...lets tackle about the history of Advertising here in the Philippines: Advertising started in the early times when messages were carved in stone plates and notices were printed on walls. It was the only form of advertising then. Outdoor advertising was an industry by itself for a long period of time until print (in newspaper and in magazines) and radio broadcasting were introduced. It was through the years up to the early 1960’s in the Philippines when outdoor advertising was still regarded as a primary medium of advertising, when billboard operators and owners organized themselves into one, cohesive and solid voice. Thus, on AUGUST 13, 1964, the OUTDOOR ADVERTISING ASSOCIATION OF THE PHILS. (OAAP) was formed. Its purpose was to promote growth of outdoor advertising in the Philippines by establishing its own Code of Ethics. In 1974, OAAP was placed under the jurisdiction of the Philippine Council for Print Media (“PCPM”) under the late General Hans Menzi as per Presidential Decree No. 576. This decree provides PCPM the authority to set rules and regulations for the discipline of all mass media under its supervision. In 1976, the Metro Manila Governor, Imelda Marcos, in line with her cleanliness and beautification drive, decided to demolish all billboards especially movie ads and neon signs along Roxas Boulevard and Luneta. In May 1974, OAAP became one of the charter members of the Philippine Board of Advertising now called the Advertising Board of the Philippines...
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...Research methodology: What are the Objectives of Research? The prime objectives of research are: (1) To discover new facts (2) To verify and test important facts (3) To analyse an event or process or phenomenon to identify the cause and effect relationship (4) To develop new scientific tools, concepts and theories to solve and understand scientific and non-scientific problems (5) To find solutions to scientific, non-scientific and social problems and (6) To overcome or solve the problems occurring in our every day life. What Makes People do Research? No person would like to do research unless there are some motivating factors. Some of the motivations are the following: (1) To get a research degree, along with its benefits like better employment, promotion, increment in salary, etc. (2) To get a research degree and then to get a teaching position in a college or university. (3) To get a research position in countries like U.S.A., Canada, Germany, England, Japan, Australia, etc. and settle there (4) To solve the unsolved and challenging problems (5) To get joy of doing some creative work (6) To acquire respectability (7) To get recognition (8) Curiosity to find out the unknown facts of an event. But, Some students undertake research without any aim possibly because of not being able to think of anything else to do. Such students can also become good researchers by motivating themselves toward a respectable goal. The research process: ...
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...Coke Versus Pepsi : Differences in Cultural History Rather than Taste Posted by Nicole Smith, Jan 16, 2012 Food And Drink No Comments Print For many years, Coca Cola and Pepsi have enjoyed the position as the two most enjoyed soft drinks in the USA, as they have maintained their popularity over the past several decades. One can divide soft drink fans into two major camps: Coke-lovers and Pepsi-lovers. Each of the camps substantiates its favoritism not only on flavor, but also on ideas, facts, and preferences that justify its choice and allow it to stay true to its selection. The following analysis of the history of Pepsi and Coca Cola explores Pepsi and Coke with an emphasis on advertising and cultural significance of these efforts, discovering what makes these soft drinks so popular and what differentiates them from each other. What emerges is that there is little in the way of differences between Coke and Pepsi outside of different cultural histories. There are many similarities between Coca Cola and Pepsi and the history of Coca Cola is nothing like the history of Pepsi outside of the fact that both companies were advertising soda. Both were intended to serve as recreational drinks associated with parties, fun, sex, and entertainment. The two drinks have just about the same color, the same amount of carbon dioxide, and have a similar taste. While in the past they both used different natural extracts from the coca nut, nowadays they both rely on artificial flavors and man-made...
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...History of TV advertising From 1941 to 1990s Firsts The first TV ad in the history of television advertising was broadcast on NBC’s WNBT for the Bulova® Watch Company before a baseball game between the Brooklyn Dodgers and Philadelphia Phillies. The ad featured a Bulova® watch displayed over the map of the United States. The Bulova® Watch Company paid 9 dollars for a 10 second spot and went down forever as the first TV ad in the history of both the world and U.S. television advertising. By 1948, many additional advertisers were using television spots to reach the large audience that owned television sets. Television's spreading popularity merited the formation of the American Association of Advertising Agencies to regulate commercials. Television was so popular during that era that even the movie studios feared that television would dominate all other media! It's shocking to compare the first commercial's 9 dollar price tag to a modern day 30-second TV spot during the Super Bowl which costs several million dollars! The first TV commercial shown in Britain was for Gibbs S R Toothpaste, which lasted 60 seconds, and was broadcast on September 22, 1955. This commercial earned its place as a first in the history of TV advertising completely by chance. In a lottery drawn with 23 other commercials to determine who would go first, Gibbs S R Toothpaste was the one that came up the winner. The 1950s also brought about significant changes in television advertising. More advertising...
