...you commissioned on March 12, 2015 on the intercultural communication. The report analyses the fundamentals of cross-cultural communication with regards to the Italian culture. The report outlines the most imperative aspects of safe communication within a cross-cultural environment involving Italians where the employees intend to settle. The report further elaborates the challenges of intercultural communication, particularly about the Italian communication demands. Then, the report outlines the benefits of the findings that are helpful to the employees of XYZ in communicating with the Italians as well as people from other cultures. We thank you for the granting us the opportunity to compile this report since it has given us a chance to familiarize with practical issues oscillating around cross-cultural communication. I hope that you will find it satisfactory. Yours Sincerely, Business Communication Students XYZ. Table of Contents Executive summary 4 Introduction 5 Discussion 6 Summary and Conclusions 7 Recommendation 8 Executive summary The report first provides a brief introduction of what intercultural communication comprises. It lays a profound background for the entire report. Further, the report establishes an analysis of how intercultural communication with regards to Italy is likely to be considering the cultural differences between it and other nations. The report summarizes all the concepts derived from the findings and a genuine...
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...Comparison Factbook France vs. Italy Wine Industry Group 16.4 Bram van Veen Caspar Leusink Muhammad Hafidz Randy Hardja Lecturer: Mr.Drs.HenkRitsema Contents Executive Summary 3 Introduction 4 Methods and Frameworks 5 Hofstede’s cultural dimensions 5 Porter’s diamond 7 Porter’s Five Forces Model of Competition 8 Introducing the Wine Industry 9 Overview of Wine Industry 9 French Wine Industry 10 Italian Wine Industry 11 Country comparison 12 Comparison of relevant macro-economic indicators 12 General economic indicators 12 Financial Health 13 Demographic Factors 13 Historical developments 14 Historical Background 14 Global Wine Industry Developments 15 Socio-cultural conditions 17 Cultural Diversity 17 Hofstede 18 Political and Governmental Systems 19 Legal Systems 21 Financial Systems 21 Labour Market 22 Industry Conditions 24 Supply Market Conditions 24 Demand market conditions 24 Threat of New Entrants and Substitute Products 25 Major players and level of competition 27 Level of Competition 28 Recommendations 28 Italy 29 France: 31 Recommendations: 33 References 34 Executive Summary The goal of this factbook is to provide potential investors with information on relevant dimensions regarding the wine industry in Italy and France. The factbook is comparing both of the countries using methodological framework and secondary data. The data we used are obtained through various sources. In the end, Italy is presented as most appealing...
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...Table of Contents Abstracts…………………………………………………………………………….…………….3 Introduction……………………………………………………………………………………….4 Consumer Purchase of Organic Products……………………………………………….………..5 Methodology:………………………………………………………………………….………….7 * Procedure ………………………………………………………………………..……7 * Samples Description…………………………………………………………………..8 Results:………………………………………………………………………………….…………8 * Identification of Groups……………………………………………………………….9 * Preliminary Results…………………………………………………………………..10 * Invariance Testing……………………………………………………………………12 * Structural Modeling…………………………………………...……………………..14 Discussion………………………………………………………………………………….…….16 Conclusions………………………………………………………………………………………18 References……………………………………………………………………………………..…20 Abstracts In this paper, I analyze the market for organic products in eight European countries, based on differences in their respective value systems. With a significant sample of 8014 consumers, I first identify international segments in the European organic products market using the Values Theory. Then I apply the Theory of Planned Behavior to examine how European consumers use attitudes, subjective norms and perceived behavioral control to form their purchase intention for organic products. Results show that subjective norms are the main underlying factor driving consumer behavior concerning these products. This effect is higher for the group of countries whose citizens score higher on Schwartz's value scale. In this segment of countries...
