...1. The Company Costa Coffee is a specialist coffee shop concept that is part of Whitbread, a FTSE-listed British leisure company operating in UK. Costa Coffee has been growing in sales, profits and number of outlets in the past 4 years with 75%, 86% and 39% growth respectively. Table 1.1 Key Financial Ratios 2011-2015 (in GBP Millions) Ratio 2014/15 2013/14 2012/13 2011/12 Turnover 952 805 670 542 Profit (Loss) before Taxation 125 93 87 67 Profit Margin 0.13 0.12 0.13 0.12 Return on Capital Employed 44 35 34 32 Number of Stores 1931 1755 1578 1392 Employees 12645 11432 10031 8196 (Whitbread Annual Reports, 2011-2015) Graph 1.1 (Whitbread Annual Reports, 2011-2015) Competitive Environment UK coffee shop market will exceed 30,000 outlets and £15 billion turnover by 2025, driven by branded coffee chain expansion and non-specialist operator growth. Current market is valued at £7.9 billion (Allegra World Coffee Portal, 2015). Harris + Hoole has been ranked number one for coffee quality. Other players like Starbucks and Caffe’ Nero, food service chains like McDonalds, Subway, Pret a Manger and Paul all compete for the market share. Costa’s customers are mainly mature adults, students and professionals segmented to upper middle and the privileged class. The key challenges will be to retain the leading market share by changing the unique selling proposition of Costa. (Euromonitor International...
Words: 2572 - Pages: 11
...UNIVERSITY COLLECGE OF TECHNOLOGY AND INNOVATION (UCTI) Marketing ASSIGNMENT Student declaration: | I declare that | 0 I understand what is meant by plagiarism. 1 The implications of plagiarism have been explained to us by our lecturer. 2 This project is all my own work and I have acknowledged any use of the published or unpublished works of other people. | Student Signature: | Date: | MODULE: | BM012-3-1-MKG | CLASS CODE: | UC1F0907-BMP | Lecturer Name: | SEVAKUMAR A/L T.BATUMALAI | DATE ASSIGNED: | 22 February 2010 | DUE DATE: | 5 April 2010 | Students Full Name (Indicate Student ID in brackets) | | DINDA AULIA DAMANIK (TP020563) | | TOTAL NUMBER OF PAGES INCLUDING THIS COVER PAGE: | 45 | TOTAL WORDS WITHOUT TABLES AND FIGURES WORDS: | 1,576 | Acknowledgement The success of this project is due to advises and involvements of several people that always support and help me. First, I would like to express my gratefulness to Allah SWT for give me health and smoothness in doing this project. Then, I would like to say thank to University College of Technology and Innovation (UCTI) for the inclusion of this subject ass part of B.Sc. (Hons) in Business Management Program. This subject will give a good knowledge about marketing plan. And also I would like to say thank to Mr. Sevakumar A/L T.Batumalai as our lecturer of Marketing subject for the knowledge about marketing and giving a direction of this assignment...
Words: 6569 - Pages: 27
...Sunday, December 16th 2012 Faculté des sciences de l'administration Université Laval Sunday, December 16th 2012 Faculté des sciences de l'administration Université Laval How CEMEX Builds the Future How CEMEX Builds the Future Eullide BAH 111.043.894 Yacine JABRI 111.053.706 François MARTINEAU 905.189.147 Lore OLAERTS 111.051.409 Charlotte PELLICANO 907.182.173 Presented to M. Gahima Égide Karuranga Eullide BAH 111.043.894 Yacine JABRI 111.053.706 François MARTINEAU 905.189.147 Lore OLAERTS 111.051.409 Charlotte PELLICANO 907.182.173 Presented to M. Gahima Égide Karuranga Outline Introduction 1 Globalization process - triple bottom line approach 2 Cultural differences and business practices 2 Laws, regulations and public opinion 3 Economic, Financial and Technical considerations 4 The Retention Challenge 6 Employee retention challenge regarding a transnational/multidomestic strategy 6 Compensation and benefits 7 Training and development plans 8 Health and safety policies 8 Employee engagement 9 The Cultural Differences Challenge 11 A quick reminder about CEMEX’s HR Challenge. 11 CEMEX first solution: its internationalization method 12 The special asset: SHIFT 12 Conclusion 13 APPENDIX 1 i APPENDIX 2 ii APPENDIX 3 iii Bibliography iv Introduction CEMEX is a multinational specialized in the cement industry. It produces and distributes cement, ready-mix concrete, and aggregates and related building materials...
