...dominate the market for films and music has continued for such a long time. These cultural products because of the industrial processes they follow of production, distribution and consumption fall into the category of an industry and are immensely affected by the forces of the market. Distribution is the key factor in determining who would rule the industry as it forms the link between the production of the media goods and their exposure to the target audience. Over the years the cultural industry has evolved imbibing newer technologies and making space for newer companies to make their mark. This process of evolution has been intercepted with changes in its economic and sociological structure owing to the external economic, social and political factors and also technological advancements. Ownership of the media forces to a great extent amounts to a huge control over the global economy and also means greater political and cultural power. Hesmondhalgh, in his book, The Cultural Industries, points out that there has been an "interweaving of change and continuity" in the cultural industry since the 1970s (Hesmondhalgh, 2007). However, this hasn’t ever been a smooth process for the older and established companies who had to face challenges from the new market players. The music industry had to grow from the sheet music days to the ipod culture. Also, with the music composer having direct access to the consumers via the internet, the existence of the music companies seems endangered. Same...
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...2 Importance of the study 2 Definition of term 3 Statement of the problem 3 Scope and Delimitation of the study 3 Time and Place of the study 4 Chapter II REVIEW OF RELATED LITERATURE 5 Chapter III METHODOLOGY 7 Research Design 7 Respondents 8 Data Gathering 8 Instrumentation 8 CHAPTER I INTRODUCTION • BACKGROUND OF STUDY Many corrupt politicians run in a position that they can make sure after they are elected, the power that they have will use in improper way; that affects the economy of a particular country, is an interesting research work of tackle. This research entitled: Corrupt Politicians: The true kidnappers of our society that seeks the answer to the following questions. 1. What is a Corrupt Politician? 2. How do Corrupt Politicians become a kidnapper? 3. How do they affect the economy of a particular country? 4. Why does Corrupt Politicians are accused as kidnapper? 5. How do Corrupt Politicians avoid such behavior? • IMPORTANCE OF STUDY The result of this study will help many people and be alarmed of the situations of today’s generation. This will also help young students, as the young educators of the country and the future leaders of our society, practice more on saying the truth than lies. • DEFINITION OF TERMS To understand better the study...
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...COURSES 1& 2 The Intangible Economy: an Overview. Understanding Economic Change Generally speaking and according to our perception at present, we could say that production and products pertain to the material universe: production, which is based on natural resources and energy, is fundamentally tangible. We got so used to this idea that we do not attempt to analyze it any more. Our economic and legal constructions are based on production, ownership and exchange of tangible goods. Economy, as it appeared after the industrial revolution, comprised activities related to the transformation of natural resources and was mainly an economy of goods. Under the mass production system with homogenous goods, the knowledge content of goods was low and the most important phase of the production process was manufacturing, since firms relied on economies of scale for market performance. Hence, the tangible aspects of factors of production were the most important (productivity thereby explained by the amount of physical capital and quantity of labor employed). Nevertheless, with the development of the economy and society as a whole, the importance of knowledge increased, leading to information and ideas playing a crucial role in determining economic performance. Nowadays, the knowledge content of goods is higher, and the pre- and post- manufacturing phases are crucial for value creation. The new type of economy that is emerging is more about a shift of mindset relating to building and...
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...ENTE 2534 ASSIGNMENT 1 Criteria ‘The evolution of selling: a study of historic and contemporary sales methods and attitudes’ Name: Arun Sehgal Student Number: P11271202 Tutor Marking: Edwina Goodwin CRITERIA | COMMENTS | MARK | Introduction/Conclusion..5% | | | Depth and Range of academic research, and evidence of understanding 25% | | | Quality of examples both historic and contemporary25% | | | Quality of individual analytical discussion- convincing? 25% | | | Correct format as outlined in module guide; adequate & correct referencing, free from errors…………………….10% | | | Reflection… …10% | | | LESS 5% IF NO CRITERIA SHEET TOTAL MARKS | | Assignment 1 Title: ‘The Evolution of selling: a study of historic and contemporary sales methods and attitudes’ Tutorial Day: Wednesday – 12 to 1 Full Name: Arun Kumar Sehgal Student ID: P11271202 Module Name: The Creative art of selling and negotiation – ENTE 2534 In the last two century professional selling has evolved dramatically through various methodologies, practices and models that have been created in order to show the old and new ways of adaptive selling. Selling models have been made in order to show the complexity of selling techniques determining the outcome of a salespersons approach to a client, making sure that previous mistakes are not repeated. Key impacts and changes happened throughout the industrial revolution and 19th century. Customer...