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...countries), Central America and the Caribbean (3 countries), Europe (22 countries), North America (3 countries) and South America (1 country). This represents a total of 56 countries in which the Gucci Brand operates. The marketing/PR campaign that I am about to critically analyse is called the Gucci Cruise campaign (for their handbag range), it was launched in 2011 via several media forms: TV, internet and print, the focus of my analysis would be on the print campaign. Gucci products are held in high esteem by its target audience and caters to a particular high end segment in most countries. It is not what you would consider to be a mass retail brand, very little adaptation is done, if any, across different markets. Gucci is associated with success, class, sophistication and exclusivity worldwide, its brand strength is quite appealing and people are willing to pay a premium price for a perceived premium product. Gucci products are standardised across the globe. I am going examine the intercultural issues of this campaign such as, tastes, customs and norms of Italy the home country and China their largest market in Asia and the strategies implemented in these territories in order to achieve the desired goal and the possible positive/negative effects of the approach used. Even though the Gucci ‘Cruise’ campaign was standardised across borders in terms of product and price it was interesting to see the shift away from their traditional standardised method of advertising and promotion...
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...2/24/2015 Carolina Guerraz John Cabot University E-commerce Industry Analysis Contents Introduction 2 Industry Background 2 PEST Analysis 4 Political 4 Economic 5 Social 6 Technological 7 Michael Porter’s Five Forces Analysis 7 Threat of New Entrants 7 The Power of Suppliers 8 The Power of Buyers 8 Threat of Substitutes 9 Rivalry 9 Conclusion 9 Bibliography 11 Introduction The objective of this paper is to analyze e-commerce industry in Italy and to determine its attractiveness by applying PEST analysis and Michael Porter’s Five-Force Analysis. E-commerce is defined as the sale of products and services through computer networks. As the world changes and technology advances, firms must adapt to new trends so that new competitive advantages can become part of the industry. In e-commerce industries, information and communication technologies (ICT) and merchandise are the suppliers, online retailers are the players, and end-consumers are the buyers. After having described the e-commerce industry background and its trends, both on a global perspective and specifically in Italy, an environmental analysis will be described as a way to determine the industry attractiveness. Industry Background The e-commerce industry is one of the fastest growing industries throughout the world even though differences exist in the stage of development from country to country. According to Euromonitor, global online retail sales have increased 17% from 2007 to 2012. In addition...
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...Discussion Board Forum 1 Located at the southernmost region of Europe, Italy is my chosen country of study for the Global Business Cultural Analysis research paper. With Rome as its capital, this fascinating Republic is full of rich history and Christian heritage. Lead by a Prime Minister, Italy boast being the seventh largest economy in the world (Thomas White International, 2013). The Italian peninsula is rich in the diversity of business, including world renowned automotive companies, fashion, textiles, tourism, and of course, the bounty of gastronomical wonders. Unfortunately, and adding to the flavor of this country, is the stronghold of corruption and organized crime that ultimately affects its own citizens and the further growth of their economy. Corruption has reached even as high as the Prime Minister, Silvio Berlusconi, who “has since been convicted of tax fraud, banned from public office for two years, and handed a one-year sentence.” (Cohen, 2013). I would like to study and learn about their local and international financial system, and discover why such a blessed country has such high unemployment rates among its citizens. I would also like to research their business culture, the types of corruption within the Government, their financial potential for improvement, and how international companies view investing in this interesting and diverse economy. Despite many negative factors, Italy continues to be the romantic capital of the world, full of dreamy landscapes...
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...will consider him to be Italian, and thus discuss his interactions with both Swiss and Indian culture. In the below case study analysis I will analyze various cultural assumptions within Italian, Swiss, and Indian cultures and provide Napoli with a specific action plan to incorporate the cultures successfully, gain true consensus among managers, provide insight on strategy deployment and advise him on whether he should share the situation with Luc Bonnard. Cause and Problem Analysis In the below section, I will analyze key assumptions of the three national cultures and discuss strategy deployment. These assumptions include the relationship with nature, nature of truth and reality, controlling vs. adapting strategy, relationships with people, time, language and communication. Assumption 1: Relationship with Nature Italy’s relationship with nature is very different from that of Switzerland and India. Italian culture lends the idea that situations can be controlled by regulations and rules, whereas Switzerland and India have a culture that denotes fewer rules and regulations (Barsoux, JL., Schneider, S. 2003). Additionally, Indian culture encompasses fatalism, thus they relinquish the notion that they have control on outcomes (World Trade Press, 2010). These differences in the importance of control are also displayed in Hofstede’s Cultural Dimensions. Both India and Switzerland have relatively low uncertainty avoidance indexes (40, 58), while...
