...CrossFit as cultural embodiment Introduction The term “CrossFit” is a different name for a regimen of exercise that is not heavily reliant on weights, but emphasizes intensity and furthermore, fitness over strength. These workouts consist of standard functional and compound movements performed accurately and at a high intensity with minimal rest. CrossFit is now not only a diet and exercise program, it’s become a lifestyle for many who aspire live a life of optimal fitness on par with our ancestor who had no choice but to forage and hunt for food, i.e. a Paleolithic lifestyle. Advocates of CrossFit follow a Paleolithic style diet consisting of fresh vegetables, fruits, meats, nuts and seeds. The idea behind this is that human genetics have...
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...CrossFit was created and developed by Greg Glassman, a gymnast who wanted to improve his gymnastic skills and increase his strength more than just completing body weight workouts. He began incorporating weights in his workouts and noticed he began to surpass his competition. Using weights into his gymnastic workouts and integrating aerobic exercises like running and cycling Glassman developed the idea of a CrossFit training program. According to international athlete and Olympic coach Ross Edgley, “[CrossFit] was intended to improve 10 physical qualities… cardiovascular/respiratory endurance, stamina, strength, flexibility, power, speed, agility, coordination, balance, and accuracy” (Edgley, “CrossFit: Sports Science”). Essentially, CrossFit...
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...promotes a man who used crossfit to get his life back on track, and now he pays it forward and is helping others achieve their goals. The Box promotes healthy eating and supplements to the athletes who use a lot of energy for things like marathons and Iron man competitions. Mostly in every monthly issue of The Box you can be sure to find a; success story, news about the crossfit community, competition dates, training methods, diet plans, and new advertised products. Typically men and women will pick two different issues of magazines that suits them. The Box is for any, men, women, endurance athletes, strength athletes, crossfitters, beginners to working out, people will disabilities and anyone who is interested. The exercise sections in this issue all can be scaled to anyone, they all include instruction on how to complete the exercise and if you can't quite get there yet, they have progression methods as well. The Box sponsors the military fitness events, and promotes retired...
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...Abstract In this paper, I will explain what CrossFit Training is and what the benefits are compared to a typical exercise program of isolated muscular training combined with a cardio workout. I will also examine the impacts that CrossFit Training has had on college athletes and athletic teams as a whole at the University of Pittsburgh at Bradford (UPB). I will look into what teams have the most athletes with experience with CrossFit training, how many UPB athletes have used it on their own time or during the offseason, and the general feeling towards CrossFit Training and its effectiveness in improving fitness. Introduction In the physical fitness realm, there are many different kinds of exercise programs. There are programs that focus on dancing, ones that focus on stretching, and ones that focus on core strength and conditioning. CrossFit Training is an example of a core strength and conditioning program. It was developed to enhance an individual’s overall ability to complete physical tasks by incorporating many different forms of exercise, from gymnastics to weightlifting (Glassman, 2002). CrossFit Training is different from the popularly accepted idea of a workout because it’s not just situps, curls, leg press, and a half an hour of cardio. CrossFit is all about combining movements and shorter, high intensity cardiovascular sessions (Glassman, 2002). For every long distance effort, a CrossFit athlete will do five or six at a short distance. This is implemented...
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...DMBA 610 Knowledge Integration Exam Fall 2015 ________________________________________Please read all instructions carefully before you begin. 1) Use the provided Student Exam Answer Sheet. Include your responses to all questions in the column, “Your Response” next to the appropriate question. This ONE Exam Answer Sheet document should be saved with your last name and "final," -- e.g. "Smithfinal"-- and posted in your Assignment Folder no later than 11:59 PM (EST), Sunday, November 15th, 2015. This exam also must be submitted to Turnitin.com It is recommended that you submit your exam to Turnitin.com at least 24 hours before the deadline to allow you sufficient time to address any issues identified in the Originality Report prior to posting your exam in your Assignment Folder. Please note: The exam questions are already included on the Answer Sheet. If the exam content is recognized as non-original by Turnitin, it will be ignored in analyzing your Turnitin report. Do not include any repeat of the exam case content on your Answer Sheet. Only place your answers and references on the Answer Sheet. 2) No extensions may be granted on this assignment; be sure to submit it on time and check to make sure that the document you submitted is readable and what you intended to submit. NOTE: This is an individual assignment. Any discussion or collaboration regarding the assignment constitutes a violation of UMUC's Academic Dishonesty and Plagiarism Policy. If you have any...
