Premium Essay

Cradle To Cradle Summary

Submitted By
Words 1461
Pages 6
William McDonough and Michael Braungart, the authors of Cradle to Cradle want to stablish a new looking of design and how this can be implemented to create a better world. They talk about many reasons about how we produce, use, consume, and get rid of our products, that makes us think twice about how the world do that. They refer to this based on their personal experiences. The authors make emphasis on what we need to rethink about the standard procedures of design, to change and create a better way of product manufacturing, finding a new system that will help to save and restore the earth instead of killing it. McDonough and Braungart divert attention that this will take a lot of sacrifices, and they instead recommend approaching with a different …show more content…
In the period people thought that earth would be able to absorb anything that was placed on it, but that was a big mistake because it lead to a huge quantity of waste that were harmful and polluted the earth. This period of time was led by a feeling that environment had to be thankful by brute force. In 1912 the Titanic was release, it was a symbol of the industrial era but then brought tragedy when it collided with forces of earth and …show more content…
We are introduced to a new book known as “the book of the future”, this one last for generations and can be recycled.
The idea on this is that thing should not only be recycled but also upcycled, they should constantly be used and disintegrate or biodegrade if it’s the case. This means that we need to have in mind that things should be last forever or if not the case, they must be able to return to earth and be used again.
Later on, not only the products should use the concept of reworking but also industries and systems. They should work side to side with the environment to give a better feeling for employees that later will do a better and effective job, and with that not harming any eco system.
Chapter

Similar Documents

Premium Essay

William Mcdonough: Cradle to Cradle Speech Summary

...William McDonough: Cradle to Cradle Speech Summary William McDonough is an architect who believes and strives for product designs which promote economic and environmental vitality. To accomplish this, he takes into account how building should be made with consideration to “all children, all species, for all time”. This, in essence, was the focus of his presentation. The presentation begins with a reference to Rachel Carson’s book Silent Spring, which is famous for and regarded as the catalyst for society’s environmental awareness. Following this introduction, McDonough illustrates how society has yet to take into consideration the harmful effect their products have on not only the environment, but on our very children as well. He clearly articulates the problems designers are facing, but are ignoring, through his “rubber duck” example. Upon describing the problems of the present mentality behind designing products, McDonough shows a short clip which suggests that there is a solution. He then goes into asking what the fundamental question for designers is. In other words, what are their intentions? Once their intentions are clarified, then steps can be taken to pursue projects which complement their intentions. The intention of a designer must be to create something that promotes economic and environmental prosperity; anything short of that will lead to problems, as we have clearly seen. The main focus is then turned onto architecture...

Words: 380 - Pages: 2

Premium Essay

Sustainability

...A New Approach to an Enduring Problem Today, a growing world population and the rise of “developing” nations are creating a strain on world resources never before witnessed. Faced with this trend, businesses can no longer afford to continue along the path of “being less bad” through traditional green practices. Cradle to Cradle offers a transformational new approach to solving this problem, one that embraces the power of human innovation rather than attempting to limit it. An analysis of the text reveals several key lessons for decision makers in today’s global businesses. In order to properly analyze them, the strengths of the book will first be discussed, followed by the shortcomings of Cradle to Cradle. After that the discussion will move to three main lessons learned, specifically Cradle to Cradle Strengths Perhaps the greatest attribute of Cradle to Cradle is its pure ambition and its reinvention of traditional definitions regarding environmentally conscious management. The authors’ ability to debunk myths and challenge perceptions regarding green management has the potential to be transformative. In the following paragraphs several of these illuminating perspectives shall be reviewed. In the minds of many managers, recycling is a great way to reduce the use of virgin raw materials and slow the destruction of the environment. However, the authors point out recycling, or downcycling more accurately, often requires more chemicals or natural resources to...

