...Consumer Behavior Exercise We took milk as the example. In this case, my roommate John was the decision-making unit. I asked the question about who played role in the decision process, did the booth with free simple could effect his decision, and he said he never tried the free simple because it was a drinks, he feels sick about the unpacking milk was exposed in the air especially at supermarket, however, the discount played the important role for his decision process, he prefer better price for the final purchase. His motivation to buy is kind of interesting, because his Vitamin D deficiency, in New England, it has clouds coverage, we don’t have enough sun, the sun give us the vitamin D and we need that for a bodies, and especially for him, if he get sun and easily burn, so he can’t been in the sun for too long, he needs drink more milk than us. The attribute for him is being healthy. And it was a “critical” and casual decision for him because he’s knowing that he needs vitamin D, he has awareness about if his milk was lowing and he have to get more, the milk like his drugs. John tried to see what other products had vitamin D in it, and pretty much milk is the best product to use-depends on the price and the quality. For the all kind of milks the 1% milk is the best choose in his mind, because he think it has better tastes and also he like color blue, the package of whole milk is red, 2% is yellow and 1% is blue. The place where to buy is came first because he already knew...
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...Consumer Behavior Homework Exercise 1a. Problem Recognition: Occurs whenever a consumer sees a significant difference between his or her current state of affairs and some desired or ideal state. e.g. My dad notices his TV is getting old and outdated, some pixels are dying and the image is no longer very clear and bright. Information Search: Step of the decision-making process in which the consumer checks his memory and surveys the environment to identify what options are out there to solve his problem. e.g He does some market research through google and looks for TV’s on websites that sell electronics. He reads customer reviews on the products and checks for the best price on the market to see which ones are worth it. He also visits the closest electronic retail store to check for product quality and features and ask questions to the sellers. Evaluation of Alternatives: e.g After conducting extensive market research he is able to narrow his choices down to three to four televisions. He is now comparing them and carefully analyzing the good and bad features of each. Product choice: e.g He chooses one TV because he really likes the price and all the features that comes with it. He selects the one that is affordable, has good image and size and is durable. Post-purchase Evaluation: e.g He finally watches his favorite TV shows and movies on the television and is very happy with his choice. 1b. Situational: Situational Influences include two factors which is the physical...
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...Running head: MARKETING MANAGEMENT MKT522 First Draft Your Name Marketing Management MKT522 Date Professor Phil Shaps Table of Contents (Leave Page Blank) Executive Summary (Leave Page Blank) Situation Analysis Gladiator Tough is a business that focuses in creating products for fitness gurus. The company believes people who are active in fitness, need products that will keep them looking fresh, comfortable and empowered while they do their fitness activities. The main concern of this company is to comfort consumers while they exercise. There are about “three million sweat glands in a human body” and people need an object to absorb the moisture off their body (http://www.popsci.com/science/article/2011-01/fyi-how-much-can-human-body-sweat-it-runs-out). This is how the Gladiator Towel was created. The gladiator towel is light weight and absorbs more water than a regular towel. This is why Gladiator believes this product will be a success. People are becoming for health conscious and have been eating healthier and exercising more often. This is why Gladiator Tough believes now is the time to hit the market while it’s expanding. Gladiator Toughs marketing strategy will be the strength of creating brand and product awareness to a specialized market. Market Summary Even in the midst of the economic downturn, the fitness industry has maintained steady growth, with gym membership rates growing consistently and profit remaining solid. Demand for...
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...Bottled Water Market Penetration Name Institution Bottled Water Market Penetration Introduction The demand for bottles water has grown tremendously owing to its increased popularity. The industry has been growing at an average rate of 20% per year (Gleick, 2010, p. 15). Demand has grown over 500% in the last decade and a half. In the United States there is a demand of 79 liters of bottles water per person in a year, which has resulted in the sale of up to 30 billion in the sale of the product (Gleick, 2010, p. 17). This has been driven by increased population and the decreased quality of water supplies from the public mains. People have feared for their health and thus have opted for bottles water that is more purified and fresh. The consumption of bottled water in the United States fell in 2008 to 30 billion bottles compared to 2007 (Clarke et al, 2009, p. 28). Bottles water faces stiff competition from other beverages such as sodas. It is thus important that companies to reposition the product in order to get back to the positive growth trend. Repositioned Target Market The market for bottled water is quite large as water is a commodity that is essential to life. Bottled water may face competition from soft drinks and supplies from local authorities. Manufacturers of the product (bottled water) have used various methods in segmenting the market and obtaining potential targets. For instance, coca cola the manufacturer of Dasani, and Nestle have targeted...
