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Ways to Manage Creativity and Innovation

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Submitted By pakipson
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Ways to manage creativity and innovation.

The author cites in the text different ways to manage and increase creativity and innovation, empazhizing that organizacional structure and doping with structural strain along with some toher management tools help bring effectiveness and competitive advantage to organizations.

We will show in the following lines other ways to manage and increse creativity and innovation of an organizaron resides the methods proponed by the author

These past 20 years many models of creativity encourage business models have been formulated and succeed, but in the 21st century these methods have become obsolete. Today’s organisations and firms’ have to deal with changeable environment and the need to respond to challenges from new competitors, new partenrs, new products and new techonolgies to reamin competitive, that’s why Jorge Alves[1] emphazises in enabling Team Creativity since “cross-functional or multidisplinary teams are a way to facilitate the involvement of key elements in the conception and development of new products (...) multidisplinary R&D teams, involving individuals from different disciplines, will result in a more complete uniderstanfding of all requirements to design superior products and efficient processes and will facilitate the development maintenance of high levels of creativity...”.

This method proposed by Alves can be compared to the measures quoted by Charalampos to increase autonomy and reduce the premature evaluation, due to the creation of a special team dedicated to find ideas and innovaron avoids all these facts.

Having a group specially whose main duty is R&D, they have total autonomy to develop any ideas, always according to the purposes and targets of the company, the new ideas may pass o not because there will be a board of managers that will have the final decision.

Many authors ataes that

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