Words: 1857 - Pages: 8

Premium Essay

Kurt Vonnegut in American Lit

...I. Introduction In his foreword to a collection of the radio scripts of comedians Bob Elliott and Ray Goulding, Kurt Vonnegut, Jr. endorses these entertainers as somehow new and different—and relevant—since they draw their humor from the plight of the (American) Common Man. In the process, Vonnegut offers us an insight into his own writing, and the philosophies that inform it. “They aren’t like most other comedians’ jokes these days,” Vonnegut writes, aren’t rooted in show business and the world of celebrities and news of the day. They feature Americans who are almost always fourth-rate or below, engaged in enterprises which, if not contemptible, are at least insane. And while other comedians show us persons tormented by bad luck and enemies and so on, Bob and Ray’s characters threaten to wreck themselves and their surroundings with their own stupidity. There is a refreshing and beautiful innocence in Bob’s and Ray’s humor. Man is not evil, they seem to say. He is simply too hilariously stupid to survive. And this I believe. Jerome Klinkowitz, in the introduction to his essay collection entitled Vonnegut in America, has used this quote—as he certainly should—to support his claim that Vonnegut’s humor has its roots in the comedic response to the Great Depression. But of course there is much more to it than that. The reader is left with a nagging question: Were humanity’s case really as Vonnegut describes it, and were this truly his belief, wouldn’t it seem that the...

Words: 6991 - Pages: 28

Free Essay

Dota 2 Reasearch

...Dota 2 Reseach. Thesis statement: Because of too much indulgence to DOTA 2 the Marian Students of SMAD is affected psychologically, physically and mentally. Outline: I. Introduction A. Definition of terms B. Significance of the study II. Effects A. Psychological * Addiction B. Physical * Poor health C. Mental * Loss of interest in studies III. Conclusion A. Summary of findings B. Recommendations Introduction The youth is the hope of the country, as once stated by the Philippine national hero Dr. Jose Rizal. Indeed, the youth is the hope of the people for they will be the next generation to cradle the responsibility of leading our nation whilst educating the minds of generation to come. Although, big responsibility of the youth they still need time for them to unwind, relax, to act like the children that they are. And one of ways for them to do that is through playing games. Through the years, games have evolved from ideas crafted from children’s imagination, to simple toys, to the present gadgets and consoles which might require the use of the internet and cost a hefty sum of money. But despite the games’ innovating unfolding, students especially those who are financially supported by their parents continue to play a game as their source of great enjoyment and past time. Computer games is one of the most favorite hobbies and past time of the Filipinos especially the students aside from watching television and playing...

Words: 322 - Pages: 2

Free Essay

The Case of Unidentified Industries

...bastioli@materbi.com, marini@materbi.com ***) BIFA (Bavarian Institute of Applied Environmental Research and Technology), Am Mittleren Moos 46, D-86167 Augsburg, Germany; Phone: +49 821 7000-181; Fax: +49 821 7000-100; Email: ewuerdinger@bifa.de Table of Contents 1. INTRODUCTION 2. HISTORICAL OUTLINE 3. METHODOLOGY OF LCA 4. PRESENTATION OF COMPARATIVE DATA 4.1 STARCH POLYMERS 4.1.1 Starch polymer pellets 4.1.2 Starch polymer loose fills 4.1.3 Starch polymer films and bags 4.1.4 Starch nanoparticles as fillers in tyres 4.2 POLYHYDROXYALKANOATES (PHA) 4.3 POLYLACTIDES (PLA) 4.4 OTHER POLYMERS BASED ON RENEWABLE RESOURCES 4.5 NATURAL FIBRES 5. SUMMARISING COMPARISON 6. DISCUSSION 7. CONCLUSIONS 7.1 7.2 SUMMARY AND FURTHER ELABORATION OF FINDINGS OUTLOOK AND PERSPECTIVES 8. ACKNOWLEDGEMENTS 1 9. REFERENCES ANNEX 1: OVERVIEW OF ENVIRONMENTAL LIFE CYCLE COMPARISONS FOR BIODEGRADABLE POLYMERS INCLUDED IN THIS REVIEW ANNEX 2: CHECKLIST FOR THE PREPARATION OF AN LCA FOR BIODEGRADABLE PLASTICS a ABS CH4 cm CO2 CR pallet d ECCP EPS eq. g GF pallet GHG GJ ha HDPE kg l LCA LDPE LLDPE MJ m3 MSWI N2O PCL PE PET PHA PHB PLA PVOH PWB PO4 PP PS PVOH PE R&D SO2 TPS year acrylonitrile-butadiene-styrene methane centimetre carbon dioxide pallet made of chinareed as reinforcement...

