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Hrm Case Memo

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CASE MEMO
VERIZON COMMUNICATIONS INC:
IMPLEMENTING A BALANCED SCORECARD
By :
Pallabi Roy (35)
Pranjal Yadav (37)
Rudra Prasad Banerjee (43)
Sherin S Mathews (49)
Sohini Banerjee (52)
Srijan Sinha (53)
Supratim Datta (55)

By :
Pallabi Roy (35)
Pranjal Yadav (37)
Rudra Prasad Banerjee (43)
Sherin S Mathews (49)
Sohini Banerjee (52)
Srijan Sinha (53)
Supratim Datta (55)

CASE SUMMARY

Company profile:
Verizon is a global leader in delivering innovation in communications, information and entertainment. It has close to 90.0 million customers. 130 million customer connections (wireless, wireline, broadband and TV) are served every day by them. It has its headquarters in New York City and Operations Center in Basking Ridge, N.J.
Its key products and services are: * Wireline voice and data services * Wireless services * Publishing of print and electronic directories

Company Evolution:
Originally, before the passage of the Act, Bell Atlantic, NYNEX, and other “baby bell” companies were formed. Then in 1996, Congress passed the Telecommunications Act which aimed at deregulation in the telecommunications industry. The total value of mergers and acquisitions had increased considerably after the passage of the act. Soon after this, Bell Atlantic / GTE merger was announced. The entity thus created was named as Verizon. Verizon had more than $22 billion in cash flow. * It had $6 billion revenues and 260,000 employees * It was the largest local phone company in the US * It was also the largest wireless phone company

Management Problem:
The management needed to determine whether the investments in the HR department were effective and valuable. Some of the questions specific to this problem are: * What is the most effective use of training dollars? * How to reduce customer turnover? In 1993 about 23% of all long

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