...The knowledge creating company Nowadays, we know that in the world of business, to achieve success is not as easy as we may think, and uncertainty is always rounding our expectations. But there’s one thing we know for sure, knowledge can be the tool we need to take advantage of. When we refer to knowledge, we are not saying that just having the knowledge can be the right way of going through with a business. Knowledge is a tool that has to be well used, spread and though within all the organization. The key point is to be able to make all the organization subjective knowledge and ideas, into real information available for everybody. At first, is important to make all of the organization understand and embrace that commitment should be equal from everyone working there. When a person is committed with an organization, that person will identify himself and feel part of it. One of the hardest things is to be able to make all the ideas and subjective knowledge that emerges from the organization go from tacit knowledge to actually explicit knowledge. For this problem there are few interesting points and blueprints that can be used to make all these ideas into available information. Take as an example the insights. When people is making insights of something, tacit knowledge starts to come out in the form of ideas, which later on can be expressed or understood easily. Facing problem is a very good way to develop explicit knowledge. We are told that there are few tools to board...
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...Unique by康迪 Business Plan Unique by康迪 1 Unique by康迪 Table of content 1. E x e c u t i v e S u m m a r y 2. O b j e c t i v e s 3. M i s s i o n 5 5 5 5 4 3 4. K e y t o S u c c e s 5. C o m p a n y S u m m a r y 1. 2. Start-Up Summary Pr o d u c t 6 2 . 1 Pr o d u c t D e s c r i p t i o n 6 6 2.2 Competitive comparison 2.3 Future products 6. Market Analysis Summary 7 7-8 7 6.1 SWOT Analysis 6 . 2 S e g m e n t a t i o n a n d Ta r g e t i n g 6.3 Market trends 7. 10 10 10 10 8-9 Strategy and implementation summary 7.1 Competitive edge 7.2 Marketing Strategy 7 . 2 . 1 Pr i c i n g 7 . 2 . 2 Pr o m o t i o n 7.3 Sales Strategy 7.4 Sales Forecast 11 11 10 10 8. Management Summary 11 11 8 . 1 Pe r s o n n e l P l a n 9. Financial Plan 12-15 9.1 Important assumptions 9.2 Break Even Analysis 12 12 9 . 3 Pr o j e c t e d Pr o f i t a n d L o s s 9 . 4 Pr o j e c t e d C a s h F l o w 15 13 2 1. Executive Summary In our days make-up products are a necessity for many women. We all want to look our very best, and make-up products such as foundations allow us to accomplish that even in those days when, for various reasons, we are not at our 100%. As China is a country of a growing economy, more and more foreign people immigrant to China every year, e.g. for the purpose of studying and working. By that, their are also more people with african or south american background to China. Right now, the Chinese cosmetic market barely offers any affordable foundation for...
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...COMPANY CASE BRITIVIC: CREATING A BRAND FLAVOUR Part I: Brief Background History of Britvic - Mid 19thC Chelmsford a chemist begins creating homemade soft drinks - 1986 Tango acquired - 1987 Pepsi - first 20 years bottling arrangement agreed in the UK - 1995 Robinsons acquired - 2000 Orchid Drinks acquired, inc. Amé/Purdeys - 2004 Ben Shaws acquired, inc. Pennine Water - 2006 drench launched and The Really Wild Drinks Company is established - 2007 Robinsons Smooth and Fruit Shoot 100% launched - 2008 PepsiCo awards Britvic a 15 year bottling agreement for V Water - 2008 PepsiCo awards Britvic a 7 year bottling agreement for Gatorade - 2009 PepsiCo awards Britvic a 4 year bottling agreement for Lipton Ice Tea Part II: Marketing Mix Strategies a. Market Britvic’s soft drinks become most popular drink in summer among adults and children. Major supermarkets, local shops, restaurant, pubs, hotels and cinemas are among its customer. b. Product Britvic products have a wide range variety of products in terms of their drinks. From juice drinks, energy drink, kids drink up to sports drink and etc. Britvic has it Britvic doesn’t stop from producing a quality drinks for their consumers, their design really caught the attention of every individual that sees it. Also, Britvic sees to it that each of their products is nutritional to every consumer they have, and give its customer a healthy living lifestyle. The soft-drinks market is structured into two main categories...