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...Disposable Stirred Tank Reactor TM 3 6 9 13 16 17 19 21 22 2,000 L Xcellerex Disposable Stirred Tank Reactor TM 12,000 L Fermenter Medium Storage Material Transportation pumps References Appendix A: Project Guidelines 26 27 28 31 Appendix B:Calculations Exponential Cell Growth Production of MAb per Batch Carbon Balance for Glucose Consumption _ Carbon from MAb Produced Carbon from Lactic Acid Produced Carbon from Carbon Dioxide Produced 33 33 33 34 34 35 35 Total Glucose Consumption 36 Number of Reactor Lines Appendix C: MATLAB Code 36 37 5 5 Background Biopharmaceutical companies producing monoclonal antibodies perpetually investigate novel approaches for manufacturing their products. Process development investigates innovative methods to attain the goals of optimizing efficacy and preserving the product’s desirable qualities. Optimizing parameters in manufacturing has the potential to enhance cost effectiveness, improves production time, and to create manufacturing flexibility. Due to the high demand for large doses of monoclonal antibodies over an extended period of time, mass production of monoclonal antibodies is essential for fulfilling monoclonal antibody therapy regimens at an affordable cost. Marketable products in the clinic are qualified by production time and cost...
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...another town. What is Advertising Advertising is a form of communication for marketing and used to encourage, persuade, or manipulate an audience (viewers, readers or listeners; sometimes a specific group) to continue or take some new action. Most commonly, the desired result is to drive consumer behavior with respect to a commercial offering, although political and ideological advertising is also common. The purpose of advertising may also be to reassure employees or shareholders that a company is viable or successful. Advertising messages are usually paid for by sponsors and viewed via various traditional media; including mass media such as newspaper, magazines, television commercial, radio advertisement, outdoor advertising or direct mail; or new media such as blogs, websites or text messages. Commercial advertisers often seek to generate increased consumption of their products or services through "branding," which involves associating a product name or image with certain qualities in the minds of...
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...Assignment Cover Sheet Lecturer’s Comments Form | SECTION A: TO BE COMPLETED BY STUDENT | * This assignment cover sheet needs to be included with each assignment. Please complete all details clearly. * If you are submitting your assignment on paper, please staple this sheet to the front of each assignment. * If you are submitting your assignment online, please ensure this cover sheet is included in front your assignment. * Please check your course information booklet for assignment submission deadline and information. | Group Members | | Group Members | | Program/Intake | | Student No. | | Module/Course/Unit | | Lecturer | Samuel Lee | Assignment No. | 1 | Assignment Due Date | 8th September, 2011 | DECLARATION: I hereby declare that the attached assignment is my own work. I understand that if I am suspected of plagiarism or another form of cheating, my work will be referred to the Academic Review Committee/Registrar, which may result in me being expelled from the program. | Signature | | Submission Date | | SECTION B: COMMENTS FROM YOUR LECTURER | ASSIGNMENT GRADE: | | | TABLE OF CONTENT S. No Page No. 1. Situation Analysis ………………………………………………………………………………………… 3 2. Marketing Communication Objectives ………………………………………………………………………………………... 4 3. Marketing Communication Strategies …………………………………………………………………………………………. 5 4. Tactics …………………….……………………………………………………………………...
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...Nespresso coffee shop Salalah Name: __________________________ ID: ______________________________ Table of Contents Executive summary 2 Company Summary 3 Product/ Services Summary 5 Strategies – Marketing & Sales 7 Management Summary 8 Organizational Chart 9 Financial Statements 10 Balance sheet 12 Feasibility Business Idea and its suitability to Oman 12 Conclusion 13 Executive summary Nespresso coffee shop is a coffee shop that is located in Salalah exactly in the Alsaada north . That is a complete list of moderately priced "comfort" food influenced by Arab cooking traditions but on the basis of time-honored recipes from around the world. Section of the cafe and Nespresso coffee shop features a cafe with candy bar, and magazines, and space for live performers. This shop is basically the franchise that was introduced by the Nespresso the international brand of Coffee. This Coffee shop was not till now available in Salalah Oman. So, the opening of Salalah branch will provide a unique taste of coffee of an international brand. This business plan offers financial institutions an opportunity to review our vision and strategic focus. It also provides a step-by-step plan for the business start-up, establishing favorable sales numbers, gross margin, and profitability. This plan includes chapters on the company, products and services, market focus, action plans and forecasts, management team, and financial plan. Company Summary The "Nespresso...