Words: 5899 - Pages: 24
...edition 2015 THE EVENT APP BIBLE The New Version of the Popular Guide to Evaluate, Compare and Understand Event Mobile Apps Table of Contents page 4 8 Preface - by Corbin Ball Introduction 10 13 5 Key Trends in Event Mobile Apps 17 What You will Find In The Event App Bible v3 18 21 Strategy 21 26 The Benefits of Mobile Apps 27 29 From The Trenches: How Event Planners Select and Use Apps 31 Why Develop an Event Mobile App Selection Strategy? - by Michelle Bruno 32 30 Questions to Answer in a Mobile App Selection Strategy - by Michelle Bruno 35 Selection 35 38 Creating the Perfect Request for Proposal (RFP) for a Mobile App - by Michelle Bruno 46 Event App Solutions: Research Methodology 47 Event App Findings 50 Mobile App and Features Glossary - by Becki Cross and Cathy Key 56 App Provider Tables and Features Overview 73 Post Selection Tactics 73 75 Promoting Engagement - by Liz King 76 Considering Usage - by Liz King 77 Solving Wifi Issues - by Liz King 78 Financial Support - by Liz King 78 82 Credits 83 84 Disclaimer 86 appendix - research Why Version 3? Structure of the Event App Bible v3 Event Apps: Hype or Substance? Where are we now? Do You Need an Event App? Purchasing Factors Earning Adoption - by Liz King Data...
Words: 18853 - Pages: 76
...1799 1799 ‘How are the concepts of culture and leadership linked?’ Introduction: This literature review will make use of four pieces of academic work to discuss how the concept of culture can intrinsically affect leadership. The literature finds that the link between culture and leadership is an important, yet complicated relationship. I will begin by discussing and defining the central concepts of culture and leadership. I will then explain and analyse the significance of culture upon leadership. Finally I will review Hofstede’s cultural framework to assess its significance and relevance to the topic at hand. Culture: To begin, culture is a phenomenon that carries multiple definitions. A simplistic view sees it as “how things are done around here”(Ouchi and Johnson, 1978 p.293). Culture can also encompass the behaviours, attitudes, norms, morals and unconscious values instilled within a group of individuals (Schien, 1985). Hofstede himself defines culture as the “collective mental programming” (Hofstede, 1980 pp.43) of individuals bound by some form of common orientation or geographical boundary. Culture shapes everything within society, and as an extension, leadership. Leadership is another interlinked concept, commonly defined as a relationship by which followers are influenced, and inherent changes are made towards a collective purpose (Daft and Lane, 2005). Moreover leadership refers to the “core set of traits, behaviours, skills, or characteristics that...
Words: 2192 - Pages: 9
...Strategy in Entrepreneurial Ventures A case study by, Arun Venkatachalam FT MBA 2009/10 May, 2010 Table of Contents 1. 1.1. 1.2. 1.3. 1.4. 2. 2.1. 2.2. 2.3. 2.4. 2.5. 3. 3.1. 3.2. 3.3. 3.4. 4. 4.1. 4.2. 4.3. 5. BACKGROUND ....................................................................................................................................... 3 Who or What is ‘LOVEFiLM.COM’? ................................................................................................. 3 Why are they considered a high growth entrepreneurial company? ..................................................... 4 Where they are currently? .................................................................................................................... 6 What is the basis for this report? .......................................................................................................... 6 BEGININING OF ‘LOVEFiLM.COM’ .................................................................................................... 7 The Innovative Online Business Opportunity ...................................................................................... 7 The Market Analysis of 2001/2002 ...................................................................................................... 9 Strategic Analysis of the Business Environment ................................................................................ 10 Competitor Analysis ...........................................