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...The Role of the Founder in Creating an Organizational Cultural (Ken Iverson & Nucor Company Culture) 1. Company Profile: Nucor is the third largest steel company in the U.S. that is ranked in Fortune 500 Company. The hierarchy of the organization is constructed by employees, supervisor, department managers or officers, general manager, and CEO (Chief Executive Officer). It is the first steel-mill in America that could make flat-rolled steel (high-end steel product made only by the Big Steel companies), to apply thin-slab casting (technology that Big Steel consider as impossible) and to produce iron carbide (efficient energy to produce steel through the scrap metal). In 1906, Ransom E. Olds was the first to establish the company which manufactures cars known as Reo Motor Car. After a while, the firm was sold because of its low profits to create the Nuclear Corporation of America (1955) by Reo Holding. The purpose of the new corporate was to manufacture nuclear instruments, electronics, and to perform radiation studies. In this context, the field was quite interesting and new but without any acceleration. As a result, the first purpose of the company was to acquire knowledge identified in other companies in metals business such as that of Vulcraft (steel joist manufacturing firm in Florence & South Carolina). 1. The Founder Values and Personality Ken Iverson (CEO) was the only person who tries to make an effort...
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...Summary Many companies’ executives are concentrated on short-term financial performances rather than long-term development. As a result, they always miss the opportunities to create values for their companies and their shareholders. In this article, the author, noted professor emeritus Alfred Rappaport, set out ten basic governance principles for companies to realize the potential of creating shareholder value. In the real world, there is only Berkshire Hathaway that is likely to implement all these principles. It is obvious that more and more CFOs and other top executives followed Berkshire Hathaway's legendary CEO, Warren Buffet, management skills by following his footsteps to enhance shareholder value. Based on many research and several decades of consulting experience, the author suggests to executives ten maximizing shareholder value principles. For example: Do not provide earnings guidance or manage earnings Try to make shareholder value-maximizing strategic decisions Grasp any opportunities to create shareholder value Focus on high value-added activities (e.g., marketing, design, research) in order to reduce capital expenditures Return cash to the shareholders when there are no opportunities to create value Reward employees in order to motivate them to maximize the potential for high returns Management ignoring long-term considerations because the average time for holding stocks at professionally managed funds is only one year. Investors are usually...
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...reaches out to the consumers with the products or services that it has to offer in order to make profits. If we dwell deeper, it's worth mentioning that marketing strategies have evolved immensely over decades. The organisations in the present day care as much for creating value for customers as they do for increasing their profits. Infact, it has been largely accepted that both these things are interlinked. Modern age marketeers are realising and understanding the importance of creating value for their consumers so as to reap the benefits out of a strong buyer-seller relationship. This can be supported by Gary Armstrong who quotes that "creating customer value and satisfaction are at the very heart of modern marketing thinking and practice." The need and importance of creating value has been discussed in the following paragraphs. The ways in which organisations create value for their consumers as well as themselves has also been highlighted with examples from the products and services we use/see in our everyday lives. Also, the role of value creation in today's market has been illustrated with examples from the telecommunications sector, fashion sector ............................. What exactly does creating value for the customer mean? To understand this better, let us go back to the role of marketing. Marketing strategies basically aim to cater to a particular set of people who are most likely to buy the product or service being offered. This knowledge helps the marketeer...
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...Unit 3: Creating Shared Value 1 Running Head: Unit 3: Creating Shared Value Global Economic Environment Shirl Williams Unit 3: Creating Shared Value Unit 3: Creating Shared Value 2 Many companies came about out of a need or a means for products to be sold and or obtained, but often companies could not thrive on their own. Many companies were able to help the community grow by supporting and patronizing one another. So if a restaurant needed fresh produce it would use the local farmer or produce market to obtain the produce in turn the farmer might eat at the restaurant. The farmer and the restaurant might hire locals and neighbors to help the community. That would not only build each others business but build the community. Porter and Kramer advise, “A shared value perspective, focuses on improving growing techniques and strengthening the local cluster of supporting suppliers and other institutions in order to increase farmers’ efficiency, yields, product quality, and sustainability. This leads to a bigger pie of revenue and profits that benefits both farmers and the companies that buy from them.” (p. 5) When you have the support of those who are around you and share those same values, it’s difficult for all not to grow. Shared value raises the income level of society. There is a saying that states, “Where there is unity there is power.” That is a shared value system. Someone else said, “If everyone...