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...Mass media From Wikipedia, the free encyclopedia Jump to: navigation, search The mass media are diversified media technologies that are intended to reach a large audience by mass communication. The technologies through which this communication takes place varies. Broadcast media such as radio, recorded music, film and television transmit their information electronically. Print media use a physical object such as a newspaper, book, pamphlet or comics,[1] to distribute their information. Outdoor media is a form of mass media that comprises billboards, signs or placards placed inside and outside of commercial buildings, sports stadiums, shops and buses. Other outdoor media include flying billboards (signs in tow of airplanes), blimps, and skywriting.[2] Public speaking and event organising can also be considered as forms of mass media.[3] The digital media comprises both Internet and mobile mass communication. Internet media provides many mass media services, such as email, websites, blogs, and internet based radio and television. Many other mass media outlets have a presence on the web, by such things as having TV ads that link to a website, or distributing a QR Code in print or outdoor media to direct a mobile user to a website. In this way, they can utilise the easy accessibility that the Internet has, and the outreach that Internet affords, as information can easily be broadcast to many different regions of the world simultaneously and cost-efficiently. The organizations that...
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...MARKETING AND ADVERTISING BY THE ALCOHOL INDUSTRY ON YOUNG PEOPLE’S ALCOHOL CONSUMPTION Research prepared for the World Health Organization by the Centre for Social Marketing at the University of Strathclyde Emma Cooke, Gerard Hastings and Susan Anderson March 2002 Acknowledgements For acquisition and translation of international data: Jill Bain, Marina Biniari, Liliana Carcamo and Ingrid Kajzer. For comments on the final draft: Anne Marie MacKintosh For administrative support: Kathryn Angus and Aileen Paton. CONTENTS Page No 1.0 INTRODUCTION 1 2.0 MANAGEMENT SUMMARY 2 3.0 METHODOLOGY 4 4.0 RESULTS 7 4.1 Advertising 7 4.1.1 Econometric Studies 7 4.1.2 Consumer Studies 11 4.2 Other Forms of Marketing 15 4.3 Developing and Transitional Countries 21 REFERENCES 25 1.0 INTRODUCTION At the World Health Organization Ministerial Conference on Young People and Alcohol in Stockholm (February 2001) considerable concern was expressed about the nature and pervasiveness of advertising and marketing by the alcohol industry. Explicit examples were shown of alcohol promotion exploiting the themes of sexual, sporting and lifestyle success, often in direct violation of advertising codes. Furthermore, many of the advertising examples displayed images of excessive consumption. In addition, the Conference noted that marketing stretches beyond the realms...
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...The Smoking Ban Debate Smoking, a hot button issue that has gained momentum is on the verge of exploding. Smoking bans are the current answer to the growing backlash from the general public over second hand smoke, a controversial action which brings the subject of individual rights to the forefront. Tobacco use has been debated for hundreds of years, with the medical field describing tobacco use as a “deadly narcotic” as early as 1853. With momentum gaining a pinnacle, regulations implementing and enforcing smoking bans are widespread, with oppositions position that these bans impose on individual rights. David Hudson wrote “The Department of Justice once stated smoking as the single leading cause of death in the United States”. An author/ research attorney who specializes in First Amendment rights, his book, Smoking Bans, widely discusses the impact that smoking bans have protecting public health, while some believe it infringes on individual rights. Key issues surround the debate that revolve around individual choice, social responsibility, and governmental power, and with the issues bring a wide variety of interests. A 2000 lawsuit Supreme Court ruled the Food and Drug Administration was not allowed to regulate tobacco as a drug. To many, this seemed like a logical solution to a smoking culture glamorized by Hollywood in the 1950’s into the 1070’s. To others, it would have ineffective results as the Liquor Prohibition proved to be in earlier years...