Words: 22173 - Pages: 89

Free Essay

Starch Products

...Life Cycle Assessment study of starch products for the European starch industry association (AAF): sector study Vercalsteren An, Dils Evelien, Boonen Katrien Study accomplished under the authority of the European starch industry association (AAF) 2011/TEM/R/104 August 2012 All rights, amongst which the copyright, on the materials described in this document rest with the Flemish Institute for Technological Research NV (“VITO”), Boeretang 200, BE-2400 Mol, Register of Legal Entities VAT BE 0244.195.916. Table of Contents TABLE OF CONTENTS Table of Contents ________________________________________________________________ 3 List of Figures ___________________________________________________________________ 4 List of Tables ____________________________________________________________________ 5 CHAPTER 1 CHAPTER 2 2.1. 2.2. 2.3. Introduction ________________________________________________________ 7 Definition of goal and scope ___________________________________________ 9 9 9 10 Introduction Goal definition Scope definition CHAPTER 3 CHAPTER 4 4.1. Life cycle data inventory _____________________________________________ 15 life cycle impact assessment __________________________________________ 19 19 LCIA methodology 4.2. Environmental profiles of starch products 20 4.2.1. Environmental profile of native starches _________________________________ 20 4.2.2. Environmental profile of liquid glucose (including Glucose and Fructose syrups) __ 20 4.3. Carbon...

Words: 6841 - Pages: 28

Free Essay

Gg Toys Case

...operating results with Audrey Hausner, G.G.'s conkoller, and David Morehouse, G.G.'s manufacturing manager. The meeting was taking place in an atmosphere tinged with apprehension because margins on thelr most popular product, the "Geoffrey doll," had been declining rapidly in the last few years due to rising production costs (summary operating results for the previous month, March 2000, arc shown in Exhibits 1 and 2). Parker saw no choice but to shift the company's product mix towards specialty dolls that carried a high price premium, and thus, a 34% margin. G.G. Toys was a leading supplier of high-quality dolls to retail toy stores throughout the U.S, The comPany had started with a unique design for molding highly durable dolls using vinyl and resin materials. G.G. quickly established a loyal customer base among retailers because of the high quality and popularity of its manufactured dolls. It soon established a major presence in the market with its high-volume Geoffrey doll product line. The company operated two separate plants. The Chicago plant was used for the production of various dolls. The Springfield plant was used solely to assemble doll cradles to complement the company's dolls. The Geoffrey doll was designed to be a replica of an infant boy or girl clothed in a simple pajama outfit with movable acrylic eyelids and jointed, movable arms and...

Words: 329 - Pages: 2

Premium Essay

Packaging

...Lucerne University of Applied Sciences and Arts School of Art & Design BA Design Management, International BACHELOR THESIS SUSTAINABLE PACKAGING Sustainable packaging A comprehensive approach towards sustainable packaging with a focus on primary packaging of food and drinks Lucerne, May 2010 CLAUDIO BECKER | BA DESIGN MANAGEMENT, INTERNATIONAL Lucerne University of Applied Sciences and Arts School of Art & Design BA Design Management, International BACHELOR THESIS SUSTAINABLE PACKAGING DESIGN MANAGEMENT ENABLES COMPANIES TO DEVELOP NEW BUSINESS DIMENSIONS THAT DRIVE A COMPREHENSIVE APPROACH TOWARDS SUSTAINABLE PACKAGING Lucerne, May 2010 Tutor EMETM Daniel Aeschbacher, Tutor and Faculty Member, Design Management, International Claudio Becker Baselstrasse 47, CH - 6003 Luzern Cell-phone: 0041 78 659 59 36 E-mail: info@claudio-becker.ch CLAUDIO BECKER | BA DESIGN MANAGEMENT, INTERNATIONAL TABLE OF CONTENTS Abstract 1. Introduction 2. Reference to design management 3. State of the Art 3.1 The context 3.2 Introduction to packaging 3.2.1 The fundamentals of packaging 3.2.2 The packaging design process 3.3 Sustainable packaging 3.3.1 What is sustainability? 3.3.2 What is sustainable packaging? 3.3.3 Materials 3.3.4 Barriers & drivers 3.4 Practise examples 3.4.1 Company overview 3.4.2 Comparison 4. Analysis / Synthesis 4.1 Insights 4.2 Sustainable packaging criteria 4.3 Recommendations 4.4 Conclusion Bibliography Books Reports...

