...Research Programme Harnessing creativity and innovation Kelly Drewery H A R N E S S I N G C R E AT I V I T Y A N D I N N O VAT I O N Contents 1. Harnessing ‘creativity and innovation’: why the interest? 2. Harnessing creativity: sharing and generating ideas 2.1 Creativity in the organisation 2.2 Looking outside the organisation for creative ideas 2.3 Supportive and obstructive features for harnessing creativity 2.4 Work processes 2.5 Assessing creativity ‘wealth’ 3. Harnessing innovation: options for implementation 3.1 Innovation in the organisation 3.2 Strategic partnerships or outsourcing 3.3 Takeover of another company for their product/service 4. What can organisations do now? Bibliography 2 3 3 4 5 11 11 15 15 18 20 21 23 © The Work Foundation Registered as a charity no: 290003 First printed July 2003 All rights reserved. No part of this publication may be reproduced, stored in a retrieval system or transmitted, in any form or by any means, electronic, mechanical, photocopying, recording and/or otherwise without the prior written permission of the publishers. This publication may not be lent, resold, hired out or otherwise disposed of by way of trade in any form, binding or cover other than that in which is is published, without the prior consent of the publishers. H A R N E S S I N G C R E AT I V I T Y A N D I N N O VAT I O N 1. Harnessing ‘creativity and innovation’: why the interest? The premise...
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...Barriers to Organizational Creativity Introduction: Interestingly, more than half of the life altering technologies and innovations came into being in the past 200 years (Albery & Yule, 1989). Like human beings, organizations too have experienced the impact of changes brought about by new innovations. If organizations don’t adapt then they would be replaced by other organizations therefore, resource utilization in the most creative possible way is essential for the survival in the ever-changing environment (Hitt, 1975 p.284). Stress on creativity is more now for two reasons; (1) the product life cycles has shrunk and organizations are juggling a number of products in their hands therefore, William & Yang (1999) concluded that “todays workers must adapt quickly as they switch from performing one specialized task to perform another equally specialized task”(p.375). (2) Especially in the private sector companies, in order to be more competitive innovation is required in terms of processes, products, services and practices. Janzen (2000) suggested that “after the age of efficiency in the 1950s and 1960s, quality in 1970s, 1980s and 1990s, we now live in the age of innovation” (p.3). Literature Review: creativity: Creativity is one of the most important factors in success of an organization by improving the operational efficiencies of the work processes (Herbig and Jacobs, 1996). According to Oldham and Cummings (1996) employees perform creatively in organizations...
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...Best Snacks Problem Solution Creativity and innovation are the lifeblood of modern organizations. Creativity and innovation can provide a company with a competitive advantage in an increasingly competitive global market. Individual and organizational learning, management practices and modern technology can enhance individual and organizational creativity. Sales at Best Snack have been slipping and the issue has been identified as a complacent corporate culture that has managed business in one way for too long. The organization needs a shakeup, a change of culture that embraces change, innovates and is continuously looking for the next big idea. Describe the Situation Issue and Opportunity Identification (At least four issues and opportunities must be identified) During the last check the snack food industry has changed. Consumers now buy product based on price rather than banned loyalty, Best Snack has historically been the number 1 or 2 snack vendor in the industry. Sales have slipped and stock prices have fallen over the last 2 years. Several smaller companies are pushing Best Snack and the company is in danger of losing even more market share. Best Snack due to the companies long standing success has been slow to change or alter any research, development or marketing activities. The organization has become complacent. Best Snack did not anticipate or see the changing nature of the snack food market. The company became comfortable in the way the organization...
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...Problem Solution: Best Snacks Inc. Allen Washington Creativity, Innovation, and Organizational Design/MMPBL/550 Dr. Wayne Brock Best Snacks Inc. have held the number one or two position in the snack arena giving exceptional and secure investments for their investors. In the past two years, sales have dropped drastically, the market shares have decreased and stock prices were spiraling down. The Vice President of Organizational Development, Sabrina McKay is a valuable asset with exceptional expertise that involves several organizational development initiatives. However, due to the harshness of Best Snack’s situation, the company is forced to evaluate the likes and dislikes of their constituents in order to compete with success. This paper will address Best Snack’s circumstance in a manner of resolving issues and realizing future opportunities, engaging stakeholders throughout the process to ensure success, and implementing a strategic plan involving new innovative ways and creativity as a vital part of the company’s culture. Describe the Situation Issue and Opportunity Identification Elizabeth Fairchild announced in a Memo to all employees – do to the rapid changes in the world; in order for Best Snacks to continue being successful the company will have to keep up with the changes. The company’s success with depend on if the company leads the way in creativity and innovation. (University of Phoenix, 2010, pg 2) The company has an opportunity to reorganize...