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...Sushil Nagar Market research and image Analysis Student No. 28044 Project on Fitness Studios Table of Contents 1. MARKET RESEARCH ON FITNESS STUDIOS page(4,5) 2. A)Introduction Page(5,6) B) After World War 2 page(6,7,8) 3. The Birth of American Health page(9,10) 4. Marketing (page 10,11,) (a) Television Viewing (b)Observation 5. Interviews (Page 11, 12, 13) (A)Face to Face Interviews (B)Household Interviews 6. Final Survey (Page 14) 7. Results of the Survey (Page 15, 16, 17, 18) 8. Negative Feedback (Page 19) 9. Customer Satisfaction (Page 20) 10. Unique Fitness Clubs (page 21) 11. Challenges and Opportunities (Page 22, 23) 12. Conclusion (Page 24) 13. Appendices (page 24) 14. References (Page 25) MARKET RESEARCH ON FITNESS STUDIOS Taking a practical action-oriented approach, and focusing on established, need to know subjects. This seminar paper of mine will reflect market research on Fitness Studios in International Business Environment. This series will concentrate on developing practical texts. I made best efforts I could to ensure that each title that this research remains international in both content and research and gives a clear picture. Overall this paper will produce a body of work that will enhance international awareness about marketing research on fitness studios. Note:- I made every possible effort to ensure...
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...and Loss Statement 18 Sensitivity Analysis 18 Margins 18 Break-even Analysis 19 Payback Period 19 Net Present Value of Future Cash Flows 19 Unique selling proposition 20 Launch 20 Fitbit advertisements 20 YouTube Viral video 20 Reebok: Crossfit Games 21 In store/ on ground- gym facilities and sporting events 21 Digital social media 21 Website traffic 21 Google Ad words 22 Feedback 22 Media schedule and messaging 22 Electronic direct mail 22 Stock sale and monitoring 22 Sales statistics 22 Gant media schedule 23 Potholes 24 Call to Action 24 Appendices 1 26 Brainstorming Method 26 The Worst Idea Method 26 Relationship Analysis Method - Multi-dimensional / morphological matrix 27 Problem based approach using Voice of Customer through product reviews 27 Highs 28 Lows 28 Highs 31 Lows 31 Market based ideation 32 Problem Analysis of workout market 32 Attribute ideation Method 33 Appendices 2 34 Appendices 3 36 Executive Summary PIC and target market summary Health is opening up a new revolutionary advances within the industry of wearable technology. It is at the beginning of a massive mainstream uptake of wearable devices. According to the ABI research (2011), over the next % years, growth in the wearable wireless devices will be driven by the sports, fitness and wellness segment of the consumer market. With such a strong emphasis being placed on establishing a healthier lifestyle, adoption of wearable...
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...Professional Presence and Influence C351 WGU Sarah Belmont Healthcare, and Medicine is advancing more and more each day. As healthcare workers, our understanding of health and healing has improved and changed in the way we care for our patients. Dossey believed in the three eras of medicine. Era 1 began in the 1800s and its focus was solely on the body. The belief that healing and overall health are totally physical. The therapies and treatment were either medications or surgical procedures. The thought that healing all humans based on bodily functions, and how they can be treated will change as time changes. Era 2 began in the 1950s and it focused on the mind and body. Health care providers realized that feelings, emotions, and attitudes impacted health. The mind is boundless and it affects a human’s body. (Dossey, n.d) The mind can play tricks and be your own worst enemy if not properly addressed and treated. Although, the world continues to evolve with healthcare and the approach in which we care for patients, there is still much to learn. Mind and body is similar in my professional presence with regards to using your mind to analyze and be aware of each patient’s similarities and differences. Having a positive attitude and mind will help make better choices for your health and well-being. I have adapted a more positive outlook and added prayer to my personal life. Doing certain procedures with Veterans to diagnose and stage cancer has been eye...
