...perspective, e-commerce is the ability to deliver products, services, information, or payments via networks such as the Internet and the World Wide Web. 2. From an interface perspective, e-commerce involves various information and transaction exchanges: business-to-business, business-to-consumer, consumer-to-consumer. 3. From a business perspective, e-commerce includes activities that directly support commerce electronically by means of networked connections. 4. From an online perspective, e-commerce is an electronic environment that makes it possible to buy and sell products, services, and information on the Internet. 5. From a structural perspective, e-commerce involves various media: data, text, web pages, Internet telephony, and internet desktop video. 6. As a market, e-commerce is a worldwide network. A local store can open a Web storefront and find the world at its doorstep-customers, suppliers, competitors, and payment services. E-business: Connecting critical business systems and constituencies directly via the Internet, Extranets, and Intranets. It goes beyond a web site on the Internet to affect all aspects of business, from strategy and process to trading partners and the ultimate consumer. It combines the resources of traditional information systems with the global reach of the Web. E-business enables organizations to accomplish the following goals: 1. Reach new markets. 2. Create new products and services. 3. Build customer...
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...internet which combines data from several sources into a single site. Shared service centers consolidate different human resource functions into a single location (Noe, et al, 2004). Diversity and E-Business Diversity in the U.S. labor force is growing in racial, ethnic, and gender terms. Many U.S. companies have already committed themselves to ensuring they recognize the diversity of their internal labor force and use it to gain a competitive advantage (Noe, et al, 2004). The practices required for successfully managing diversity do more than meet employee needs; they reduce turnover costs and ensure that customers receive the best service possible. These practices are communication, development, performance appraisals, and employee relations. Implementing these practices will help companies who wish to compete in...
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...CONSUMER RELATIONS CONSUMER RELATIONS Consumer relations are basically the main key to any business and the essential of the company. In order for company to maintain and develop a positive type of relationship to find success in the company. The relationship from the consumer and business can be at different levels sometimes it only depends on how the person look at the company. Consumer’s relation are planned programs and professional organizations to achieve consumer satisfaction. Most customer service departments in most company’s deal with a lot of consumers. Dealing with customers can be a good thing but then it can sometimes be hard. Working with customers it’s important to handle all situation the best way you can to make the customer happy. When you offer poor customer service it will only create a negative relationship. Having a positive relation with consumer is important on so many levels. How people feel about the companies it determine if they want to use the product from the business or if they want to do business with the company. To keep a positive relation with in the society use public relations. Effective consumer’s relation are listening skills, analytical, problem solving and team work. Communication Communication Media Media MARKETING MARKETING It’s important to have good listening skills because you have listening to any problems or concern the consumer may have about the product on the business. Also problems solving in another...
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...H-E-B grocery store https://www.heb.com/ fits the category of a non – news organization that utilizes social media feeds alongside traditional media feeds. Mixed media is the best way to describe H-E-B online communication (i.e. identified as a mixture of owned media, paid media shared/social media and earned media). The organization has its own website (owned media pg. 175) that allows the company to have control over information disseminated out to both its internal and external publics (pg. 118). When it comes to paid media (pg. 176), H-E-B paid to have control over 60 seconds of air time during the 2018 super bowl. Its commercial in this case demonstrated corporate advertising (pg. 176) as it promoted its annual contest Quest for Texas...
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...A company is (morally) allowed within the legal framework to gain unlimited access to consumer’s privacy for the use of customer loyalty programmes. As a consumer, loyalty to a company is largely based on trust. We expect the company to not abuse it. Firms have the responsibility of delivering quality- this refers both to the product that they deliver, and the customer relations – in order to maintain loyalty. In order to achieve this, customers expect their private information to be kept secure. How much does security matter to a consumer? A survey executed by Edelman show that “70% of people are more concerned about privacy than they were five years ago, and 68% feel they have lost control over how their information is shared and used by businesses.” A study carried out by PriceWaterhouseCoopers shows that, when given the choice, a majority (almost 2/3) of consumers choose to not give out personal information (Data Security, Michael) .These statistics show that the consumer base is extremely distrustful of companies using private information. How come? If we assess the risks and benefits of giving out these details, we can identify the reasons. The main risk is intrusion – an unwelcome look into your life. In theory, giving out personal details to a marketer gives them full access to your personal life. The firm has your name and phone number. It has entry to your Facebook (assuming it isn’t set to private) feed to see what sort of things you like, dislike and...
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...Joshua Tollison Phase 4 Individual Project MGM310-1204B-01 Bari Courts 23 December 2012 If I were to start an e-business the main thing I would focus on would be functionality of the site and ease to make customers feel comfortable and confident about shopping with my storefront. By this I mean designing a site that gives customers several options for the products they are shopping for; along with that my customers would have access to multiple pictures of every product available, and a detailed description of the item they are interested in. My customers would also be able to compare similar items by their available options and provide a side by side analysis. The main thing for my e-business though would be the superior customer service that is provided to my clients by means of email, live chat, and a customer service hotline if you would prefer to talk to a representative. One of the final details that would make my site superior to others would be a hassle free return policy that even included return shipping for those who need to return their products for any reason. To be able to make this dream come true there are several other factors that I will be discussing throughout this paper as I present my business plan for establishing my storefront. I. E-Commerce Infrastructure Just as brick and mortar companies have an infrastructure to help them succeed in business, so do e-businesses. By having the correct infrastructure in place allows a company to run...
