...Crisis Management Communication Plan General communication is significant in terms of any disasters strike. In healthcare setting, when at the time of acute or prolong of crisis, mass trauma or disaster, communication is very crucial. More often, during the times of major disasters on which communication will impair are due to lack of preparation and training. In addition, failure to communicate systematically will result with chaos arising. Yet, due to the fear of the unknown, stress is increasing among healthcare staff , patients and family. To effectively control the chaotic situation, all healthcare facilities should create a frameworks to create strong leadership teams to guide the employees, and exercise about the knowledge, skills and abilities of communication in response to different type of crisis. Communication Types of Crises "Crisis is a stage of an individual who experienced from an unexpected thread, loss self controlled, or dealing with terminal illness"( Arnold.E.C., 2011). When caring patients who experienced mental illness. To achieve communication effectively, health care teams must clearly understand the different type of crisis and the caused that affecting patient's well being, Foremost, the successful of communication during crisis depend on the coping mechanism of an individual. There are many different kinds of crisis; situational crises, adventitious crisis which included mass trauma and nature disasters. A situational crises...
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...Communication to Manage Crisis HCS/320 Communication to Manage Crisis Those who work in hospitals have to face crisis. It may happen in the emergency room or even in the manager’s office. Hospital employees need to be ready for such events. Coombs 1999 states that no organization can guarantee that they will not have any crisis. According to Reynolds 2006, crisis may occur internally or externally for the organization but when it occurs people’s lives may be at stake and at the same time the reputation of the company may get jeopardized. During crisis communication as well as improper communication can play a great role. For lack of communication right things may not be done and crisis may occur. Even a rumor may spread and crisis may happen. Communication methods to be adopted during a crisis have been talked about a lot but defining crisis is not so easy. According to Heath 2006, before defining the crisis, the risks need to be identified. According to him a risk may have both negative and positive influences of different levels. If anything happens to people, communication with them can tell us a lot and it can be understood whether crisis can be overcome. Whether reputation can be left intact needs to be understood. I am acting as the director of the Regional Emergency Office and I got reports about the public water that had been infected with something fatal. The pollutant is a biological element that has life threatening effect. We know that biological agents...
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...Crisis Management Communication Plan HCS/350 11 Nov 2013 Crisis Management Crises are events that have the ability to threaten the viability of the organizations within which they occur. Crises are extraordinary events with great potential to do harm to people, businesses, and organizations. Crisis management consists of three distinct phases: crisis prevention, crisis response, and recovery from the crisis. This paper will focus on the communication that is used during the management of a crisis. It will briefly describe how communication dynamics differ in times of crises, ways to reduce stress during a crisis, and ways to resolve communication challenges. Communication Dynamics Communication dynamics may differ during times of crisis, mass trauma, or disaster simply because of the stress levels that are associated with them and the staff members that are affected during the situation as well. Resolution of communication problems requires creativity (Pearson & Sommer, 2011). The more creative the staff is, the quicker they can resolve the issue at hand and communicate more effectively. If a staff member who is normally quiet and well-mannered becomes loud, irritable, and aggressive during a crisis this can disrupt the entire team. If there is more than one staff member who has a personality or demeanor that changes during a crisis it will create chaos in the department. The department manager needs to know of these possible changes and have a way to circumvent...
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...A Crisis Management Communication Plan One must always expect the unexpected and prepare for the unforeseen in order to live up honestly to the universal principles of health care. Beyond the standard day-to-day challenges, this necessity of preparedness is pushed to the extreme in the event of a mass causality incident (MCI). A large explosion in a crowded stadium represents the epitome of crisis management, as present emergency medical officials are immediately overwhelmed and the high number of casualties can overwhelm even the largest of hospitals—requiring adherence to a general crisis management plan. The near proximity between the explosion and the hospital, as well as the high concentration of casualties in one place, pose unique challenges that would not otherwise be present and require a higher degree of emergency communication to be effective. The Scenario On a Thursday night, the Fresno Grizzly baseball team is hosting an exhibition game with the San Francisco Giants at Chukchansi Park baseball stadium with an attendance of just over 14,000 people. During the planned post-game firework show, there is a mechanical error, causing a long series of explosions. The far section of the stadium is immediately structurally damaged and collapses, while a gas fire quickly erupts, engulfing over half of the stadium and several nearby buildings. Chaos quickly erupts in the nearby area, as crowds from the stadium and the nearby Seland Arena erratically stampede into the streets...
