...Analysis: Crayola LLC Company’s Corporate Name The corporate name is Crayola LLC. On January 1, 2007, the “Binney & Smith” name was retired and they started using the name Crayola LLC, since it was the company’s well-known brand. Crayola is a brand of artists’ supplies that is best known for its crayons. Crayola LLC claims the Crayola brand has a 99% name recognition in the U.S. household, which is why the name Crayola LLC is used in place of Binney & Smith. Crayola began as Binney & Smith in 1885 when Joseph Binney partnered with his son and nephew. Binney & Smith began producing dustless chalk and then later began producing crayons and color pencils. The company has experienced tremendous growth from this timeframe to become the largest art supply company in the world. The company is currently in the maturity phase of the product life cycle and successfully avoids the decline phase by continually introducing innovative products. Since most parents are concerned with the mess that is associated with arts and crafts, Crayola has moved from crayons to toys to address this concern. They reinvented themselves by creating toys that are relatively cheap and are mess-free. The toys also do not require adult supervision. Since Crayola is not a toy maker, this creates a whole new stage of development. Crayola’s Corporate Headquarters 1100 Church Lane Easton, PA 18044-0431 Phone: (610) 253-6271 Fax: (610) 250-5768 Parent Company Crayola became a wholly-owned...
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...“They’re not crayons, they’re entertainment sticks” * Crayola has always been a color company. Initially formed as a partnership in 1885 when cousins Edwin Binney and Harold Smith took over Edwin’s father’s pigment business. Binney & Smith incorporated in 1902 and in 1963 the corporation became a publicity-traded company under the symbol BYS. Now, more than 120 years later Crayola has grown and with color, creativity, learning, fun and a lot of new products. Marketing Analysis 1) Company’s corporate name The corporate name is “Crayola LLC”. On January 1, 2007, the "Binney & Smith" name was retired and they started using the “Crayola LLC” corporate name, since it was the company's well-known brand. This name and brand is in use in more than 80 countries and had 99% name recognition in U.S. consumer households. 2) Company’s corporate headquarters Crayola has called Easton, Pennsylvania its home since the early 1900s. Today, the company’s world headquarters and major manufacturing facilities are located there. The location is: 1100 Church Lane Easton, Pennsylvania 18044-0431 They also have manufacturing facilities in: • Bathlehem, Pennsylvania • Mexico City, Mexico And International Sales and Marketing Facilities in: • Canada • Engalnd • Australia • France • Mexico • Italy • Spain 3) Parent company In 1984, Crayola became a wholly-owned subsidiary of Hallmark Cards and has since played...
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...[pic] Crayola LLC 1100 Church Lane Easton, PA 18044-0431 Phone: (610) 253-6271 Fax: (610) 250-5768 www.crayola.com Parent Company Crayola became a wholly-owned subsidiary of Hallmark Cards, Inc. in 1984. Subsidiaries Crayola’s subsidiaries include Portfolio Series and Silly Putty. Binney and Smith acquired the rights to Silly Putty in 1977. Mission Statement Crayola does not have a formal mission statement. This is probably due to the fact that they are a subsidiary of Hallmark Cards, Inc. If they were to ever formalize a mission statement it should be the following: “The business we're in: The best quality, safest products for colorful visual expression for enjoyment, learning and work.” Core competency Crayola’s core competencies, taken from the vision section the website, include: Obsessed with Consumer Needs: Be passionate about meeting consumer needs. Constantly ask: What are the implications for the consumer? Take the initiative to learn about our consumers and competitors. Make decisions based on insights about the consumer. Proudly represent our brands when talking to others. Remind each other about the importance of the consumer. Biased for Action: Be impatient and unsatisfied with the status quo. Move faster internally than the external world. Develop and implement impactful solutions. Exploit ideas and opportunities quickly. Take ownership and accountability for action and results. Act, learn, and make changes as needed. Respectful...
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...Crayola LLC Marketing Analysis 1. Company’s corporate name a. Formerly known as “Binney & Smith Company,” Crayola LLC became the new corporate name of the internationally known colorful company on January 1, 2007. 2. Company’s corporate headquarters a. Founded in New York City, Crayola LLC corporate headquarters shifted locations in 1976, traveling to Pennsylvania. b. 1100 Church Lane Easton, Pennsylvania 18044-0431 Phone: (610) 253-6271 Fax: (610) 250-5768 3. Parent company I’m not sure if this means who they are currently owned by or who owned them first a. Crayola LLC (then, Binney & Smith) became a wholly-owned subsidiary of Hallmark Cards Inc., based out of Kansas City, Missouri. b. This change from “Binney & Smith” to Crayola LLC was made in order to improve branding. Although they produce many products outside of crayons, the crayon is the most widely known staple of the company; the purpose of the name change was to honor this. 4. Subsidiaries a. Crayola LLC is a subsidiary of Hallmark, but there are other subsidiaries under Hallmark’s control. i. Crayola LLC was acquired by Hallmark in 1984, and their headquarters are in Easton, PA. Other brands under the Crayola LLC subsidiary are: Crayola art products, Silly Putty, Portfolio series art materials, and the Crayola Experience. ii. Crown Center Redevelopment Corporation was founded in 1968, and their headquarters are in Kansas City, MO (across from Hallmark Cards, Inc. This business primarily serves...