Words: 12905 - Pages: 52

Free Essay

Case Analysis

...Summary Buy Them Out! Chuck Wants Poorer Jamaicans Removed From Lands With Rich Potential Published:Wednesday | September 2, 2015 by Daraine Luton The Simpson Miller Government is being urged to consider leading a process of renewal in Jamaica's inner cities by purchasing, on a large scale, property owned by poor people and selling them to developers to build housing solutions for middle-class and affluent people. Delroy Chuck, the member of parliament for North East St Andrew said the State should lead the way in removing the less affluent persons, thus paving the way for development. "It might not be a bad idea for the Government to declare certain depressed areas, especially in Kingston and St Andrew, to be development areas. Take a five acre, buy out the people and let private developers bid in order to put in some housing developments," Chuck said. When Luther Buchanan government member asked what would happen to the people who once occupied the lands in the depressed areas? "You buy them out and they go elsewhere," Chuck said. He continued: "What is happening now is that the private developer is able to buy either one or two acres, and they are putting up apartments and town houses and this ad hoc development is creating havoc in many communities, especially in North East St Andrew." Robinson said Vineyard Town and Woodford Park, for example, had seen their housing stock deteriorate because many residents cannot afford to maintain them. "They feel that the State must...

Words: 518 - Pages: 3

Premium Essay

Marketing Plan

... Kelsey Campbell Wrestling Marketing Plan 2.1 Market Plan Summary Kelsey Campbell Wrestling is a brand and model that represents the fully dedicated elite-athlete for USA Wrestling. Goal-oriented and continued focus on national dominance and international success with the overall objective of winning Olympic gold in 2016. The market for Kelsey Campbell Wrestling (athletes, parents, coaches, and sports fans) is a large market that continues to grow as the sport of wrestling continues to grow. Especially recently, with the International Olympic Committee’s initial vote-proposal, recommending that wrestling be removed from the Games following 2016, the support of this international sport has grown in dominant fashion. Not only does Kelsey Campbell wrestling have a market of loyal and personal fans, but of wrestling fans from all around the world. What is relevant is that wrestling fans, especially Americans, love gold. The more successful an athlete, the stronger the following. 2.2 SWOT Analysis Internal Strengths: Already an established “Name.” Kelsey Campbell Wrestling is closely associated with the USA’s National Governing body, with the most established Wrestling Club and with the Olympics. KCW has a fan base as well as already solidified business and exposure opportunities. KCW already has a website, Verified Twitter, and a Fan Page on Facebook. KCW also has a Signature Series Clothing line with Cradle Gear Wrestling. Internal Weaknesses: Kelsey Campbell Wrestling...

Words: 4101 - Pages: 17

Premium Essay

Lion King Sundiata Research Paper

...to Bilali, a devoted follower of the Prophet Muhammad. The muslims also believed in the existence of ancestral spirits known as ‘Jinns.’ These beings were thought to possess the ability to convey the feelings of individuals to the Creator and sacrifices were offered to these spirits. Furthermore, the griots were not only historians, teachers or musicians, but also the voice of the king. The griots were the closest friends and advisors to the king from an early age. This was seen during the birth of Sundiata when Nare Maghan “sent all his courtiers away and only Gnankouman Doua his griot stayed by his side”(Pg.13). Additionally, It is Doua who recalled the prophecy when Nare Maghan had doubts regarding Sundiata being his successor. In summary, the epic of Sundiata is told by the griot Djeli Mamadou Kouyaté. He began with Sundiata’s ancestors as history is critical to the epic of the great warrior. Maghan Kon Fatta, the king sits down outside his court one day when a hunter who possessed the gift of soothsaying foretells that his successor was yet to be born,and would be an offspring of his marriage to an ugly woman. The prophecy later came to fruition when two hunters brought the woman named Sogolon. Nare Maghan reminded by his griot of the prophecy of the hunter, takes Sogolon for wife but is unable ‘to possess her’ until his magic helps him get rid of her ‘wraith’ and Sundiata is conceived. Sundiata is born, but he is unable to walk or speak like every normal child. After the...