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...TABLE OF CONTENTS: INTRODUCTION 1 1. CREATIVTY TOOLS, INNOVATION MANAGEMENT & FINANCIAL SERVICES 1 2. RBS INTRODUCTION 3 2.1 RBS Innovations 3 2.2 RBS Creativity Tools 4 3. SANTANDER INTRODUCTION 5 3.1 Santander Innovations 5 3.2 Santander Creativity Tools 6 4. SUGGESTIONS FOR FURTHER CRETIVITY TOOLS 6 FINDINGS AND CONCLUSIONS 8 REFERENCES 9 INTRODUCTION The aim of this report is to introduce the latest innovation end products and service and identify and describe creativity tools used by Royal Bank of Scotland (RBS) and by Banco Santander (Santander). Furthermore this report seeks to explain why the tools applied are useful for a particular organisation’s innovation management. This report will also suggest 2 additional creativity tools for each organisation and will also explain why these tools are useful. To achieve the above a short introduction about organisations will be provided and secondary research resources: companies’ websites, journals, books and articles will be used. 1. CREATIVTY TOOLS, INNOVATION MANAGEMENT & FINANCIAL SERVICES Creativity tools can be described as combinations of factors that can help to engender new ideas (Fig 1). Fig.1. Creativity tools in organisations Source Aurnhammer, 2013 There are different factors that can contribute to successful innovation in organisations. Fig.1 shows tools covering People, Methods and Platform combining to create the optimal conditions for the creation of innovative ideas and concepts...
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...Personal Definition of Innovation Innovation has a different meaning to different people. Innovation in simple terms as I see it is creativity and problem solving. Thinking outside the normal realm of everyday life whether as an individual or an organization. Innovation is about addressing issues and challenges and brainstorming for new ways to grow as individuals. Innovation takes chaos and turns it into order. Creativity is a thought in our minds and taking that thought and improving on something that already exist or an idea of something new. Invention is taking that creative idea and put it into form that can be used. Innovation is taking this idea or product/idea to the market. Creativity consultant Joyce Wycoff (1991) defines creativity as "new and useful". Creativity is the act of "seeing things that everyone around us sees while making connections that no one else has made." (p. 22). Inventions are new to the world, never seen before or to put it into a better perspective, to discover something new. Nevertheless, innovation is about changing or improving something or some would say ideas to improve the quality of life or business. For example, the phone was an invention where cell phones are an innovation. In some form, creativity, invention and innovation work together to bring the idea/product to life. With the changes that have taken place over the last century, Organization has had to face the realization that in order to move...
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... 3 1.1 Evaluation of Creativity and Innovation 3 1.2 Managing Change 4 2.1 Influence of Vision and Mission on Creativity 5 2.2 Analytical Tools for Creative Management 5 2.3 Risk and Benefits of Creativity and Innovation 6 2.4 Change Model for Supporting Creativity and Innovation 7 3.1 Persuading Stakeholders for Creative and Innovative Idea 7 3.2 Communicating Innovative and Creative Ideas to the Stakeholders 8 3.3 Establishing Key Goals and Priorities for Implementing Creative and Innovative Management 8 4.1 Barriers to Implementing Creative and Innovative Ideas 9 4.2 Planning Strategy to Overcome Barriers for Implementing Innovation and Creativity 9 4.3 Strategy Plan for Overcoming Barriers to Innovation ...