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...Crayola SWOT Crayola (Binney & Smith), a subsidiary of Hallmark, Inc. Corporate History Crayola Manufacturing is a 120 year old company that makes safe, dependable art supplies for children. Because most consumers have never heard of Binney & Smith, the Crayola maker changed its name in 2007 to reflect its brand name. Crayola has many different lines of products; as well as services, which vary from just crayons and markers. They produce 3 billion crayons a year, plus craft and character licensed activities.. Crayola began as Binney & Smith back in 1885 when Joseph Binney partnered with his son and nephew. Binney and Smith sold their first Crayola crayons in 1903, when a box of eight cost only a nickel. The small business began in New York and moved to Easton, Pennsylvania (where they remain today), producing the dustless chalk. In 1958 the Crayola 64-crayon box, which included 16 new colors and a built-in sharpener, made its debut on the "Captain Kangaroo Show." This Crayola box "became part of the collective history and experiences of generations of Americans, and a symbol of the color and fun of childhood." Crayola estimates that the average U.S. child wears down 730 crayons by age ten. And, in the same spirit, the Smithsonian Institution's National Museum of American History placed an actual 1958 Crayola 64-crayon box and an assortment of 20th century Crayola advertising in the permanent collection of the Division of Cultural History. The company's products are...
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...Exercise Store Powerpoint Home Crayola SWOT - Crayola (Binney & Smith), a subsidiary of Hallmark, Inc. Corporate History Crayola Manufacturing is a 120 year old company that makes safe, dependable art supplies for children. Because most consumers have never heard of Binney & Smith, the Crayola maker changed its name in 2007 to reflect its brand name. Crayola has many different lines of products; as well as services, which vary from just crayons and markers. They produce 3 billion crayons a year, plus craft and character licensed activities. This SWOT analysis is about Crayola. Crayola began as Binney & Smith back in 1885 when Joseph Binney partnered with his son and nephew. Binney and Smith sold their first Crayola crayons in 1903, when a box of eight cost only a nickel. The small business began in New York and moved to Easton, Pennsylvania (where they remain today), producing the dustless chalk. In 1958 the Crayola 64-crayon box, which included 16 new colors and a built-in sharpener, made its debut on the "Captain Kangaroo Show." This Crayola box "became part of the collective history and experiences of generations of Americans, and a symbol of the color and fun of childhood." Crayola estimates that the average U.S. child wears down 730 crayons by age ten. And, in the same spirit, the Smithsonian Institution's National Museum of American History placed an actual 1958 Crayola 64-crayon box and an assortment of 20th century Crayola advertising in the permanent collection...
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...[pic] Crayola LLC 1100 Church Lane Easton, PA 18044-0431 Phone: (610) 253-6271 Fax: (610) 250-5768 www.crayola.com Parent Company Crayola became a wholly-owned subsidiary of Hallmark Cards, Inc. in 1984. Subsidiaries Crayola’s subsidiaries include Portfolio Series and Silly Putty. Binney and Smith acquired the rights to Silly Putty in 1977. Mission Statement Crayola does not have a formal mission statement. This is probably due to the fact that they are a subsidiary of Hallmark Cards, Inc. If they were to ever formalize a mission statement it should be the following: “The business we're in: The best quality, safest products for colorful visual expression for enjoyment, learning and work.” Core competency Crayola’s core competencies, taken from the vision section the website, include: Obsessed with Consumer Needs: Be passionate about meeting consumer needs. Constantly ask: What are the implications for the consumer? Take the initiative to learn about our consumers and competitors. Make decisions based on insights about the consumer. Proudly represent our brands when talking to others. Remind each other about the importance of the consumer. Biased for Action: Be impatient and unsatisfied with the status quo. Move faster internally than the external world. Develop and implement impactful solutions. Exploit ideas and opportunities quickly. Take ownership and accountability for action and results. Act, learn, and make changes as needed. Respectful...