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...SWOT Analysis Ikea. Strengths IKEA is certainly an environmentally friendly business with a keen focus upon sustainability. In years gone by the company had been accused of encouraging wastefulness since it made a very large numbers of furniture products at low prices. As part of an integrated public relations campaign - IKEA now focuses on sustainability and made it an underpinning principle of its business philosophy. In 2011 IKEA has the enviable record of recycling more than 85% of the packaging and other waste from its stores. Products and materials, suppliers, climate change and community involvement are the fundamental principles of IKEA's sustainability approach. For example, IKEA imposes very strict control measures on some of its suppliers, such as those based in the greater China region. IKEA likes satisfied customers. The business manages to score highly in customer satisfaction surveys. Many marketing research companies rank IKEA in their top 10 companies for customer satisfaction. They managed to enhance their brand association with such great results. Let's face it IKEA is probably the biggest furniture retail name in the world. This is a business with more than 10,000 products available on every continent. They offer low prices and products that offer good value. If you want hard wearing and long-lasting, you will pay more for it elsewhere. IKEA has positioned its business offering away from high-quality and high price, and also a way from low quality, low...
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...outcomes of the business. They can affect profit, customers and revenues. Taxation can affect every business in the world including Toys ‘R’ Us. Taxes are collected by national government and local government. Taxation helps the government ti raise revenue and also enables it to discourage various activities and to encourage others. This can include many things such as: cigarettes to discourage smoking or high fuel composition cars to discourage pollution. In March of every year, the government release information about the changes of taxation. Toys ‘R’ Us have to discuss if they are going to make their products more expensive in order to cover lost profit. If not, this can result to them losing their customers and if this continues, the consumers may decide to shop with Tesco’s competitors. Political stability is when a political party is elected to be the next prime minister. One elected, they would start to put their plans in action. These plans are made public so businesses such as Toys ‘R’ Us can use this information provided to prepare for...
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...Situation Analysis: Syntonizoun’s ( what is the significance of the name? ) is in the beginning stages of its first year as an event coordinating company, headquartered in Glendale, AZ. By utilizing technological advances Syntonizoun’s will be able to reach a vast consumer base. With an explosive growth in population, the market in Glendale is flourishing. There is an increased demand for project managers. By implementing contracting operations with vendors across the Phoenix area, Syntonizoun’s will be able to integrate multiple product services such as wedding, reception and graduation coordination’s for people of all ethnic backgrounds. Market Summary: Syntonizoun’s business is structured under sole proprietorship with an EIN of 12-3456789. Located in the vicinity of West Glendale, AZ, home of the Phoenix Cardinals Stadium, Syntonizoun’s operates out of the multi-tenant office building, Westgate Garden Offices. Syntonizoun’s is tailored to coordinate and organize nearly any occasion. As the city continues to develop, the demand for event planners is increasing. By contracting with local organizations across the greater Phoenix area, Syntonizoun’s can expand their versatility to target a broader demographic. Also, with the rise in cultural pride and recognition, event management is experiencing an escalation of ethnic-focused celebrations. Target Markets: • Weddings • Birthdays • Receptions • Graduations • Funerals • Corporate Events Market...
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...MKT/571-Marketing Professor, Robert Barnet During the commencement of this course we have has the opportunity to acquire knowledge and insight to many different key aspects and concepts of marketing. In this brief we shall discuss the Classic Airlines scenario, consider the product (i.e. Classic Rewards Program) and service (i.e. Quality Airline Travel) that the company is marketing, while reflecting on what marketing challenges Classic is facing in addition to the corporate culture. Marketing concepts found in the week one reading assignments will also be discussed in their relation to the contents of Classic as both and institution and a brand. Upon review of Classic’s overview, overall, the airline is fairly profitable. The challenge comes in the face of waning consumer confidence; “Loyal customers [are] jumping ship and the ones still aboard seemed to be flying less frequently -- or at least less frequently with Classic Airlines.”1 Rising Costs of fuel and labor are also challenges that Classic faces; “[limiting] Classic‘s ability to compete for the valued frequent flier.” Classic, like many of its competitors overestimated the reversal of the travel downturn. that followed September 11th 2001. Having expanded too quickly, Classic now faces a restrictive cost structure that younger airlines do not. Moreover, to counter further financial crisis, a 15 percent across-the-board cost reduction over the next...
