA I Lifestyles of the Middle Rich in India II Mindsets of the Middle Rich in India towards Consumption III Important Points in Marketing Strategies I In July and August 2007, Nomura Research Institute (NRI) conducted the “Survey on Consumer Behavior and Attitude of Middle Rich in India” in three major cities in India (Delhi, Mumbai and Chennai). This survey revealed actual lifestyles and mindsets relative to consumption of the middle rich who earn an annual household income of 250,000 rupees or more. The middle rich segment is expected to rapidly expand in the future. Automobiles (personal), personal computers (PCs) and the use of the Internet are still at the developing phase towards popularity among the middle rich in India. However, mobile phones and DVD players/recorders have already penetrated as deep as the mass segment. As such, the pace of popularization largely varies depending on the product. The survey also revealed these varying growth rates that can be regarded as characteristics unique to the Indian market. Growth is also expected in the leisure market targeting the middle rich. While the middle rich have innovative consumption mindsets, they also give emphasis to “if price matches quality” and “if a product is durable.” They do not choose products only for such ...
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...Colgate Herbal White Toothpaste The Product Product variety - Colgate Herbal White is part of the range of toothpastes offered by Colgate Palmolive in India, which is led by Its flagship brand Colgate Dental Cream (CDC). The brand was launched in 2001 and is essentially targeted at traditional consumers who seek natural ingredients (such as in semi-urban and rural towns) Quality – Being a popular segment product and an offering by Colgate-Palmolive quality parameters are thoroughly tested to ensure consumer satisfaction. Features – Herbal White promises a ‘unique formula’ including a special blend of eucalyptus, calcium and minerals and ;lemon extracts. Brand Name – The use of Herbal in the brand name is self-explanatory. Herbal ‘White’ has been highlighted to stress their brand proposition of ensuring ‘pearly white teeth’. Packaging – The green-coloured packaging enhances the ‘herbalness’ of the product, while the pneumonics of mint leaves, lemon and eucalyptus supplement the ingredients which lend uniqueness to the product. The colours red and the word ‘new’ in blue are the two colours researched to be the most eye-catching on the shop shelf and aid the choice of the product during the purchase decision process. Standard fonts and colours of Colgate and associated pneumonics serve to maintain familiarity with the brand and capitalise on positive associations such as that of being one of the most trusted brands in the country (Brand Equity survey). Sizes – It is available in...
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...A summer internship report Market development of premium dahi and Amul Pro via market research Prepared by Rupesh Pandey 2014241 Under guidance of Mr. P. S Babra Dr. S Maheswaran Branch Manager Faculty guide Amul (GCMMF) IMT, Nagpur PGDM 2014-16 DECLARATION I, Mr. Rupesh Pandey studying in first year PGDM at IMT, Nagpur hereby declare that I have completed the summer internship project titled “Market development of Amul premium dahi and Amul Pro via market research ” as a part of the course requirement for PGDM. I also declare that the work undertaken by me is original and is not copied from any other place. Rupesh Pandey 2014241 IMT, Nagpur ACKNOWLEDGEMENT I take this opportunity to express my gratitude to Mr. P S Babra (Branch Manager Amul, GCMMF) and Mrs. Kirti Nuval (Marketing Executive Amul, GCMMF), who helped me to select proper title and completing this task through various stages. I also take this opportunity to thanks to thank Mr. Niraj Shukla (Territory Sales Incharge, GCMMF) for his valuable time and insight. He took great efforts to explain us distribution channel of Amul, various problem faced in the market and also logistics and warehouse management. It is only because of him that we got a detailed note on managing...
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...Investment in Retail Sector in India (Before the approval)” 2. Author Name – Prof. Nikhil Polke 3. Theme – Retail 4. Institute Name & Address Tirpude Institute of Management Education 1, Balasaheb Tirpude Marg, Civil Lines, Sadar, NAGPUR – 440 001 5. Email – n.polke@tirpude.edu.in 6. Contact number - +91 99233 80707 Abstract India has been placed at first position in the category of countries with the best opportunity for investment in the Retail Sector by a survey of A.T. Kearney’s 2005 on Global Retail Development. The increasing disposable incomes among the Indian middle class and increasing young population have been cited as the main reasons for such attractive optimism. This positive opinion of the experts has also encouraged the intense lobbying by certain sections for opening Foreign Direct Investment in this sector. Foreign investors are also very enthusiastic to invest in India’s Retail Sector. At present India does not allow FDI in multi-brand retail but permits upto 51 percent in single brand retail and 100 percent in cash and carry wholesale trading. There is a ban on FDI in big multi-brand retail stores but there is no restriction on companies accessing the foreign equity market through the American and Global Depository Receipts. The Government of India opened up FDI in ‘Single Brand Retailing’ in the year 2006. This was done with a primary motive of giving a boost to organized retailing in India. However, there’s another equally...