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...Phaedra Elliott Professor DuBois International Business 300 6/6/2011 Country Analysis: Italy Introduction: Each country had it own history of economic policies and political climates that make it a good idea to invest in. Countries that have been in existence for centuries and have sustained a power within the entire world are usually the best choices to engage in business with. When determining the business it was unanimously decided that the partners wanted to start a makeup venture in a part of the world where there is a rich historical and profitable market. The partners looked at many factors in deciding which country to choose, which included personal backgrounds and knowledge of international business and countries, and decided on Italy. While none of our partners have prior knowledge of the Italy the country seemed to be the best option in order to have a profitable business. The partners set out with the goal to have the business succeed and flourish in Italy. In order to do this we had to look in depth at many factors that would contribute to the partners starting a prosperous business. While many people believe that finances are the key to success, in reality factors such as history, culture, politics, economy, and the market are vital to understand if a lucrative business is to be achieved abroad. History: Italian history is a rich and interesting one. It began with the Greeks settles in the southern tip of the Peninsula in the 8th and 7th centuries...
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...PEST Analysis for the Apple Smartphone 1) Political Environment From the political point of view Italy is an ideal country where to export our product. It has good international relationships, especially with other EU countries where we are already present and with the USA. There are no restrictions to the importation or the exportation of capitals and goods. The accounting system follows the International Accounting Standards (IAS), the same adopted by all EU countries, and quite similar to the American’s General Accepted Accounting Principles (GAAP). There is a stable political regime with a multi-party system, which can ensure the certainty of law and the respect of contractual rights. However lawsuits tend to be lasting and expensive, and this could represent a risk in case of a contractual breach. 2) Economic Environment The Italian Economic Environment is also quite good for our project. Italian economy is based on services and industry. The per capita GDP is $30.200, that is not high as in the United States ($44.000), but which is however enough to ensure the population with the possibility to save some of their budget for the acquisition of expensive products. In addition income is better distributed than in the US: looking at the Gini Index, Italy has a 36 and US have a 45 (where 0 means equally distributed and 100 means unequally distributed). If we bear in mind the different dimensions of the two countries all the other economic indicators can be considered...
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...|Section |Section Title |Pages | |1.0 |Executive Summery | | |2.0 |Company Data- | | | |Name & Address- | | | |History- | | | |Company size- | | |3.0 |Product to be exported | | |3.1 |Product category | | |3.2 |Product description | | |3.3 |Present Annual sales | | |4.0 |Strengths...
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...Cultural Analysis The marketer needs basic information to evaluate a country market’s potential, identify problems that would eliminate a country from further consideration, identify aspects of a country’s environment for possible adaptation, and develop a strategic market approach. One further use of the information collected in the preliminary analysis (cultural analysis) is as a basis for country notebook. A country notebook includes a Cultural Analysis, Economic Analysis, Market Audit and Competitive Market Analysis. The data suggested in the cultural analysis includes information that helps the marketer make market-planning decisions. However, its application extends beyond product and market analysis to being an important source of information for someone interested in understanding business customs and other important cultural features of the country. The information in this analysis must be more than a collection of facts. You need to interpret the meaning of cultural information. That is, how does the information help in understanding the effect on the market? For example, the fact that almost all the populations of Italy and Mexico are Catholic is an interesting statistic but not nearly as useful as understanding the effect of Catholicism on values, beliefs, and other aspects of market behavior. Furthermore, even though both countries are predominantly Catholic, the influence of their individual and unique interpretation and practice of Catholicism can result in important...
