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Safeguard

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Safeguard

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Safeguard

Submitted to:
Sir Bilal Aman

Submitted by Group ‘B’

Rabia Hatim (Group leader)
Zeeshan-ul-Haq (Member)
Khawar Ahmed (member)
Sana-ul-Haq (member)
Nida Ara (member)
Ayaz Memon (member)
Anwar Ahmed (member)

Dated:

18th January 2010

Institute:

Newports institute of Communications and Economics (NICE)

Letter of Transmittal

Sir Bilal Aman,
Course Instructor – Principals of Marketing,
Newports institute of Communications and Economics (NICE),
Karachi.

Respected Sir,

Here is our assigned report on “Safeguard”. This report contains information and details regarding the Safeguard soap, its impact on the consumers, how consumers respond to it and how well the product achieves its intended objective

Should you have any questions concerning the report, we shall be more than obliged to discuss them with you.

Sincerely,

Rabia Hatim (Group leader)
Zeeshan-ul-Haq (Member)
Khawar Ahmed (member)
Sana-ul-Haq (member)
Nida Ara (member)
Ayaz Memon (member)
Anwar Ahmed (member)

Acknowledgements

Firstly, we would like to thank the Almighty Allah for the timely completion of this report. We would also like to thank Sir Bilal Aman, without whom we would not have gotten the chance to work on such an interesting project. We are very gratified towards Sir Bilal for providing us with the knowledge base for this report. It was most importantly, an enjoyable learning experience.

Table of Contents

Objective of Safeguard 6

Background - Safeguard 7

Repositioning - Safeguard 8 Target market – 8 Environmental analysis – 8 Internal reaction – 8 Technology – 9 Economy – 9 Demographics 6 Competitor analysis – 10

Marketing Mix – Safeguard 12 Product – 12 Price – 13 Placement – 13 Promotion – 14 Commander Safeguard: 14 Website – Commander

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