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...2121098765432109876543210987654321210987654321098765432109876543212109876543210987654321098765432121098765432109876543210987654321 2121098765432109876543210987654321210987654321098765432109876543212109876543210987654321098765432121098765432109876543210987654321 July, 2010 * Ankur Kumar Rastogi * Assicate Prof. Comm.Dept. Sant Gadge Maharaj Mahavidyalaya, * Ph.d Research Scholor Singhania University, Jhunjhunu, Rajasthan, Walgaom. A B S T R A C T This study attempts to analyze the features related to the buying behaviour of online shoppers. Consumer buying behaviour in respect of online shopping was studied using different socio-economic variables. It also provides a support that helps researchers understand the drivers of consumers’ attitude and goal to shop on...
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...economy have changed the functional areas of business. In recent years due to high market competition, various new techniques of business development and marketing have been developed. Use of latest technology for developing business has given birth to E-retail. E-retailing, also known as e-tailing is nothing but shopping through the internet. It is the process whereby consumers directly buy goods or services from a seller, without an intermediary service, over the internet. It is a way by which the retailer displays the array of products over a website so that the customer can view, analysis and order merchandise directly through interactive network or by telephone communication. The merchandise is then delivered to the customers address. The process is called Business-to-Consumer (B2C) online shopping. In present times the concept of e-retail has developed and some of global players of e-retail are e-bay, Amazon and flipkart where various products are sold online and can be bought easily. E-retail is more about selling merchandise that can be sold easily and attacks a large mass of customers. This technique is cost effective and gives rise to immense business opportunity. Support Services in E-Retailing The retail business can only be successful if it has appropriate support services. Support services are like life blood for the success of E-retail, if these systems are not available it will be very difficult to survive and the business venture becomes unproductive...
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...OF TECHNOLOGY KANPUR UNDER GUIDANCE OF: Mr. ADESH TRIPATHI (AREA MARKETING MANAGER) SUBMITTED BY: Divya Tiwari MBA 3rd SEMESTER 2009-2010 DECELARATION I Divya Tiwari declare that this project report titled “Comparative Survey of Coke vs. Papsi” is an original work done by me under the guidance of Mr. ADESH TIWARI (AREA MARKATING MANAGER). I further declare that it is my original work as a part of my academic course. PLACE: KANPUR DATE: Aug. 16th, 2010 Divya Tiwari INDEX TITLE PAGE AKNOWLEDGEMENT MEANING OF PROJECT INTRODUCTION CHAPTER 1: PROFILES * HISTORY OF THE COMPANY * EARLY GROWTH * WARTIME DEVELOPMENT RECENT DEVELOPMENTS * * POSTWAR GROWTH CHAPTER 2: INDUSTRIAL PROFILE * SOFT DRINK INDUSTRY IN INDIA * COCA-COLA IN INDIA * VISION OF COCA-COLA IN INDIA * MISSION OF THE COCA-COLA IN INDIA CHAPTER 3: PRODUCT PROFILE * SOFT DRINK INDUSTRY IN INDIA * COCA-COLA IN INDIA * VISION OF COCA-COLA IN INDIA * MISSION OF THE COCA-COLA IN INDIA CHAPTER 4: THE COMPETITIVEAREA * THE COMPETITIVE AREA AMONG COKE AND PEPSI * ADVERTISING CHAPTER 5: MARKETING DEPATMENT * MARKETING DEPARTMENT * SALES PROMOTION TECHNIQUES OF COMPANY * CRITERIA FOR PROVIDING FREE CHILLING EQUIPMENTS * S.G...
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...summer training project Document Transcript ACKNOWLEDGEMENT I am highly indebted to my project mentors, Mr. Sanjay Bharti for their continuoussupport, supervision motivation and guidance throughout the tenure of my project in spite oftheir hectic schedule who truly remained driving spirit in my project and their experience gaveme the light in handling research project and helped me in clarifying the abstruse concepts,requiring knowledge and perception, handling critical situations and in understanding theobjective of my work. I would like to thank all the staff of PepsiCo India Holdings Pvt. Ltd for theirdedication & support, To, Mr. Vivek Johari & Mr. Anurag Saxena, Who contributed withinsights that reflects their experience in marketing from which I gain a lot. All the TDM, ADC, and CE whose off time discussions with me always encouraged andmotivated me for the project; he was the one who helped me in understanding the market in abetter and easier way. My friends and colleagues Ankit Awasthi others that surround me andmake life fun to reduce stress and tiredness. And lastly, it is only when one writes and realizes the true power of MS word 2003, fromgrammar checks to replace-alls. It is simple. And the power of Windows XP the OS where MSOffice is …. Thank you Mr. Bill Gates and Microsoft Corp! DECLARATION I Inamul Abdin declare that this project report entitled comparative analysis of marketshare Pepsi versed Coke is an original piece of work done and submitted by...
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