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...Creating Shared Value MBA6008, Global Economic Environment June 6, 2014 The article “Creating Shared Value“ is a business concept created by the Harvard Business Review and written by Michael Porter and Mark Kramer on January 1, 2011. The article deals with the idea of innovating the purpose of a corporation and their relationship to the social environment in order to identify unknown customer needs and to expand the relationship with the communities in order to be mutually dependent. Porter and Kramer urge leaders to recognize that "shared value is not social responsibility, philanthropy, or even sustainability, but a new way to achieve economic success". They advocate that creating shared value will drive the next wave of innovation and growth in the global economy (Porter & Kramer, 2011). Several large corporations have already started implementing a shared value initiative – such as Google, IBM and Wal-Mart (Porter at el, 2011). Shared value creates economic value for the corporation through innovations that address society's needs and challenges. Companies create shared value in three ways: 1. By redefining products and markets 2. By redefining productivity in the value chain 3. By enabling local cluster development 1Arguably, products and markets are the greatest unmet needs in the global economy (Porter at el, 2011). Too many companies fail to reevaluate their strategy and ask themselves if their product is right for the customer. 2A company’s...
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...competition. The company must look to reduce cost while at the same time making a profit. The company has several options and ideas on the table, but Guillermo needs to look at the financial documentation to make sound business decisions. Guillermo Furniture has not done the best job of looking at the data and creating a business and production plan for the company. With increased competition and also the influx of machine cut furniture, the market for his product has been reduced over the years. The company must decide soon to keep things as they are, or spend the money needed to buy the appropriate machinery to produce the high quality products they desire. Although the machinery will be expensive from the start, they would eventually pay for themselves over time on the amount of labor saved. There has also seemed to be a lack of budgets and performance reports in the decision-making process. The company could use these reports in many areas to keep the company making profit, as well as shift the company in the proper direction for the future. One thing that can be taken away from the current data is that the company produced over budget on its mid-grade products, while failing to meet the budget on the high-end products. If there was a proper understanding of the demand for their products, money could have been saved on inventory and overhead while shifting focus to the mid-grade products that consistently produced above budget. The company needs to shift their...
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...In recent years, business are causing social, environmental and economic issues culprit. Prosperous company obtained are to extensive damage at the expense of the interests of society. Worse, the more positive corporate social responsibility, the more people are to blame corporate social problems. Corporate legitimacy in the eyes of the public has fallen to the bottom in recent years. Trust for companies has increasingly weakened, prompting political leaders to develop competitive harm and weaken economic growth policies. Business trapped in a vicious cycle. Commercial and social enterprises must be re-integrated together. Most companies are still stuck in the "corporate social responsibility" mode of thinking, where social issues are marginalized. We lack is an integrity guide framework. Pathway to solve the problem is that the principle of shared value: companies create value for society to deal with social challenges, meet the social needs of the process, thus creating significant economic value. Business must reconnect business success with social progress. Opportunity already exists, but companies ignored. Business have become commercial, not because of its charitable donations, but because the business is to deal with the most pressing issues of social powerful force. It is the time to meet the new concept of capitalism, which means companies must be redefined as creating shared value, not profit itself. This will drive the next wave of innovation and global economic growth...
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...MANAGING FOR THE LONG TERM | BEST OF HBR | November–December 1991 The Knowledge-Creating Company by Ikujiro Nonaka Editor’s Note: This 1991 article helped popularize the notion of “tacit” knowledge – the valuable and highly subjective insights and intuitions that are difficult to capture and share because people carry them in their heads. Years later, the piece can still startle a reader with its views of organizations and of the types of knowledge that inform them. For example, the advice on how to distill objective and transferable, or “explicit,” knowledge from tacit knowledge – with a vivid illustration of Matsushita Electric’s efforts to build a better bread-making machine – is both arresting and actionable. The next step: ensuring that explicit knowledge is translated back into tacit knowledge that will then go on to yield yet another innovative solution. 162 Harvard Business Review 1284 Nonaka.indd 162 | July–August 2007 I the one sure source of lasting competitive advantage is knowledge. When markets shift, technologies proliferate, competitors multiply, and products become obsolete almost overnight, successful companies are those that consistently create new knowledge, disseminate it widely throughout the organization, and quickly embody it in new technologies and products. These activities define the “knowledge-creating” company, whose sole business is continuous innovation. And yet, despite all the talk about “brainpower”...