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...perspective, e-commerce is the ability to deliver products, services, information, or payments via networks such as the Internet and the World Wide Web. 2. From an interface perspective, e-commerce involves various information and transaction exchanges: business-to-business, business-to-consumer, consumer-to-consumer. 3. From a business perspective, e-commerce includes activities that directly support commerce electronically by means of networked connections. 4. From an online perspective, e-commerce is an electronic environment that makes it possible to buy and sell products, services, and information on the Internet. 5. From a structural perspective, e-commerce involves various media: data, text, web pages, Internet telephony, and internet desktop video. 6. As a market, e-commerce is a worldwide network. A local store can open a Web storefront and find the world at its doorstep-customers, suppliers, competitors, and payment services. E-business: Connecting critical business systems and constituencies directly via the Internet, Extranets, and Intranets. It goes beyond a web site on the Internet to affect all aspects of business, from strategy and process to trading partners and the ultimate consumer. It combines the resources of traditional information systems with the global reach of the Web. E-business enables organizations to accomplish the following goals: 1. Reach new markets. 2. Create new products and services. 3. Build customer...
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...Human Resource Roles and Responsibilities Human resource roles and responsibilities are changing because business trends are changing. Technology, e-business, ethics, and globalization are changing the way companies do business and therefore, the human resource management need to make changes to keep up with the new trends. Globalization and Technology During the past century companies have made changes to the way human resource department’s run. Many companies created jobs overseas, which slowed down the hiring in the United States (Noe, R., Hollenbeck, J., Gerhart, B. & Wright, P., 2004). Companies are finding to survive they must compete in international markets and fend off their competitors. Companies are also outsourcing and offshoring the workload in order to compete and pay employees lower pay. Technology is constantly advancing forward. In today’s business world technology is changing rapidly and human resource department find they need to move with it. These days few companies use paper for job applications now businesses rely on the internet which combines data from several sources into a single site. Shared service centers consolidate different human resource functions into a single location (Noe, et al, 2004). Diversity and E-Business Diversity in the U.S. labor force is growing in racial, ethnic, and gender terms. Many U.S. companies have already committed themselves to ensuring they recognize the diversity of their internal labor force and use it to gain...
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...H-E-B grocery store https://www.heb.com/ fits the category of a non – news organization that utilizes social media feeds alongside traditional media feeds. Mixed media is the best way to describe H-E-B online communication (i.e. identified as a mixture of owned media, paid media shared/social media and earned media). The organization has its own website (owned media pg. 175) that allows the company to have control over information disseminated out to both its internal and external publics (pg. 118). When it comes to paid media (pg. 176), H-E-B paid to have control over 60 seconds of air time during the 2018 super bowl. Its commercial in this case demonstrated corporate advertising (pg. 176) as it promoted its annual contest Quest for Texas...
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...brands to ensure that each has a unique position in the minds of its customers. This is called product positioning. Kellogg has developed a range of products for the various segments of the UK's £1.1 billion cereals market. Developing aims Kellogg's managers realise that its aim needs to match the expectations of its consumers. Consumers, backed by research and publicity, increasingly want to lead a healthier lifestyle. Kellogg wanted to be part of this debate and to promote the message 'Get the Balance Right'. It also wanted to show that it was a responsible organisation. This idea of corporate responsibility was also built into planning. Its aim – the broad statement of where it wanted to be – was therefore to reinforce the idea of a balanced, healthy lifestyle. Objectives Once a broad aim is set, managers then set specific objectives that can be measured. Objectives need to be SMART, i.e. specific, measurable, achievable, realistic and time related. Objectives were set in three main areas: * encouraging and promoting physical activity for health * using packaging to promote the measure of balanced lifestyle * using food labelling to help consumers make choices. Strategy A strategy is a set of plans designed to bring about a particular outcome. Kellogg has worked with the Amateur Swimming Association (ASA) since 1997. The ASA's objectives are close to those of Kellogg, as they want everyone to 'enjoy swimming as part of a healthy...