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...Advertising is defined as a platform to communicate to the targeted customers that a company is trying to reach. There are different tactics and tools that are used in advertising. It is true that over the years, the form of advertising has changed in a to obtain this. Preferences and taste of target market have now changed and so now there had to be alterations in the way one did advertising. Before 1970 print advertising was a lot different compared to advertisement used today. I have chosen to look into print advertisement history of Coca Cola. This paper will address target markets, impact of Coca-Cola is one of the most constant, persistent and well-loved brands of all time. It is one of the longest living brands, which makes Coca-Cola one of the most successful companies of all time. One of the main reasons is due to their strong marketing and advertising. Coca-Cola has always leaned upon advertising to market their brand. This is why they are always in he lead, after being in the market for over a century. Coca-Cola advertising has most definitely affected American pop culture around the world. 1800’s In 1886, there was some prohibition laws passed in a few locations, John Pemberton developed Coca-Cola, which was a non-alcoholic version of his French Wine Coca that he had previously made. He first sold Coca-Cola for 5 cents per glass next to soda fountains as a patent medicine. He claimed Coca-Cola was a cure for the common headache, impotence and also morphine...
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..........................................3 2 4 ERAS……………………………………………………...................................4 2.1 The Era of Production……………………………………………………….5 2.2 The Era of Sales…….………………………………………………………...6 2.3 The Era of Marketing.……………………………………………………….7 2.4 The Era of Relations………………………………………………………….8 3 THE ADVERTISING STANDARDS AUTHORITY (ASA)…….....................9 4 CONCLUSION ....................................................................................................11 REFERENCE.......................................................................................................12 2 Student Number 4823338 1 INTRODUCTION Systematic problems of Advertising industry became visible relatively long time ago even with the naked eye. New trends appearing in recent years are becoming more and more openly post modernised. Advertising remembered a human being, who used to be ignored and estimated only as an abundant figure, money income for the decades. All manner of marketing directions, such as Guerrilla, Viral and Intuitive, invoke to look closely at the man, go beyond the statistics, and see the real people standing behind the numbers. Advertising industry is drawn to the unconscious things, even 25 th frame effect doesn’t surprise anyone nowadays. All the methods of mind programming have started serving advertisement needs. There are plenty of studies and theories being used very successfully too. However, the vital marketers’ agenda to achieve the stage...
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...ROLE OFADVERTISING IN MODERN MARKETING The History of Advertising can be traced to ancient civilizations. It became a major force in capitalist economies in the mid-19th century, based primarily on newspapers and magazines. In the 20th century. Advrtising history runs parllel to the history of mankind. Prior to the invention of printing press (1450A.D.) there were town criers who sold their goods through shouting.Advrtising is diffuclt to define its multi-dimensional .It is a powerful marketing tool it is a field of employement and a profession. The American Marketing Assoction (AMA) defines Advertising as any paid form of non-personal presentation of ideas or goods and services by an identified sponser. Advertising according to the above definition ,is a paid communation .Advertising is for wide range for product and services. Each advertising is sponserd byan identified party or an advertiser. Advertising received a boost after the indudtrial revolution in England. Printing press invention also give a boost to advertising. Advertising messages started as hand bills (1477). The first Indian agency was set up in 1905 in Girgaon, Mumbai .It was Dattaram and company .Indian advertisng completed its 110 years in 2015. Over these years, Indians advertising has had many change faces. CONTRIBUTION TO ECONOMIC GROWTH Advertising contributes to economic growth b7 helping to expand the market, particularly for new products, and by helping to develop new market segments...
