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Cross Sectional Analysis

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Cross Sectional Analysis (I) Operating Efficiency Ratio 2014 | Eksons Corporation Berhad | Latitude Tree Holding Berhad | Operating Income Return On Investment | 4.86% | 15.11% | Inventory Turnover | 1.05 times | 5.79 times | Operating Profit Margin | 10.86% | 11.03% |

According to the operating income return on investment ratio, Latitude Tree Holding Berhad has higher percentage than Eksons Corporation Berhad. Since the companies are responsible for maximizing profit based on investments they make in assets, Latitude Tree Holding Berhad has greater performance on their business compare to Eksons Corporation Berhad as the ROI is higher.
Based on the Inventory Turnover ratio, Latitude Tree Holding Berhad is leading by 4.74 times compare to Eksons Corporation Berhad. This means that Latitude Tree Holding Berhad was more efficient than Eksons Corporation Berhad in selling and replacing the company inventory in 2014. Latitude Tree Holding Berhad has stronger sales and demand from consumers than Eksons Corporation Berhad. The low turnover implies poor sales and therefore excess inventory. Eksons Corporation Berhad with a higher inventory levels will have more products tend to be deteriorate as they sit in a warehouse.
Besides, with the consideration of the operating profit margin ratio, Latitude Tree Holding Berhad has higher percentage too compare to Eksons Corporation Berhad. In another word, Latitude Tree Holding Berhad has earned more profit after paying for the variable costs of production such as wages and raw materials. Overall, Latitude Tree Holding Berhad was more efficient in the performance of business and their sales were better than Eksons Corporation Berhad in year 2014.
(II) Market Ratio

Market Ratio relates the firm’s market value, as measured by its current share price to certain accounting values (Gitman & Zutter, 2012).

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