Cross-Cultural Communication The part where we want to focus on this research is how people communicate and do business internationally, how the differences in the culture can impact a negotiation and the business relationship. First is what she calls "cognitive constraints." These are the frames of reference or worldviews that provide a backdrop that all new information is compared to or inserted into. Second are "behavior constraints." Each culture has its own rules about proper behavior, which affect verbal and nonverbal communication. Whether one looks the other person in the eye-or not; whether one says what one means overtly or talks around the issue; how close the people stand to each other when they are talking, all of these and many more are rules of politeness which differ from culture to culture. Ting-Toomey's third factor is "emotional constraints." Different cultures regulate the display of emotion differently. Some cultures get very emotional when they are debating an issue. They yell, they cry, they exhibit their anger, fear, frustration, and other feelings openly. Other cultures try to keep their emotions hidden, exhibiting or sharing only the "rational" or factual aspects of the situation. All of these differences tend to lead to communication problems. If the people involved are not aware of the potential for such problems, they are even more likely to fall victim to them, although it takes more than awareness to overcome these problems and communicate effectively across cultures. These communication problems are as well a reality in the workplace; the beauty of having a diverse workplace is that you can have many different types of people all working on the common good for the company. Employees from diverse backgrounds bring different talents and experiences that can foster new ideas, address changing markets and customer demands