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...A newspaper (often just called a paper when the context is clear) is a periodical publication containing news, other informative articles (listed below), and usually advertising. A newspaper is usually printed on relatively inexpensive, low-grade paper such as newsprint. The news organizations that publish newspapers are themselves often metonymically called newspapers. Most newspapers now publish online as well as in print. The online versions are called online newspapers or news sites. Newspapers are typically published daily or weekly. News magazines are also weekly, but they have a magazine format. General-interest newspapers typically publish news articles and feature articles on national and international news as well as local news. The news includes political events and personalities, business and finance, crime, severe weather, and natural disasters; health and medicine, science, and technology; sports; and entertainment, society, food and cooking, clothing and home fashion, and the arts. Typically the paper is divided into sections for each of those major groupings (labeled A, B, C, and so on, with pagination prefixes yielding page numbers A1-A20, B1-B20, C1-C20, and so on). Most traditional papers also feature an editorial page containing editorials written by an editor, op-eds written by guest writers, and columns that express the personal opinions of columnists, usually offering analysis and synthesis that attempts to translate the raw data of the news into information...
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...Lecture 2 History of Advertising Advertising – to gather together, to persuade people about something Advertising has existed before the industrial revolution According to Singer advertising is… A key element in economic history as well as our social, technological, artistic and cultural histories… and perhaps one of the keys to the understanding of the evolution of our complex urban society For exams you don’t need to know date but you need centuries/periods etc. Preliterate period (3000-400 BC) Pre writing and reading period – advertising will be very different than is does now Literacy levels were low, people couldn’t read and write – so communicated with symbols 1200 BC: painted on carved messages on rocks and stones leading down paths to harbor (ship was coming in, stuff available to obtain) Fijians o Came up with the alphabet as a consistent form o Centered around biblical ideologies o When societies became literate – usually taught religious stuff only select people were taught literacy (high up people, nobility) (school comes from the word leisure, only rich people had leisure time – thought it was a foolish endeavor to teach poor because they were not smart enough) th 6 century BC: town criers most common form of advertising throughout history is oral advertising or the town crier (bellmen) o What they do is go around and be very loud voices, men always, ringing bell, delivering some kind of message, dressed in a certain way...
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...Visual Merchandising: P.O.P. Displays Visual Merchandising is the method of displaying products in a store that will entice a consumer to buy. “POP display” is short for point of purchase display. A point of purchase display can catch the attention of prospective consumers. For as long as humans have been selling things to each other, there has been a need for point of purchase displays. Over the centuries, the vendor, the peddler, the hawker, all have needed to display their products to consumers. POP displays are all about point of purchase displays that are types of marketing and advertising techniques or ad campaigns that boost the marketability of the goods close to which they are placed. The reputation of an item is dependent upon its advertising and marketing strategies. The benefit that promotion provides to any product is its brand name value that becomes the identity of the product or service. By the twelfth century, shops in major European cities were well established. Traffic in bazaars and shops was important and early retailers just like today's retailers, needed to display the goods offered. Logically in an age before mass production, there were few consumer goods to promote. Nevertheless, food, clothing, footwear, furniture and cooking utensils were the essentials of life and for those who could afford them bought in shops. During the nineteenth century's industrial revolution, a wider variety of goods became readily available. Signs, posters and means of displaying...
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...Combining Online Marketing with Traditional Marketing Marketing—the action or business of promoting and selling products or services, including market research and advertising—is a powerful tool for attracting customers and promoting a business. (Chapman/Businessballs) There are many types of marketing strategies and mediums through which different companies implement the practice of marketing. This paper will shed a light on traditional and online marketing, highlighting the very concepts along with the pros and cons of each type of marketing. The history of marketing is divided into two phases; the development of marketing theory, and the development of marketing practice. The history of marketing theory deals with the evolution of different...
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...Horace Burnett Judith Ann Bodley JOUR168-A 21 January 2015 The History of Advertising The rate of change to advertising as to where it was 10 years ago to know is incredible. The technologies and platforms that have been introduced to us such as Facebook and Twitter has changed the way in which a business communicates with their public. To fully grasp the concept of advertising presently, one must look at its origin. Advertising has come from a very long way and it has managed to advance and evolve into the major communication tool it is today. Advertising is a form of marketing used to, persuade, or manipulate an audience to purchase a product or service, this is normally paid for by the business entity. The most basic and still one of the most efficient forms of advertising which is word of mouth, this has been around ever since humans started providing each other’s with goods and services. As early as the Egyptians, there was evidence of the use of advertising. They used papyrus to record sales and important details, also for political, religious and commercial news to be announced in the city they would write it in bold and place it all over so that everyone would be informed. There were signs of this practice in the ruins of ancient Arabia and Pompeii. In countries such as India and Africa the use of wall advertising was and is now commonly used, hence the starting of ad’s being placed on walls all around the world, because they were easy to see and was colorful...