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...Chris Bennett MKT 303 March 26, 2013 Crayola Analysis Company Profile: 1. Company’s Corporate Name: a. Crayola LLC 2. Company’s Corporate Headquarters: b. 1100 Church Lane Easton, Pennsylvania 18044-0431 3. Parent Company: c. Binney and Smith was acquired by Hallmark Cards Inc in 1984. 4. Subsidiaries: d. Silly Putty e. The Crayola Experience 5. Mission Statement: f. Crayola does not currently have a company mission statement but since they are a subsidiary of Hallmark Card Inc, they could fall under their mission statement which is: “We will be the company that creates a more emotionally connected world by making a genuine difference in every life, every day.” 6. Core Competency: This part was found in Crayola’s Social and Environmental responsibility portion of their website. g. Ensuring the best product safety and quality: i. Crayola wants to provide their customers with a safe and high quality age appropriate product. Since they started in 1903 they strived to make sure all of their products are non-toxic and safe for not only people but the environment as well. They want to earn their customers trust by creating great and safe products. h. Being a good corporate citizen: ii. Crayola’s headquarters, manufacturing facilities and sales offices are located in communities where there employee’s live, so Crayola believes it is important to support and invest in these...
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...ECONOMICAL Solar Farm The Crayola solar farm includes over 30,000 panels on 20-acres of land. These solar panels provide enough power to make 1 billion Crayola crayons and 500 million markers a year! Find out more fun facts about the Crayola solar farm by watching this video. Products The green trend meets school supplies and Crayola is leading the way with crayons made using solar power, markers made from recycled plastic and colored pencils produced with reforested wood. Find out more about Crayola products. Crayola Color Cycle Crayola and schools across North America have banded together to help kids understand the importance of their role in protecting the environment. That’s why we launched Crayola Color Cycle. Through this initiative, students in K-12 schools across the continental United States and parts of Canada can collect used markers and send them to a conversion facility where they will be transformed into clean-burning fuel. Learn more about how you can participate! Crayola Green Initiatives At Crayola we believe being "responsible" means doing what is right. It is being a good citizen in the communities and countries where we operate and our products are found. It means incorporating social and environmental priorities and practices into our Crayola brand, our products and our relationships with customers, vendors, consumers and employees. Every day we learn more and work to apply best practices to improve our company, our Crayola products and the environment...
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...HISTORY AND DEVELOPMENT OF CRAYONS The primordial crayon: What could it have been? A hardened piece of reddish clay, or perhaps a charred bone? Whatever its form, we can imagine the joy of cave children who, like youngsters today, wondrously discovered that the right tool could help them create images of saber-tooth tigers and other fascinations of the world around them. The years progressed and so, happily, did the concept and form of the crayon. Unfortunately, most writing instruments were not chronicled from their first invention to their current form of usage. Therefore, most of the significant events in the development of the crayon-like forms of the past are, alas, part of the murky melting pot of unrecorded history. However, bits and pieces of information can be reconstructed. Europe was the birthplace of the “modern” crayon, a man-made cylinder that resembled contemporary sticks. The first such crayons are purported to have consisted of a mixture of charcoal and oil. Later, powdered pigments of various hues replaced the charcoal. It was subsequently discovered that substituting wax for the oil in the mixture made the resulting sticks sturdier and easier to handle. While these discoveries were being made in Europe, the foundation was being laid in the United States for a company that would turn the crayon into its best-known product; one that would reach the households of generations of children throughout the world. In 1864, Joseph W. Binney founded...
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...2.www.peapod.com 2.1 Introduction- Peapod is wholly owned subsidiary of international food provider Royal Ahold, and works in partnership with Ahold USA supermarket companies Stop & Shop, Giant Food Stores (Giant-Carlisle) and Giant Food (Giant-Landover). Founded in 1989 by Brothers Andrew and Thomas Parkinson, Peapod has grown from a small, family-run shopping and delivery service in Illinois to America's leading Internet grocer, delivering more than 23 million orders across 24 U.S. markets. As in other pure-play online and clicks-and-bricks alliances, what Peapod brings to the partnership is e-commerce and home shopping expertise, web-based software and ordering systems, web marketing and additional information technology (IT) skills. Ahold’s contributions lie in its considerable buying power, real estate, strong store brand recognition, extensive customer base and category management expertise Products Peapod features over 8,000 products in a range of categories: produce; meat and seafood; deli items; prepared foods; natural and organic foods; Kosher foods; office and school supplies; seasonal items; video products; pet items; health and beauty aids; wine, beer and spirits (in specific markets); and private labels from Stop & Shop and Giant. Markets Served * Illinois - Greater Chicago land * Wisconsin - Milwaukee, Kenosha, Racine, Madison * Indiana - Portions of Lake County in Northwest Indiana * Maryland * District of Columbia * Virginia...