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...Crisis Management Communication Plan Communication is a very important aspect in the health care setting. During major crisis communication lines may be affected by mechanical failures, downed phone lines, or electrical shortages. The crisis will also affect family members, staff members, and even media outside the hospital. In times of crisis everyone has to think critically about completing tasks and making quick decisions so that the most effective solution and safety is accomplished. In all health care organization there are policies and procedures on what to do during mass trauma, disaster or fire crisis that is implemented for the safety of all employees and patients. The plan for crisis communication would be to prepare and document internal and external emergencies through the organization. Although the plan cannot prepare us for every situation, the policies, procedures, and benefits of the health care facility can help contain the situation, prevent injury, death, and helps provide health and medical resources to patients During major disaster lines of communication systems may become disrupted. Wireless telephone networks, radio, television broadcast, satellite, and internet may be interrupted. This could add stressors during emergencies because it would prevent effective communication from being transferred. Communication dynamics can cause stress which in turn can affect everyone physically, emotionally, psychological. This can impact communication when...
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...Crisis Management Communication Plan Katherina Fabi HCS/350 February 4, 2014 Djuanique N. Slaughter, MPA, RHIT Crisis Management Communication Plan Crisis is defined as an unexpected, sudden turn of events or set of circumstances requiring an immediate human response. The word crisis comes from the Greek root word krisis, meaning “turning point.” There are different types of crisis: developmental, situational, and adventitious crisis. In health care settings, most crises are situational. For example, while working in the Intensive Care Unit (ICU), a client who was awake and alert two hours ago, suddenly became unresponsive. The client was assessed for responsiveness. The client was not breathing and pulseless. Immediately, a code blue was paged overhead, and the team rushed over. The team consists of the primary nurse, emergency physician, respiratory therapist, critical care nurse, recorder, and the emergency medical technician (EMT). The House Supervisor and charge nurse are also available to direct traffic and assist with the code blue. Each team has their own roles and responsibilities during a code. A team leader is usually the critical care nurse until the emergency physician arrives, and he or she takes over the role as team leader. The team leader designates the recorder, the nurse who is administering the intravenous medications, someone doing the compressions, and someone giving breath to the client. Each one working together as a team to resuscitate...
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...ACME Furniture Crisis Management Plan 2013 NB – A crisis management template has been used in creating this plan. The template is available from http://www.brighthubpm.com/risk-management/104970-tips-and-template-for-developing-a-crisis-management-plan/ Table of Contents I. Purpose: 4 Principals for crisis management 4 II. Process: 5 III. Communication Responses Protocol (List of Emergency Contacts): 6 iii – (a) Key personnel, Legal Counsels and Advisors 6 iii – (b) Crisis Management Team 6 iii – (c) communications team 6 IV. Roles and Responsibilities 7 iv – (a) Crisis Management Team 7 iv – (b) Communications team 7 V. Critical Scenarios/Incidents of Medical Emergencies/ Attacks against ACME Furniture’s Integrity & Reputation 10 v – (a) CRITICAL SCENARIOS: 10 v – (b) Incidents of Medical Emergencies: 10 v – (c) Attacks against ACME Furniture’s Integrity & Reputation: 10 VI. Emergency Response Centre 11 VII. Employees 12 VII – (a) Office 12 VII – (b) Retail Outlet 12 VII – (c) Factory 12 VII – (d) Warehouse 12 VIII. References 13 I. Purpose: This document provides a plan of action in the event of any business disruptions or interruptions that pose threats of damages to life, property or reputation to ACME Furniture. This document contains plans for setting up and running a crisis management centre, media responses and roles responsibilities, key contacts and personnel of ACME Furniture. This document...