Words: 5361 - Pages: 22
...FOREIGN EXHANGE MARKET The foreign exchange market (forex, FX, or currency market) is a global, worldwide decentralized financial market for trading currencies. Financial centers around the world function as anchors of trading between a wide range of different types of buyers and sellers around the clock, with the exception of weekends. The foreign exchange market determines the relative values of different currencies. The primary purpose of the foreign exchange is to assist international trade and investment, by allowing businesses to convert one currency to another currency. For example, it permits a US business to import British goods and pay Pound Sterling, even though the business' income is in US dollars. It also supports direct speculation in the value of currencies, and the carry trade, speculation on the change in interest rates in two currencies. About 70% to 90% of the foreign exchange transactions are speculative. In other words, the person or institution that bought or sold the currency has no plan to actually take delivery of the currency in the end; rather, they were solely speculating on the movement of that particular currency for a profit. The foreign exchange market facilitates international trade. These markets have no physical form. They exist through a sophisticated network of communications involving telephone, telex and computer links. The markets in different countries are closely associated. The foreign exchange market is unique because of • its...
Words: 2894 - Pages: 12
...Abstract The Power of Social Networking Sites in the context of Online Recruitment A thesis submitted in part fulfilment of the requirements for the award of BA Honours Management Author: Adeel Qurashi Mr Bill Sutherland 17th of April 2009 Robert Gordon University Aberdeen Business School Garthdee Road Aberdeen AB10 7QE Tel: + 44 1224 262000 Web: www.rgu.ac.uk Supervisor: Date: The Power of Social Networking Sites in the context of Online Recruitment II Abstract Abstract Social Networking Sites are experiencing a rapid growth; there seems to be no limit to their size. Many Social Networking Sites boast with millions of members using their networks on regular basis to communicate, share, create, and collaborate with others. Popular examples of these Social Networking Sites are Facebook, LinkedIn and Bebo. Although most of these sites lack decent business models, they are valued at millions of pounds. Google paid 1.5 billion dollar for YouTube when it wasn’t even earning a single penny. The reason successful Social Networking Sites have become so valuable is due to the amount of people that are using it; and people are exactly what organisations are after. This report aims to find out whether Social Networking Sites have the same value in the context of recruitment. Academic literature extensively discusses online recruitment, however not much is said about recruitment on Social Networking Sites: ‘Sociocruitment’. Research revealed that professionals...
Words: 26147 - Pages: 105
...Marketing Intelligence & Planning The changing body of students: A study of the motives, expectations and preparedness of postgraduate marketing students Jie Liu Article information: To cite this document: Jie Liu, (2010),"The changing body of students", Marketing Intelligence & Planning, Vol. 28 Iss 7 pp. 812 830 Permanent link to this document: http://dx.doi.org/10.1108/02634501011086436 Downloaded on: 12 October 2014, At: 16:08 (PT) References: this document contains references to 46 other documents. To copy this document: permissions@emeraldinsight.com The fulltext of this document has been downloaded 1982 times since 2010* Downloaded by UNIVERSITY OF LEICESTER At 16:08 12 October 2014 (PT) Users who downloaded this article also downloaded: (1999),"Teaching graduates to mind their own business", Education + Training, Vol. 41 Iss 9 pp. Helen Connor, Sue Shaw, Brenda Little, (2008),"Graduate development in European employment: issues and contradictions", Education + Training, Vol. 50 Iss 5 pp. 379-390 (1999),"Teaching graduates to mind their own business", Leadership & Organization Development Journal, Vol. 20 Iss 7 pp. - Access to this document was granted through an Emerald subscription provided by 471881 [] For Authors If you would like to write for this, or any other Emerald publication, then please use our Emerald for Authors service information about how to choose which publication to write for and submission guidelines are available for all. Please...