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...CREATIVITY and INNOVATION “My worthiness is all my doubt – His merit – all my fear – Contrasting which my quality does however – appear.” - APJ Abdul Kalam Creativity is necessary for Innovation. Innovativeness is made, not born. Creativity can be inborn or comes in sparks .Creativity is the prerequisite for Innovation. In an essay on Creativity Teresa Amabile and others describe innovation as “the successful implementation of creative ideas within the an organization”Creativity which includes invention is the starting point of innovation , a necessary but not sufficient condition of it. we can never segregate the two terms and it goes hand in hand creativity and innovation are like sparks of the same thunder or lightning-if the fire of creativity is taken up it is innovation,and sometimes the same fire can even destroy the existing creative ideas taking up new ones. According to political scientist and economist Schumpeter(who lived from 1883 to 1950) he says that waves of innovation crash down on established enterprise,washing them away and leaving new ones in their place, seems particularly appropriate. Objectives of the study: 1.Mapping the definitions of innovation and creativity 2.Concept development methods through creativity. 3.Analysis of correlation of creativity and innnovation Business Model This is the sense of innovation in the broader context of companies and markets. Innovation’s meaning here is to alter the landscape.”Ray Meads”: A patentable...
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...Introduction When people hear the word innovation they usually think of invention and creativity. While this way of thinking is not incorrect, it is more accurate to look at it from the perspective that innovation is in fact being creative and inventive and taking the outcomes of the creativity process and turning these ideas into useful products or work models. In this essay I will be looking at how innovation is often regarded as the lifeblood of an organisation. 87% of people that were surveyed from the Boston Consulting Group believe that innovation is essential to the success of an organisation. The question now is, ‘how can managers stimulate innovation within an organisation?’ I will be addressing this by looking at three variables within an organisation that a manger can manipulate – Structural, human resource and cultural variables. There are many different definitions of innovation, where Kuczmarski (1996, p.7) states a simple definition of innovation being “A new idea, method or device; a novelty.” However, this simplistic and broad definition does not help managers and employees understand the characteristics of innovation and how they can manipulate the variables to stimulate innovation. If we look at an organisation that is culture orientated, we can define innovation as a social process, as Goffin and Mitchell (2010, p.8) state that innovation in a cultural context is “the intentional introduction and application within a role, group or organisation of ideas...
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...Innovation in Entrepreneurial Organizations The nature of entrepreneurial organizations is that they have the capabilities and competencies to create a culture of embedded behaviors that support the constant focus on identifying and subsequently taking advantage of profitable opportunities. In other words, they exist to find and take advantage of opportunities that have the highest potential return. Bateman (2010) states that, “…an entrepreneurial venture has growth and high profitability as primary objectives. Entrepreneurs manage aggressively and develop innovative strategies, practices, and products” (p. 238). Entrepreneurial organizations do this by being willing to try new things, challenge the status quo, and test out new processes. They encourage creativity, risk taking, and continuous learning and improvement. However creativity must then be harnessed and developed by innovation and it takes innovation to turn great ideas into something of value. Thus innovation should be considered fundamental to an entrepreneurial organization’s success. What then is innovation? Bruton (2012) says it well when he concludes that innovation is, “…a process of intentional change made to create value by meeting opportunity and seeking advantage.” (Innovation, para. 1). And although product innovation is a very important aspect of their business, it is only one area that entrepreneurs are interested and excited about. Rasmussen (2013) explains, “The very nature of innovation is changing...
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...relationship between entrepreneurship, innovation and economic development. What role do creativity and problem solving play in this relationship? Refer to both theories and examples from the business world to support your discussion. Since last century, entrepreneurship and innovation have been heavily discussed. Entrepreneurs create new business and provide the job opportunities to society as well as promote the economic development. However, with the increasing global economic competition, normal entrepreneurship becomes less competitiveness, government committed to develop innovative entrepreneurship in recent years (Cukier, 2006). Therefore, the relationship between innovation and entrepreneurship becomes one of the most significant topics in the business field. Economists do a large number of researches to explore the connection between entrepreneurship and innovation as well as the position they related in economic development. During the process of exploring, a considerable amount of definitions are put forward by experts based on their research knowledge and the analysis of entrepreneurs developed in recent decades. This essay will list the definitions put forward by different economists, then support the ideas that innovation, entrepreneurship and economic development are deeply connected and interacted. Finally, combine with the experience of university group entrepreneurship project, attempt to explain importance role that the creativity and problem solving played in this...