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...REFLECTION AND EVALUATION Organizational Communication Analysis Part V: Analysis, Reflection and Evaluation Analysis, Reflection and Evaluation Researching and exploring the many communication avenues throughout this process, there have been many discoveries. There is no business immune from experiencing a crisis or challenging event. It can happen at any given time without warning which can devastate any organization not prepared. A new approach to crisis management is emerging which progresses beyond a purely reactive response and creates fresh opportunities for improved organizational development. There will be discussion on the traditional event approach to crisis management, which focuses on preparing for and responding to a major adverse occurrence, and discusses the new process approach, which reshapes crisis management within a broader range of management activity. Crisis prevention instead of just crisis response necessitates moving responsibility from the operational to the executive level, and the discussion will explore how crisis management activities can be clustered together and integrated to optimize organizational effectiveness. Virtually nothing can damage organizational reputation and financial performance more rapidly and more deeply than the impact of a major crisis. Yet many organizations continue to delegate responsibility for crisis management to operational middle managers, while reputation management increasingly secures a place at the executive...
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...Communication and Crisis Paper HCS/320 Instructor: Debbie Hunt September 03, 2012 The nuclear reactor that malfunctioned, in the Three Mile Island created a release of radiation into the environment which caused a crisis. It drew a lot of media and created concerns in the local area and beyond. A traditional form of technology was used to notify the public, television networks and local radio stations were used. Compared to the crisis that took place in 2005, Hurricane Katrina, which devastated the New Orleans area, immersing many parts of the city under water causing trauma to families, the strategy for communication used was the internet, which reached a greater number of the public in less time. As a director of a regional Emergency Management office and was to start receiving official reports that the public water supplies of several towns in the area have become contaminated with a life-threatening biological agent, the strategy I would use to start a contingency plan that would address my organization and the public without creating panic would be to send an immediate e-mail to all staff to attend an emergency, mandatory meeting. Employee’s who are unable to attend because of emergency situations will have access to a video conference. I would get one of our communication specialists in the company to give a presentation reminding our organization’s staff of our organization’s emergency policies and procedures in...
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...Crisis Management Plan for DCH Regional Medical Center in Tuscaloosa, Alabama Alishia Keef Healthcare Communication/HCS 350 April 13, 2015 Diane Rodriguez Time is short, and decisions must be made quickly in a crisis or disaster. Communication systems are often the first recovery area disabled during a crisis. For example, if a Category 5 tornado hit DCH Regional Medical Center, it would experience major disruption because it sits directly in the center of downtown Tuscaloosa, which is a major university city in Alabama. This situation was seen during the April 27, 2011 tornado in Tuscaloosa with many nurses and doctors even being stranded at their assigned posts. The landline phones and cell phone towers were inoperable when the power systems went down. The hospital would also experience added stress due to injured residents flocking to receive emergency treatment. Because physician orders are faxed to the pharmacy and outside specialists, the entire system would have severe delays in care delivery. It would also be difficult to call extra staff in because travel into the area and out of the area was impossible due to roads being covered with debris. As a result, the burden was they may also be injured at home or without telecommunication equipment. All communications would have to be face-to-face in person. This interpersonal contact has become so rare during our technological age that employees could be expected to experience very high levels of stress. During the immediate...
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...Crisis Communication in theory and practice: Analysis of cultural influence, strategy applicability, and stakeholder relevance in Australia and New Zealand Natascha Pancic A thesis presented in partial fulfilment of the requirements for the degree Master of International Communication Unitec New Zealand, 2010 ABSTRACT This research project explores crisis communication in theory and practice in Australia and New Zealand with specific focus on cultural influence, strategy applicability, and stakeholder relevance. A mixed-method approach was used to evaluate crisis communication in its theoretical and practical constituents. The research project comprises of the two data collection methods of content analysis and in-depth interviews. The content analysis, the selected method to evaluate the theory, was conducted from published research studies in leading Australian and New Zealand Public Relations and Communication journals, the websites of the PRism journal, the Australian and New Zealand Communication Association (ANZCA), the Public Relations Institutes of Australia (PRIA) and New Zealand (PRINZ), and via the database search platform Ebsco. The content analysis provided information about the number of published articles, leading theoretical models, research methods, and research orientation. The in-depth interviews, the chosen method to investigate the crisis communication practices, were conducted with three Australian and three New Zealand practitioners...