Words: 10190 - Pages: 41
...Materials 2014, 7, 5746-5760; doi:10.3390/ma7085746 OPEN ACCESS materials ISSN 1996-1944 www.mdpi.com/journal/materials Article A Corrosion Sensor for Monitoring the Early-Stage Environmental Corrosion of A36 Carbon Steel Dong Chen 1,*, Max Yen 1, Paul Lin 1, Steve Groff 1, Richard Lampo 2, Michael McInerney 2 and Jeffrey Ryan 2 1 2 College of Engineering, Technology, and Computer Science, Indiana University-Purdue University, 2101 E Coliseum Blvd, Fort Wayne, IN 46805, USA; E-Mails: yens@ipfw.edu (M.Y.); lin@ipfw.edu (P.L.); groff.steve@gmail.com (S.G.) U.S. Army Engineer Research & Development Center, Construction Engineering Research Laboratory, P.O. Box 9005, Champaign, IL 61826, USA; E-Mails: Richard.G.Lampo@usace.army.mil (R.L.); Michael.K.McInerney@usace.army.mil (M.M.); Jeffrey.P.Ryan@usace.army.mil (J.R.) * Author to whom correspondence should be addressed; E-Mail: chend@ipfw.edu; Tel.: +1-260-481-6356; Fax: +1-260-481-6281. Received: 18 December 2013; in revised form: 1 August 2014 / Accepted: 4 August 2014 / Published: 8 August 2014 Abstract: An innovative prototype sensor containing A36 carbon steel as a capacitor was explored to monitor early-stage corrosion. The sensor detected the changes of the surface- rather than the bulk- property and morphology of A36 during corrosion. Thus it was more sensitive than the conventional electrical resistance corrosion sensors. After being soaked in an aerated 0.2 M NaCl solution, the sensor’s normalized electrical resistance...
Words: 6878 - Pages: 28
...PRESSURE POINT TWO: DEVICE SUBSIDIES Service Usage PRESSURE POINT THREE: COST TO SUPPORT Increased Average Handle Time - AHT by Operating System - Problem Type by Operating System Brand Escalation and the Threat of No Fault Found Propensity to Call PRESSURE POINT FOUR: SERVICE CONFIGURATION Failures in the Preconfiguration Model PRESSURE POINT FIVE: UNLIMITED DATA PLANS SUMMARY RECOMMENDATIONS APPENDIX ONE p3. p4. p4. p5. p5. p5. p6. p8. p8. p9. p10. p11. p12. p12. p13. p14. p15. p16. p17. p17. p19. p20. p21 p23 WDSGlobal is the trading name of Wireless Data Services Ltd. registered in England and Wales (company number 01714719). Registered address - Wireless Data Services Ltd., Alder Hills Park, 16 Alder Hills, Poole, Dorset, BH12 4AR, UK. VAT number GB 911330278 While every care has been taken to ensure...
Words: 9854 - Pages: 40
...INTERNET VS STORE-BASED SHOPPING: THE GLOBAL MOVE TOWARDS OMNICHANNEL RETAILING Euromonitor International August 2014 INTERNET VS STORE -BASED SHOPPING: THE GLOBAL MOVE TOW ARDS OMNICHANNEL RETAILING Passport I LIST OF CONTENTS AND TABLES Executive Summary ..................................................................................................................... 1 Growth Drivers .......................................................................................................................... 1 Internet Retailing Trends .......................................................................................................... 2 Chart 1 Global Internet Sales by Category 2013....................................................... 2 Behaviour and Characteristics of Online Shoppers .................................................................. 3 Retailer Strategies .................................................................................................................... 4 Outlook ..................................................................................................................................... 6 Summary 1 Opportunities and Threats to Retailers ......................................................... 6 Introduction................................................................................................................................... 7 A New Way of Shopping ...................................................