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...Ways to manage creativity and innovation. The author cites in the text different ways to manage and increase creativity and innovation, empazhizing that organizacional structure and doping with structural strain along with some toher management tools help bring effectiveness and competitive advantage to organizations. We will show in the following lines other ways to manage and increse creativity and innovation of an organizaron resides the methods proponed by the author These past 20 years many models of creativity encourage business models have been formulated and succeed, but in the 21st century these methods have become obsolete. Today’s organisations and firms’ have to deal with changeable environment and the need to respond to challenges from new competitors, new partenrs, new products and new techonolgies to reamin competitive, that’s why Jorge Alves[1] emphazises in enabling Team Creativity since “cross-functional or multidisplinary teams are a way to facilitate the involvement of key elements in the conception and development of new products (...) multidisplinary R&D teams, involving individuals from different disciplines, will result in a more complete uniderstanfding of all requirements to design superior products and efficient processes and will facilitate the development maintenance of high levels of creativity...”. This method proposed by Alves can be compared to the measures quoted by Charalampos to increase autonomy and reduce the premature evaluation...
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...[pic] Keuka College Bachelor of Science in Management Science Syllabus Professor: Paul Sorensen Spring Semester 2014 Jimei University Chengyi College and Overseas Education College All curriculum material protected by U.S. copyright laws. Unauthorized sale or reproduction is strictly prohibited. Keuka College ( 2013 Keuka College INS 301A Creativity Professor: Paul Sorensen E-Mail Address: paulherethere@yahoo.com Instructor Availability/Office Hours: You will be able to speak with the instructor before and following each class session. Appointments for additional meeting times may be made following each class session. Course Credits: 3 credits Course Prerequisites: Sophomore Level COURSE DESCRIPTION: INS301A Creativity follows a problem-based learning approach to help students use critical thinking and creativity to examine issues in the business world. This course focuses on three core areas: (a) the elements of creativity, (b) creative problem solving, and (c) innovation for entrepreneurship and business growth. Students will develop their own creative competencies through a combination of case analyses and kinesthetic activities designed to encourage innovative solutions to modern business problems. TEXTBOOK No textbook is required. Other required materials are specified in the course schedule. USEFUL WEBSITES You must know how to access the Keuka College library resources (using...
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...Title Page Module: MGT3130 Innovations and Technology Management Name : Abdo Abdullahi Student Number: M0027455 Module leader: Mr Hong Woo Question 1: In the Skullcandy case (Chapter 12, Schilling 2010), would you characterise Skullcandy’s new product development team structure as Functional, Lightweight, Heavyweight or Autonomous and why? Provide your analysis with justifications. Question 2: Discuss the main sources of innovation, and what are particularly important for a company such as Skullcandy and why? MGT3130 Innovation and Technology Management – CP2 Question 1 Skull candy team structure can be characterised as hybrid lightweight and heavyweight. On the basis of it being lightweight the skull candy team members would still reside in their functional departments (Melissa A. Schilling 2010). The light weight teams at Skull candy have a very clear functional affiliation and would only work on the project that is given part time. The location of the team members of the Skull candy will always be in their functions thus allowing them to easily work together. Therefore the team members conduct the projects in their own departments (V. Patrick et all 2007). The functional departments will always have the responsibility of the work being done in that department. The skull candy case shows that there is close contact between the team members and also the functional managers and the project manager. Skull candy light weight team structure is cross-functional...
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...Motivating Creativity in Organizations: O N DOING WHAT YOU LOVE AND LOVING WHAT You Do Teresa M. Amabile A rthur Schawlow, winner of the Nobel prize in physics in 1981, was once asked what, in his opinion, made the difference between highly creative and less creative scientists. He replied, "The labor of love aspect is important. The most successful scientists often are not the most talented. But they are the ones who are impelled by curiosity. They've got to know what the answer is."' Schawlow's insights about scientific creativity highlight the importance of intrinsic motivation: the motivation to work on something because it is interesting, involving, exciting, satisfying, or personally challenging. There is abundant evidence that people will be most creative when they are primarily intrinsically motivated, rather than extrinsically motivated by expected evaluation, surveillance, competition with peers, dictates from superiors, or the promise of rewards.^ Interestingly, this Intrinsic Motivation Principle of Creativity applies not only to scientific creativity, but to business creativity as well. Often, financial success is closely tied to a passion for the work itself. Michael Jordan, who by the mid-1990s was the most financially successful basketball player in history, insisted on a "love of the game" clause in his contract—securing for him the right to play in "pick-up" games whenever he wished. Robert Carr, a primary developer of the first pen computer, was captivated...
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