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...a large and nationwide commercial operator of fitness centers in the Unite States. But with the increasingly fierce market competition and the internal management problems such as poor accounting standards, the stock price of the company collapsed. Some shareholders had lost faith in the company. A major shareholder of the company was urging the CEO to sell the company. So the company faced two alternatives, one alternative was to sell the company to meet the demand of shareholders; the other alternative was to strengthen its internal control system to remedy the management fault. In this way to restore the stock price, restore the confidence of shareholders, and enable the company to keep a major player in the health club industry. Exercise gyms had a long history in the Unite States which can be dating back to 150 years ago. By 2004, the revenue of the U.S. health club was about $14.2 billion. There were more than 26,000 health clubs in the U.S. and over 13% of the U.S. populations for about 41 million were the members of these club. About 60 million people used health club in 2002 in the U.S. If coupled with non-members. One key driving point of health club phenomenon was the growing awareness about health and well-being, and concern about obesity and its effects among Americans. In 2004, two-thirds of adult populations were recognized as being overweight or obese. About 300,000 Americans died because of obesity-induced diseases every year. So there was a survey showed that...
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...Joshua Tollison Phase 4 Individual Project MGM310-1204B-01 Bari Courts 23 December 2012 If I were to start an e-business the main thing I would focus on would be functionality of the site and ease to make customers feel comfortable and confident about shopping with my storefront. By this I mean designing a site that gives customers several options for the products they are shopping for; along with that my customers would have access to multiple pictures of every product available, and a detailed description of the item they are interested in. My customers would also be able to compare similar items by their available options and provide a side by side analysis. The main thing for my e-business though would be the superior customer service that is provided to my clients by means of email, live chat, and a customer service hotline if you would prefer to talk to a representative. One of the final details that would make my site superior to others would be a hassle free return policy that even included return shipping for those who need to return their products for any reason. To be able to make this dream come true there are several other factors that I will be discussing throughout this paper as I present my business plan for establishing my storefront. I. E-Commerce Infrastructure Just as brick and mortar companies have an infrastructure to help them succeed in business, so do e-businesses. By having the correct infrastructure in place allows a company to run...
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...current price terms, which represents a 22% contraction in real terms. The prospects for the leisure industry remain difficult: the Chancellor’s most recent Autumn Statement made it clear that austerity measures are here to stay for the foreseeable future, including a cap on public sector pay. Given that some leisure businesses have been just about surviving during 2011 in the hope that things will pick up again in 2012, this will have come as a huge disappointment to them and it will be no surprise if there is an increase in insolvencies and administrations as a result. The only potential glimmer of hope comes from the promise that inflation will fall significantly during the next 12 months but unless it goes into negative territory then consumers will still be seeing their real standard of living worsening, because at present earnings are not growing at all. So for now it is all about venues maintaining engagement with, and loyalty from, their customers, driving footfall even if it is at the expense of margin, in the hope that the economy will gradually begin to pick up again during the next 18 months. http://academic.mintel.com/display/604895/ Obesity In England: 1 Just over a quarter of adults (26% of both men and women aged 16 or...
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...Strategic Plan Part II: SWOTT Name BUS 475 Instructor Date Strategic Plan Part II: SWOTT SWOTT analysis is a vital system or tool utilized for anyone either before starting a company or even through the life of the company. SWOTT analysis allows a company to determine where they currently stand in the market they are in and where they can take their company in the future. Knowing the strength, weakness, opportunities, threats, and trends could be the difference whether the company or organization will succeed or be outdone by its competitors. On this paper a SWOTT analysis has been conducted to show the strength, weaknesses, threats, and trends that could impact the future of Power House Gym. Environmental Analysis There are various outside elements that could influence Power House Gym’s ability to reach it goals and accomplish the mission. In order to succeed Power House Gym will have to determine the proper strategy that could maintain the business. Studying the external environment about the business industry, competition, economic elements, technological elements, demographics, and so on could give Power House Gym an edge to continue succeeding move forward towards its goals. On the other hand internal environment is equally important since it analysis the inside aspects company’s operation, internal guidance and mission (Wise geek, 2003-2014). Performing an internal environment will allow for better understanding of the business operations such as marketing, production...