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...Peapod Online Grocery Case Analysis Abstract This paper explores Peapod Online Grocery (2008) and its possibilities for success and failure based on several types of consumer behaviors. Most analysts do not expect the online grocery business to become more popular than the 8 to 10 percent of consumers that are estimated to purchase their products online. Parkinson, one of the founders of Peapod could not disagree more. “He states that this strategy can leverage the buying power of Ahold to make higher volume, lower priced purchases, lower distribution and transportation costs” ( Peter & Olson, 2010). The types of consumers attracted to online grocery shopping are also discussed as well as why these consumers find online grocery services to be convenient. Peapod Grocery Case Analysis Peapod online grocery was founded in 1989 by brothers Andrew and Thomas Parkinson. Back in the early 1990’s, Andrew and Thomas Parkinson believed that they had a sure winner with Peapod. Dual income families with little time can go online and do their grocery shopping in a matter of minutes. Consumers can browse the aisles on their home computer and place orders online, by fax machine or by telephone. The orders are then processed at affiliating stores and delivered to homes with in a 90 minute window. Peapod has grown from a small family shopping and delivery service in Illinois to America’s leading Internet grocer. Peapod delivers to more than 23 million orders across 24...
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...As we approach the new millennium, satellite-based communication systems will be the next frontier for this industry. They will assume a vital role in infrastructure, securing telecommunication links during disasters and supporting humanity's space-based efforts. A new epoch in space-based wireless communications has already begun with the deployment of two low-Earth-orbiting (LEO) communication satellite systems: Iridium and Globalstar. The Motorola-led Iridium consortium successfully launched the last five satellites in its strong network during the last year. The entire Iridium network integrates terrestrial phone systems and satellites. Several other satellite systems having global or broad geographical coverage will join this new arena within the next 3 to 4 years, thereby complementing and extending existing terrestrial wireless services. Users of conventional terrestrial cellular services, business people, travelers, maritime vessels, aeronautical and industrial facilities, journalists, government agencies, the Coast Guard and emergency-related organizations, others on the go, and people living in sparsely populated areas will be able to communicate with each other via these services. Satellite-based mobile communication systems are characterized by the distance of their satellites from Earth. LEO satellites are typically located 310 miles (500 kms) to 932 miles (1,500 kms) above the planet, whereas medium-Earth-orbit (MEO) versions are located from 3,100 miles...
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...THE STATE UNIVERSITY OF NEW YORK At NEW PALTZ “Great Food. Low Prices. Friendly Service.” STRATEGIC MARKETING PLAN GROUP 5: DUYGU KAYACIOGLU JENNIFER CASTILLO ANNA TRUONG-CHAU SCARLETT PANEPINTO ABDON WADE DR. RUSSELL ZWANKA BUS 429-01 Marketing Strategy Monday, November 16, 2015 Table of Contents ● Executive Summary………………………………………………………… 2 ● Stop & Shop Description…………………………………………………… 3 ○ Overview, History and Successes of Company ● Stop & Shop Strategic Plan and Focus………………………………….. 4 ○ Mission/Vision ○ Financial and Nonfinancial Goals ○ Core Competencies and Sustainable Competitive Advantage ● Situational Analysis………………………………………………………….. 6 ○ Microenvironment ○ Macroenvironment ○ SWOT Analysis (Macro and Microenvironment Factors).... ● Market-Product Focus……………………………………………………… 10 ○ Growth Strategies ○ Target Markets ● Marketing Program Strategy and Tactics……………………………….. 12 ○ 4 Elements of Marketing Mix Strategy...
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...Contents BUSINESS ETHICS REPORT 1 1. Introduction 3 2. The Growth Story: Expanding Boundaries 4 3. Problems Due to Expansion 5 4. Response towards the Problems and Further Issues 6 5. Accounting Issues 6 Fraudulent Accounting at U.S. Foodservice 7 6. The Aftermath 7 Role of the Auditor 8 Regulatory Bodies 8 7. The Verdict 8 8. The Road to Recovery program 8 1. Introduction Headquartered in the Netherlands, Royal Ahold is one of the world’s largest international retail grocery and food service companies. At its peak in 2001, Ahold’s reported sales and profits were €66.6 billion and €1.1 billion and it operated 5,155 stores in 27 countries with nearly a quarter of a million employees. Ahold was started as a family firm in 1887 by the Heijn family. It was a family-controlled business, operating primarily in the Netherlands for over 100 years. The company went public in 1948. In 1989, Ahold underwent a major transition from a family-controlled to a management controlled firm. This transition resulted in a phenomenal period of success for the firm. It generated over a 1,000% return for its shareholders and had a market capitalization of €30.6 billion by November 2001. In February 2003, Ahold witnessed a reversal of fortunes and suffered a complete meltdown. The firm was in a complete disastrous state with nothing going in their favour: a failed strategy, an accounting scandal, the firing of professional management, and litigation filings from all parts of...
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