Words: 677 - Pages: 3

Premium Essay

Pangungusap Na Sampung Salita Ng Karaniwang Ayos

...In Partial Fulfillment of Requirements for Finals NSTP/CWTS Submitted By: Jerome M. Silanga Submitted To: Mary Grace B. Bautista Community Study Outline A. Community Identification & Overview B. Ecological Framework C. Life Activities D. Common Problem of the People E. Goodness Life F. Other needs of the People G. Summary of Findings, Conclusions, and Recommendations A. Community Identification & Overview its individual and Uniqueness - Barangay Potrero,from Spanish word Potrero meaning pasture land,is also the finest place in Malabon City not Valenzuela City. Also the highest part ,higher than Tugatog, the place is never flooded, is also the cradle of manufacturing and industrial sites in Manila. Landmarks Nearby Cities: Quezon City, Antipolo City, Rizal, Rodriguez (Montalban), Rizal Coordinates:   14°40'9"N   120°59'10"E B. Ecological Framework 1. Physical Conditions -very poor, needs many improvements, job opportunities for the jobless,livelihood,education,other sources of income are much needed and so many flooded areas 2. Profile of the people 3. Service Institution- * Church- Saint Peter * Park – Malabon Zoo * Hospital- Health Center * Institution- None 4. Transportation * Our pedicab is jeepney,tricycle and also transportion. C. Life Activities * Head of the Family ...

Words: 807 - Pages: 4

Premium Essay

The One

...In Partial Fulfillment of Requirements for Finals NSTP/CWTS Submitted By: Jerome M. Silanga Submitted To: Mary Grace B. Bautista Community Study Outline A. Community Identification & Overview B. Ecological Framework C. Life Activities D. Common Problem of the People E. Goodness Life F. Other needs of the People G. Summary of Findings, Conclusions, and Recommendations A. Community Identification & Overview its individual and Uniqueness - Barangay Potrero,from Spanish word Potrero meaning pasture land,is also the finest place in Malabon City not Valenzuela City. Also the highest part ,higher than Tugatog, the place is never flooded, is also the cradle of manufacturing and industrial sites in Manila. Landmarks Nearby Cities: Quezon City, Antipolo City, Rizal, Rodriguez (Montalban), Rizal Coordinates:   14°40'9"N   120°59'10"E B. Ecological Framework 1. Physical Conditions -very poor, needs many improvements, job opportunities for the jobless,livelihood,education,other sources of income are much needed and so many flooded areas 2. Profile of the people 3. Service Institution- * Church- Saint Peter * Park – Malabon Zoo * Hospital- Health Center * Institution- None 4. Transportation * Our pedicab is jeepney,tricycle and also transportion. C. Life Activities * Head of the Family ...

Words: 807 - Pages: 4

Free Essay

Life Sketch

...W.B. Yeats's "The Second Coming" W.B. Yeats' poem "The Second Coming" was written in 1919, just one year after WWI ended. The beginning of this poem reflects on how evil has taken over the minds of good Christians, and the world has turned into chaos. It is apparent that Yeats believes that a Second Coming is at hand, and he spends the last half of the poem discussing what that Second Coming could look like. Turning and turning in the widening gyre (line 1) Yeats imagines the world in a cyclical sphere known a gyre (shape of a cone). In Yeats' note on the text, he states that "the end of an age, which always receives the revelation of the character of the next age, is represented by the coming of one gyre to its place of greatest expansion and of the other to that of its greatest contraction" (2036). Yeats believes that the two thousand years of Christianity will be coming to an end, and after a violent reversal a new age will take its place. The widening part of the gyre is supposed to connote anarchy, evil, and the loss of innocence. The falcon cannot hear the falconer; (2) The falconer in this analogy is most likely God (or Jesus), and the falcon is the follower (or devotee). Humanity can no longer hear the word of God, because it is drowned out by all of chaos of the widening gyre. A wild falcon can symbolize an unconverted Gentile; someone who has sinful thoughts, and does sinful things. A tame falcon (one who listens to the word of God) is a Christian convert. In the...

Words: 23171 - Pages: 93

Premium Essay

Re: Calendar 2012 Hq Scans (8500px X 12200px)

...The seminar will give an overview of representative American literary works in their cultural context from the colonial period to the end of the nineteenth century. Requirements • Regular class attendance and participation • Presentation on a chosen theme • Weekly reading log (if you miss more than two weekly entries, your entire work fails) • Essay of 2 500 words due May 9, and its oral presentation. Calendar of meetings and assignments | |Themes, authors, primary texts |Critical reading | |Feb 8 |Introductions | | |Feb 15 |The Puritan Imagination I |IAS: “New Founde Land” | | |From: Mary Rowlandson: The Sovereignty and Goodness of God. |CHLUS: “Jonathan Edwards […] and the Great Awakening | | |From: John Winthrop: A Model of Christian Charity. | | | |From: Jonathan Edwards: Personal Narrative. | | |Feb 22 |The Puritan Imagination II. |IAS: “New Founde Land” | | |Anne Bradstreet: “The Author...

Words: 589 - Pages: 3