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...conferencing will make business travel extinct.Because business travel is Easier to meet with clients from all over the world on a more frequent basis, creating better working relationships by talking face to face more and the cost reduction with travel expenses. Business time managerment is extremely important. Business travel can save more time for another work. At the same time, we can have enable online training or product demonstrations to other company. It no need to bring many product demonstrations to other target company so it’s very convenient. I agree about that video and Web conferencing will make business travel extinct.Because business travel is Easier to meet with clients from all over the world on a more frequent basis, creating better working relationships by talking face to face more and the cost reduction with travel expenses. Business time managerment is extremely important. Business travel can save more time for another work. At the same time, we can have enable online training or product demonstrations to other company. It no need to bring many product demonstrations to other target company so it’s very convenient. I agree about that video and Web conferencing will make business travel extinct.Because business travel is Easier to meet with clients from all over the world on a more frequent basis, creating better working relationships by talking face to face more and the cost reduction with travel expenses. Business time managerment is extremely important...
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...Porter’s article Creating Shared Values was an eye opener to businesses on how effective or less effective their business strategies and economic structure were. Companies were so busy trying to get short term financial performance that satisfying the customers’ needs and wants was far from in reach. This caused a tremendous number of trade-offs between economic efficiency and social progress. The theory creating shared value was designed to bring a balance between business organizations, customers and the health of the communities. There was a great need to make sure that all the different connections between social and economic views would dominate the new ideals in economic growth and capitalism. Capitalism is an unparalleled vehicle for meeting human needs, improving efficiency, creating jobs, and building wealth. But a narrow conception of capitalism has prevented business from harnessing its full potential to meet society’s broader challenges (Porter & Kramer, 2011 pg. 62-77). They feel that the new outlook on capitalism has sparked society to see things differently to cater to society’s needs because it is growing and larger, while customers, staff and younger people are requesting the companies to step up to the plate. By companies redesigning their strategies this will drive the next wave of innovation and productivity growth in the economy. Companies are stuck in “Social Responsibility” mindset. The solution lies in “Shared Value” which involves creating economic...
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...and external environments of two real-world firms, their competitive advantages and company strategies for creating value and sustaining competitiveness, measurement guidelines for verifying strategic effectiveness and their evaluation. Internal and External Environments Environmental scanning of the internal organizational environment focuses on company culture, employee-employee, manager-employee, and manager-manager, manager-shareholder interactions, in addition to organizational structure, natural resources’ access and brand awareness, among others (Schneider, 1995, p.70). Environmental scanning of the external organizational environment focuses on the analysis of the industry/immediate environment, national, and macro-environments. Analysis of the industry environment appraises the competitive Environmental Scan Paper The business environment of an organization reveals much about its competitiveness and the possible influences on the success of its strategies. The focus of this paper will be an environmental scan of the internal and external environments of two real-world firms, their competitive advantages and company strategies for creating value and sustaining competitiveness, measurement guidelines for verifying strategic effectiveness and their evaluation. Internal and External Environments Environmental scanning of the internal organizational environment focuses on company culture, employee-employee, manager-employee, and manager-manager, manager-shareholder...
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...Ninth AIMS International Conference on Management January 1-4, 2012 Blue Ocean Strategy – A Critical Analysis of Application on Indian Companies Smita Shukla smitashukla_in@yahoo.com University of Mumbai, Mumbai Blue Ocean Strategy which is much discussed strategic approach that needs to be followed by such companies that wish to beat the market competition. The paper analyses the practical application of Blue Ocean strategy in case of Indian companies. This paper also discusses the risk factors/negatives associated with the emergence of application of Blue Ocean Strategy in India/worldwide. 1. Introduction According to the well-known authors and management thinkers, W. Chan Kim and Renee Mauborgne, ‘the only way to beat the competition is to stop trying to beat the competition’. According to them, the entire market universe can be divided into two oceans: Red Ocean and Blue Ocean. Red Ocean is representative of all such industries/products which already exist and are thus representative of the known market space. Blue Oceans denote the industries/products not in existence today. Blue Oceans thus represent the unknown market space. In the Red Ocean industry boundaries are defined and well accepted. This means the existing competition is well known in the market space and the players in the market try to outperform their rivals to get greater share of the existing market demand. As existing market space gets crowded prospects for good profit and growth in future are...
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