Words: 44028 - Pages: 177
...INTERNET VS STORE-BASED SHOPPING: THE GLOBAL MOVE TOWARDS OMNICHANNEL RETAILING Euromonitor International August 2014 INTERNET VS STORE -BASED SHOPPING: THE GLOBAL MOVE TOW ARDS OMNICHANNEL RETAILING Passport I LIST OF CONTENTS AND TABLES Executive Summary ..................................................................................................................... 1 Growth Drivers .......................................................................................................................... 1 Internet Retailing Trends .......................................................................................................... 2 Chart 1 Global Internet Sales by Category 2013....................................................... 2 Behaviour and Characteristics of Online Shoppers .................................................................. 3 Retailer Strategies .................................................................................................................... 4 Outlook ..................................................................................................................................... 6 Summary 1 Opportunities and Threats to Retailers ......................................................... 6 Introduction................................................................................................................................... 7 A New Way of Shopping ...................................................
Words: 44028 - Pages: 177
...A LITERATURE REVIEW OF THE IMPACT OF EARLY YEARS PROVISION ON YOUNG CHILDREN, WITH EMPHASIS GIVEN TO CHILDREN FROM DISADVANTAGED BACKGROUNDS Edward C. Melhuish Institute for the Study of Children, Families & Social Issues Birkbeck, University of London Prepared for the National Audit Office The views expressed in this paper are not necessarily those of the National Audit Office. Address of author Institute for the Study of Children, Families & Social Issues 7 Bedford Square London WC1B 3RA Email: e.melhuish@bbk.ac.uk Table of Contents Executive Summary 3 1. Introduction 1.1. The context of childcare research 1.2 Types of childcare and pre-school provision 1.3 Evidence on developmental effects 1.4 Structure of report 7 7 8 10 10 2. Childcare as intervention 2.1 Research methodology 2.2 Randomised Control Trials (RCTs) 2.2.1 Ypsilanti/High Scope/Perry Pre-school Study 2.2.2 Abecedarian Project 2.2.3 Project CARE 2.2.4 Milwaukee Project 2.2.5 Infant Health and Development Program (IHDP) 2.2.6 Early Head Start (EHS) 2.2.7 Hackney study Table 1: Summary of Randomised Control Trials of Interventions 2.3 Quasi-experimental Studies 2.3.1 Head Start 2.3.2 Chicago Child – Parent Center Program 2.3.3 Syracuse Study 2.3.4 Brookline Early Education Project 2.3.5 Diverse State-based programmes in the US 2.3.6 Meta-analyses and reviews Table 2: Summary of Quasi-experimental Evaluations of Interventions 2.3.7 Summary...
Words: 25865 - Pages: 104
...Buildings 2013, 3, 506-531; doi:10.3390/buildings3030506 OPEN ACCESS buildings ISSN 2075-5309 www.mdpi.com/journal/buildings/ Review Construction Delay Analysis Techniques—A Review of Application Issues and Improvement Needs Nuhu Braimah Civil Engineering Department, School of Engineering and Design, Brunel University, Uxbridge, Middlesex UB8 3PH, UK; E-Mail: nuhu.braimah@brunel.ac.uk; Tel.: +44-0-1895-265-919; Fax: +44-0-1895-269-782 Received: 8 May 2013; in revised form: 1 July 2013 / Accepted: 18 July 2013 / Published: 23 July 2013 Abstract: The time for performance of a project is usually of the essence to the employer and the contractor. This has made it quite imperative for contracting parties to analyse project delays for purposes of making right decisions on potential time and/or cost compensation claims. Over the years, existing delay analysis techniques (DATs) for aiding this decision-making have been helpful but have not succeeded in curbing the high incidence of disputes associated with delay claims resolutions. A major source of the disputes lies with the limitations and capabilities of the techniques in their practical use. Developing a good knowledge of these aspects of the techniques is of paramount importance in understanding the real problematic issues involved and their improvement needs. This paper seeks to develop such knowledge and understanding (as part of a wider research work) via: an evaluation of the most common DATs based on a case study...
Words: 9710 - Pages: 39