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...EXECUTIVE SUMMARY The present campaign is base on operant conditioning theory and the framework of consumer behavior analysis for The Nike Fuel Band. The product will replace workout logs, physical trainers and other sports accessories. The campaign of Nike fuel band targets the athletic shoe and apparel industry. Nike is known for their innovative designs and their active friendly technology within the health conscious Australian community. Nike has produced a comprehensive focused-differentiation strategy with the Nike fuel band, which is mainly comprised of gamification. Our campaign focuses on the positive reinforcement of using the Nike Fuel band and all the benefits the band can offer someone. The main goal will be to focus on Nike as a company and how create loyalty to the current customers, as well as gaining new ones. Through challenges, achieving different levels, and attaining an overall Nike + ranking, consumers are motivated to participate in physical activity, join a team, and start a challenge. In doing this, consumers see their progress and are able to track their daily activities and their calories burned during activity. It is an effective and dynamic way that Nike utilizes its target market and increases brand awareness. After watching our campaign we hope that it motivates consumers to want to purchase the Nike fuel band, as a fun way to keep active by competing, collaborating, and comparing activities with others in the Nike + network. Through this campaign...
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...CHAPTER I THE PROBLEM BACKGROUND OF THE STUDY Success in academics, career, transactions and all the struggles people face in the different aspects of their daily lives could only be attained if proper attitude was present. How to approach or avoid the problems, challenges and circumstances they faced every day predicted the result. The same idea was shared by Hilary Hinton Ziglar (2011) which stated that it is not what happens to you that determines how far you will go in life; it is how you handle what happens to you. Even if a lot of challenges were given to men, this does not define one’s final outcome. It was one’s attitude towards the challenge that predicted and established their future. However, not all people nowadays knew how to face properly each circumstance offered by life and thus ended in catastrophic situations. This same problem is faced by students of the present generation especially in their academics wherein reading is mostly valuable. This study was concerned with the decline of the students engaging in reading. How did they acquired knowledge and information? What were their approaches in acquiring knowledge? Did they really understand what they had recently gathered? Reading is not only confined in the four walls of classrooms but more importantly used in different jobs and professions. Reading, together with writing was a useful tool in communication from the time of the ancient Egyptians and Chinese. In the age of the Internet and information...
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...OUR GROUP 02 GRO UP M A N A GE ME N T R E P OR T 02.1 02.2 02.3 02.4 02.5 02.6 02.7 02.8 02.9 02.10 adidas Group Worldwide 66 Major Sporting Events 2014 67 Group Strategy 68 Global Sales Strategy 72 Global Brands Strategy 77 Other Businesses Strategy 86 Global Operations 94 Research and Development 99 Employees105 Sustainability111 G R O U P M A N A G E M E N T R E P O R T: This report contains the Group Management Report of the adidas Group, comprising adidas AG and its consolidated subsidiaries, and the Management Report of adidas AG. 1 Group Management Report – Our Group adidas Group Worldwide / 02.1 / adidas Group Worldwide Percentage of Group sales 26 23 Western Europe North America 8 3 1 4 2 13 6 12 Greater China 7 10 European Emerging Markets 5 9 20 13 66 11 15 Latin America Other Asian Markets 1 adidas North America, Portland/Oregon, USA 6 adidas International Trading, Amsterdam, Netherlands 2 TaylorMade-adidas Golf Headquarters, Carlsbad/California, USA 7 adidas Group Headquarters, Herzogenaurach, Germany 3 Reebok-CCM Hockey Headquarters, Montreal/Quebec, Canada 8 adidas Group Russia, Moscow, Russia 9 4 Reebok International Headquarters, The Rockport Company Headquarters, Canton/Massachusetts, USA adidas Global Sourcing, Hong Kong, China ...
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...You have just witness “bro science” in action. It’s wellintended. It can also be deadly. The difference between 5 grams and 5 micrograms, depending on the substance, can indeed be the difference between life and death. Where should one get such information? From qualified sources, of course. Not from your bro. Want to know about proper dosage? Look in the medical literature and find out what dosages have been shown through experimentation to render the desired effects. Want to know about a proper manufacturing method? Then you need to read technical manuals written by actual engineers. As much as possible, I’ve pointed you to more qualified sources of information than myself throughout this guide. I’ve deliberately left out information about dosages in order to force you to use this as a starting point rather than a definitive resource. At the same time, I’m obviously encouraging DIY experimentation. Allow me to clear up the apparent contradiction. See, I intend for this report to be, among other things, a bit of a shot across the bow of the troubled ship that is the nutritional supplement industry. Here’s a field that can do so much good but that exhibits so little true innovation. When anyone can privatelabel the same substandard supplements everyone else is selling and “win with better marketing,” it doesn’t seem there’s much incentive to raise the bar. The best way to shake up such a market is to educate the buyers. When consumers are aware of...