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...SAMSUNG Q NO 1: Chooose an organization, identify and critically analysis its strategic marketing problems and opportunities ? Q NO 2 : As a consultants, examine strategic marketing alternatives available and recommend a suitable marketing strategic and realistic implementation plans that are consistent with the overall objectives of the organization ? Introduction World largest electronics company Samsung was began in 1969 in Suwon, South Korea as Samsung Electric Industries, originally manufacturing electronic appliances such as TVs, calculators, refrigerators, air conditioners and washers. The presented piece of work studies the performance of the SAMSUNG company in UK stock market, follows its progress and interesting events for the recent time as well as provides with financial statements, balance sheet and calculates figures required. First of all, the name and address of the company is presented. Secondly, they present the annual report of the company,share prices graphic in compare with other companies and share price graph for the past two years in his report company provided thelatest news and other information. Samsung Electronicsis the world largest electronic and technology company. Samsung make business of $117.4 billion in 2009. The headquartered of SAMSUNG is in SOUTH KOREA. It is the one of the largest South Korean company and the flagship subsidiary of the Samsung group. SAMSUNG Electronics is the global market leader in more than 60 products...
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...1. ABSTRACT Consumer behavior refers to a discipline dealing with how and why consumers purchase (or do not purchase) goods and services (Schiffman, 2011). I did the qualitative analysis for this research. This report expounds an interview of two consumers who purchased 5D Mark II recently, and sorts the answers into five decision-making process steps (Problem recognition; search for information; evaluation of alternatives; outlet selection and product purchase; post purchase processes including customer satisfaction and consumer loyalty) (Quester, et al. 2011), and compare the differences in response and behavior between the two interviewees. In addition, this report discusses ‘consumers prefer choose known brand’ and the factors influenced consumers’ behavior. 2. BODY 1. Background Information I select Canon DSLR (Digital Single Lens Reflex) 5D Mark II as marketing research object. [pic] Back in August 2005 Canon 'defined a new DSLR category' (their words) with the EOS 5D. Unlike any previous 'full frame' sensor camera, the 5D was the first with a compact body (i.e. not having an integral vertical grip) and has since then proved to be very popular, perhaps because if you wanted a full frame DSLR to use with your Canon lenses and you didn't want the chunky EOS-1D style body then the EOS 5D has been your only choice (Don & Askey, 2009). Three years on and two competitors have turned up in the shape of...
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...THE STUDY The mass media, most especially television have gradually become a part of our daily lives, and sources of information, education and entertainment have been described as the primary functions of the media. Lasswell (1948) as cited in Folarin (2005, p.74) assigns three functions to the media: i. Surveillance of the Environment (the news function). ii. Correlation of the different parts of the Enviroment (the editorial function). iii. Transmission of the cultural heritage from one generation to the other (the cultural transmission function). The focus of the researcher in this study is not only on the entertainment function of the media, but the role the entertainment media especially television, plays in shaping social behaviour among teenagers in the society. Stephenson (1967) a British psychologist, as cited in Folarin (2005, p.170), divides man’s activities into work and play. The former involving reality and production, while the latter deals with entertainment, relaxation or self satisfaction. He further says that people use mass communication more as play than as work, more for pleasure and entertainment than for information and serious work. Folarin (ibid) corroborates this view by saying that one constant criticism of television in Nigeria is its focus on entertainment rather than on development purposes. There is no doubt that the impact of the media on young people’s lives is broadly considered within what is referred to as “media effects” debate...
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...Rethinking retail banking growth Effective strategies for increasing revenue by building stronger connections to the post-crisis consumer It’s no secret that revenue growth is one of today’s biggest challenges for the banking industry. Financial services CEOs ranked growth as their number one priority according to The Conference Board CEO Challenge 2011 1 survey . As low interest rates and new regulations strangle traditional sources of riskbased and fee income, many once-attractive customer relationships are generating less revenue, causing some to become unprofitable. Many bank executives are finding that the old tried-and-true strategies for organic market share and revenue growth are not sufficient anymore. Competing based on pricing, convenience, and service is still fundamental, but more is required. The financial crisis created a trio of retail banking giants with approximately 30 percent combined market share and more than 18,300 branch locations – but even with their vast scale; they are also struggling to grow organically. On the product side, retail deposits have significantly diminished attractiveness in today’s low interest rate environment. Even when banks succeed in attracting new deposit relationships, there are few profitable ways to reinvest those assets in today’s loan environment. Mortgage lending has dropped to the lowest levels in a decade, and new fee and rate constraints on overdrafts and credit cards, along with consumer debt reduction, have silenced...
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