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...Communication and Crisis Paper Communication and Crisis Paper Lillian Williams University Of Phoenix Abstract Crisis management is a very critical organization function. If failed it can result in extreme harm to stakeholders, extreme loss for the organization, and/or end the very existence of the organization. Having public relations practitioners are an important part of crisis management teams. A lot books have been written about crisis management by both the practitioners and the researchers from many different disciplines making it a challenge to take in what all we know about crisis management and public relations’. Communication and Crisis Paper Effective crisis management handles any of the threats sequentially. The most important concern in a crisis must to the safety of the public. Failure to address the safety of the public increases the damage from a crisis. Reputation and financial concerns will be considered after the safety of the public has been remedied. Ultimately, crisis management was designed to protect an organization and its stakeholders from any threats or to reduce the impact felt by the threats. Prevention of a crisis involves seeking to reduce the known risks that would lead to the crisis. This would be part of an organization’s risk management program. Preparation of a crisis involves: creating a crisis management plan, selecting and training for the crisis with management team, and doing exercises to test the crisis management plan...
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...TM5563: Public Health Leadership and Crisis Management | The key challenges to providing leadership during public health crises.Assignment One | Samantha Leggett: SN 12494652 | 9/16/2011 | TM5563 Public Health Leadership and Crisis Management Assignment One Introduction This assignment will define leadership and explore the traits and qualities that are deemed to be inherent to effective leadership and an explanation given for why leadership matters in times of crisis. The key challenges to leadership in both sudden and expected crises will be explored and potential solutions to these key challenges offered. Examples will be provided throughout using recent public health crises to illustrate. Leadership can typically be defined by the traits, qualities and behaviours of a leader. It has also been described as a process with a shifting locus of control in which leaders are not seen as individuals in charge of followers but as members of a “community of practice” where everyone involved in the activity is assumed to play an active role in leadership. However, even with an advanced team, there is still a need for distinct leadership to enable the whole team to be optimally successful. 1-3 It would appear that there are a number of key traits that good leaders possess, however the literature provides little concrete agreement on a finite number of these: Kambil et al. (2009) found that leaders have five key traits: Curiosity; courage - in willingness to face uncertainty...
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...UNITED STATES SPORTS ACADEMY Crisis Communications A Class Paper Submitted for SAM 551 Public Relations in Sports Professor: Dr. Tim Newman Timothy J Hawkins Daphne, Alabama March 19, 2013 PR professionals don't anticipate crises, rather they, take the opportunity just as athletes, to "train and prepare" for a crisis and the ensuing need for a communication strategy. Well at least some do. The scandal at Penn State University shows not all are prepared for a crisis when it arises. When something of this magnitude hits a college campus the fate of the school lies in the hands of the public relations professional at the school. All sport teams and colleges should have a crisis communication plan and plan of action in place. Hopefully one they never have to use but the exercise of getting your event team together or your staff and going through a "what if" scenario for several key or major milestones in the event, is essential. The time to prepare for a crisis might seem like time that is not well spent. With lots of little details to manage, taking time out to put into place a plan, just in case, seems almost trivial to some event planners and marketers. The Penn State University officials handled the situation poorly. The mistakes that they made were many. The public relation reps should not have delayed a response to allegations. What the reps and the athletic department should have done was to face the public promptly clarifying misconceptions...
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...Communication and Crisis HCS/320 02/02/2015 Communication and Crisis In today’s health care crisis, essential communication is the key to establishing a solution for every healthcare organization. As a director of a regional emergency management office, I received official reports that the public water supplies of several towns in the area have become contaminated. When something comes up, that is very urgent and very important such as a life-threatening biological agent; the organization is facing an event defined as a health crisis. According to Issues and Crisis Communications Management : “Crisis - Any immediate situation that causes deviation from regular operating practices and has the ability to impact your organization's corporate reputation or value” . Health care crisis used to be handled in the past by a limited communication system such as television and radio. Those days, the newer communication technologies such as internet and media are more involved to inform the public about the latest news minute by minute. To control the crisis, the organization has a crisis plan to help hold the situation and contain the spread of the crisis. A well-conceived crisis communication plan will guide our emergency management office and its team from different departments such as communication office confidently through immediate and near-term steps and outline actions. Communication inside and outside the organization during a crisis is essential. A group...
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