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...Trend analysis (Technological, markets and societal-cultural trends) One topic that can relate technology, market and social-culture can be social media. Social media has been becoming in one of the best form to create marketing and popularize an idea or project, all the benefits that can be achieve with social media can be adapted and used in the hospitality industry and tourism. The use of social media has been increasing and becoming a powerful tool to do advertisement campaign and reach a great amount of people around the globe, we think that this can be an instrument we can use to become more popular and also take advantage of the trend that’s going on the world on the use of social media. (Pew Research Center, 2014) The graph above shows us how the use of social media has been increasing in a fast way, only in 2012-2013 was a little decrease. This can show us the potential amount of people which an advertisement campaign can reach, and increasing. The Cicero can use this technological tool to increase the number of users and on this way become a more popular website for people traveling around the world. Thecicero.com can make a viral marketing that’s is directly focus on the use of social media as the main channel of transportation of the idea of what thecicero.com is. Another important trend that’s happening right now is that people...
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...stepping-stone to Europe k. Who Won? v. The Greeks l. How? vi. Superior Military Skill m. So What? vii. Persians locked out of Europe forever viii. Athenian Imperialism ix. Delian League – Greek alliance between city states to prevent future attacks from Persia x. Launches them into Athenian Golden Age 5. Sparta –description, major contributions, contrast with Athens * Formed Delian league to fight against Athens * Experienced Land Military while Athens had an Experienced Navy * Athens was focused on cultural expansion while Sparta loved war 6. Cosmologists – role in origins of Greek philosophy, methods, examples, significance Methods n. Physical Matter o. Mathematical Order – Pythagoras p. Logical Proof – Mataphysics q. Mechanical Structure Impact r. Critical Analysis s. Systemized Knowledge 7. Plato’s Theory of...
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...world and Italy appears to be one of the hardest hit in Europe. After decades during which the Italians as well as the international industrial, agriculture and financial sectors raked huge profits without investing anything in innovation and competitive interventions, now companies are claiming the state rescue and support. According to initial estimations made at the OIV (International Organization of Vine and Wine) Italy, the world's second-biggest wine producer after France with an output of about 4.5 billion liters per year, had in 2009 a decrease in domestically demand, price and export which reflects the effects of the world economic crisis. Average price of Italian wine dropped 20 percent last year with ordinary wine prices plunging 25 percent and special denomination quality wines losing 13 percent. In 2009, Italian wine sales to export markets, the United States and Britain, fell 7 and 10 percent respectively hammered by the crisis and advance of rivals from Chile, Argentina, South Africa, Australia and New Zealand, according to UIV estimates based on data from Italy's statistics agency ISTAT (Istituto di Servizi per il Mercato Agricolo Alimentare). Tourism can be an important resource for an economy and Italy is the fourth highest tourist earn and fifth most visited country in the world, behind France (76.0 million), Spain (55.6 million), United States (49.4 million), and China (46.8) with more than 43.7 million tourists a year. People mainly come to Italy for its rich...
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...biologically determined and cultural-specific components iii. Nonverbal messages serve a variety of functions 1. Culture shapes display rules of when, how, what, and with whom certain nonverbal expressions should be revealed or repressed b. Nonverbal codes iv. Physical appearance 2. Relatively stable physical features of human beings such as gender, height, weight, skin color and body 3. Strategic use of artifacts associated with one’s physical appearance like clothing, jewelry, make-up, hairstyles, and accessories 4. Race and culture have an effect of facial recognition a. Cross-race effect v. Proxemics 5. Cultures differ substantially with regard to their use of personal space, territory, and the meanings assigned vi. Chronemics 6. The study of the meanings, usage, and communication of time 7. Perceptions of time vary dramatically from culture to culture b. U.S. – time is a commodity c. Middle East and Latin America - Historical context important before addressing the present d. Asians – a relational issue rather than clock time vii. Kinesics 8. Communication of the body in motion and aspects of peoples facial expressions, body movements, gestures, and conversational regulators e. Facial expression of emotion has cultural “accents” ...
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