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...Lululemon Athletica, Inc. Ralph Forgeon Caroline Carlson Robert Livingston Hanz Masood Courtney Fields Bus 475: Seminar in Strategy and Policy Dr. Ybarra May 1, 2014 1 Introduction Lululemon Athletica Inc. designs and retails athletic clothing. The Company produces fitness pants, shorts, tops and jackets for yoga, dance, running, and general fitness. Lululemon serves customers globally through its online and 254 retail stores. Mission and Goals Mission Statement: Creating components for people to live longer, healthier, fun lives. Lululemon has developed a distinctive community-based strategy that we believe enhances the brand and reinforces guest loyalty. The key elements of the company’s strategy is to: - Design and develop innovative athletic apparel that combines performance with style and incorporates real-time guest feedback - Locate stores in street locations, lifestyle centers and malls that position each Lululemon Athletica store as an integral part of its community - Create an inviting and educational store environment that encourages product trial and repeat visits; and - Market on a grassroots level in each community, including through social media and influential fitness practitioners who embrace and create excitement around our brand. 2 Growth Strategy Key elements of Lululemon’s growth strategy are to: ● Grow the Store Base in North America. As of February 2, 2014, the company’s products were sold through 225 corporate-owned stores in North America...
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...CANADIAN TIRE CORPORATION, LIMITED 2012 Annual Information Form February 21, 2013 ANNUAL INFORMATION FORM CANADIAN TIRE CORPORATION, LIMITED TABLE OF CONTENTS 1. 2. Corporate Structure Description of the Business 2.1 Retail Business 2.2 Financial Services Business 2.3 Seasonality of the Business 2.4 Intangible Properties 2.5 Economic Dependence 2.6 Lending 2.7 Financing of the Business 2.8 Risk Factors 2.9 Employees 2.10 Social and Environmental Policies General Development of the Business 3.1 Retail Business Developments 3.2 Financial Services Business Developments 3.3 Other Business Developments Capital Structure 4.1 Description of Capital Structure 4.2 Market for Securities Dividends Security Ratings Transfer Agents and Registrars Directors and Officers Interests of Experts 1 1 2 10 11 12 12 13 13 13 15 15 16 16 21 21 23 23 24 25 26 27 27 32 32 33 i 3. 4. 5. 6. 7. 8. 9. 10. Legal Proceedings and Regulatory Actions 11. Additional Information ANNEX A – Audit Committee Mandate and Charter Certain brands mentioned in this report are the trade-marks of Canadian Tire Corporation, Limited, Mark’s Work Wearhouse Ltd., FGL Sports Ltd. or used under license. Others are the property of their respective owners. CAUTIONARY NOTE REGARDING FORWARD LOOKING INFORMATION This Annual Information Form, and the documents incorporated by reference herein, contain forward-looking information that reflects management’s current expectations related to matters such as future...
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...The 2012 The Cathedral & John Connon Alumni Magazine Founders’ Day Brunch 2011 EVENTS Rumble in the Jungle OFF THE SHELF Amish Tripathi and Akash Shah OUT OF THE BOX Dhanya Pilo Contents 9 President’s Message Events Founders’ Day 2011 Rumble in the Jungle Memories and Mayhem School Update Summer School Spotlight Keshav Desiraju Sudha Shah Off the Shelf Amish Tripathi and Akash Shah Out of the Box Vijaya Pastala Dhanya Pilo Nostalgia Reunions First Citizen In Memoriam Mrs. Irene Saldanha Mr. Anthony Dias Class Notes The Quiz 2 5 7 9 10 13 15 17 18 21 22 25 27 29 31 33 36 68 15 13 18 Editorial Team Udita Jhunjhunwala (ICSE 1984) Miel Sahgal (ISC 1989) Shyla Boga Patel (ISC 1969) Mukeeta Jhaveri (ISC 1983) Mitali Anand Kalra (ISC 1989) Business Rohita Chaganlal Doshi (ISC 1975) Editorial support, Design and Printing 22 Kirtana Shetty Minaal Pednekar and Nikunj Parikh Spenta Multimedia This magazine is not for sale and is intended for internal circulation only. Any material from this magazine may not be reproduced in part or whole without written consent. Views and opinions expressed in this magazine are those of the individual authors and not necessarily those of the Publishers. Published by The Cathedral and John Connon Alumni Association, 6, P.T. Marg, Mumbai 400 001 and printed at Spenta Multimedia, Peninsula Spenta, Mathuradas Mill Compound, Lower Parel, Mumbai 400 013. www.spentamultimedia.com 21 36 Special...
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