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...in technology and way of life. One of the most significant forces driving this development is the ability to record and deliver information across distances and at rates expanding exponentially. This is also referred to as the information age. Digital technology has changed the economy. The new terminology being used is e-marketing where the primary source of value creation for consumers has shifted from physical goods to services and information. This does not mean that everything we previously knew about business becomes irrelevant and obsolete, but it does mean that significant changes in business environment justify new approaches to thinking of the best marketing strategy and management. In summary E-commerce can be defined as an exchange of goods and services between parties, individuals and organizations as well as the electronically based intra and inter organizational activities that facilitate such exchanges.(Dave.C.,2007,p,4) There are four categories of E-commerce:- a) Business to business b) Business to consumer c) Consumer to business d) Consumer to consumer Most business still carries out the traditional ways of conducting business. This is by having a physical address where they have their products and services and translations are made there. Due to the new dot com community and ways of doing business many businesses have taken up the opportunity of conducting business online. This is because of the benefits brought about by...
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...1. Introduction Electronic commerce has become an attractive market to the world, and the emerging business opportunities are now becoming a major factor in world economics. Although, investment through e-commerce channels returns high profits, but like many IT systems, it could lead business organizations to a risky situation or failing to deliver expected returns. The main cause of this is the inconsistency between the system design and the desired requirements or for the misunderstanding between IT professionals and business experts. Therefore, to design e-commerce system, a communication pattern is needed either between system developers and business owner, or between customers and the online business system. Moreover, e-commerce system should be adapted with the whole business environment such as business norms and behavior, customer practice, business rules and government policy. However, Semiotic that is ‘the science of signs’ has brought many approaches to facilitate the process of understand signs’ meaning. The approach of organizational semiotic defied the organization as a group of social norms and emphasizes on the people and their role and responsibility in order to merge them when analyzing and designing information system (Stamper et al, 2004). For e-commerce systems, there is a necessity of clear meaning for each symbol, icon and image because almost all transactions done through the web system without human agent involvement. Therefore, semiotic...
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...Orientation on Frontline Employee Service Performance and Consumer Response Rong-Da Liang Department of Marketing and Logistics Management, National Penghu University No.300, Liuhe Rd., Magong City, Penghu County 88046, Taiwan, R.O.C Tel: 886-6-926-4115 Ext: 5522 E-mail: rdliang@npu.edu.tw Hsing-Chau Tseng Graduate School of Business and Operations Management, Chang Jung Christian University 396, Chang Jung Rd., Sec.1, Kway Jen, Tainan 71101, Taiwan, R.O.C Tel: 886-6-278-5123 Ext: 2020 E-mail: hsingchau@mail.cjcu.edu.tw Yun-Chen Lee (Corresponding author) Graduate School of Business and Operations Management, Chang Jung Christian University No. 396, Chang Jung Rd., Sec.1, Kway Jen, Tainan 71101, Taiwan, R.O.C Tel: 886-937-366-869 Abstract As product and price become less important, managers search for new ways to differentiate themselves in a buyer-seller relationship. Increasingly, businesses have to focus on service orientation to differentiate themselves from their competitors. As consumer loyalty depends primarily upon rendering quality service, the delivery process among business service orientation, frontline service employee performance and consumer response deserves more attention. This article explores some of the ways in which service orientation can be used as an appropriate alternative to the more traditional business methods. This study analyzes the dyadic data collected from 247 questionnaires distributed to consumers and employees across 17 branches of a financial...
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...to an organization of 32,000 employees, last year; it earned the low profit of $10 million on $8.7 billion in sales. Key Challenges Although Classic Airline has been profitable, profit margins have been small and continue to show signs of weakness. After a thorough examination of the company’s standings, we found a few critical issues which must be dealt with immediately to save the company from further deterioration. Classic has been effected by the challenges that plague today‘s airline industry, the travel downturn that resulted following the events of September 11, and the rising cost of fuel. However, Classic Air is suffering more losses due to the internal problems that plague the company, specifically the guest relations division; here are the key problems that plague Classic Air: • Experienced a 19% decrease in the number of Classic Rewards members. • Also, a 21% decrease in flights per remaining member. • Classic has seen a 10% decrease in share prices in the past year. • Loyal customers are no longer loyal, due to economic downturn • The lowest employee morale in history of the company • Rising costs have limited Classic‘s ability to compete for the valued...
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...Assignment 1 – Unit 1 Type of business and aims & objectives Foot Locker is a public, for profit organisation/business and is an American sportswear and retailer. It is a business that mainly focuses on clothing and footwear. Foot Locker is in the tertiary sector as they buy their footwear and apparel from suppliers and then go on to sell it to consumers/customers in their many stores around the world. They also advertise their product meaning they are in the tertiary sector. They are not in the secondary sector as they do not package their own products and therefore, they are not in the primary sector as they do not gather their own raw materials in order to make the products they then go on to sell. The main purpose of Foot Locker is to make a profit for shareholders like many other private companies. Also, they aim to increase their market share and to expand or develop the business further. Other purposes of Footlocker is to make a profit generally, Foot Locker insures good customer service 24 hours a day, 7 days a week. This will keep up a good reputation for their business. They also offer special offers online and in store with sales, this could insure customer loyalty as more customers will shop at Foot Locker due to the cheaper prices, this will increase sales, therefore, increasing the profits made by Foot Locker. Contrasting to this, the NSPCC is a Voluntary Organisation or a charity; it will be regulated by the Charities Commission Nationally and is managed...
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