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...Advertising and Consumer Culture Wednesday 10:00-12:00; SW 319 MDSB03H3 Instructor: Dr. Stacy M. Jameson Email: stacy.jameson@utoronto.ca Office Hours: Wednesday 12:30-2:30PM; HW411A (or make an appointment to visit my office on the St. George Campus) This course introduces students to the study of advertising as social communication and provides a historical perspective on advertising's role in the emergence and perpetuation of “consumer culture.” The course examines the strategies employed to promote the circulation of goods as well as the impact of advertising on the creation of new habits and expectations in everyday life. Required Course Texts: Juliet Schor and D.B. Holt (eds), The Consumer Society Reader Joseph Turow and Mathew Mcallister, The Advertising and Consumer Culture Reader *Additional PDFs posted on Blackboard Assignments and Grade Distribution: Participation, Reading Quizzes, and any In-Class Assignments 10% Essay One: Ad Analysis 15% Midterm Exam 20% Essay Two: Branding 25% Final Exam 30% Essay One: Ad Analysis This short essay (500-800 words; 12 point font, double spaced) will offer an analysis of a single print advertisement of your choice. You must situate your discussion of the ad within a historical context (what are some historical trends that set the stage for this form of commercial text?). You must then identify the central trope or strategy being used and explain its rhetorical function...
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...Pharmaceutical Advertising Pharmaceutical advertising, which dates back to the 18th and 19th century, conveys a message to consumers in which medication can relieve just about any ailment. Today, these ads are everywhere. They exist on billboards, television, radio, the newspaper, magazines, and the Internet. Direct-to-consumer marketing (DTC) almost challenges the individual to question whether or not he or she has a medical issue. This is synonymous with selling an illness and not a remedy. Pharmaceutical advertising and marketing among health care providers remains questionable in terms of ethical practices. Pharmaceutical representatives promote their medications through a commonly known marketing strategy, which involves the use of gifts to entice or persuade the health care provider. These gifts involve pens, pads, lunch, dinner, and luxurious trips. Effective advertising and marketing should promote a product that gains the interest of an individual without question. Advertising, mainly in the form of pharmaceuticals should not be misleading and should not insinuate that common occurrences produce a medical problem. The History of DTC Marketing Originating in the 18th and 19th century, DTC marketing deluded consumers through misleading and falsified advertising. Moving on into the 20th century, “pharmaceutical ads accounted for nearly half of newspapers’ advertising revenue” (Huh, DeLorme, Reid, & Soontae, 2010, para. 3). The Pure Food and Drug Act became a law in...
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...1 Ogilvy on Advertising By David Ogilvy Sarah Perry JOMC 170 Book Report July 18, 2006 2 About the Author David Ogilvy, born in 1911, was called by Time “the most sought after wizard in the business.” Ogilvy was one of the three key individuals in the Creative Revolution, along with Bill Bernbach and Leo Burnett. Before Ogilvy began advertising, he worked with research giant George Gallup for 3 years (David Ogilvy: History). Ogilvy came from the UK to start his agency Ogilvy & Mather. Starting with no clients in 1948, it has since grown into a worldwide enterprise (Ogilvy.com). As successful as Ogilvy was, he did it all with no college degree (Ogilvy 51). Some of Ogilvy’s most famous campaigns were the Hathaway shirts which ran for 25 years, Schweppes, and Rolls-Royce. Ogilvy wrote 3 books about advertising: Confessions of an Advertising Man (1963), Blood, Brains, and Beer: The Autobiography of David Ogilvy (1978) and Ogilvy on Advertising (1983). Ogilvy retired in 1971 and after his retirement, Ogilvy & Mather was purchased by mega agency WPP in 1989 for $864 million (Ogilvy.com). Ogilvy died in 1999 but his legacy in the advertising world will always be remembered. 3 Abstract of Ogilvy on Advertising In Ogilvy on Advertising, David Ogilvy writes about all aspects of advertising. He explains all the tips and rules he has learned about advertising through his own experience and through looking at data. He mainly writes about the aspects of advertising he knows from his own...
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