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...STRATEGIC PLAN PART 2: SWOT Analysis Paper Latrice V. Smith BUS/475 University of Phoenix May 26, 2016 Thomas Lalka STRATEGIC PLAN PART 2: SWOT Analysis Paper Strategic Plan Part II: SWOT SWOT analysis is a vital system or tool utilized for anyone either before starting a company or even through the life of the company. SWOT analysis allows a company to determine where they currently stand in the market they are in and where they can take their company in the future. Knowing the strength, weakness, opportunities, threats, and trends could be the difference whether the company or organization will succeed or be outdone by its competitors. On this paper a SWOT analysis has been conducted to show the strength, weaknesses, threats, and trends that could impact the future of Power House Gym. Environmental Analysis There are various outside elements that could influence Power House Gym’s ability to reach it goals and accomplish the mission. In order to succeed Power House Gym will have to determine the proper strategy that could maintain the business. Studying the external environment about the business industry, competition, economic elements, technological elements, demographics, and so on could give Power House Gym an edge to continue succeeding move forward towards its goals. On the other hand internal environment is equally important since it analysis the inside aspects company’s operation, internal guidance and mission (Wise geek, 2003-2014). Performing an internal...
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...McMurray and Larry Westfall of San Diego CA. The device encouraged “functional exercise” a way of duplicating movements the body performs in everyday life, with and against gravity. The device piqued the interest of Physical Therapists and other medical professional. The total Gym was found to engage all muscle groups, allowing over 100 functional exercises on different levels of inclined resistance. The device also featured a full range of motion and variable resistance levels (heavier resistance near the top and light resistance when more horizontal). The Total Gym is a brand name and product line of exercise machines used for strength training, stretching and Pilates training designed by EFI Sports Medicine Inc. of San Diego, Ca. The various models are manufactured for 3 different types of customers: Medical and Fitness Facilities and Home Consumers (“History of Total Gym”. 2013). Total Gym is the world’s leading privately-held manufacturer of functional and bodyweight training equipment. Founded in 1974, the San Diego-based company’s Total Gym products are used in 14,000 physical therapy clinics, athletic training facilities, hospitals, universities, professional sports teams and health clubs, inspiring over 24 million workouts per year worldwide. Total Gym has a 15-year relationship with American Telecast Products, LLC, which launched the Total Gym bodyweight trainer into the consumer market with the longest running television infomercial in history, selling over...
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...BACKGROUND AND OVERVIEW Bally Total Fitness was created in 1996 with Lee Hillman as its first CEO. Bally traces its existence to the Health and Tennis Corporation, run by Dave Wildman. Wildman had begun to purchase ailing gyms and aggressively expanded and acquired several other brands as well. In the 1990s, as part of a diversification move, Bally Manufacturing, a gambling equipment company, decided to purchase Wildman’s collection of gyms and other brands. This diversification of brands created what was known as Bally Entertainment. Bally Total Fitness was then created in 1996 as the health club portion of Bally Entertainment. Lee Hillman started the company off in an unusual path, Mr. Hillman used a retrenchment strategy by selling off outlets, rationalizing Bally’s brand portfolio, and closing several clubs, which then returned the business to profitability. During Hillman’s course of leadership, Bally developed a very broad range of products and services, which increased revenues out of the company’s existing membership base and added profit to the bottom line. The company faced a triggering event when Bally’s CEO Lee Hillman stepped down suddenly in December of 2002. Bally’s chief operation officer at the time, Paul Toback, replaced Mr. Hillman and moved to the top of the company. Toback’s started as CEO explaining that he expected changes to the company to be “more evolutionary than revolutionary”. Under Hillman’s lead, Bally was operating essentially as two different...
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