Question 1
Link the Coors vision statement to Coors key business strategies or “six planks”. Are there any gaps?
Coors key business strategies or “six planks” are overall well aligned with the company’s vision statement. Coors key business strategies, baseline growth, incremental growth, product quality, distributor service, productivity gains and people can be associated to Coors’ vision to focus on continuing to build upon its existing foundation by improving quality, service, boosting profitability and developing employee skills. The emphasis on improving quality and service should increase Coors’ products’ popularity, which in theory should lead to baseline growth of its key brands and should increase its chances to incrementally grow in potential markets, channels and make its baseline and new brands more attractive to a diverse number of demographics. A key strategy that I would like to address separately because I find it imperative to the long term success of any business is its investment in its people, and this encompasses its employees and communities where it conducts business. Coors’ vision statement to continue developing employee skills and to be a valued neighbor in its communities is well aligned with its business strategy of continuing to improve its business performance by engaging and developing its people. As you can see, Coors’ vision statement is very well aligned with its business strategies. Coors chances of successfully employing the concept of the balanced scorecard significantly increases by having a well aligned set of business strategies with its vision statement.

Question 2
Link the Coors Operations and Technology (O&T) department vision statement to the O&T strategies or “supply chain guiding principles”. Are there any gaps?
Coors’ Operations and Technology Department’s vision statement seem to be well aligned